Senior Digital Marketing Executive

• Support the Business Development Team for sending outreach emails. 
• Setup & Automate response form Email to CRM.
• Set up Manage Drip Marketing Sequence.
• Implement automation using ChatBot.
• Connect Whatsapp with the website and implement Whatsapp API also.
• Connect SMS Tool using API through website & CRM.
• Manage Freshsales.
• Implement Linkedin Automation to generate Leads.
• Connect Every channel to set up an Integrated Marketing Campaign

SEO Executive Job Description

• We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.
• To be successful as an SEO executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.

SEO Executive Responsibilities:

• Conducting on-site and off-site analysis of web SEO competition.
• Using google analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

IT Company

Full Time Office Job

Salary - 10k to 14k in hand

Experience - 1 to 2 year

• Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
• Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
• Experience to handle decent sized Digital budgets would be an added advantage.
• Proficiency in Keywords research and keywords competition Analysis
• Proficiency in creating reports using Google Sheets/Excel.
• The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
• You will play a pivotal role in growing our business, customer base, and improving user experience.
• Brainstorm new and creative growth strategies
• Research on latest digital tools and interactive trends for effective digital marketing.

Ideal Candidate

• 2+ years of hands-on experience in managing digital marketing campaigns.
• Knowledge of Analytic tools like Google Analytics, etc.
• Proficient in Google sheets/Excel
• Familiarity with social media trends
• Excellent communication skills
• Creativity and commercial awareness
• Proven Experience of handling a team

• Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
• Generate topic ideas and work with the content team to get them executed.
• Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
• Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
• Perform continuous competitor study and keyword research to identify new opportunities and gaps.
• Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
• Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
• Gather insights and continuously improve the content, keywords, and off-page strategies.
• Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
• Own and manage off-page expenses to drive ROI.
• Plan and introduce new pages on the website to expand the structure of the website.
• Stay updated with the recent developments in trends and algorithms.
• Work with the website team to maintain high website performance.
• Manage and track the distribution of content and videos across multiple channels.
• Work with the creative team for any creative requirements for on-page and off-page execution.
• Identify opportunities to repurpose existing content in various formats to enable further distribution.

• Minimum 3 years of relevant experience.
• In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
• Proven experience in driving growth in traffic and acquisition at a large scale.
• Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
• Expert understanding of the ranking factors of search engines.
• Any previous experience of working with B2B SaaS companies will be preferred.
• Experience in managing end-to-end SEO execution including research, strategy, and reporting.

• We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.

Responsibilities:

• Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
• Plan, execute, and measure experiments and conversion tests
• Manage landing pages and optimize user experience
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
• Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

• Any Bachelor’s/ Master’s degree
• Certifications in Google and Facebook ad management strongly preferred
• 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

1. Develop and manage digital marketing campaigns
2. Oversee the social media strategy of the brand and work with an agency
3. Periodically run website audits for the company’s websites and pass on feedback to the tech team
4. Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
5. Track and analyze website traffic flow and provide regular internal reports
6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
7. Continually work on the Search Engine Optimization of the website(s)
8. Fix any errors or bugs in online content
9. Edit and post videos, podcasts and audio content to online sites
10. Create online banner adverts and oversee pay per click (PPC) ad management
11. Write copy for email marketing campaigns
12. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
13. Attend networking events

Education Qualifications:

Minimum Graduate, PG & MBA preferred   

Experience & Skills:

• Minimum of 1-2 years work experience
• E-commerce experience preferred
• Consumer good experience preferred
• Proficiency in MS office and online tools for digital marketing