
Sales Development Manager
Location: Gurugram, Haryana
Employment Type: Full-time
Industry: SaaS, HRTech, HRMS
About WoCo
WoCo (Work Companion) is a leading HRTech SaaS company that automates HR and Payroll processes for SMBs and mid-market companies. With approximately 30,000 end users across 150+ organizations, we're on a mission to support businesses and their employees with comprehensive HRMS, Payroll, and Employee Engagement solutions.
Brief : We are seeking a dynamic and results-driven Business Development Manager to join our growing sales team. In this role, you will be responsible for driving revenue growth by managing the entire sales cycle from initial contact to deal closure. You will work with qualified leads to convert them into long-term clients while building lasting relationships that contribute to our company's success.
Market : Our prospects include small sized service organisations (under 100 employees)
Responsibilities
Sales Leadership and Execution
- Lead product demonstrations and conduct discovery calls to understand client needs and pain points
- Position our products/services effectively based on client requirements and business objectives
- Develop and present customized proposals that address specific client challenges
- Drive the sales process from initial engagement through contract negotiation and closure
Client Relationship Management
- Build and maintain strong relationships with prospective and existing clients
- Collaborate with the Customer Success team to ensure smooth client onboarding and handover
- Facilitate introductory meetings between new clients and internal teams for seamless transitions
Strategic Sales Planning
- Manage and maintain an accurate sales pipeline with regular updates
- Provide leadership with insights on sales trends and market opportunities
- Utilize CRM tools to track all sales activities and maintain data integrity
- Forecast sales performance and identify strategies to achieve targets
Negotiation & Deal Closure
- Lead pricing negotiations and contract discussions with key stakeholders
- Structure deals that align with both client needs and company objectives
- Ensure timely contract execution and coordinate with relevant teams for smooth implementation
Requirements
- 3-5 years of proven experience in B2B sales, preferably in HRTech Industry
- Demonstrated track record of meeting or exceeding sales targets
- Experience managing SMB/SME-level sales cycles
- Sales Expertise: Strong understanding of consultative selling techniques and solution-based selling
- Communication: Exceptional verbal and written communication skills with the ability to present complex solutions clearly
- Negotiation: Proven ability to negotiate win-win outcomes while protecting company interests
- Technical Proficiency: Experience with CRM systems (Salesforce/Hubspot preferred) and sales automation tools
- Analytical Skills: Ability to analyze client needs and market trends to identify opportunities
What we offer
- Competitive base salary with attractive commission structure
- Comprehensive benefits package
- Professional development opportunities
- Dynamic and collaborative work environment

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Based out of IIT Bombay, HaystackAnalytics is a HealthTech company creating clinical genomics products, which enable diagnostic labs and hospitals to offer accurate and personalized diagnostics. Supported by India's most respected science agencies (DST, BIRAC, DBT), we created and launched a portfolio of products to offer genomics in infectious diseases. Our genomics-based diagnostic solution for Tuberculosis was recognized as one of the top innovations supported by BIRAC in the past 10 years, and was launched by the Prime Minister of India in the BIRAC Showcase event in Delhi, 2022.
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