SEO Analyst

Job description

Job Title: Social Media Marketer

Location: On-site (Okhla Phase 2)

Experience Required: Atleast 1-year experience in social media marketing.

Employment Type: Full-time, Permanent

Salary Range: ₹20,000 - ₹25,000 per month

About Us:

YMGrad is a leading study-abroad consultancy committed to helping students fulfill their dreams of pursuing higher education abroad. We offer end-to-end services, including application support, university shortlisting, and expert guidance throughout the admissions journey.

Job Summary:

We are seeking a dynamic and results-driven Social Media Marketer with expertise in email marketing, video editing, and search engine optimization (SEO) to join our team. This role is ideal for a creative professional who can strategize, execute, and optimize multi-channel campaigns to drive engagement, brand awareness, and conversions.

Key Responsibilities:

• Social Media Marketing:
• Develop, implement, and manage creative social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.).
• Create engaging content, including posts, stories, and reels, tailored to each platform.
• Monitor social media trends and competitor activity to stay ahead in the industry.

• Email Marketing:
• Design and execute email marketing campaigns to engage and nurture leads.

• Video Editing:
• Produce and edit high-quality videos for social media, ads, and other marketing channels.
• Add graphics, animations, and subtitles to enhance video appeal.
• Ensure video content aligns with the brand’s voice and objectives.

• Search Engine Optimization (SEO):
• Optimize website content for search engines to improve organic traffic and rankings.
• Conduct keyword research and implement SEO best practices in all digital content.
• Collaborate with the web development team to improve site structure and page performance.

• Analytics and Reporting:
• Track the performance of campaigns across social media, email, and search engines.
• Prepare detailed reports and use insights to refine strategies.
• Set measurable goals and KPIs for all campaigns.

Requirements:

• Proven experience in social media marketing and content creation.
• Proficiency in video editing tools (Adobe Premiere, Canva).
• Hands-on experience with email marketing platforms like Mailer Lite.
• Strong understanding of SEO techniques and tools (Google Analytics, Ahrefs, SEMrush).
• Creativity, attention to detail, and the ability to multitask in a fast-paced environment.

Perks & Benefits:

• Flexible work schedule
• Leave encashment
• Paid sick leave
• Paid time off

Work Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Preferred Experience:

• At least 1 year of relevant work experience

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

·      Conducting in-depth research on industry-related topics in order to develop original content.

·      Developing content for blogs, articles, product descriptions, social media, and the company website.

·      Assisting the marketing team in developing content for advertising campaigns.

·      Proofreading content for errors and inconsistencies.

·      Editing and polishing existing content to improve readability.

·      Conducting keyword research and using SEO best practices to increase traffic to the company website.

·      Creating compelling headlines and body copy that will capture the attention of the target audience.

·      Identifying customers’ needs and recommending new content to address gaps in the company current content.

·      Produce well-researched content, primarily research reports coming from data coming from our platforms

·      Own the brand value stories Promilo for 2023

·      Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)

·      Work with Digital marketing team to run campaigns using the brand thought leadership reports

·      Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).

·      Ensure consistency in the form of tone and style

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

*

• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

 In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO

- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs

- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing

- In-depth knowledge of research principles and methods and experience in analyzing data

- App Localization experience.

- Critical thinker and problem-solving skills

- Strong communication skills - both written and spoken

• a genuine interest in SEO and/or digital marketing
• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
• a commitment to keeping your technical skills and knowledge up to date
• an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
• a good understanding of search engines
• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
• a good understanding of PR and how to get the right messages out there
• an understanding of how customers search, where they search and why they purchase something online
• a good understanding of the wider marketing context
• strong analytical skills for understanding ranking algorithms
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
• an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• proficiency in Microsoft Office and an excellent knowledge of Excel
• some experience and knowledge of web hosting.

• Engaging with multiple people through various social media platforms and getting backlinks.
• Getting high traffic by bookmarking web pages and blogs. Creating backlinks through various blog directory submissions.
• Keep up with search technology trends and recommend changes and updates accordingly will be responsible for On-Page Optimization, Off-Page Optimization,
• Social Media Optimization, Link Building Techniques
• Continuously monitor SEO status of assigned websites for opportunities and updates SEO experience will include excellent knowledge of search engine technology
• Develop, execute and maintain link building activities
• Take part in submissions across the web Directories and articles, directories, social bookmarking, blog, and forum Submission to increase link popularity for websites and other SEO-related activities.

Skills required for the role:

• Candidate must generate backlinks on a daily basis using good PR & amp; DA websites
• The candidate is expected to generate 150-200 backlinks in a day
• The candidate must be very enthusiastic about Off-page link building techniques
• Candidate must be up-to-date with new techniques coming in the market and accordingly use those methods for our clients
• Candidates must find out new websites for link generation on a daily basis
• The candidate will be responsible for improving the ranking of the website by using Off-Page techniques