Sales Executive

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

• Two years' experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Great organizational and time management skills.

What you need to have:

• Building components for the company's advanced health tech platform using Java, Solr, SpringBoot, DialogFlow
• Communicating effectively in a cross-functional product development team and present ideas and solutions effectively
• Participating in technical planning and requirements gathering phases including design, code, test, troubleshoot, and document engineering software applications
• Developing the Code as per the requirements
• Working with product team and constructing the tech roadmap
• Designing, building and scaling the company's backend microservices
• Maintaining code integrity and organization
• Applying all quality requirements to make the code production ready
• Developing and deploying new features to facilitate related procedures and tools if necessary
• Developing documentation related to technical aspects and to facilitate current support, development, upgrades, or migrations
• Designing and building efficient, reusable, and reliable Java code
• Pro actively catching and fixing bugs, and providing support for the back end services
• Managing servers and infrastructure by keeping the lights on and refining the deployment architecture

Job Description:

Excellent Java development skills using J2EE, J2SE, Servlets, JSP, JDBC, Java, Spring, Springboot, Hibernate, Microservices, Webservices, Extensive experience designing, developing RESTful APIs, coding experience with either Java/J2EE/Spring, Good SQL knowledge

Required experience in Core Java, Spring, Springboot, Hibernate, Microservices, rest services

Able to understand SDLC process, Extensive experience designing and, developing RESTful APIs, Extensive coding experience with either Java/J2EE/Spring

Qualification Any Graduate

• Measure the sales effectiveness efforts using data science/app/digital nudges.
• Should be able to work on the clickstream data
• Should be well versed and willing to work hands-on various Machine Learning techniques

Skills

• Ability to lead a team of 5-6 members.
• Ability to work with large data sets and present conclusions to key stakeholders.
• Develop a clear understanding of the client’s business issue to inform the best approach to the problem.
• Root-cause analysis
• Define data requirements for creating a model and understand the business problem
• Clean, aggregate, analyze, interpret data and carry out quality analysis of it
• Set up data for predictive/prescriptive analysis
• Development of AI/ML models or statistical/econometric models.
• Working along with the team members
• Looking for insight and creating a presentation to demonstrate these insights
• Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects.