SEO Analyst

About the Role:

We are looking for a QA Engineer with 3-6 years of experience to ensure the highest quality standards for our LegalTech web applications. This role focuses on SEO best practices, accessibility (WCAG), compatibility testing, and web performance optimization. You will be responsible for both manual and automated testing, ensuring compliance with Core Web Vitals, Lighthouse performance benchmarks, and search engine guidelines.

Key Responsibilities:

• Conduct SEO testing, including structured data validation, meta tags, canonical tags, robots.txt, sitemaps, and indexing issues.
• Perform Lighthouse audits to evaluate Core Web Vitals, performance, accessibility, and best practices.
• Validate Web Content Accessibility Guidelines (WCAG) compliance and ensure ADA & Section 508 standards.
• Execute browser compatibility and mobile responsiveness testing across multiple devices and screen sizes.
• Develop and maintain automation scripts for regression and performance testing using Selenium, Playwright, or Cypress.
• Collaborate with developers to ensure SEO-friendly UI/UX design and site speed optimizations.
• Identify and document bugs, UI inconsistencies, and accessibility issues, working with frontend and backend teams for resolutions.
• Test structured data (Schema.org), hreflang implementation, and server-side rendering (SSR) behaviors.
• Implement API testing for SEO-related integrations (e.g., Google Search Console, GA4, sitemap validation).
• Contribute to CI/CD pipelines, ensuring automated tests run smoothly before deployments.

Required Skills & Qualifications

• 3-6 years of experience in QA testing for web applications.
• Strong understanding of SEO best practices and Google ranking factors.
• Hands-on experience with Lighthouse, Core Web Vitals, and page speed testing tools.
• Expertise in manual and automation testing using Selenium, Playwright, or Cypress.
• Familiarity with WCAG standards and accessibility testing tools (e.g., Axe, Wave, Lighthouse).
• Experience with cross-browser and mobile compatibility testing.
• Knowledge of structured data validation (Schema.org, JSON-LD testing tools).
• Ability to analyze GA4 and Google Search Console reports for QA insights.
• Experience with REST API testing tools (e.g., Postman, Swagger).
• Strong debugging, troubleshooting, and reporting skills.

Nice to Have

• Experience with SonarQube for code quality analysis.
• Knowledge of Next.js, Lit.js, or modern frontend frameworks.
• Understanding of server-side rendering (SSR) and static site generation (SSG) testing.
• Experience working in LegalTech or regulated industries.

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

About Company

Our client is a Tech-Based Platform for freelance photographers, videographers, food stylists, and cinematographers. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Roles and Responsibilities

1. Producing a diverse range of blog posts focused on subjects pertaining to the field 

   of photography.

2. To compose a myriad of blog entries pertaining to subject matters of relevance to the

    realm of photography.

3. Undertaking comprehensive research into diverse subjects and products.

4. Supervising content interns and deliberating relevant material for blog publication.

5. Compose material for utilization in Facebook and Google advertisements.

6. Strategize and execute video content production.

7. Creation of marketing campaign material

8. Enhance content through the implementation of best practices in SEO.

Skills Required

• Excellent writing skills and proficiency in grammar and spelling.

• Ability to create compelling, engaging, and informative content

• Strong research skills to gather information from various sources.

• Knowledge of Search Engine Optimization (SEO) techniques to optimize content 

   for search engines

• Understanding of target audience and ability to write content that resonates with them.

• Strong communication skills to collaborate with other team members and clients

• Creativity and ability to come up with new and innovative content ideas

• Attention to detail and ability to proofread and edit own work

• Time management and organizational skills to meet deadlines and manage multiple 

   projects at once.

• Proficiency in providing guidance and leadership to interns for the assigned tasks.

Responsible for maintaining all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage and supervise all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Developing creative digital marketing strategies to meet the decided target.

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

Experience with SEO marketing and related tools.

Strong SEO/SEM capabilities (imperative).

Established capabilities in Google Analytics.

Optimize copy and landing pages for search engine marketing.

Create a report of competitor advertising links.

Sound knowledge of Wordpress, MySQL, XHTML, CSS, Jquery and JavaScript.

Improving the usability, design, content and conversion of the company website.

Review and suggest new technologies and keep the company at the forefront of developments in digital marketing.

Good experience in creating content and copy for the online mediums including blogs, websites, infographics, online videos, competitions, and social media campaigns. Impeccable spelling and grammar.

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

Experience in managing and guiding a team and bringing out the best results.

Job Types: Full-time, Part-time, Fresher, Freelance

Salary: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Supplemental pay types:

• Overtime pay
• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 1 year (Preferred)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Ability to Commute:

• Hyderabad, Telangana (Required)

Ability to Relocate:

• Hyderabad, Telangana: Relocate before starting work (Required)

Responsibilities:

• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems Proof read and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

About Us

At Carorbis, we believe there is a better way to buy parts for your vehicle. It’s one of the least understood and least transparent industries.

Our goal is to simplify buying auto parts for everyone through our business, education and community. We are obsessively passionate about it. 

Job brief

We are looking for an experienced content writer to join our dynamic content team and enrich our website/social media with new blog posts, guides, marketing, and ad copy.

As a content writer, you’ll be working with teams across the company to create valuable content to educate our customers.

Content writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles.

If you’re familiar with producing online content for the Indian automotive industry and have an eye for detail, we’d like to meet you.

Responsibilities

Develop, write and deliver persuasive copy for the website content, email marketing campaigns, sales collateral,

ad copies, videos, and blogs

Research industry-related topics

Write clear marketing copy to promote our products/services

Write appealing ad copy to promote our brand and our services

Build and manage an editorial calender; coordinate with teammates to ensure standards

Proofread and edit blog posts before publication

Coordinate with marketing and design teams to illustrate articles

Conduct simple keyword research and use best SEO practices to write SEO friendly content

Promote content on social media

Identify customers’ needs and gaps in our content

Requirements

Proven work experience as a content writer, content marketer, copywriter or similar role

Experience creating strong, engaging content

Portfolio of published articles

Highly proficient at research through authoritative and up-to-date sources

Able to think critically about writing ‘Voice’ to relate to a target audience

Motivated and deadline driven

Responsive to management through email, text and phone, in regard to project assignment and deadlines

An understanding of best SEO exercises

Excellent writing and editing skills in english

Ability to meet deadlines

A bachelors degree in Marketing, English, Journalism or related field

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.