Sales Executive - ERP

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

Company Description

Established in the year 2000, KGiSL Educational Institutions is the brainchild of Dr. Ashok Bakthavathsalam, founder and managing director of KG Information Systems Private Limited (KGISL).

Branded as the pioneers in industry-embedded education in the region, KG Group of Institutions at Saravanampatti boasts of being the only campus that fosters the perfect integration of institute – industry infrastructure in an environment of perfecting learning.

Role Description

This is a full-time on-site HR Internship role located in Coimbatore. The intern will assist in day-to-day HR operations, support the development and implementation of HR strategies and policies, and work on employee engagement initiatives. Tasks may include updating employee records, coordinating recruitment activities, organizing training sessions, and contributing to personnel management processes.

Qualifications

• Knowledge and understanding of Human Resources (HR) and HR Management
• Familiarity with HR Policies and Employee Benefits
• Skills in Personnel Management
• Strong organizational and communication abilities
• Ability to thrive in an on-site collaborative environment
• Master's program in HR mandatory

Candidates in Coimbatore are preferred

Only female Candidates are preferred

What You will do

● Create beautiful software experiences for our clients using design thinking, lean and agile methodology.

● Work on software products designed from scratch using the latest cutting edge technologies, platforms and languages such as JAVA, python, Javascript, GoLang and Scala.

● Work in a dynamic, collaborative, transparent, non-hierarchical culture.

● Work in collaborative, fast-paced and value-driven teams to build innovative customer experiences for our clients.

● Help to grow the next generation of developers and have a positive impact on the industry.

Basic Qualifications

● Experience: 4+ years.

● Hands-on development experience with a broad mix of languages such as JAVA, Python, Javascript etc.

● Server-side development experience mainly in JAVA, (Python and nodeJS can be considerable)

● UI development experience in ReactJS or AngularJS or PolymerJS or EmberJS or Jquery etc. are good to have.

● Passion for software engineering and follow the best coding concepts. ● Good to great problem solving and communication skills.

Nice to have Qualifications

● Product and customer-centric mindset.

● Great OO skills, including design patterns.

● Experience with devops, continuous integration & deployment.

● Exposure to big data technologies, Machine Learning and NLP will be a plus.

Benefits

● Competitive salary.

● Work from anywhere.

● Learning and gaining experience rapidly.

● Reimbursement for basic working set up at home.

● Insurance (including a top up insurance for COVID).

Location

Remote - work from anywhere

Software Engineer

Opportunity in this role / Why should you join us?

- You are your own master.  We don't preach you, we just allow you to Innovate, Iterate, Learn and Adapt

- Work with one of India's leading fintech unicorn company

- ESOPs in the company

Requirements

• 3+ years and above exposure in the art of writing codes and solving problems for large scale
• Extensive and expert programming experience in any one programming language (strong OOPS skills preferred). Deep experience in a java programming language
• A solid foundation in computer science, with strong competencies in data structures, algorithms, and software design.
• Have a penchant for solving complex and interesting problems.
• BE/BTech, MTech in Computer Science or related technical discipline (or equivalent).
• Excellent coding skills – should be able to convert the design into code fluently Good skills to write unit & integration tests with reasonable coverage of code & interfaces - TDD is a plus
• Experience in building highly scalable business applications, which involve implementing large complex business flows and dealing with the huge amount of data. Experience with

multi-threading and concurrency programming

• Ability to switch between the technologies and learn new skills on the go.

Roles and Responsibilities

• Drive discussions to create/improve the product, process and technology
• Build abstractions and contracts with separation of concerns for a larger scope
• Rapid prototyping
• Robust and scalable web-based applications
• Do high-level design with guidance; Functional modelling, break-down of a module
• Thinking platforms & reuse, the open-source contribution will be a plus
• Do incremental changes to architecture: impact analysis of the same
• Do performance tuning and improvements in large scale distributed systems
• Mentor young minds and foster team spirit.

Task:

• Develop, record, and maintain cutting-edge web-based PHP applications.
• Build innovative, state-of-the-art applications and collaborate with the User Experience (UX) team
• Ensure HTML, CSS, and shared JavaScript is valid and consistent across applications.
• Prepare and maintain all applications utilizing standard development tools.
• Utilize backend data services and contribute to increase existing data services API.
• Lead the entire web application development life cycle right from concept stage to delivery and post launch support.
• Refactor, optimize, and improve the existing codebase for maintenance and scale.
• Use test driven development and acceptance tests to ensure feature quality
• Convey effectively with all task progress, evaluations, suggestions, schedules along with technical and process issues.
• Document the development process, architecture, and standard components.
• Coordinate with co-developers and keeps project manager well informed of the status of development effort and serves as a liaison between development staff and project manager.
• Keep abreast of new trends and best practices in web development.

We wish:

• Previous working experience as a PHP Developer for 4 year(s)
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Familiarity with limitations of PHP as a platform and its workarounds
• Proficient in PHP, HTML5, JavaScript, JQuery Expert
• Experience with PHP MVC frameworks (Symfony, Laravel, Yii, CodeIgniter, Zend, etc.)
• Excellent relational database skills with MySQL
• Experience with building restful JSON web services
• Knowledge of API’s, such as Twitter, Facebook, Google maps, Instagram, etc.
• Understanding of responsive design frameworks such as bootstrap

Desirable:

• Should have problem-solving skills
• Good experience in oops concept
• Good experience  in MVC
• Good experience in jQuery & JavaScript
• Learn & work on new technologies/ frameworks.
• Knowledge of bootstrap

We Offer:

• Freedom to realize your ideas & individual career & development opportunities.
• A motivating work environment, flat hierarchical structure, numerous company events that cannot be forgotten, and fun at the workplace with flexibilities.
• Professional challenges and career development opportunities.