SEO Analyst

Job Purpose:
This role is responsible for increasing organic traffic and engagement on the website and other digital properties of the company. As a SEO and ASO growth hacker, you will be responsible to strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals and maximizing the traffic to a site by
improving the search rank within search engines. You will also be responsible for driving app search and install based growth for the company App.

Responsibilities:
● Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
● Ensure content becomes an effective means to acquire, engage and retain users, and generate significant
word-of-mouth and share ability.
● Develop a differentiated content strategy with strong emphasis on user-generated content.
● Ensures marketing content is delivered through a combination of sources - in-house team, influencers, brands
and users.
● Optimize website including all subdomains and subdirectories for organic listings including image, social,
local/maps and video optimization.
● Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative
solutions.
● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of
importance in accordance to internal business goals
● Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations
● Review current on-page optimization and refresh as necessary based on the performance of targeted keywords.
● In-depth experience with website analytics tools like Google analytics (Setting goals, pulling reports, Analyzing
performance metrics etc)
● Execute the ASO strategy in multiple geographies working with external agencies and internal teams - keywords,
description, screenshots etc
● Optimize conversion rate on the store listing page with a well-defined experimentation plan
● Monitor and tracking rankings and conversion rate using the latest tools
● Always be on the lookout for areas of improvements and insights


Qualifications:
Bachelor Degree, preferably in Marketing/English/Science with 4-5 years of related experience;
You must have a few years of experience in SEO & ASO for a product/digital agency, focused on e-commerce growth. A
bonus if you've worked in the ed-tech or Insurance space.
You will: be responsible for Marketing, Communication and Strategy & Execution of our Digital and Institutional Marketing
for the entire product portfolio. We are looking for someone young & daring enough to commit to the cause for the next
couple of years. We're working on some really exciting stuff and we look forward to welcoming you to our team.
● Expertise in SEO analysis tools such as SEMRush, Moz, SimilarWeb, keyword planner, Google Webmaster, etc.
● Strong knowledge of Google and Facebook ranking factors and search engine algorithms
● Great hold on both On-page and Off-page SEO implementations.
● Should have a knack for problem-solving.
● Must have experience in creating SEO tasks with their respective quantitative or qualitative impact.

Digital Marketer job in Mumbai | Beyond Enough is hiring on CutShort , will begin in a few hours Skills Job description We are Group of companies, coming up with a New Unique Premium Experience Platform (Marketplace) for exciting B2C models. One Stop solution for all exciting offers/ gifts cards/ products/ services. Beyond Enough brings the Excitement and Experience back to Deal hunting, Online Shopping, Planning TravelLeisure, @home salon services. On every deal hunted, product purchased or services availed, consumers get over & above the expectations - Beyond Cash. Our goal is to help our members save on their regular online purchases at leading Indian and International Brands. DealsDiscounts | Gift Vouchers | Exciting Products | Doorstep Salon | Travel | Entertainment | RechargesGoBeyond!! 3 - 3. 5 lacs/ annum We are looking for an amazing, data- driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business. Responsibilities: 1. Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, infographics, etc. ) . 2. Conduct Keyword Research, Strategize Content ideas and create structure of blog post to assign it to Writer 3. Grow new leads, including marketing- qualified leads, by converting site traffic through calls- to- action, landing pages, and lead generation content (including offers) . 4. Edit Blog Posts to Improve readability, Optimize SEO and Proof- read before handing over to Uploader for publishing. 5. Co- ordinate with Team member to get work done which includes Blog Writers, Guest Post Outreach Specialist, Graphics Designer, etc. Requirements: 1. Proven work experience as a Content marketing manager 2. Hands on experience with SEO and web traffic metrics 3. Expertise in social media platforms 4. Editorial mindset with an ability to predict audience preferences 5. Excellent communication and writing skills in English 6. Project management skills and attention to detail. Extremely positive attitude, Team player, Able to work independently and produce results, Ability to do online research to generate prospects Making sales pitch and presentations, Knowledge of some standard CRM tool Responsibilities, Conduct online research to generate leads, Develop prospects and opportunities from the leads, Make calls to identified prospects on an ongoing basis, Plan and conduct client meetings, Support management in sales planning Represent the firm at events Job is to consistently improve lead generation process and results. Use testing to determine the high performing ads, keywords, email marketing/ funnel to convert at the highest number of leads with the lowest possible costs. Please do not apply if you do not have proof of results in this area. Must be able to work and produce results with minimal supervision. Expect this person to "own" his or her work and results.

Job Description : SEO executive (4-5 years of exp)

 

We are looking for someone who has - 

 

• Deep knowledge of offpage and preferably good knowledge of onpage
• Worked on increasing rankings, traffic, content marketing. 
• Experience when it comes to using tools such as Google Analytics and Google Webmaster.
• Excellent time management skills.
• Solid knowledge of Backlinks
• Experience in HTML coding and JavaScript.
• Understanding of what works for and against Google’s algorithms.
• Keeps upgrading knowledge.  
• Experience in using tools like Ahrefs, SEMrush and others
• Good communication skills.

What you will do:

• Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
• Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
• Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
• Serving as the strategic lead for programmatic display, especially the Double Click suite
• Driving campaigns from planning to execution and beyond to meet key performance metrics
• Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
• Constantly optimizing marketing activities to improve return on investment
• Allocating budgets and analyzing and recommending modifications to ad spends
• Managing ROI in line with the business/management expectations
• Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels

 

What you need to have:

 

What you need to have:

• Very strong analytical skills, good command over numbers and sharp eye for data driven insights
• Expertise in the areas of SEM
• Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
• Ability to think strategically and structurally while solving growth problems
• A Problem-Solving mindset and willingness to challenge the established norms    

 

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

About FirstPrinciples

FirstPrinciples is premier B2B SaaS Growth Advisory firm working with top clients from around the world. Our team focuses on SEO & Content that truly drives meaningful and long-term results for our clients. We are highly selective in the clients we work with and also the team that we have built here at FirstPrinciples.

Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.

Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.

You will be responsible for:

• Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
• Provide QA and copy editing for content produced by writers.
• Help the team to create high-quality web pages.
• Act as the Content Manager and implement the Content Calendar / Content strategy.
• Liaise with content writers to ensure brand consistency.
• Speak with the Digital Marketing Manager regularly and inform of any issues.
• Proactively assess possible problem areas.
• Improve imagery and content creation processes to increase accuracy and reduce the time taken.
• Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
• Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
• Assist with the recruitment process when / if required.

This is a great next step for your career, if you have:

• Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
• Previous experience in copywriting will be a strong plus.
• Prior experience using SEO best practices to create content.
• Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
• Previous experience in recruitment and team building (desirable)
• Good IT systems knowledge and technical confidence.
• MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
• Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
• A collaborative approach to working with others.
• The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

Responsibilities:
·      Develop content (blogs, case studies, social media posts, captions, ads, newsletters, articles, interviews) on cryptocurrency and blockchain technology to publish and distribute through website, social media and newsletters.
·      Prepare website and mobile app content.
·      Conduct research on blockchain, cryptocurrency and digital asset trends/insights and stay updated with latest developments/happenings.
·      Content writing style should be lucid and unpack the fundamentals into digestible content for the average reader.
·      Experience in content writing for cryptocurrency and blockchain, crypto exchange platforms, NFTs, online market research industry, ed-tech industry, digital advertising industry, e-commerce industry etc. is certainly a bonus.
·      Candidate should have excellent content writing skills.
·      Collaborate with internal teams to develop digital content with the objective of increasing brand reach, engagement with relevant stakeholders.

Job Type: Full-time
Salary: Negotiable
Location: Delhi NCR
Experience: 1-2 years

Note: By applying to this job position you will have an opportunity to work with a blockchain and cryptocurrency tech start-up.

• Strategic market research through different sources to analyze the current trends for having a strong media presence. 
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing. 
• Ideate and implement marketing plans through (digital and offline) campaigns and programs 
• Monitor/track the monthly performance of brands against budgets and deliver the objectives 
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.  
• Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc. 
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) 
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share 
• Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc 
• You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc. 
  
  

Requirements

 

• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
• Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
• Experience in building strong cross-functional relationships
• Minimum experience of 5 years in Digital Marketing
• Experience in Lead Generation and Email Marketing
• Demonstrated experience in using DM tools over 2 years