Shubham Vishwakarma
Full Stack Developer - Averlon
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Google AnalyticsGoal: Build a full-service SEO and content ecosystem to dominate local organic search in the rehab, addiction treatment, and mental health space across Los Angeles.
STRATEGIC OBJECTIVES
- Establish authority and trust (EEAT: Expertise, Experience, Authoritativeness, Trustworthiness).
- Outrank competitors in high-intent and local keywords for drug treatment and mental health services.
- Provide tools/resources (like AA & Mental Health finder apps) to improve user experience and engagement.
CORE TEAM ROLES
You’ll want a cross-functional team like this:
- Project Manager
- Coordinates timelines, resources, and deadlines.
- Interfaces between all team members and stakeholders.
- Understands SEO, content, and development cycles.
- SEO Strategist
- Develops keyword strategy covering primary, long-tail, question-based, and local intent searches.
- Performs competitive analysis.
- Creates on-page and off-page SEO plan.
- Conducts technical audits and recommends fixes.
- Content Lead / Editor
- Oversees human-written blogs, FAQs, and optimized location pages.
- Coordinates with medical/clinical reviewers for compliance.
- Manages style, tone, and voice.
- Writers (Industry-Specific)
- Experienced in addiction recovery, mental health, and healthcare writing.
- Writes with empathy, authority, and factual accuracy.
- Web Developer
- Optimizes website speed, mobile experience, and user interface.
- Develops custom tools such as AA Meeting Finder and Mental Health Services Finder.
- Implements schema markup, accessibility, and mobile-first design.
- Link Builder / Outreach Specialist
- Acquires quality backlinks from reputable health, news, and community sites.
- Builds citations and listings in trusted directories.
- Graphic Designer
- Creates infographics, branded visuals for blogs and landing pages.
- Ensures image SEO optimization.
DELIVERABLES
CATEGORYDELIVERABLESContentBlogs, FAQs, optimized location pagesLocal SEOCitation building, Google Business Profile management, schema markupTechnical SEOWebsite speed, structure, mobile UX, indexationMeta & On-Page SEOMeta titles/descriptions, alt tags, internal linkingTools/FeaturesAA Meeting Finder, Mental Health Finder toolsVisual ContentInfographics, blog graphics, comparison chartsBacklinksQuality backlinks from reputable domains
Job Description
We are hiring an experienced SEO Executive with 1–2 years of hands-on experience in managing on-page and off-page SEO activities. The ideal candidate should be able to develop and execute SEO strategies to improve search engine rankings and drive organic traffic.
Key Responsibilities
Conduct keyword research aligned with business goals.
Implement on-page SEO (meta tags, internal linking, URL structure, etc.).
Execute off-page SEO (link building, guest posting, outreach).
Monitor website performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
Perform regular SEO audits and resolve technical issues with developers.
Optimize content and coordinate with the content team for keyword alignment.
Analyze competitors to identify SEO opportunities.
Create monthly SEO performance reports with actionable insights.
Apply the latest SEO algorithms and AI-based SEO techniques (must).
Strong knowledge of Technical SEO, Google Search Console, and Core Web Vitals is essential.
Stay updated with SEO trends and collaborate with tech teams to ensure SEO-friendly site structure.
Required Skills & Qualifications
1–2 years of hands-on experience in SEO (both on-page and off-page).
Strong working knowledge of major SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
Good understanding of search engine algorithms and ranking factors.
Familiarity with basic HTML/CSS and website structure for SEO troubleshooting.
Experience with WordPress or other CMS platforms is a plus.
Ability to manage multiple projects and meet deadlines.
Strong analytical skills and the ability to interpret data to drive decisions.
Excellent written and verbal communication skills.
Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field is preferred.
- A/B testing various ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to website, landing pages, social media pages
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of the business.
- Scaling and Automating the growth processes.
Requirements
- Experience in SaaS marketing would be prefered
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
- Willing to learn.
- Having a startup mindset
Creador Designs is a graphic design company specializing in logo creation, business branding design, packaging, and website development. Founded in 2014, Creador Designs offers corporate identity design and branding services to small businesses and start-ups. Over the years, we have grown to become one of the most respected online brands for logo design, corporate identity, and web design.
We offer you the opportunity to work with leading and dynamic brands all around the world every day. We are looking for a talented individual for the position of Sales & Marketing Executive. Apply to us and unleash your curiosity and challenge your ideas. As you strive to make a real difference, we'll strive to make you a better you!
Qualification: BBA/MBA in sales and marketing or
Graduation with specialization in Sales & Marketing.
Experience: 1 - 2 years.
Expected Work : The Sales and Marketing Executive -
⦁ Must meet and exceed sales targets.
⦁ will generate business from new and existing clients.
⦁ Must demonstrate exceptional interpersonal skills to build long lasting strategic relationships with the client.
⦁ Should manage complex negotiations and prepare sales pitches.
⦁ Will organise on-field sales visits.
⦁ Should be able to handle multiple projects at once.
⦁ Must aim to achieve monthly and annual targets.
⦁ Will review sales performance.
⦁ Must have a proficient understanding of email marketing, social media marketing and digital marketing.
⦁ Will be working closely with Graphics Design, Web Development, Business Finance Teams to achieve joint ambitions.
⦁ Should efficiently manage inter-departmental communication.
We're looking for leaders with - owner's mindset, passion, and agility.
Role - Associate Director (Biddable)
Experience - 5+ years
Location - Gurgaon/Gurugram, Delhi
About our Client:-
Our client is part of a global media agency with a mission to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
3 best things about the job:
- Get to work on some new-age and youthful client brands
- Will work closely with the leading publishers such as Google & Facebook
- Will be one of the pillars of GroupM's performance marketing division.
In three months:
Understood the complete biddable media scenario on clients business, e.g. Search, Facebook, etc.
Handled day-to-day tasks/requirement effectively
In six months:
Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms.
In 12 months:
Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.
Responsibilities of the role:
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
- Relevant experience of 6 - 9 years in PPC/Performance marketing roles
- Expertise in Web analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Team Management
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Google AnalyticsExperience: 2 to 4 years
Skills: SEO, SMO, SMM, Email Marketing, Content Marketing, Content Publishing, Google Ads & Analytics.
Product: B2B, SaaS platform for Utilities and Energy
Location: Pune
For more details please: http://www.bynry.com/">www.bynry.com
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon