SEO Executive

Job description

Designation : Performance Marketing Executive / Manager

Location : Hyderabad

About the company

Founded in 2023, Craft My Plate is a bulk food booking, delivery, and service platform catering to events of all sizes—from intimate gatherings of 10 guests (and soon even smaller!) to large-scale events hosting up to 1,500 people. We partner with a carefully curated network of chefs, caterers, and kitchens to deliver seamless, high-quality food experiences.

Over the past 12 months, we’ve grown 3x in revenue and expanded our team by 2.5x, all while operating exclusively in Hyderabad. With ambitious plans ahead, we’re building the foundation for rapid scale—and we’re looking for driven individuals who want to grow with us and help shape the future of Craft My Plate.

Roles & Responsibilities

This role is for someone who owns revenue through paid marketing, not just campaigns.

Your success is not measured by clicks or impressions — it’s measured by ROI, CAC, and revenue growth.

You will be expected to think like a business owner, not an execution-only marketer.

Core Responsibility: Make Ads Profitable - turn them into our business leads

You will:

• Own end-to-end paid marketing performance
• Decide budget allocation across channels
• Continuously improve ROI and scalability

If performance drops, you investigate. If something works, you scale it responsibly.

What You’ll Do (In Depth)

1. Paid Media Ownership

• Manage and scale ads across:
• Google Search, Display & YouTube
• Meta (Facebook & Instagram)
• LinkedIn (for B2B, if applicable)
• Structure accounts properly:
• Campaign → Ad Set → Creative logic
• Control bids, audiences, creatives, and placements
• Shut down low-performing campaigns quickly

Funnel Thinking (Very Important) - You don’t stop at leads.

You will: Track user journey from Ad → Landing Page → Lead → Sale

• Identify drop-offs and fix them
• Work with sales to understand:
• Lead quality
• Conversion timelines
• Revenue attribution

Conversion Rate Optimization (CRO)

• Improve conversion rates at every step
• Run structured A/B tests on:
• Creatives & copies
• Headlines & CTAs
• Landing pages & forms
• Reduce cost without sacrificing quality

Data, Tracking & Attribution

Ensure accurate tracking across platforms

Work with:

• GA4
• Google Tag Manager
• Meta Pixel & Conversion APIs
• Validate data — no blind trust in dashboards
• Build clarity on true ROI, not just platform-reported numbers

Budgeting & Scaling

• Plan monthly and quarterly spends
• Forecast performance before scaling
• Balance growth vs efficiency
• Control wastage and improve unit economics

Reporting & Insights

Share clear, honest performance reports

Explain:

• Why performance went up or down
• What actions were taken
• What is planned next
• Translate data into business decisions

What We Expect From You

Hard Skills

• Strong hands-on experience in performance marketing
• Deep comfort with numbers and analysis
• Practical understanding of:
• CAC, LTV, ROAS, Payback Period
• Experience managing significant ad budgets
• Strong Excel / Google Sheets skills

Mindset & Ownership

• ROI-first thinking
• Comfortable taking accountability
• Fast decision-maker backed by data
• No dependency on constant supervision

Nice to Have (Not Mandatory)

• Startup or scale-up experience
• Exposure to CRM & marketing automation
• Experience aligning marketing with sales teams

How You’ll Be Measured

• Revenue growth driven by paid marketing
• Improvement in ROI and CAC month-on-month
• Predictability and scalability of campaigns
• Clarity and ownership in reporting

Apply Link : https://forms.gle/ddxTCoi7GU6PHVZD9

Who We Are 🌟 

We are a company where the ‘HOW’ of building software is just as important as the ‘WHAT’. Embracing Software Craftsmanship values and eXtreme Programming Practices, we create well-crafted products for our clients. We partner with large organizations to help modernize their legacy code bases and work with startups to launch MVPs, scale or as extensions of their team to efficiently operationalize their ideas. We love to work with folks who are passionate about creating exceptional software, are continuous learners, and are painstakingly fussy about quality. 🚀 

Our Values 💡 

These are the guiding principles for everything we do at Incubyte, both within and outside of our project work: 

• Relentless Pursuit of Quality with Pragmatism 
• Extreme Ownership 
• Proactive Collaboration 
• Active Pursuit of Mastery 
• Effective Feedback 
• Client Success 

We are seeking a talented UX/UI Craftsperson with a minimum of 3 years of professional experience to join our dynamic team. The ideal candidate should be able to translate high-level requirements into interaction flows and artifacts and transform them into beautiful, intuitive, and functional user interfaces, ensuring a seamless user experience from end to end. You should be excited about crafting a great user experience and be open-minded with an unquenchable thirst for new approaches and solutions. 

What You’ll Be Doing 💼 

• Designing and prototyping user interfaces for web and mobile applications, considering user needs and business objectives. 
• Collaborating with product managers, developers, and other stakeholders to gather requirements and translate them into design solutions. 
• Conducting user research, usability testing, and gathering feedback to iterate and improve designs. 
• Creating wireframes, mockups, and interactive prototypes to communicate design concepts and interactions effectively. 
• Optimizing designs for performance, accessibility, and responsiveness across various devices and screen sizes. 
• Keeping up to date with industry trends, best practices, and emerging technologies in UX/UI design and development. 
• Providing guidance and mentorship to junior designers, fostering a culture of continuous learning and growth within the team. 
• Experience with User research and Testing. 

Skills You Need to Succeed in This Role 🌟 

Most Important: Integrity of character, diligence, and the commitment to do your best 💪 

Must Have: 

• Minimum of 3 years of professional experience in UX/UI design with a strong portfolio showcasing your design process and projects. 
• Proficiency in design tools such as Adobe XD, Figma, or similar. 
• Strong understanding of user-centered design principles and best practices. 
• Experience with front-end development technologies such as HTML, CSS, JavaScript, and frameworks like React or Angular. 
• Familiarity with version control systems (e.g., Git) and collaboration tools (e.g., Jira, Slack). 
• Excellent communication and collaboration skills with the ability to present and defend design decisions to stakeholders and handle client interactions. 
• Ability to work effectively in a fast-paced agile environment and manage multiple projects simultaneously. 
• Experience working in cross-functional teams and a passion for creating exceptional user experiences. 
• Demonstrable UX/UI design skills with a strong portfolio (Applicants without a portfolio will not be considered). 

Responsibilities

·        Design and architect data virtualization solutions using Denodo.

·        Collaborate with business analysts and data engineers to understand data requirements and translate them into technical specifications.

·        Implement best practices for data governance and security within Denodo environments.

·        Lead the integration of Denodo with various data sources, ensuring performance optimization.

·        Conduct training sessions and provide guidance to technical teams on Denodo capabilities.

·        Participate in the evaluation and selection of data technologies and tools.

·        Stay current with industry trends in data integration and virtualization.

Requirements

·        Bachelor's degree in Computer Science, Information Technology, or a related field.

·        10+ years of experience in data architecture, with a focus on Denodo solutions.

·        Strong knowledge of data virtualization principles and practices.

·        Experience with SQL and data modeling techniques.

·        Familiarity with ETL processes and data integration tools.

·        Excellent communication and presentation skills.

·        Ability to lead technical discussions and provide strategic insights.

·        Certifications related to Denodo or data architecture are a plus

Developer Requirements/Expectations:

• Experience: 5+ Years
• Tech Stack: Core PHP, MySQL, Basic JavaScript, Oracle
• 3rd Party Integration: Payment Gateways (Apple Pay Wallet, Google Pay, Stripe)
• Tools: Trello, Slack, Github
• Soft Skills: Team Work, Excellent Client Communication. 

Engagement Type: Full Time, Dedicated

• Work Hours: 8 Hours per day, 160 hours per month
• Shift: 10 AM-7 AM IST (Including Lunch hour)
• Work shifts need to be flexible to accommodate client calls in EST.

Screening Process: 

Round 1: Technical 

Round 2: Managerial 

Location: Ahmedabad (Hybrid)

Attending calls regarding park operations and assigning to park operations team as per contact matrix to address

Responding to mail requests or complaints with system update, track and closing each one of call or compliant loop.

To take message accurately and convey the same to the concerned person promptly.

Working on digital platform as available and ensure all calls are updated in the system

Educating end user for using digital application for call or complaint register

Making daily report in a presentable format with the data of no of calls/complaints registered, assigned, status , completion,  

Requirement:

• Degree/ Diploma in Graphic designing
• Ability to develop creative ideas and concepts, choosing the appropriate digital platfoms and style to meet the client's objectives.
• Proficiency in Various Graphic Design software for making banners, info-graphics, posters, etc
• Would manage the entire process of defining requirements, visualizing and creating graphics that includes illustrations, logos, layouts, photos, videos
• Creativity and Graphic Design skills.
• Strong instinct for visually engaging design
• Design evangelist with a strong eye for details and an innovative bent of mind
• Ability to defend your design direction and reasoning if challenged in client meetings
• Minimum 3 years working in a similar role 

Job Responsibilities:

• Interact with clients - AD or CD, and understand the brief and scope of projects
• Work with the Brand Strategist to add creative direction for digital marketing campaigns
• Create artworks for use across digital channels such as social media, Google ads, Websites etc.
• Work with the Brand Strategist for the internal branding and creative communication
• You will be working with a diverse team of strategists, copywriters, marketers and business development leads to bring client campaigns to life.

• S/MS degree in Computer Science, Engineering or a related subject
• Proven working experience in software development
• Working experience in iOS development
• Have published one or more iOS apps in the app store
• A deep familiarity with Objective-C and Cocoa Touch
• Experience working with iOS frameworks such as Core Data, Core Animation, Core Graphics and Core Text
• Experience with third-party libraries and APIs
• Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies
• Solid understanding of the full mobile development life cycle

More than 5+ years of relevant experience in Oracle Identity manager (OIM) development with Strong knowledge of Oracle Identity Governance 12c product Core and Advance Java, Linux, Weblogic 12c, SOA, Oracle Database.

Should have working knowledge on - Product Architecture, Security Architecture, Application Provisioning, Connectors development,  Request and Approval workflow development using SoD, Certification flow development, issue Troubleshooting , Audit and reporting development, Customization using Event Handler, Scheduler and Adapters, e