SEO Analyst

Position: Marketing Manager

CTC: 7 LPA - 9 LPA

Work Location: HRBR Layout, Bangalore, Karnataka

Key Performance Indicators:

• Marketing Qualified Leads
• Growth in Website Visitors
• RoI on Digital & Offline Marketing Campaigns
• Improve the Performance of Digital Marketing Channels (Email, BPN, WPN, Social Media etc)
• Generate Leads through Event Participation or other Channels

Key Responsibilities:

• Create and manage content for the Companies social media handles, emails, and other forms of digital communication
• Preparing periodic marketing plan- monthly quarterly
• Making Marketing budgets
• Meeting marketing revenue targets
• Generating expected Mqls
• Handling branding and sales promotional campaigns
• Stay up to date on the latest social media trends, and implement them in Companies marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Marketing Channels:

• Browser Push Notifications
• Web Push Notification
• Email, SMS, WhatsApp
• Social Media - Facebook, LinkedIn, Twitter, Instagram
• Blog & Other guest posting platforms
• Trade Promotional Events

Skills & Ability:

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, and innovation to create and develop content.
• Strong project management and managerial skills
• Ability to multitask.

Technical Skills:

Knowledge of the following tools are added advantages

• SEO and SEM strategy and keyword research
• Word press blogging
• Facebook, LinkedIn, Instagram business page management
• Canva for image editing
• Browser push notifications software
• Web-push notifications
• Google Docs
• GetSiteControl

Education & Experience:

• MBA (Marketing) is preferred
• Experience: 3 to 5 Years of experience in Digital Marketing
• Location: Bangalore (Work from office only)

Additional Benefits:

• Health Insurance is provided
• Meal allowance is provided
• Performance based incentives

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Preferred)

Experience:

• total work: 1 year (Preferred)
• Digital marketing: 3 years (Required)

Digit’s mission is to ‘Make Insurance, Simple’. We are backed by Fairfax- one of the largest global investment firms. We have also been ranked as 'LinkedIn’s top 5 start-ups of 2018' and 2019 and are the fastest-growing insurance company. We have also been certified as a Great Place to Work!

We are reimagining products and redesigning processes to provide simple and transparent insurance solutions that matter to consumers. We are building a technology-driven platform that can offer customized products at reduced cost and provide great customer service.

Role: SEO/SEM Executive

Location: Bangalore

Education: Any Graduate

Experience: 1-2 years of experience as a SEO, SEM, or similar Digital Marketing role

Employment type: Full-time and work from office

You will be responsible for performing all SEO/SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

· Responsible for different sections of our website and growing its traffic and leads.

· Performing ongoing keyword research including discovery and expansion of keyword opportunities.

· Researching and implementing content recommendations for organic SEO success.

· Conduct simple keyword research and use SEO guidelines to increase web traffic.

· Experience with tools such as SEMrush, Google Keyword Planner, or any other.

· Optimising copy and landing pages for search engine optimization.

· Research and analyse competitor advertising links.

· Develop and implement link building strategy.

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

· Work with editorial and marketing teams to drive SEO in content creation and content programming.

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.

· Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.

· Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for paid search engine marketing campaigns.

· Perform ongoing paid keyword discovery, expansion and optimisation.

· Research and analyse competitor advertising links.

Requirements and Skills

· Proven SEM experience and success managing/monitoring PPC campaigns across Google.

· Well-versed in performance marketing tactics.

· Up to date with the latest trends and best practices in search engine marketing

· In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

· Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)

· Strong analytical skills and experience generating SEM reports.

· Familiarity with A/B and multivariate experiments.

· Working knowledge of HTML, CSS, and JavaScript development and constraints.

· BS/MS degree in Marketing or a quantitative, test-driven field.

· Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).

· Ability to meet deadlines.

· Any graduate.

Communications Executive

Key Responsibilities:

• Creating and bringing out quarterly newsletter, case study booklets, annual report
• Create and draft News releases, articles, editorials, publications, and Case Studies, Testimonials & other written communication products.
• Manage the organization's social media presence and develop engaging content to increase visibility and engagement.
• Provide support to team members on effective communication practices.
• Ensure that all communication materials adhere to the organization's brand and messaging guidelines.
• Good communications skill to communicate within the internal team Pan-India & external stakeholders.
• Design of banners, standees, and other communication materials for the centres, events, etc. Preferable – Good understanding of design principles

Requirements:

• Bachelor's degree in Mass Communications
• Excellent written and verbal communication skills.
• Experience developing and executing communication materials.
• Good understanding of design principles
• Experience of 1 to 2 years

If you meet the above requirements and are passionate about communication, public relations, and marketing, we encourage you to apply for this exciting opportunity.

Responsibilities: 

- Develop and execute successful SEO strategies 

- Manage team of SEO Executives 

- Conduct keyword research to guide content teams 

- Review technical SEO issues and recommend fixes 

- Optimize website content, landing pages and paid search copy 

- Direct off-page optimisation projects (e.g. link-building) 

- Collect data and report on traffic, rankings and other SEO aspects 

- Work with social media and PPC teams to optimize campaigns 

- Keep abreast of SEO and integrated marketing trends 

Requirements: 

- 5+ years of SEO Experience. Proven experience as SEO Manager, SEM Manager/ similar role - Knowledge of standard and current SEO practices 

- Knowledge of HTML/CSS 

- Experience with SEO reporting 

- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools  (e.g. Google Analytics, WebTrends) 

- Strong organizational and leadership skills, Analytical mindset with numerical aptitude

What you need to have:

Job Summary
Profile : Content Writer

Exp: 2-6 yrs

Job Responsibilities
Develop highly effective original and SEO targeted contents.

Write blog and articles for our products and services.
Write scripts for video contents.
Write convincing answers on "Quora" related to our products and services.

Write copies for social media marketing.

Write "how to" articles / blog postings.
Write press releases related to our products and services.
Promote the company's products through social media channels using unique writing skills.
Collaborate with technical team to develop content plans.
Brain storming, writing and producing high quality content on a regular basis.

Job Skills

Impeccable communication skills, especially in writing. Ability to write clear, concise and correct English with a persuasive spin.
Must possess a good understanding of technology related products and services.

Should have the basic understanding of Keyword relevancy and keyword density and should also be familiar with Keyword placement and other SEO best practices.Quora answers and articles according to the requirements.
Should possess flexible writing style to address multiple target audiences.

Notice Period - 15 days - 1 Month

Location - Pune

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends