Senior Data Analytics Consultant

Senior SEO Analyst | Pune, India | 2+ years | Full-time

About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?

Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing

team. You will be responsible for SEO research, strategy, and execution for B2B clients. The

role requires strong analytical thinking, structured execution, and the ability to

communicate insights clearly. A basic working knowledge of GenAI tools to improve

documentation, research, and productivity will be an added advantage.

What You’ll Do

Research & Analysis

● Conduct keyword research aligned to business goals

● Perform technical and SEO audits

● Provide clear, actionable recommendations for client websites

● Use analytics tools to interpret performance and diagnose issues

● Use GenAI tools where applicable to speed up research or documentation

Strategy and Execution

● Build and execute digital marketing strategies that deliver measurable results

● Identify new opportunities for growth and account expansion

Communication and Collaboration

● Coordinate with Client Success Management team on performance, timelines, and strategy

● Discuss tasks and planning with India Project Managers

● Present performance reports and insights to clients

Reporting

● Prepare structured, high-quality performance reports

● Lead client review meetings and present insights clearly

Qualification Criteria

● Minimum 2 years of hands-on SEO experience (mandatory)

● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

● Experience in setting up tracking with tools like Google Tag Manager

● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation

● Proven experience building and executing Digital Marketing strategies

● GEO and AI search Experience/Knowledge

● Strong analytical mindset

● Strong English communication (verbal + written)

● Bachelor’s degree in any field

Preferred Attributes

● Experience working with international clients

● Skilled in preparing client-facing presentations and presenting to clients

The Mission

At TestMu AI (formerly LambdaTest), we aren't just automating scripts — we're deprecating the era of manual-heavy testing. We're building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name "TestMu" comes from our community conference — our users and team aren't an audience, they're the heartbeat of what we build. We believe AI augments human potential, not replaces it.

As our Performance Marketer, you'll own the Google Ads engine that puts our agentic platform in front of engineering leaders, QA heads, and CTOs defining the next decade of testing. Google Ads as your primary lever. 70+ live campaigns as your canvas. Pipeline as your scoreboard.

The Pillars of Impact

🚀 Google Ads Execution & Scale 50%

• Own Google Ads end-to-end across 70+ live campaigns — Brand, Competitor, Generic/Non-brand, Performance Max, AI Max, Search, Display, Video.
• Manage $25K+ in monthly spend with disciplined CPC strategy — competitor campaigns the highest, generic second, brand lowest, calibrated to funnel stage.
• Default to Phrase and Exact match types for new keyword builds; use Broad with intent, never by default, and keep auction waste out of the system.
• Diagnose spend volatility in real-time — know when CPM is lifting, when creative is fatigued, when the form itself is losing conversions.

⚙️ Attribution, Analytics & Reporting 30%

• Work fluently across attribution models — first touch, last touch, time decay, multi-touch — and know which model answers which question.
• Build and own daily, weekly, and monthly reports that connect spend to pipeline, not just clicks to leads.
• Use UTM parameters with discipline — campaign, source, medium, term, content — so every click is traceable to the campaign that earned it.
• Partner with GA4, Looker Studio, and Salesforce (or any CRM) to close the loop from ad spend to revenue influenced.

🧠 Landing Pages, Creative & Optimisation 20%

• Define landing page content and iterate on CTAs, copy, and layout — Hotjar, VWO, or similar — based on heatmaps and session data, not opinion.
• Brief and shape ad creative with intent; AI handles the first draft, you handle the judgement on what actually converts.
• Run continuous A/B tests across copy, creative, and landing flows — document what wins and what doesn't for the team's playbook.

The Bar

Non-negotiables. Every signal must be a yes.

Google Ads — in-and-out knowledge.

Fluent across Brand, Competitor, Generic, P-Max, AI Max. Not basic Search vs Display. You've shipped campaigns, not just reported on them.

$25K+ monthly budget managed.

Firm baseline. $20K considered only when every other signal is strong. Below $20K, this isn't the seat.

Attribution and diagnostic fluency.

First touch, last touch, time decay, multi-touch — you know them, and know when to use which. UTM depth is second nature.

Extreme Ownership.

Execution-first now, full channel strategy ownership as it evolves. You don't wait for the playbook. You write it.

The Interview Loop

Three rounds. Sharp, honest, and respectful of your time.

Round I · Talent Screen

30 min with the recruiting team — Google Ads fundamentals, campaign depth, baseline criteria check.

Round II · Hiring Manager

45 min with Himanshu Gulati (Director, Demand Generation) — your campaigns, your numbers, your diagnostic thinking.

Final · Leadership Conversation

30 min with our CMO — scope fit, long-term trajectory, mutual conviction.

Senior SEO Analyst | Pune, India | 2+ years | Full-time

About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?

Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing

team. You will be responsible for SEO research, strategy, and execution for B2B clients. The

role requires strong analytical thinking, structured execution, and the ability to

communicate insights clearly. A basic working knowledge of GenAI tools to improve

documentation, research, and productivity will be an added advantage.

What You’ll Do

Research & Analysis

● Conduct keyword research aligned to business goals

● Perform technical and SEO audits

● Provide clear, actionable recommendations for client websites

● Use analytics tools to interpret performance and diagnose issues

● Use GenAI tools where applicable to speed up research or documentation

Strategy and Execution

● Build and execute digital marketing strategies that deliver measurable results

● Identify new opportunities for growth and account expansion

Communication and Collaboration

● Coordinate with Client Success Management team on performance, timelines, and strategy

● Discuss tasks and planning with India Project Managers

● Present performance reports and insights to clients

Reporting

● Prepare structured, high-quality performance reports

● Lead client review meetings and present insights clearly

Qualification Criteria

● Minimum 2 years of hands-on SEO experience (mandatory)

● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

● Experience in setting up tracking with tools like Google Tag Manager

● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation

● Proven experience building and executing Digital Marketing strategies

● GEO and AI search Experience/Knowledge

● Strong analytical mindset

● Strong English communication (verbal + written)

● Bachelor’s degree in any field

Preferred Attributes

● Experience working with international clients

● Skilled in preparing client-facing presentations and presenting to clients

Hey there!

We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.

Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.

We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.

Here are some of our beliefs about work

1. Work is only 1 part of your life and not your entire life. We treat it as such.
2. Weekends are sacred and not to be messed around with. You won't be asked to work on one.
3. Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
4. Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.

Apart from work, we continually invest in growing you as a professional and a human.

1. Book club — broaden your horizons by picking up a book every month and have fun doing so
2. P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
3. Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.

Growth requires mentorship

We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.

What's it like here

We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.

This sounds good. But what exactly will you work on?

This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:

Content SEO and AEO (Answer Engine Optimization)

You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.

You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.

Backlink Outreach and DR Growth

You'll run outreach campaigns to grow our Domain Rating. That means identifying high-DR targets, managing outreach sequences, building relationships with editors and publishers, and finding creative ways to earn editorial backlinks that actually move the needle.

You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.

GA4, GTM, and Dashboards

You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.

If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.

What you won't be doing

• You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
• You won't be designing carousels or editing videos. We have a designer for that.
• You won't be posting on LinkedIn and X. We have someone handling social execution.
• Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.

Here's what we expect from you

1. 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
2. SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
3. You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
4. You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
5. You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
6. You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
7. You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
8. You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
9. You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.

Tools you'll work with

1. SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
2. Analytics: GA4, GTM, Looker Studio
3. AI: Claude Pro, ChatGPT Plus (premium licenses provided)
4. Ops: Notion, Slack
5. Outreach: Email (your preferred tool), LinkedIn

The fine print

1. Experience: 3-4 years
2. Location: Mumbai
3. Reports to: Marketing Head
4. Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.

If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.

Sr. SEO Analyst | Full-time | On-site | 2+ years​ | Pune, Maharashtra​

About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?

Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our SEO team. You will

be responsible for SEO research, strategy, and execution for B2B clients. The role requires

strong analytical thinking, structured execution, and the ability to communicate insights

clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.

What You’ll Do

Research & Analysis

●​ Conduct keyword research aligned to business goals

●​ Perform technical and SEO audits

●​ Provide clear, actionable recommendations for client websites

●​ Use analytics tools to interpret performance and diagnose issues

●​ Use GenAI tools where applicable to speed up research or documentation (optional,

not primary)​

Strategy & Execution

●​ Build and execute SEO strategies that deliver measurable results

●​ Identify new opportunities for growth and account expansion

Communication & Collaboration

●​ Coordinate with Client Success Management team on performance, timelines, and

strategy

●​ Discuss tasks and planning with India Project Managers

●​ Present performance reports and insights to clients

Reporting

●​ Prepare structured, high-quality performance reports

●​ Lead client review meetings and present insights clearly​

Qualification Criteria

●​ Minimum 3 years of hands-on SEO experience (mandatory)

●​ Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

●​ Experience in setting up tracking with tools like Google Tag Manager

●​ Ability to use basic GenAI tools (Claude, ChatGPT or similar) for improving efficiency in research, summaries, or documentation

●​ Proven experience building and executing SEO strategies

●​ GEO and AI search Experience/Knowledge

●​ Strong analytical mindset

●​ Strong English communication (verbal + written)

●​ Bachelor’s degree in any field

Preferred Attributes

●​ Experience working with international clients

●​ Skilled in preparing client-facing presentations and presenting to clients

●​ Understanding of enterprise B2B environments

●​ Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.

Within 90 days, you will:

●​ Deliver two strong impact-driven SEO improvements

●​ Establish smooth coordination with Sweden & India teams

●​ Present well-structured SEO reports and insights

●​ Use GenAI tools responsibly and thoughtfully for documentation or productivity

●​ Demonstrate a clear understanding of client business goals

Why Join Us

●​ Work with global enterprise brands

●​ Exposure to modern SEO frameworks and AI-supported workflows

●​ Fast-growing European digital marketing environment

●​ Access to training, mentorship, and cross-team collaboration

●​ Culture focused on ownership, learning, and impact

Job Type: Full-time

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person

Sr. SEO Analyst | Full-time | On-site | 2+ years​ | Pune, Maharashtra​

About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?

Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our SEO team. You will

be responsible for SEO research, strategy, and execution for B2B clients. The role requires

strong analytical thinking, structured execution, and the ability to communicate insights

clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.

What You’ll Do

Research & Analysis

●​ Conduct keyword research aligned to business goals

●​ Perform technical and SEO audits

●​ Provide clear, actionable recommendations for client websites

●​ Use analytics tools to interpret performance and diagnose issues

●​ Use GenAI tools where applicable to speed up research or documentation (optional,

not primary)​

Strategy & Execution

●​ Build and execute SEO strategies that deliver measurable results

●​ Identify new opportunities for growth and account expansion

Communication & Collaboration

●​ Coordinate with Client Success Management team on performance, timelines, and

strategy

●​ Discuss tasks and planning with India Project Managers

●​ Present performance reports and insights to clients

Reporting

●​ Prepare structured, high-quality performance reports

●​ Lead client review meetings and present insights clearly​

Qualification Criteria

●​ Minimum 3 years of hands-on SEO experience (mandatory)

●​ Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

●​ Experience in setting up tracking with tools like Google Tag Manager

●​ Ability to use basic GenAI tools (Claude, ChatGPT or similar) for improving efficiency in research, summaries, or documentation

●​ Proven experience building and executing SEO strategies

●​ GEO and AI search Experience/Knowledge

●​ Strong analytical mindset

●​ Strong English communication (verbal + written)

●​ Bachelor’s degree in any field

Preferred Attributes

●​ Experience working with international clients

●​ Skilled in preparing client-facing presentations and presenting to clients

●​ Understanding of enterprise B2B environments

●​ Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.

Within 90 days, you will:

●​ Deliver two strong impact-driven SEO improvements

●​ Establish smooth coordination with Sweden & India teams

●​ Present well-structured SEO reports and insights

●​ Use GenAI tools responsibly and thoughtfully for documentation or productivity

●​ Demonstrate a clear understanding of client business goals

Why Join Us

●​ Work with global enterprise brands

●​ Exposure to modern SEO frameworks and AI-supported workflows

●​ Fast-growing European digital marketing environment

●​ Access to training, mentorship, and cross-team collaboration

●​ Culture focused on ownership, learning, and impact

Job Type: Full-time

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person

Sr. SEO Analyst | Full-time | On-site | 2+ years​ | Pune, Maharashtra​

About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?

Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our SEO team. You will

be responsible for SEO research, strategy, and execution for B2B clients. The role requires

strong analytical thinking, structured execution, and the ability to communicate insights

clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.

What You’ll Do

Research & Analysis

●​ Conduct keyword research aligned to business goals

●​ Perform technical and SEO audits

●​ Provide clear, actionable recommendations for client websites

●​ Use analytics tools to interpret performance and diagnose issues

●​ Use GenAI tools where applicable to speed up research or documentation (optional,

not primary)​

Strategy & Execution

●​ Build and execute SEO strategies that deliver measurable results

●​ Identify new opportunities for growth and account expansion

Communication & Collaboration

●​ Coordinate with Client Success Management team on performance, timelines, and

strategy

●​ Discuss tasks and planning with India Project Managers

●​ Present performance reports and insights to clients

Reporting

●​ Prepare structured, high-quality performance reports

●​ Lead client review meetings and present insights clearly​

Qualification Criteria

●​ Minimum 3 years of hands-on SEO experience (mandatory)

●​ Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

●​ Experience in setting up tracking with tools like Google Tag Manager

●​ Ability to use basic GenAI tools (Claude, ChatGPT or similar) for improving efficiency in research, summaries, or documentation

●​ Proven experience building and executing SEO strategies

●​ GEO and AI search Experience/Knowledge

●​ Strong analytical mindset

●​ Strong English communication (verbal + written)

●​ Bachelor’s degree in any field

Preferred Attributes

●​ Experience working with international clients

●​ Skilled in preparing client-facing presentations and presenting to clients

●​ Understanding of enterprise B2B environments

●​ Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.

Within 90 days, you will:

●​ Deliver two strong impact-driven SEO improvements

●​ Establish smooth coordination with Sweden & India teams

●​ Present well-structured SEO reports and insights

●​ Use GenAI tools responsibly and thoughtfully for documentation or productivity

●​ Demonstrate a clear understanding of client business goals

Why Join Us

●​ Work with global enterprise brands

●​ Exposure to modern SEO frameworks and AI-supported workflows

●​ Fast-growing European digital marketing environment

●​ Access to training, mentorship, and cross-team collaboration

●​ Culture focused on ownership, learning, and impact

Job Type: Full-time

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Digital Marketing Expert - B2B ABM & Performance

About ProductNova:

ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

We are also building our own B2B SaaS Products

The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.

Key Responsibilities:

B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.

ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.

Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.

Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

Qualifications:

• Any professional degree/MBA in Digital marketing.
• Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
• Strong leadership skills with the ability to motivate a high-performing team.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.