SEO Analyst

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

Digital Media Marketing

The Digital Marketing, Online Marketing, and Digital Promotion specialist will be responsible for developing and executing marketing campaigns across a variety of online platforms, including Digital media, email, and the company website. This individual will work closely with the marketing team to identify target audiences and develop strategies to reach and engage potential customers.

Roles and Responsibilities

• Developing and implementing Digital Media Marketing campaigns to increase brand awareness and drive website traffic.
• Managing the company's media accounts and creating engaging content for a variety of platforms, including LinkedIn.
• Utilizing email marketing and automation tools to create and send targeted campaigns to potential customers.
• Developing and executing digital promotion campaigns, including paid advertising on Digital media platforms and search engines.
• Analyzing and reporting on the effectiveness of marketing campaigns using tools such as Google Analytics.
• Collaborating with the marketing team to develop and implement brand management strategies.
• Assisting with the development and execution of online advertisement campaigns, including banner ads and display ads.
• Utilizing SEO techniques to improve the company's search engine ranking and drive traffic to the website.

Perks and Benefits

• 6 Day Working (Monday-Saturday)
• Flexi Working Hours.
• Work from Home available (Need Basis)
• Salary is always on time.
• The best work Culture.
• The Best Working Environment.
• Alter Saturday leave

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

• Bachelor's degree in communications, marketing, english, journalism, or related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

• Someone who could lead a team of 3-5 marketers covering all aspects of digital marketing including PPC, SEO, Affiliates, Email, CRO, etc.
• They’ve likely got 5+ years of digital marketing experience
• Should be comfortable contributing to strategy
• It Will is hands-on , to begin with (i.e. I expect someone to be extracting the data, setting bids, defining Keywords, etc.)
• Will have led a team before
• Need to be comfortable with large budgets and complex Ads accounts (1000s of AdGroups, 1,00,000s of Keywords, etc.
• Should understand some of the conversion tracking, attribution, display, and Facebook too
• Needs to be numerate e.g. above to extract reports, manipulate in Excel, etc.
• Comfortable challenging processes and strategy
• Strong verbal and written English required

Digital Marketing Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints