Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Writing compelling content for email campaigns, landing pages, advertisements, live events, webinars and communication with customers
- Improvising current product portfolio leading to better audience engagement and brand positioning
- Researching on topics that are of interest to our target audience and creating pipeline of future launches
- Staying up-to-date with trending advertising strategies
- Creating out-of-the-box campaign ideas
- Proofreading, editing and improving content created by others and ensuring brand consistency
- Working alongside team members to come up with concepts and ideas to increase revenue
- Ensuring correct grammar and spelling throughout content and website
Desired Candidate Profile
What you need to have:
- Researching on consumer interests to come up with relevant topics and ensuring these journalistic articles are backed up by scientific Ayurvedic research, and write them in an easy-to-understand fashion that’s also scientifically accurate.
- Researching the target audience’s interests and needs
- Researching the scientific Ayurvedic understanding of said topics
- Creating highly valuable informational articles for online purposes
- Staying up-to-date with latest trends in USA and EU regarding skincare, health and wellness
- Creating mind-blowing value for our customers
- Establishing the organization as an authoritative figure through accurate and useful informational
- Ensuring compliance with law (e.g. copyright and regulatory bodies) pieces
About Comprehensive Ayurvedic Platform
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• Responsible for writing, editing, and proofreading content
• Ideating and formulating a suitable content strategy to support the business needs
• Enhancing web traffic and user engagement by managing content across all social media
platforms
• Write engaging social media content
• Collaborate with marketing, PR, and customer experience to develop a variety of content
marketing materials
• Interpret creative direction and adapt points from creative briefs into persuasive copy
• Scheduling timelines for posting content
SKILLS REQUIRED:
• Creativity and ability to develop engaging content
• Excellent communication and writing skills
• Good time management and organizational skills
• Basic technical knowledge of HTML and web publishing and high computer literacy
• Knowledge of SEO and web traffic metric
• Social media management experience
• Strong research skills
- copy writing experience with good Advertising agency or design studio
- Possession of creative flair, versatility, conceptual/visual ability and originality
- Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
- Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
- Writing clear, persuasive, original copy
- Proofreading copy to check spelling and grammar
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
- Overseeing campaigns through the production stage to completion
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Company Profile -
Pivotroots Digital summarize all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience-led digital strategies.
Job Description for Copy Writer -
- Understand the client’s business, strategy and product offerings.
- An Integrated part in Ideating & deriving 360˚ strategies along with the research team
- Edit and produce online marketing campaign strategy and content while working closely with web designers on page layout, content organization and graphics.
- Edit content for grammar, accuracy, clarity, readability, consistency, and coherence.
- Manage a project from start to completion.
- Independently research subject matter.
- Self-educate through engineering documentation and product use.
- Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)
- Produce customized templates/Collate technical & functional informatio
Must to have:
- Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
- Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
- Clear, concise and compelling copywriting and editing proofreading skills.
- 3+ Yrs of experience in Digital Marketing
The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.
Key Responsibilities
You will be responsible for:
- Writing mesmerizing content, like game questions, titles, messages, etc.
- Copywriting.
- Writing blogs and articles.
- Thorough research on industry-related topics and generating ideas for content.
- Proofreading the blog articles, game content, and content-related thing.
- Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
- Working on game admin and updating the content to it.
- Creating event content and engaging content for social media.
- Making the existing game content more interesting and entertaining.
- Working on Upwork for hiring freelancers for content-related jobs.
- Have basic knowledge of SEO.
- Knows MS Word and MS Excel in particular.
- Working as a think tank to make our games, gaming content, and user experience better.
- Working closely with the marketing and testing team.
Qualifications:
0-6 months of proven experience as a Content Writer
Preferably a graduate in English Literature/ Mass Communication
Other Details:
Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.
Compensation: 2-2.5 LPA
Role Type: Full-time
Location – Noida Sector-62
• Supervise, manage and QC content writer by other team
member/s.
• Write and manage content for SMS, Whatsapp, Email, ads
and website.
• Ideate and execute innovative campaigns for player
acquisition and retention through content.
• Create communication and marketing plan for all marquee
tournaments and promotions.
• Manage social media along with agency.
• Lead all affiliate partners and sending timely communication
and creatives to them.
• Work closely with design team to get creatives made and
share with the execution team
We are looking for somebody who can write all day long, gets excited when someone uses a new word and will cringe on reading this- we needs a writer who gets high on words and creativity. That might sound like every writer ever, but trust us- this is an extremely rare combination. However, we will find you!
If you think you are that genius, we would love to have you on board with us. Us? Well, a designer who’s hard to catch, a project manager who knows how to get things done, a boss who doesn’t like being called the boss, a writer who barely gets the time to write, and a little pupper who keeps them all going.
Now the serious stuff: What we’d expect you to do?
Creating and curating content for social media posts and graphics
Initiating and driving outcome-oriented campaigns
Writing articles and blogs of varying lengths
Ability to work across different industries and niches- extra marks for technical writers
Capability to write diversity content- SEO. long-form, taglines, SM posts, newsletters etc
Editing and proofreading articles with attention to detail
P.S. Of course, to be able to do all this, one has to be creative!
Hang on, we have some ‘perks’ too
5 days working (phew, who would not want that!)
Salary as per Industry standards (mandatory to say)
A good looking office (we hope so)
Pixie (the little pupper, remember?)