Sr. Product Manager - Factory Acquisition

Digit’s mission is to ‘Make Insurance, Simple’. We are backed by Fairfax- one of the largest global investment firms. We have also been ranked as 'LinkedIn’s top 5 start-ups of 2018' and 2019 and are the fastest-growing insurance company. We have also been certified as a Great Place to Work!

We are reimagining products and redesigning processes to provide simple and transparent insurance solutions that matter to consumers. We are building a technology-driven platform that can offer customized products at reduced cost and provide great customer service.

Role: SEO/SEM Executive

Location: Bangalore

Education: Any Graduate

Experience: 1-2 years of experience as a SEO, SEM, or similar Digital Marketing role

Employment type: Full-time and work from office

You will be responsible for performing all SEO/SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

· Responsible for different sections of our website and growing its traffic and leads.

· Performing ongoing keyword research including discovery and expansion of keyword opportunities.

· Researching and implementing content recommendations for organic SEO success.

· Conduct simple keyword research and use SEO guidelines to increase web traffic.

· Experience with tools such as SEMrush, Google Keyword Planner, or any other.

· Optimising copy and landing pages for search engine optimization.

· Research and analyse competitor advertising links.

· Develop and implement link building strategy.

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

· Work with editorial and marketing teams to drive SEO in content creation and content programming.

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.

· Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.

· Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for paid search engine marketing campaigns.

· Perform ongoing paid keyword discovery, expansion and optimisation.

· Research and analyse competitor advertising links.

Requirements and Skills

· Proven SEM experience and success managing/monitoring PPC campaigns across Google.

· Well-versed in performance marketing tactics.

· Up to date with the latest trends and best practices in search engine marketing

· In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

· Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)

· Strong analytical skills and experience generating SEM reports.

· Familiarity with A/B and multivariate experiments.

· Working knowledge of HTML, CSS, and JavaScript development and constraints.

· BS/MS degree in Marketing or a quantitative, test-driven field.

· Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).

· Ability to meet deadlines.

· Any graduate.

You will work on: 

We help many of our clients to deploy their applications in a continuous manner and with confidence – by meaningful test automation. You will have the opportunity to build frameworks for Integration, End to End or even generative tests for cloud-native applications. 

What you will do (Responsibilities):

• Collaborate with Developers and Architects of products to build test automation scripts
• Improve the performance of non-functional automation by parallelizing test executions
• Test planning and management, defect lifecycle, traceability matrix and security breaking testing 

What you bring (Skills):

• Experience in testing micro-service oriented and cloud-native applications with knowledge of tools like HTTP, Curl, Postman, Fiddler, Swagger 
• Experience coding in one of Java/Python/C#
• Working Knowledge of Linux Systems and Shell based scripting 
• Test automation coding best practices – like reusable and modular test code, mocking, stubbing and writing multi-thread safe tests, using platforms like Junit or TestNG 
• UI based testing using Selenium or alike and basic understanding of chrome developer tools

Great if you know (Skills):

• CI exposure to Jenkins, Gitlab CI or any other
• Exposure to BDD style testing frameworks like cucumber
• Understanding of Property based testing (PBT) using tools such as QuickCheck
• Specification driven testing frameworks like Spock, Spek or Kotlin Test
• Big Data migration testing, validation and reporting
• Exposure to load, stress or spike testing using JMeter or Gatling
• Security Testing, Disaster Recovery or Resilience testing for modern distributed applications

 
Advantage Cognologix:

• Higher degree of autonomy, startup culture & small teams
• Opportunities to become expert in emerging technologies
• Remote working options for the right maturity level
• Competitive salary & family benefits
• Performance based career advancement

About Cognologix:

Cognologix helps companies disrupt by reimagining their business models and innovate like a Startup. We are at the forefront of digital disruption and take a business first approach to help meet our client’s strategic goals.

We are automation driven organization helping our clients to deliver their next generation of products with confidence

Benefits Working With Us:

• Health & Wellbeing
• Learn & Grow
• Evangelize 
• Celebrate Achievements
• Financial Wellbeing
• Medical and Accidental cover.
• Flexible Working Hours.
• Sports Club & much more.

Responsibilities:

• Writing reusable, testable, and efficient code

• Design and implementation of low-latency, high-availability, and performant applications

• Integration of user-facing elements developed by front-end developers with server side logic

• Implementation of security and data protection

• Integration of data storage solutions (may include databases, key-value stores, blob stores, etc.)

• Expert in Python, with knowledge of at least one Python web framework (such as Django, Flask, etc depending on your technology stack)

• Familiarity with some ORM (Object Relational Mapper) libraries

• Able to integrate multiple data sources and databases into one system

• Understanding of the threading limitations of Python, and multi-process architecture

• Good understanding of server-side templating languages (such as Jinja 2, Mako, etc depending on your technology stack)

• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3

• Understanding of accessibility and security compliance (depending on the specific project)

• Knowledge of user authentication and authorization between multiple systems, servers, and environments

• Understanding of fundamental design principles behind a scalable application

• Familiarity with event-driven programming in Python

• Understanding of the differences between multiple delivery platforms, such as mobile vs desktop, and optimizing output to match the specific platform

• Able to create database schemas that represent and support business processes

• Strong unit test and debugging skills

• Basic knowledge of machine learning algorithm and libraries like keras, tensorflow, sklearn.