Subodh Popalwar
Software Engineer, Memorres
About Collegedunia.com
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We are seeking an experienced and result-driven SEO Executive to join our digital marketing team. You will work closely with our marketing team to develop and execute SEO campaigns, monitor website performance, and analyse data to identify areas for improvement. If digital marketing and SEO are your passions, we can't wait to hear from you! You will also be in charge of developing creative content to support digital marketing efforts and improve site performance.
Responsibilities
- Collect data from multiple platforms, such as Google Analytics, Adobe Analytics, Webtrends, Google Search Console, Bing Webmaster Tools, and BrightEdge.
- Undertake a competitive analysis and identify gaps in our content.
- Investigate keyword suggestions using a variety of factors and tools, such as Keywords Planner and Moz.
- Keep track of important SEO metrics such as organic traffic, conversion rates, and time spent on the page.
- Managing project development and results while maintaining team communication.
- Recommend content revisions to improve SEO and website visibility; changes may include incorporating new keywords and improving link strategies.
- Assists in developing, defining, and implementing unified SEO strategies and campaigns to drive long-term, sustainable site traffic.
- Create and manage backlink-building strategies to enhance domain authority and search engine rankings
- Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
Requirements
- A thorough understanding of website optimization techniques, ranking algorithms, and major search engine spiders.
- Working knowledge of popular keyword tools (Google, SEMRush, etc.)
- Working knowledge of digital content management systems.
- Analytical, organizational, project management, and time management abilities that are second to none.
- Experience with CMS and creating/managing content in CMS environments.
- Expertise in Microsoft Office Suite or related software.
- Basic knowledge of HTML, JavaScript, and CSS.
- Ability to articulate ideas and points clearly and effectively.
● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.
● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.
● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.
● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.
● Research and use AI-based tools to improve and speed up content creation processes.
● Researching content and consumer trends to ensure that content is relevant and appealing.
● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.
● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.
● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.
● Coordinating with project manager / content manager to ensure the timely delivery of assignments.
● Keeping up to date with content trends, consumer preferences, and advancements in technology.
● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.
The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.
Salary
Php80, 000 - Php100, 000
INR 117,587.- 146,960
Work Experience Requirements
Essential Qualifications
● Excellent research, writing, editing, proofreading, content creation and communication skills.
● Proficiency/experience in formulating corporate/brand/product messaging.
● Strong understanding of SEO and content practices.
● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.
● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.
● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.
● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.
● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.
● Passion for learning and self-improvement.
● Detail-oriented team player with a positive attitude.
● Ability to embrace change and love working in dynamic, growing environments.
● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.
● Ability to keep abreast of content trends and advancements in content strategies and technologies.
● On-camera or on-mic experience or desire to speak and present preferred.
● Must be willing to report onsite in Cambodia
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.
- Handling doubt session or query session of the students related to digital marketing at the time of training;
- Well versed with the latest tool and industry updates related to each and every aspect of the digital marketing or as per your expertise area;
- Digital Marketing Certified Associate (Google certification, search and display advertising);
- To Update and ensure all latest trends and best practices are covered in Qualifications and Skills Web;
- Able to give appropriate assignments and projects for the students to make them grow with hands-on experience in digital marketing;
- To deliver course material as per the PreDecided curriculum;
- Should be well versed with all digital marketing concepts and strategies;
- Should have the capability to resolve all the doubts and Handling query sessions for the students;
- Helping students in the practical execution of digital marketing concepts;
- Designing, SEO, SEM Pay per click, Google ads, mobile marketing, SMM, SMO Desired Candidate Profile;
- A personal blog related to digital marketing is a huge plus;
- Provide classroom training to students;
- Help students in learning problem;
- Providing in-class training on digital marketing concepts;
- The experience of the execution of marketing campaigns will be an added advantage.
Requirements:
- Handling doubt sessions of students;
- Well versed in Delivering trial sessions to students;
- Helping learners in the practical execution of the digital concept;
- Should have strong convincing skills;
- Should have clear cut knowledge in all digital marketing strategies;
- Should have strong convincing skills and willing to work on multiple assignments;
- He will provide in-class training on Digital Marketing;
- Notice Period – Immediate Join or Maximum 15 Days;
- Looking for Full Time Employment Candidate;
- Planning and preparing courses and lessons for digital marketing;
- Handling doubt session or query session of the students;
- Continuously improve on teaching methodology to suit model for better student satisfaction;
- Minimum 3 yrs Experience in Digital marketing Industry and 6 months of experience As a Trainer;
- Work Timings- Monday to Friday 8.00am to 6.00pm and Saturday 10.00am to 4.00pm;
- Delivering a demo session to the students.
Google AnalyticsWe are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.
Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.
We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.
Key Responsibilities:
- Plan, test, and execute mobile app marketing campaign and are responsible for Web/App Growth.
- Develop and execute App Store Optimization strategies
- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Candidate Profile:
The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends.
- 3 - 5 years of experience in Mobile marketing campaigns, google ad words, social media and display advertising
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B (Multivariate experiments)
- Knowledge of website analytics tools (e.g. Google Analytics, Branch,Appsflyer and others).
- Working experience with creative and marketing agencies
- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking
Able to develop content in multiple formats and can differentiate among website content, SEO based content and understanding of keyword density, Meta tags, Keywords insertion.
Responsibilities and Duties
Good command over English
Ability to write fresh, unique, high quality and error-free content
Candidates who have written for websites and have exposure to SEO centric content writing would be preferred.
Knowledge of Keywords insertion & placement, sequencing, keyword density, etc preferred
Ability to research the internet and gather reliable data and information to use in content writing.
- Develop and implement link building strategy
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
- Experience- 0.6-3 yrs
- Salary as per the market standard
-Notice Period 1 Month
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles, etc. for digital media.
3. Create content that gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates who handled a team will be given preference.
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Follow CutshortSubodh Popalwar
Software Engineer, Memorres