SEO Analyst

Role: Digital Marketing Executive

Experience: 0-1 years (Freshers are Most Welcome)

Location: Ambattur, Chennai

Responsibilities:

● Assist in the execution and monitoring of digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), search engine optimization (SEO), and content marketing.

● Help create engaging and persuasive content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.

● Support the management and optimization of website content to improve search engine rankings, user experience, and conversion rates.

● Collaborate with the digital marketing team to develop and implement strategies for social media management, including content creation, scheduling, and community engagement.

● Conduct market research to identify target audiences, competitors, and industry trends to optimize marketing campaigns.

● Assist in monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and contribute to regular reports and insights.

● Stay updated with the latest digital marketing trends, tools, and best practices, and contribute innovative ideas to enhance campaign performance.

● Assist in coordinating digital marketing projects and campaigns, ensuring timely execution and adherence to budget and objectives.

● Provide support in managing relationships with external partners, such as agencies, vendors, and influencers, to support marketing initiatives and leverage their expertise.

● Assist in monitoring competitor activities and industry trends to identify opportunities for differentiation and competitive advantage.

● Collaborate with cross-functional teams, such as design, sales, and product development, to ensure marketing efforts align with overall business objectives.

● Keep track of industry news and developments related to digital marketing and provide regular updates to the team.

Keyword research, competitor analysis & audience targeting

Manage budgets, bidding strategies & key performance metrics

Implement A/B testing

Analyze performance using Google Analytics & Tag Manager

Stay updated with Google Ads policies & trends

We are seeking a dynamic Digital Marketing Executive/Manager to join our team. The ideal candidate will have at least 1 year of hands-on experience in digital marketing Specially in Social Media, Face book and Google Ads. And will be responsible for planning, executing, and monitoring our digital marketing campaigns. This role is perfect for someone who is passionate about leveraging digital platforms to drive business growth and enhance brand presence.

Skills & Abilities:

•            Good Knowledge Of Google Ads / Facebook Ads And Social Media Marketing.

•            Manage social media campaigns and create engaging content.

•            Develop and implement digital marketing strategies to drive online traffic and engagement

Key Responsibilities:

•            Run and optimize PPC campaigns and analyze ad performance.

•            Manage and maintain social media profiles (e.g., Facebook, Instagram, Google).

•            Online Advertising: Launch optimized online advertisements through platforms like Google

              AdWords and Facebook to enhance company and brand awareness.

•            Lead Generation: Design and implement lead generation campaigns through platforms such as

             Google Ads and social media focusing on home buyers.

Required Qualifications

               Experience:

·        Minimum of 1 year in digital marketing with proven experience executing digital campaigns.

              Educational Background:

·        Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

·        Technical Proficiency:

·        Familiarity with digital marketing tools such as Google Analytics, SEO tools, email marketing platforms, and social media management software.

                Skills:

·        Excellent communication skills, a creative mindset, strong analytical abilities, and a proactive approach to problem-solving.

Adaptability:

·        Comfort in a fast-paced environment with the ability to manage multiple projects simultaneously.

Application Process

·        Interested candidates should submit their resume along with a cover letter outlining their experience and why they are a good fit for this role. We look forward to reviewing your application!

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

Required Skills:

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Title: Content Writing Specialist

Experience: 2+ years

About the role:

We are looking for a skilled content writer who can compose short-form and long-form content in clear, concise, and conversational language. As part of your role, you’ll craft compelling, original, well-researched, and benefit-centric content. Within our brand guidelines and style guide, you will have complete creative freedom in execution. 

Responsibilities:

• Develop, write, and deliver TOFU (top-of-funnel) and MOFU (middle-of-funnel) content in the form of Use case blogs, Primary (surveys, insights from industry experts/clients), and Secondary research based articles, and various other forms of marketing material. 

• Work with the SEO team to ensure content optimization for better reach. 

• Coordinate with the design team to deliver readable and consumable content. 

• Collaborate with internal teams and external stakeholders to understand the use cases and functionalities of the solution. 

• Present and sell work. Provide a point of view and express it well. 

• Consistently work towards tracking and improving individual performance based on set parameters.

Requirements: 

• B.A. in English, Journalism, Communications, or related field.

• 2+ years of experience writing marketing copy for B2B customers. Tech experience helps.

• Basic SEO knowledge. 

• Hands-on experience with WordPress.

• Strong communication skills. Knowledge of proper spelling, grammar, and punctuation.

• Flexibility and patience in the face of changing methods, objectives and content revisions.

• An optimistic attitude and drive for professional growth.

• A go-getter who is able to handle projects end-to-end.

If you feel you meet these requirements and are ready to take on the aforementioned responsibilities, please submit your resume along with an online portfolio of your published work. You can also share your work through web links and documents. 

Good luck!

Roles and responsibilities:

• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  
  
• Track, report, and analyze website analytics.

• Optimize copy and landing pages for search engine marketing.
  
  
• Perform ongoing keyword discovery, expansion and optimization.
  
  
• Research and implement search engine optimization recommendations.
  
  
• Research and analyze competitor advertising links.
  
  
• Develop and implement link building strategy.
  
  
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  
  
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
  
  
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  
  

Requirements and skills:

• Bachelor’s degree required.

• 1-2 years of experience in SEO marketing.

• Proven SEO experience.

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  
  
• Solid understanding of performance marketing, conversion, and online customer acquisition.
  
  
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  
  
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  
  
• Experience with A/B and multivariate experiments.
  
  
• Knowledge of ranking factors and search engine algorithms.
  
  
• Up-to-date with the latest trends and best practices in SEO. 

1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)

We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.

• Design and execute content marketing strategy to support sales and marketing team
• Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
• Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
• Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
• Ghost write few original content in the form of blogs, ebooks, others
• Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
• Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
• Engage with the internal product team, strategy team to get product briefs and create positioning documents.
• Research buyer personas, and create appropriate messaging around it.
• This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.

• Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record

• 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
• Have a proven track record of on time and high-quality project delivery
• Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
• Ability to work on multiple projects with different objectives simultaneously

• Impeccable grasp of English language with strong interpersonal skills
• Strong knowledge of SEO, SEM, Google Analytics best practices
• Understanding of Social media content formats and style.
• Well versed with the nuisances of social media, especially LinkedIn and Twitter

• Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
• Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
• Ability to work with marketing and sales teams virtually
• Good time management skills, including prioritizing, scheduling and adapting as necessary
• Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
• Innovative mindset to come up with engaging content strategy that adds to our brand voice.
• Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
• Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads

Anywhere in India, Mumbai preferred.