Software Dev Engineer I

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

Key Responsibilities would include: 

1. Design, develop, and maintain enterprise-level Java applications. 

2. Collaborate with cross-functional teams to gather and analyze requirements, and implement solutions. 

3. Develop & customize the application using HTML5, CSS, and jQuery to create dynamic and responsive user interfaces. 

4. Integrate with relational databases (RDBMS) to manage and retrieve data efficiently. 

5. Write clean, maintainable, and efficient code following best practices and coding standards. 

6. Participate in code reviews, debugging, and testing to ensure high-quality deliverables. 

7. Troubleshoot and resolve issues in existing applications and systems. 

Qualification requirement - 

1. 4 years of hands-on experience in Java / J2ee development, preferably with enterprise-level projects.

2. Spring Framework including - SOA, AoP and Spring security 

3. Proficiency in web technologies including HTML5, CSS, jQuery, and JavaScript.

4. Experience with RESTful APIs and web services.

5. Knowledge of build tools like Maven or Gradle

6. Strong knowledge of relational databases (e.g., MySQL, PostgreSQL, Oracle) and experience with SQL.

7. Experience with version control systems like Git.

8. Understanding of software development lifecycle (SDLC) 

9. Strong problem-solving skills and attention to details.

Client is looking for a SFDC Developer to join our team of bright thinkers and doers. You will be part of a highly skilled capability group, working for clients across various industry verticals, to develop high-end software products/ services, involving configuration and customization. You should have an exceptional verbal and communication qualities and be able to present and communicate technical designs and solutions to peers. We are on a mission to transform the world, and you will be instrumental in shaping how we do it with your ideas, thoughts, and solutions.

Your Impact:

• Interact clearly with clients and the on-shore and off-shore project teams
• Regular involvement in thought leadership Best Practices development
• Facilitate end to end project design & development while working closely with global client

Your Skills & Experience:

• 4 to 10 years of development experience in SFDC
• Excellent hands-on experience in Salesforce application development including VF, Apex Triggers, Asynchronous Apex
• Deep knowledge of Lightning framework
• Expertise in Business Requirement gathering, Analysis & conceptualizing high-level architectural framework & design
• Experience working with Sales or Service cloud, Community Cloud, Marketing Cloud
• Conceptualize end to end integration projects & knowledge of authentication mechanism
• Experience in REST & SOAP APIs, knowledge of Governor limits involved during Integration
• Working knowledge on continuous integration, working with repositories (e.g. Git)
• Should have experience to design the data flow and work with any ETL or dataloader
• Excellent experience in designing and architecting large scale applications
• Thorough understanding of Solution architecting & Estimation process
• Excellent consulting skills, oral and written communication, presentation, and analytical skills

Set Yourself Apart With:

• Salesforce Certifications
• Knowledge of Heroku, Angular.js and Salesforce Einstein, Salesforce CPQ, CloudCraze B2B
• sIncident and problem management skills
• Ability to provide necessary coaching to bring juniors up to speed on the technology
• Exceptional written skill for solution documentation creation for both technical and non-technical material
• Background in force.com platform and deployment experience in an outsourced service environment
• Articulation skills & Good team player
• Self-starter and self-learner with keen interest to grow
• Process orientation and the ability to define and setup processes
• Mentoring team members

Benefits of Working Here:

• Gender Neutral Policy
• 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
• Generous parental leave and new parent transition program
• Flexible work arrangements
• Employee Assistance Programs to help you in wellness and well being

Career level –Senior Associate

Salary Upto 35 LPA. 

Location: Bengaluru / Noida / Gurugram , Also allows remote working from any where. 

Salary ranges from 20 LPA onwards; negotiable based on experience

Mandatory Skills Required:

▪ ASP.NET & .NET Core, C#, NET 2.0 Web Services, OAuth 2.0 (JWT)

▪ Sitecore 9 and 10, Sitecore MVC, Sitecore JSS, Content Hub, Digital Asset Manager, Product Catalog Manager, Sitecore Experience Manager, Experience Platform, Customer Data Management

▪ Good working knowledge of CI/CD environments (preferably Azure DevOps), Git or similar confuration management software

Required Experience: 
▪ Bachelor's degree in Computer Science or Computer Engineering from an accredited university
▪ 5+ years of relevant industry experience
▪ Must have worked with industry leading Content Management systems; certification in Sitecore is a must
▪ Strong fundamentals in Software Architecture & Software Engineering - OOP, RESTful architectures, Design Patterns, Data Structures, Algorithms
▪ Experience with RESTful API development, Open API specification ▪ Experience with Microservices Development; working on Docker, Kubernetes
▪ Experience analyzing and tuning application performance

Primary responsibilities include : 
1. Leading a small team of software engineers and, also contributing individually to design, develop and test software for cloud, web and mobile
2. Design, develop, test and document quality software to user and functional requirements within specified timeframes and in accordance with CNHI coding standards
3. Design and implement complex real-time data visualization technologies
4. Generate rapid prototypes for feasibility testing
5. Generate all documentation relevant to software operation
6. Adhere to prescribed development systems, processes procedures and ensure efficient, effective,high quality delivery
7. Contribute to the improvement of development systems, processes, procedures
8. Contribute to growing team members, building a strong cohesive team; provide guidance, mentorship
9. Communicate effectively with all stakeholders
10. Perform tasks as specified by the Delivery Lead/Team Lead

1.Create content properties that drive cross-platform interaction for the brand

1. Work with creative team, to create and deploy quality content, across digital communication channels
2. Ensure adherence to brand and internal guidelines for communication across digital channels
3. Execute editorial calendars and content programs for various digital platforms like blogs, websites,

microsites etc.

1. Be a part of strategy team, create and execute 360-degree brand campaigns on web and mobile
2. Track and analyze content performance, and suggest solutions
3. Conceptualize and co-create content for scalable websites

Required Candidate profile

1. 
   Eye for Grammar, Clarity, Accuracy and Creative language
2. Must have exposure to International Trends
3. Must have excellent command over Proof Reading and web content writing
4. Review & Rewriting of Content. Proof reading and writing for web based applications
5. Excellent Researching and Conceptualization Skills

• Strong knowledge of PHP web frameworks such as Laravel, CI,
• Understanding the fully synchronous behaviour of PHP
• Understanding of MVC design patterns
• Basic understanding of front-end technologies, such as JavaScript,
• Knowledge of object oriented PHP programming
• Strong knowledge of the common PHP or web server exploits and their solutions
• Understanding fundamental design principles behind a scalable application
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Familiarity with limitations of PHP as a platform and its workarounds
• Creating database schemas that represent and support business processes

• Responsible for independently managing all day-to-day payroll activities including coordination with the key internal teams as well as external payroll vendor to ensure an accurate and timely payroll on a periodical basis. 
• Responsible for interfacing within the company and outside in all matters related to HR 
• Handling end to end Onboarding & Exit of employees 
• Preparing & updating employee records relating to hiring, confirmation, transferring, termination, etc
• Responsible for accurate and timely payment of applicable taxes and filing of related returns. Eg. EPF, ESI, PT, TDS, etc.
• Ensure all labor laws compliances are fully complied with and reports are updated at all times.
• Ensure timely input to the Banking/Finance team towards disbursement of salaries.
• Handle all labor law compliances and notices.
• Manage Employee Benefit programs and ensure timely disbursement of benefits.
• Manage the generation of actuarial reports such as gratuity, leave encashment, etc
• Responsible for providing necessary information and explanations for internal and external audits.
• Respond to employee inquiries on payroll issues or concerns.
• Maintain confidentiality of payroll operations and data at all times.
• Preparation of MIS reports
• Preparation of all kinds of HR reports and documents required 
• Handling employee grievances and complaints 
• Other requirements and assignments as needed 

Required Candidate profile: 

• Education: Post-Graduate, MBA HR
• At least 5 years of end to end payroll experience
• Excellent written and spoken English
• Able to work under pressure, meet deadlines and adapt constantly to change.
• Good time management skills
• Excellent attention to detail
• Strong interpersonal skills and ability to handle employee queries.
• Ability to communicate well with all the stakeholders 
• Ability to be the interface between the employees and the organization 
• Able to communicate well within the organization and be the interface for the organization outside