Salesforce LWC Developer

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19,
• upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India.
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech.
• upGrad is the official education partner for Government of India - Startup India program.
• Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning.

• Work with Product Managers and Business to understand business/product requirements and vision.
• Provide a clear architectural vision in line with business and product vision.
• Lead a team of architects, developers, and data engineers to provide platform services to other engineering teams.
• Provide architectural oversight to engineering teams across the organization.
• Hands on design and development of platform services and features owned by self - this is a hands-on coding role.
• Define guidelines for best practices covering design, unit testing, secure coding etc.
• Ensure quality by reviewing design, code, test plans, load test plans etc. as appropriate.
• Work closely with the QA and Support teams to track quality and proactively identify improvement opportunities.
• Work closely with DevOps and IT to ensure highly secure and cost optimized operations in the cloud.
• Grow technical skills in the team - identify skill gaps with plans to address them, participate in hiring, mentor other architects and engineers.
• Support other engineers in resolving complex technical issues as a go-to person.

• 12+ years of experience in design and development of ecommerce scale systems and highly scalable SaaS or enterprise products.
• Extensive experience in developing extensible and scalable web applications with
  • Java, Spring Boot, Go
  • Web Services - REST, OAuth, OData
  • Database/Caching - MySQL, Cassandra, MongoDB, Memcached/Redis
  • Queue/Broker services - RabbitMQ/Kafka
  • Microservices architecture via Docker on AWS or Azure.
  • Experience with web front end technologies - HTML5, CSS3, JavaScript libraries and frameworks such as jQuery, AngularJS, React, Vue.js, Bootstrap etc.

• Extensive experience with cloud based architectures and how to optimize design for cost.
• Expert level understanding of secure application design practices and a working understanding of cloud infrastructure security.
• Experience with CI/CD processes and design for testability.
• Experience working with big data technologies such as Spark/Storm/Hadoop/Data Lake Architectures is a big plus.
• Action and result-oriented problem-solver who works well both independently and as part of a team; able to foster and develop others' ideas as well as his/her own.
• Ability to organize, prioritize and schedule a high workload and multiple parallel projects efficiently.
• Excellent verbal and written communication with stakeholders in a matrixed environment.
• Long term experience with at least one product from inception to completion and evolution of the product over multiple years.

• In-depth knowledge in Core Python with Django building end to endapplications development.
• Experience in Web technologies-HTML, CSS, Javascript.

• Database - SQL Server/Postgres/ NoSQL database.
  
  
• Good understanding of Algorithms, data structures.
• Knowledge in ORM (Object Relational Mapper) libraries.
  
  
• Experience in integrating multiple data sources and databases into onesystem.
  
  
• Knowledge in REST / SOAP API
• Knowledge in version control tools like Git
• Experience with various cloud technologies.