SEO Analyst

Employment Type: Full-Time

Location: In-office, Bangalore

Key Responsibilities:

• Develop and write compelling content for various mediums, including blogs, social media, and newsletters.

• Research and generate ideas for new content topics, ensuring they align with our brand voice and strategic goals.

• Collaborate with other teams (e.g., design, SEO, product) to ensure content consistency and effectiveness.

• Optimize content for SEO to improve organic reach.

Requirements:

• Proven experience as a content writer, copywriter, or similar role.

• Strong writing, editing, and proofreading skills, with attention to detail.

• Familiarity with SEO best practices.

• Ability to work independently and manage multiple projects.

Additional Skills (Preferred):

•Knowledge of content management systems (CMS), especially WordPress.

•Experience in our industry or related fields.

• Having good experience to manage PPC campaign for Google, Linkedin and Facebook
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• Drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media especially in Linkedin, Google and Facebook
• Having good communication skills to attend overseas client meetings

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

JellyBean is looking for a Digital Marketing Specialist. The Job Responsibilities would include the following :

1.Driving Performance Marketing through social media and customer acquisition channels.

2.Optimising the conversion funnel for specific traffic sources, campaigns, user segments etc.

3.Planning and executing viral marketing campaigns across clients various digital marketing platforms.

4.Supervising content for all platforms.

5.Working on design and content aspect of online assets.

6.Using A/B Testing 

7.Judging the effectiveness of campaigns to suggest insights, recommendations and scope of improvement.

8.Generating fortnightly and monthly reports on digital marketing portfolio.

9.Creating backlinks using SEO and other off-page SEO activities.

10.Tracking links and building SEO reports.

11.Experience in Guest Blogging, prospecting and outreach.

12.Monitoring of website performance indicators.

Job Requirements :

1.Having a strong knowledge of Digital Marketing Tools 

2.Good Knowledge of Web Analytics Tool and Campaign Management Tools

3.Command over Email Marketing Tools such as Mail Chimp.

4.Experience with Social Media Marketing and Viral Marketing Techniques and Tactics.

Qualification : Any Graduate / Post Graduate 

Experience : 3 to 5 Years

Salary : As Per Industry Standards 

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.