SEO Manager at Sunstone · Gurugram · 2 - 5 years · ₹5L - ₹10L / yr · Raised funding · Posted 5 Aug 2022

Desired Candidate:
• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company
Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media
Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert
About Sunstone
Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.
Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

About Sunstone
About
Sunstone is a leading higher education service provider that works with academic institutions in up-
skilling students for employability. Sunstone offers career oriented training interventions for
undergraduate and postgraduate students at 30+ institutions across 25 cities.
Sunstone’s training programs are industry endorsed to enhance employability. These programs are
designed for hybrid delivery with unparalleled focus on soft skills and personality development.
Sunstone’s focus is to provide students with holistic educational experience.
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Senior SEO & Website Growth Manager
Role Overview
We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.
This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.
Key Responsibilities
1.SEO and organic growth
Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR
activities.
Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and
content-gap analysis.
Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.
Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring
domains.
Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,
and Looker Studio.
2.Landing pages and CRO
Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.
Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.
Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.
Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.
Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.
Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.
3.WordPress and website management
Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.
Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.
Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.
Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.
Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.
Coordinate with developers, designers, content teams, and external vendors.
4.Technical SEO
Conduct technical audits and prepare prioritized action plans.
Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.
Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.
Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.
Review server response codes, staging changes, migrations, and technical releases for SEO impact.
Ensure website updates do not create performance, security, indexation, or usability issues.
5.Portals and local SEO
Build scalable service, location, lead-generation, and content portals.
Create reusable templates, taxonomies, filters, search functions, forms, and category structures.
Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.
Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.
Monitor local-pack, Google Maps, “near me”, and local lead performance.
6.Content, AI search and digital PR
Create SEO content briefs and optimize website content based on search intent and business priorities.
Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.
Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.
Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.
Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.
Avoid PBNs, link farms, spam networks, and manipulative link-building practices.
Key Requirements
4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.
Proven experience improving organic traffic, qualified leads, conversions, or revenue.
Strong WordPress experience, including Elementor or Gutenberg.
Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.
Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.
Experience building landing pages for both paid advertising and organic search.
Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.
Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.
Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.
Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.
Strong analytical, copywriting, communication, project-management, and problem-solving skills.
Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.
Preferred Qualifications
Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.
Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.
Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.
Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.
Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.
Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.
Key Performance Indicators
Growth in organic traffic and priority keyword rankings.
Increase in qualified organic leads and conversion rate.
Landing-page conversion rate and cost per qualified lead.
Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.
Website speed, mobile usability, Core Web Vitals, and technical health.
Local-pack, Google Maps, and Google Business Profile visibility.
Growth in relevant, high-quality referring domains.
Organic revenue contribution and return on SEO investment.
Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth
reporting.
JOB DESCRIPTION: SEO EXECUTIVE
Job Overview:
We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.
Key Responsibilities:
- Plan and execute on-page and off-page SEO strategies to improve website rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
- Build high-quality backlinks through ethical link-building techniques.
- Monitor website performance and identify technical SEO issues.
- Perform regular website audits and recommend optimization strategies.
- Track keyword rankings, organic traffic, and other SEO performance metrics.
- Work closely with the content and development teams to implement SEO best practices.
- Use SEO tools to analyze website performance and generate reports.
- Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.
Required Skills:
- Hands-on experience in Search Engine Optimization (SEO).
- Strong knowledge of On-Page SEO and Off-Page SEO.
- Experience with keyword research and competitor analysis.
- Good understanding of backlink creation and link-building strategies.
- Familiarity with technical SEO concepts.
- Working knowledge of SEO tools such as Google Search Console, Google Analytics etc.
- Understanding of website indexing, crawling, and ranking factors.
Role & Responsibility:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.
- Keyword research strategies (terms, head/tail, user intent, etc).
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).
- Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.
- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Link building strategies and execution; including viral and buzz-oriented efforts.
- Should have knowledge about Social Media, advanced knowledge of Google Analytics.
- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Experience: Minimum 7 Years
Location: Indore Onsite
We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.
Key Responsibilities
- Perform keyword research and competitor analysis.
- Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
- Execute off-page SEO strategies such as link building and outreach.
- Monitor website performance using SEO tools and analytics platforms.
- Track keyword rankings and prepare SEO performance reports.
- Collaborate with content and development teams to improve website visibility.
- Stay updated with the latest SEO trends and search engine algorithm changes.
Job Title: SEO Executive
Company: TOPS Infosolutions Pvt. Ltd.
Location: Ahmedabad, Gujarat (On-site)
Experience: 3+ years
Industry: IT Services / Software Development / AI Solutions
Job Description
- Sound knowledge of SEO On-page, Technical and Link-building
- Planning, overseeing, and evaluating the link-building process
- Good knowledge of Google Search Console, Google Tag Manager and GA4.
- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner
- Basic knowledge of AEO, GEO
- Experience working with B2B / IT services / SaaS websites.
- Regular SEO competitor analysis
- Should be good with Communication (Written and verbal)
- Develop and map out SEO and Social Media content.
- Identifying powerful keywords to drive the most valuable traffic
- Understanding of content creation process is a plus
- Create, curate, and manage all published content (images, video, and written)
- Website usability understanding & knowledge of HTML+CSS (from SEO perspective)
- Ability to work independently and as part of a team
- Should be up-to-date on the latest SEO trends
We are looking for a highly motivated SEO Executive to join our team. The ideal candidate will be responsible for implementing SEO strategies to improve website visibility, drive organic traffic, and achieve higher search engine rankings.
E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.
Founded on strong business ethics, we are an equal opportunity organization powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together.
If you’re someone who dreams big and has the gumption to make them come true, E2M has a place for you.
Role & Responsibilities
As an SEO Executive, your responsibility involves improving overall website traffic, search engine rankings, website performance, and conversion rates using the provided tools and resources. You will collaborate closely with designers, developers, and content writers to implement required on-page, technical, and content-related changes.
Your responsibilities will also include:
- Conducting comprehensive SEO audits and identifying technical, on-page, and off-page improvement areas
- Monitoring website health, crawlability, indexing, and performance issues
- Executing and optimizing on-page SEO strategies to improve rankings and conversions
- Performing keyword research and competitor analysis to support SEO strategy
- Managing link-building activities, including outreach and relationship building
- Tracking SEO performance, traffic trends, and rankings on a regular basis
- Preparing and presenting detailed SEO reports with clear insights and recommendations
- Staying updated with search engine algorithm changes and evolving SEO trends
- Working proactively to improve organic visibility and long-term search performance
Requirements
- Strong knowledge of SEO best practices
- Solid technical SEO understanding with the ability to identify issues and provide recommendations
- Experience in on-page SEO optimization to improve traffic and conversion rates
- Ability to prepare detailed website audit reports using tools like Ahrefs and SEMrush
- Skill in finding high-quality websites across multiple niches for link building
- Proficiency in writing outreach emails
- Experience in keyword research using SEO tools
- Ability to measure results and generate reports using tools like SEMrush and Google Analytics
- Strong coordination skills to work with content writers for SEO-friendly content creation
- Ability to update and refine SEO strategies based on changing trends
- Excellent verbal and written communication skills
Job Summary
We are looking for a Senior SEO / AEO Manager with 7-10 years of hands-on eCommerce experience to lead organic growth initiatives across search, answer engines, and AI-driven discovery platforms. This role owns SEO strategy end-to-end technical, on-page, content, and off-page while expanding into AEO, structured data, and AI visibility across modern search experiences.
The ideal candidate has deep experience with eCommerce platforms like Magento, Shopify Plus, and WooCommerce, strong technical SEO expertise, and a proven track record of driving organic revenue growth for large-scale eCommerce properties. You will work closely with paid media, analytics, content, engineering, and automation teams to ensure SEO and AEO are embedded across all digital initiatives, including migrations and platform changes.
Key Responsibilities
- Own and lead SEO and AEO strategy across multiple eCommerce properties to drive sustainable organic traffic, revenue, and visibility across search and AI-powered answer engines.
- Define and execute technical SEO roadmaps, including crawlability, indexing, site architecture, Core Web Vitals, schema markup, and large-catalog optimization.
- Lead on-page and content optimization strategies, aligning keyword research, search intent, and AI-friendly content structures.
- Expand organic visibility into AEO, including optimization for featured snippets, People Also Ask, entity-based search, structured data, and AI-generated answers.
- Partner with engineering and product teams on website migrations, replatforming, and major releases, ensuring SEO integrity and performance continuity.
- Drive SEO input into website architecture decisions, including SaaS, PaaS, monolithic, and composable setups.
- Collaborate with paid media teams to align SEO + PPC strategies, audience insights, and SERP coverage.
- Own SEO performance measurement, dashboards, and reporting using GA4, GSC, GTM, and Looker Studio.
- Oversee tracking implementation, including data layer validation, event tracking, schema validation, and attribution accuracy.
- Analyze organic performance and translate data into clear, actionable recommendations for stakeholders and leadership.
- Stay ahead of Google algorithm updates, AI search trends, and eCommerce SEO best practices, and proactively adapt strategies.
- Contribute to process improvements, documentation, and SEO governance.
Required Qualifications
- 7-10 years of experience in SEO for large-scale eCommerce websites.
- Strong hands-on experience with at least Magento Open Source, and Adobe Commerce, and other ecommerce platforms like Shopify Plus, WooCommerce are a perk.
- Proven experience managing complex website migrations, theme migrations and large catalogs without traffic or revenue loss.
- Advanced expertise in technical SEO, including site architecture, crawl budget optimization, log file analysis, Core Web Vitals, and JavaScript SEO.
- Demonstrated experience with AEO and AI-driven search optimization, including structured data, featured snippets, entity-based SEO, and search intent modeling.
- Deep knowledge of SEO and crawling tools such as SEMrush, Screaming Frog, Google Search Console, SpyFu and related diagnostic platforms.
- Strong proficiency in analytics and measurement tools, including:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Hands-on experience implementing, auditing, and validating data layers, custom events, enhanced conversions, and end-to-end tracking setups.
- Strong command of eCommerce and SEO performance metrics, including organic revenue, conversion rate, assisted conversions, attribution models, and customer journey analysis.
- Proven experience collaborating on CRO initiatives, including funnel analysis, UX insights, A/B testing support, landing page optimization, and translating SEO traffic into measurable conversion improvements.
- Ability to analyze complex datasets, identify meaningful patterns, and translate insights into clear, actionable SEO and CRO strategies.
- Demonstrated capability to connect performance data with business outcomes, informing roadmap prioritization and investment decisions.
- Excellent communication, management, and leadership skills, with the ability to explain technical concepts to non-technical audiences.
- Proven ability to manage multiple initiatives simultaneously in a fast-paced, cross-functional environment while maintaining attention to detail and strategic focus.
Preferred Qualifications
- Google certifications (GA4, GTM, Google Ads Measurement).
- Experience collaborating closely with content, CRO, and product teams.
- Exposure to headless or composable commerce architectures.
- Experience aligning SEO strategy with marketing automation platforms such as Klaviyo or Dotdigital (SEO-to-lifecycle alignment).
We have an urgent opening for freshers. We are seeking enthusiastic, fresh candidates who are eager to learn and grow within our organization. This role will give you hands-on exposure to Seo and an opportunity to build your career.
Role Overview
Support SEO and digital marketing activities to improve website visibility, search rankings, and online traffic.
Responsibilities
- Perform keyword research and competitor analysis
- Optimize website content for SEO
- Assist in on-page and off-page SEO activities
- Track website performance using SEO tools
- Support content and backlink strategies
Skills Required
- Basic understanding of SEO concepts
- Familiarity with Google Search Console or SEO tools
- Good analytical and research skills
- Strong written communication skills
Details
- Duration: 3–6 months
- Mode: Remote
- Certificate + PPO based on performance








