SEO Analyst

What You’ll Do:

• Own the Organic Growth Engine. Build innovative strategies that drive not only traffic but meaningful revenue by connecting search intent with business value.

• Execute a High-Intent Content Strategy. Move beyond generic content and identify high-value commercial keywords that drive qualified leads and user acquisition.

• Deliver Technical Excellence. Work closely with Engineering to ensure our site architecture, performance (Core Web Vitals), and crawlability become a true competitive advantage.

• Optimize for Conversion (CRO). Conduct A/B tests across landing pages, CTAs, and lead magnets to consistently convert organic visitors into customers.

• Scale Authority. Lead smart, white-hat link-building and digital PR initiatives to enhance Domain Authority and overall brand visibility.

• Drive Data-Backed Experimentation. Continuously test and refine titles, meta descriptions, and content formats to improve CTRs and search rankings.

• Conduct Competitive Gap Analysis. Monitor industry trends and competitor movements, and identify opportunities to outperform them.

We are looking for an SEO Specialist to enhance our online presence, drive organic traffic, and improve search engine rankings. You'll be responsible for implementing SEO strategies, optimizing website content, and ensuring Homly reaches a larger audience.

Key Responsibilities:

✅ Develop and implement on-page, off-page, and technical SEO strategies

✅ Perform keyword research to optimize website content and blogs

✅ Improve website structure, meta tags, and page speed optimization

✅ Build and manage backlinking strategies to increase domain authority

✅ Analyze SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.

✅ Optimize for local SEO to attract travelers and property owners

✅ Work with content teams to create SEO-friendly blogs and landing pages

✅ Stay updated with Google algorithm updates and SEO trends

Roles and Responsibilities:-

1. Developing, generating, and growing new digital marketing business

2. Creating innovative online marketing sales plans

3. Exhibiting expertise in digital marketing solutions

4. Selling services like SEO, SEM, PPC, social media, online reputation management, etc. (for the

US and Canada locations)

5. Maintaining accurate and up-to-date pipeline and forecasts

Desired Candidate Profile:-

1. The position demands an entrepreneurial-minded individual with high energy and a strong motivation to sell (we like increasing numbers)

2. A strong candidate will have excellent sales and closing skills

3. Strong organizational skills and ability to handle multiple tasks and priorities

4. Demonstrated time management skills

5. Knowledge of digital marketing/SEO services will be a plus

6. Excellent communication skills

Working Days: Monday to Friday

Shift: Night Shift(7:00PM to 4:00AM)

We’re looking for an experienced SEO Specialist to fuel growth at Quoality- Hospitality Guest Experince Platform helping businesses improve the guest experience and generate additional revenue.

Founded in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow. 

By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"

Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&;t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4

Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality

🙋‍ The role & what we are looking for: Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.

Not us. Here are some of our core values to give you a sense of who we are as a team:

• First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
• We’re all super chill.
• Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
• Deadlines are a thing for us. We are very punctual.
• We know what we are working on and aren’t clueless.
• We’re more friends than colleagues.
• Monthly 1:1s with the founders where you can directly share & receive feedback.

Not convinced yet? Okay, here’s the fun stuff:

• Flexible leave policy. Yeah, it’s truly flexible. We trust you.
• We’re fully remote in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
• Annual workstations at exotic destinations. Subject to change and hitting milestones.
• Allowances to choose your coworking space (if you want), courses & anything that you think is beneficial to succeed in this role.

📄 The role & what we are looking for:

💻 Responsibilities:

• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

✅ Must Haves:

• 1.5 years+ of sales experience/strong drive to make a career in SEO
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO 
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Self-motivated and driven
• You are open to learning new stuff and avoid internal politics.(super important).
• You are humble, kind, and are open to feedback.(super duper important).

❕Bonus:

• Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
• Passionate about leveraging technology for supporting product delivery in the Hospitality space.
• Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
• Excellent leadership skills, including the ability to manage multiple assignments at a time.

🤙 What's the interview process like? 

Yes, we do have a process, and it’s simple.

Step 1: You apply for the job.
Step 2: Quick intro call with one of the founders.
Step 3: A round where we evaluate your assignment along with you.
Step 4: One round of interviews to gauge if you are a good culture fit. Step
5: Job Offer (contingent on the above steps).
Step 6: Welcome to the Quoality! 🙂

So, think we’re a good fit? Then let’s roll.🤘

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement