Informatica BDM Developer (Onsite Opportunity- Abu Dhabi UAE)

Job Description for Performance Marketing and Social Media Marketing

Position: Digital Marketing

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview:

We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities

• 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

• 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

• Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
• Proven track record of building complete digital funnels that consistently convert.
• Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
• Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
• Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred or we will give preference to :

- Healthcare industry marketing experience.

- Knowledge of HIPAA-compliant marketing.

- Familiarity with SEO, retargeting, and omnichannel marketing strategies.

- Experience promoting high-value, cash-pay healthcare services.

Nature of project – Product development.

Key skills: Java full stack developer with React Js experience.

Key Responsibilities

• Advance the state of the art in building Microservices with Java and frontend applications with React JS.
• Design and Develop Cloud based, web applications for SMBs
• Design and develop the front end for customer-facing applications using MVC framework
• Design and develop supporting components and Microservices for the backend tiers focusing on fault-tolerance and scalability in a multi-tenant B2B2C environment
• Team with top-notch engineers, product managers, Dev Ops and QA following agile development methodologies
• Review functional requirements, providing technical feedback on feasibility and architectural approach and framework.
• Develop technical specifications
• Contribute to test plan development.
• Create Prototype and/or Proof of Concepts (POCs) when necessary
• Act in a technical leadership capacity: Mentor junior engineers and new team members, perform code reviews and apply technical expertise to challenging programming and design problems
• Manage and maintain Cloud infrastructure
• Maintain and improve the functionality and performance of the existing web applications; refactor legacy codebase
• Help shape and execute the technical roadmap to develop next generation features; integrate corporate- and product-level architecture principles and goals into the teams project work through designs, implementation strategies, and project planning.
• Drive a culture of quality, technical curiosity, continuous improvement, and evidence-based data driven decision making in the organization.
• Lead team in software development best practices including Peer Code Review, Unit testing, Automated Deployments, and Automated Testing.
• Write technical documentation

Job Description:
      We are looking for a self-starter/ Back End Developer who can work well with minimal guidance and in a fluid environment. Proficient at programming and interacting with APIs and good knowledge of RESTful design. Customer-focused reacts well to changes, works with teams, and is able to multitask. A natural communicator who can articulate and express thoughts and explain technical concepts in clear, plain English (both written and verbal)

Key Responsibilities: 

Hands-on experience in different technologies and languages such as JavaScript, NodeJS, MongoDB, Express JS, MySQL, REST API, Web Services/REST/JSON, MVC Framework to develop Web /mobile applications. Participating in the design and creation of scalable software. Writing clean, functional code on the back-end. Testing and fixing bugs or other coding issues

Position Type: Full-Time

Educational Qualifications: B.Tech/B.Sc/MCA/Relevant Degree in Computer Science.

Experience: 3+ years of hands-on experience in Backend

Reports to: Development Manager

Roles & Responsibilities:

• Work with development teams and product managers to ideate software solutions
• Design client-side and server-side architecture
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve software
• Excellent scoping and estimation skills

Skills and Responsibilities:

• Proven experience as a Backend Developer or similar role
• 4+ years of hands-on software engineering experience in Node.js and Typescript

(Including Express, Feathers.js, and/or Nunjucks)

• Strong understanding of node modules, npm, nodemon.
• Strong understanding of production systems and Cloud deployments, especially in AWS
• Good understanding of test frameworks like Chai, Mocha, and Sinon
• Good understanding of javascript concepts like Promises and Async-Await
• Deep understanding of mobile backend infrastructure including service-oriented or

microservice architecture.

• Strong experience using a client-side MVC framework such as NodeJS, NextJS, Redux.Good experience working on Backend.
• Ensure the technical feasibility of UI/UX designs.
• Experience with filesystems, server architectures, and performance tuning
• Building reusable code and libraries for future use
• Experience in a relational database and version control tools and integration of third.
• Maintain existing code base including troubleshooting of issues and fixing bugs.
• Experience developing desktop and mobile applications
• Developing and implementing highly responsive user interface components using react
• Strong knowledge in databases MySQL, MongoDB, web servers Apache, and UI/UX design.
• Top-notch programming skills and write code for robust software design.
• Experience in responsive design, cross-browser compatibility, and website performance.
• Knowledge of performance testing frameworks including Mocha and Jest
• Aggressive problem diagnosis and creative problem-solving skills.
• Good understanding of how browsers and DOM work.
• Experience with handling Services, RESTful, APIs.
• Excellent communication and teamwork skills
• Great attention to detail and organizational skills
• An analytical mind and problem-solving skills.
• F&B (Food and Beverages) domain experience is a plus.
• Monitoring and improving front-end performance
• A passion for new consumer technology and the emerging media landscape
• F&B (Food and Beverages) domain experience is a plus.
• Keywords skill sets:- Node Js, Express Framework, Feathers Js, JavaScript, PHP, MVC Framework, REST API, Web Services/REST/JSON, MySQL, MongoDB, AWS

Experience: 3-5 Years 1 candidate & 1-3 Years 2 candidate

Skills:

Core JAVA(Native), Core Kotlin, Sqlite, MySQL, XML

Only Male Candidate

25% HIKE on Current Salary 

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.

Android Developer: 

Position: Android/Java/Kotlin Developer 

 - Selected candidate is required to be a part of the product development team and have to manage both maintenance and enhancement projects & building Mobile Applications using web services. 

Skills & Expertise we look for: 

1. Should be passionate about user interface design and have skills in Native Android with proficiency in Kotlin and Java. 
2. Out of the box thinking to troubleshoot and solve problems 
3. Should be willing to implement latest technology trends like XML/Compose UI, MVVM pattern, Livedata, Data binding, Pagination, Coroutines and other Jetpack components. 
4. Should be able to analyze customer requirements, estimate the effort, provide the deliverable date to the customer and make sure to ship the feature on time 
5. Experience in Release management like creating, merging, maintaining branches, versioning and releasing apps. Should have experience in publishing apps to play store. 
6. Ready to help team members in their technical challenges 
7. Collaborate with cross-functional teams to define, document, design, and ship new features

Personality we expect: 

1. You love an Agile work culture and deliver as per plan  
2. You're a lively person who's passionate on what you do  
3. You're a nonstop learner and enjoy sharing the learning to your juniors 
4. You're socially connected with the team and helping others team voluntarily. 
5. You're tech- expertise and effective in tools operation automate the regular process. 
6. You're someone who loves problem-working by seeing the occasion in every challenge and you enjoy learning from failures  
7. Honestly share your experience, feedback, challenges, learning and emotions for the day in your daily diary. 
8. Think of user needs instead of system needs