SEO Analyst

"Fuel the tech conversation: Turn complex IT solutions into daily digital stories."

Key Responsibilities

• Content Creation: Produce high-volume, engaging content including daily blog posts, social media updates, and service descriptions.
• Basic SEO: Implement primary keywords and metadata to improve search visibility using standard SEO tools.
• IT Research: Stay updated on tech trends (AI, Cloud, Software Development) and break them down into easy-to-read content.
• Self-Editing: Maintain a "first-time-right" approach by self-proofreading all work for grammar, tone, and factual accuracy.
• Fast Collaboration: Take direct feedback from the marketing team and deliver revised drafts under tight deadlines.

Education: Any Graduate or college pursuing students with an excellent grasp of written English.

Efficiency: Ability to manage a high volume of tasks in a fast-paced environment.

Tools: Familiarity with Google Workspace, Canva,CapCut, VN and basic AI writing assistants.

Job Description — Senior Marketing Executive

Location: Hyderabad (Remote)

Job Summary:

TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.

Key Responsibilities:

Branding & Promotion:

Develop and execute marketing strategies that enhance brand visibility in the IT services domain.

Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.

Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,

YouTube), events, etc.).

Marketing & Communication:

Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.

Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.

Events & Webinars:

Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.

Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.

Digital Marketing:

Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).

Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.

Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.

Must be able to boost the performance of the posts on Linkedln and other social media channels.

Must have knowledge of SEO Market Research & Strategy:

Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.

Identify new channels to promote IT services and expand the company's reach in target geographies.

Team Collaboration:

Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.

Support HR in employer branding and engagement initiatives to attract top talent.

Required Skills:

Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.

Communication Skills:

Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.

Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment

.

Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.

AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.

Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.

Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.

7+ years of relevant experience in marketing within the software services industry.

About TechGrit:

At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.

We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.

Our Mission

To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.

Our Vision

To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.

Our Core Values

Customer Obsession: We prioritize our clients' success above all else.

Excellence: We pursue the highest standards in everything we do.

Innovation: We embrace creativity to deliver forward-thinking solutions.

Teamwork: We believe collaboration drives success.

Integrity: We uphold honesty and transparency in every interaction.

Empathy: We listen and understand to create meaningful impact.

At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.

TechGrit: Technology Partner in innovation, excellence, and growth.

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

Responsibilities:
Creative Content Writer with experienced and good writing skills like Web Pages Content writer, blogs etc
Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)
Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
Selecting appealing graphics and videos for complementing text
Responding to comments and questions on  social media channels in a respectful and timely manner
Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
Updating our social media with the latest news
Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)

Requirements:
At least a Bachelor’s degree in Marketing, , Journalism or a relevant field
Proven work experience as a Senior Content writer or Copywriter
Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
Experience with various social networks and platforms for advertisement purposes
Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
Ability to create innovative web content, supported by relevant images and videos
Familiarity with paid advertisement
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
Presentable

Different aspects of SEO optimization

- ORM (Online Reputation & Response Management) for the client's account

- live Google Ads projects, keyword research & campaign optimization

- Google my business - handling & optimization

- Hands-on experience in live Social media projects

- preparing daily & weekly client reports Skill

Skill Requirements:

Good command over English both written and verbal

- Good MS Excel skills and exposure to work on Google docs or G-suite

- Focused on delivery - Attention to detail and high on rigor & energy

- Expected to work & contribute individually on modules of a project

- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude

for Social Media can also be considered

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

• Develop and provide reporting daily/weekly/monthly reporting on the health of SEO.
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Prepare and present reports regularly
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements & Qualifications:

• 3 years of experience as SEO Manager or similar role, , ideally in an enterprise level capacity
• 3 years of experience in planning and implementing a successful SEO strategy, , ideally in an enterprise level capacity
• Proven success in SEO
• Familarity with Google Console and other such tools
• 5 years of experience web analytics, marketing, and business development
• Familiarity with HTML, CSS, JavaScript
• In- depth knowledge of research principles and methods and experience in analyzing data
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team Player
• Good time-management skills
• Great interpersonal and communication skills

• Engaging with multiple people through various social media platforms and getting backlinks.
• Getting high traffic by bookmarking web pages and blogs. Creating backlinks through various blog directory submissions.
• Keep up with search technology trends and recommend changes and updates accordingly will be responsible for On-Page Optimization, Off-Page Optimization,
• Social Media Optimization, Link Building Techniques
• Continuously monitor SEO status of assigned websites for opportunities and updates SEO experience will include excellent knowledge of search engine technology
• Develop, execute and maintain link building activities
• Take part in submissions across the web Directories and articles, directories, social bookmarking, blog, and forum Submission to increase link popularity for websites and other SEO-related activities.

Skills required for the role:

• Candidate must generate backlinks on a daily basis using good PR & amp; DA websites
• The candidate is expected to generate 150-200 backlinks in a day
• The candidate must be very enthusiastic about Off-page link building techniques
• Candidate must be up-to-date with new techniques coming in the market and accordingly use those methods for our clients
• Candidates must find out new websites for link generation on a daily basis
• The candidate will be responsible for improving the ranking of the website by using Off-Page techniques