Vendor Partnership Manager

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.

Qualifications:

• Proven experience in digital marketing with a focus on lead conversion and engagement.
• Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
• Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
• Experience with web analytics and dashboard creation (e.g., Looker or similar).
• Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
• Creative thinker with the ability to troubleshoot issues quickly and effectively.
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

Experience:

• At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

Responsibilities:

• Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
• Responsible for execution of the approved marketing calendar.
• Collect and report data on the efficacy of the different marketing campaigns.
• Work with partners (visual designer, content writer, etc.) to develop the required collateral.
• Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
• Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.

Prior experience:

• Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
• Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
• Should/could have worked either for a product principal or an advertising agency.
• B2B marketing experience is a definite plus. 

Skills/Other Requirements

• Native-level verbal and written English language proficiency.
• Willingness to regularly, if not daily, work from the Bangalore office

Selected intern's day-to-day responsibilities include:

1. Contacting potential & existing clients to establish rapport and arrange meetings

2. Conducting research on organizations to find new opportunities

3. Working on increasing the value of current customers while attracting new ones

4. Finding and developing new markets and improving sales

5. Helping the team with various marketing initiatives

6. Assisting the team in developing quotes and proposals for clients

7. Coordinating with the development team to resolve customer issues, give demonstrations, and upsell & cross-sell

HSV Digital is a B2B technology company with a 100% focus on enterprise technology firms, which includes technology providers, consultants, system integrators, managed service providers, telcos and all the other type of companies powering this ecosystem. We have worked with extensively with some of the world’s leading brands such as Microsoft, IBM, Redington, Eka Software, and Applied Information Science, helping them develop product and service messaging, build assets to communicate their stories across platforms, deliver digital campaigns, and activate channel go-to-market efforts.

As a member of the team, your major role would be to:

• 60-70% - Research, ideate and develop strategic marketing collaterals for high-profile B2B IT clients, including solution sheets, social media ads, offers, emails, infographics, landing pages and white papers.
• 10-20% - Work closely with different stakeholders to track and manage marketing programs across channels
• 10% - Research the client, their key buyer persona and customer journey & pain points.
• 10% - Attend client pitch meetings and develop custom proposals for them to support BD efforts.

The Opportunity

We have a new opportunity as part of our newly developed Events & Experiences team at Extramarks Education- India's leading education tech company. 

A position based out of the head office in Noida, we are looking for a Marketing Manager- Events with experience marketing large scale events, IPs across lifestyle and entertainment events. 

In a hands-on role, our ideal candidate is a great communicator and collaborator, can plan and execute effective event marketing strategies focusing on result-driven metrics, lead multiple events, are solutions-focused, and know the country's events landscape. If creating quality consumer engagement strategies and driving audience metrics sounds like your thing, we'd love to hear from you.   

Who are you?

As a person, you are organized, thorough, and not afraid to get your hands dirty. Driven and confident, you are a good listener and can communicate effectively across organizational levels, external partners, and the team. You want to get the job done but not at the cost of quality and substance. Collaborative and easy-going, you have a strong work ethic with a penchant to mentor and inspire your team. 

The Role

You will play a key role in creating, shaping, executing, and managing event marketing strategies across our events calendar. 

• Bring exceptional people and project management skills driving multiple initiatives across our events calendar.  
• Solutions-focused, you bring quantitative, analytical, and problem-solving skills to draw insights from metrics, recommendations from the analysis and present marketing plans/solutions to internal & external stakeholders.
• Understand brand values, objectives, and goals to devise well-articulated communication across requirements and recommendations.
• Collaborate and work in sync with support teams across the organization to bring alive marketing plans. 
• Establish marketing goals and key KPI's for event marketing initiatives across events 
• Manage and foster media partnerships and key relationships to derive maximum media value and brand awareness across events.

Responsibilities

• Conceptualize and execute campaigns, including budgets, for events across the events calendar, including partnered events
• Work with the consumer insights team to understand consumer feedback and engagement pre and post events to customize solutions for event and consumer segments.
• Track, monitor, and analyse metrics across business units and HO level, working closely with the digital marketing team. 
• Be up to date and well-versed in marketing trends across digital and offline channels, industry news, talent, and collaborators and have bankable standing relationships with industry professionals, vendors, and agencies. 
• Work closely with event management and sales teams to create an event marketing plan that includes media deliverables for partners wherever needed.
• Create timely feedback reports on data and consumer engagement post events 
• Manage and mentor a team of marketing executives working across events.

Professional & Educational Qualifications 

• 7+ years of experience in event marketing and execution, ideally with an agency or with a brand with an in-house events team
• Ability to analyse data to drive conclusions and form recommendations and solutions
• Excellent communication, presentation, and analytical skills. 
• Experience having managed a team as well as lead other internal stakeholders in managing small to large events. Work cross-functional, building trust, and fostering collaboration.
• Very organized, detail-oriented, and a strong problem-solver
• Graduate/Post Graduate Degree
• Travel, as required.

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down

We are looking for a result-driven b2b Diamond and Diamond Jewellery Marketing for Overseas with good experience in certified and non certified loose diamonds and have knowledge of Lab Grown diamond. Candidates to be responsible for all sales job duties, from generating leads to closing sales in overseas and develop contacts from his own in USA & European. Duties and responsibilities include working closely with customers to determine their needs, answer their questions about our products and recommend the right merchandise. You should be able to promptly resolve customer complaints and ensure maximum client satisfaction. Analysis of the needs of existing/potential customers to meet their requirements.

A good understanding of Loose Diamonds, Certified Diamonds and Diamonds & Diamonds Jewellery and experience in the required field is most important. Knowledge of Natural & Lab grown diamonds. Exposure of the overseas market is also necessary.

For Overseas Diamond & Jewellery Marketing the candidates with good USA & European marketing & contacts will do. Have to work in Night and evening shift.