Shubham Vishwakarma
Full Stack Developer - Averlon
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We are looking for a proactive and client-focused Client Servicing Executive – SEO to join our digital marketing team. The ideal candidate will act as a bridge between clients and the SEO team, ensuring seamless communication, timely delivery of tasks, and high-quality service. This role requires strong coordination skills, understanding of SEO fundamentals, and the ability to manage multiple projects efficiently.
Key Responsibilities
- Serve as the primary point of contact for assigned SEO clients.
- Understand client requirements, goals, and expectations to convey them effectively to the internal SEO team.
- Coordinate with SEO strategists, content writers, and technical team to ensure timely and accurate execution of deliverables.
- Prepare and share SEO performance reports, updates, and insights with clients.
- Ensure client satisfaction by addressing queries, resolving issues, and maintaining strong relationships.
- Conduct regular follow-ups and schedule review meetings with clients.
- Assist in strategy development by understanding client industries and competitor landscapes.
- Monitor project timelines, deliverables, and overall progress to ensure everything stays on track.
- Work with the team to improve processes and enhance client experience.
- Maintain documentation of client communications, project updates, and feedback.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 1–3 years of experience in SEO client servicing, account management, or digital marketing.
- Basic understanding of SEO concepts (keywords, on-page, backlinks, analytics, etc.).
- Strong communication and interpersonal skills.
- Ability to multitask, prioritize, and manage multiple client accounts.
- Proficiency in MS Office, Google Workspace, and project management tools.
- Excellent problem-solving attitude with a customer-centric approach.
- Prior experience working in a digital marketing agency.
- Knowledge of SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
- Ability to analyze SEO reports and give meaningful insights to clients.
- Competitive salary and growth opportunities.
- A collaborative and supportive work environment.
- Opportunity to work with diverse brands and industries.
- Skill development and training in SEO & digital marketing.
We’re hiring a digital marketing professional with strong SEO skills to drive web and app growth. You’ll work on campaigns, content, and SEO strategies to increase organic traffic, improve search visibility, and boost app installs.
What You’ll Do:
- Run SEO strategies for app landing pages & blogs
- Do keyword research & competitor analysis
- Optimise content, meta tags, and page structure
- Monitor traffic, rankings, and engagement metrics
- Plan and execute digital campaigns (Google Ads, Meta Ads)
- Collaborate with content, design, and ASO teams
- Track performance using GA, Search Console, and Firebase
- Stay updated with SEO trends and algorithm changes
Must-Have Experience:
- 1+ years in digital marketing with core SEO responsibility
- Strong knowledge of on-page, off-page & technical SEO
- Tools: Google Search Console, SEMrush, Ahrefs, GA
- Basic understanding of HTML, WordPress, or similar CMS
- Hands-on with digital ads and keyword targeting
- Ability to write/edit SEO-friendly content
- Familiar with mobile SEO and app marketing funnels
pay: ₹700,000.00 - ₹1,200,000.00 per year
Job description:
Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.
Job Title: SEO Team Lead
Location: Coimbatore
Department: Digital Marketing
Job Summary:
We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.
Key Responsibilities
Strategy & Leadership
Experience: EDUTECH is mandatory
Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.
Align SEO, SEM, and paid campaigns with overall business goals and sales targets.
SEO & SEM:
Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.
Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.
Conduct competitor and keyword analysis to capture high-intent traffic.
PPC & Paid Campaigns
Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.
Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).
Implement A/B testing for ad creatives, landing pages, and CTAs.
Social Media Marketing (SMM);
Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
Use social media ads strategically for B2B/B2C lead generation.
Monitor engagement, conversion, and ROI from social campaigns.
Analytics & Reporting:
Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.
Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.
Present monthly performance dashboards with actionable insights.
Key Skills & Competencies:
7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH
Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.
Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.
Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).
Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).
Excellent leadership, analytical, and communication skills.
Qualifications:
Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.
Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).
Job Type: Full-time
Benefits:
Health insurance
Life insurance
Provident Fund
Work Location: In person
Job Summary:
We are looking for a talented and results-driven Digital Marketing Executive to join our team. You will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You should be passionate about digital marketing and up-to-date with the latest tools, trends, and technologies in the field.
Key Responsibilities:
- Develop and execute digital marketing campaigns across various platforms (Google, Facebook, LinkedIn, Instagram, etc.)
- Manage and optimize website content for SEO and user experience
- Monitor and report on performance of campaigns using tools like Google Analytics
- Plan and execute email marketing and newsletter campaigns
- Collaborate with the design and content team to create compelling creatives and copies
- Manage and grow social media presence by creating engaging posts and strategies
- Run PPC ads (Google Ads, Facebook Ads) and analyze ROI
- Research market trends and competitors
- Stay up-to-date with the latest digital marketing best practices and technologies
Requirements:
- Bachelor’s degree in Marketing, Business, or related field
- 1-3 years of experience in digital marketing (internships count)
- Hands-on experience with SEO/SEM, Google Ads, Facebook Ads Manager, email campaigns
- Familiarity with tools like Google Analytics, Search Console, Canva, Mailchimp, etc.
- Good understanding of digital metrics and KPIs
- Strong written and verbal communication skills
- Ability to multitask and meet deadlines
• The candidate is responsible for enhancing organic visits for website, mobile applications & to make sure that the goals are achieved
• The candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords
• Provide SEO analysis and recommendations by evaluating website & blogs
• Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
• Manage / Perform keyword research to optimize existing content and discover new opportunities
• Manage / Perform competition analysis to enhance rankings and organic traffic
• Manage the development and execution of content strategies
• Manage the Implementation of internal & external link building
• Monitor and administer web analytics
Experience / Skills: • Minimum 4+ years of experience (preferred gaming industry) • Having practical experience of working on ASO (App store optimization) • Knowledge/implementation skills on technical elements like - app localization, deep linking, etc. • Agile reporting skills - using tools, excel and internal data
- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
Google Analytics
HTML/CSSWe are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.
- Gather the user requirements in collaboration with the Product Owner and Manager.
- Prepare and present the rough drafts to internal teams.
- Assist in translating best practices that lead to targeted organic user experiences.
- Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
- Help identify design problems and devise elegant solutions.
- Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
- Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
- Work with front-end developers and designers in all aspects of UX development.
- Perform research, evaluations, and validations of moderate complexity.
- Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
- Perform usability/heuristic evaluations and validations across the product or solution life-cycle.
Minimum Eligibility:
- Minimum 3 -4 years of experience in SEO and PPC
- Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
- Creative and Artistic nature.
- Knowledge of PPC and automation platforms would be ideal
- Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
Google AnalyticsCore Responsibilities:-
- Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
- Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as a business contributor. A sharp focus on technology governing content creation and tooling.
- Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media-based.
- Create and maintain dashboards towards the evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads, and revenue generated through digital channels.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.
Who are we looking for?
- A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization.
- Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis
- Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing.
- A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that's how you- d build this team too!
- A Team Builder: You are a go to person and can work with different teams. A hands-on collaborative style of working is a must
- Ownership: Entrepreneurial mind-set with a strong sense of urgency and results-orientation.
- Inspiring Leader: Who Influences Stakeholders positively and develops teams.
Qualification:-
- MBA in Marketing from a reputed institute with 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Ability to lead integrated digital marketing campaigns from concept to execution.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon