SEO Analyst

Job Title : Digital Marketing Specialist (SEO, SMO & Performance Marketing)

Experience : 2+ Years

Location : Noida (Work from Office)

Job Summary :

We are seeking a skilled Digital Marketing Specialist with expertise in SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), and hands-on experience with CMS platforms like WordPress, Shopify, or Magento etc.

The role requires a data-driven marketer who can optimize campaigns, boost online visibility, and deliver measurable business growth.

Mandatory Skills :

• SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), CMS (WordPress/Shopify/Magento etc.), Google Analytics, Search Console.

Key Responsibilities :

• Execute On-page & Off-page SEO strategies to improve search rankings and website traffic.
• Plan, run, and optimize Performance Marketing campaigns on Google Ads & Meta Ads (Facebook/Instagram Ads).
• Develop and implement SMO strategies to increase engagement and reach across social platforms.
• Manage and update websites on CMS platforms (WordPress, Shopify, Magento, etc.).
• Track, analyze, and report performance metrics for SEO, SMO, and paid campaigns.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements :

• Minimum 2+ years of experience in SEO, SMO, and Performance Marketing.
• Proven expertise in Google Ads, Meta Ads Manager, WordPress, Shopify, Magento.
• Strong analytical skills with knowledge of Google Analytics, Search Console, and SEO tools.
• Good communication skills with ability to optimize content for search & conversions.

Role: SEO/Digital Marketing Expert

Exp: 3-4 Years

Budget: up to 30K

Location: Ahmedabad, WFO

Qualifications:

• 3-4 years of experience in SEO and digital marketing.
• Proven track record of success in achieving SEO and digital marketing goals.
• Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
• Experience with Google Analytics, Google Search Console, and other relevant SEO tools.
• Experience with social media marketing platforms and advertising tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

We are looking for an organized social media executive to lead our social media team in managing all social media platforms. The social media Executive is responsible for delegating duties, facilitating meetings with clients, and monitoring analytics.

To be successful as a social media Executive, you must have excellent knowledge of several social media platforms and have excellent communication skills. A good social media executive has excellent planning and time management skills.

RESPONSIBILITIES:

Meeting with clients to gauge their needs.

Briefing the social media team on the needs of clients.

Delegating specific tasks to team members.

Ensuring that team members adhere to deadlines.

Monitoring analytics for campaigns.

Providing feedback to clients.

 REQUIREMENTS:

knowledge of social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Knowledge of analytics tools.

Excellent communication skills.

Ability to multitask.

Excellent time management skills.

Ability to lead a team.

A degree in Communication or a related field.

Prior experience in marketing or social media.

Job Description:



We are seeking a talented and experienced B2B SaaS SEO Content Writer to join our team. In this role, you will play a critical part in creating engaging and high-quality content for our SaaS (Software as a Service) business, targeting a B2B audience. Your primary focus will be on creating content that is optimized for search engines and designed to attract and engage potential customers.

Responsibilities:

• Produce well-researched, informative, and engaging content that aligns with our B2B SaaS industry, including blog posts, articles, whitepapers, case studies, and website content.
• SEO Optimization: Conduct keyword research to identify relevant search terms and phrases, and incorporate them into your content to maximize organic visibility.
• Collaborate with the marketing team to develop content strategies that align with business goals and industry trends.
• Promote your content through various channels, including social media, email marketing, and other online platforms, to increase reach and engagement.
• Create content that speaks directly to our target audience, addressing their pain points and providing valuable solutions.
• Stay current with SEO and content marketing best practices, industry trends, and competitors' strategies to continually improve our content efforts.

Qualifications:

• Experience/ knowledge in B2B SaaS content writing with a focus on SEO optimization.
• Exceptional writing and editing skills, crafting engaging and informative content.
• A strong understanding of SEO principles, keyword research, and on-page optimization.
• Familiarity with B2B SaaS and authoritative writing on related topics.
• Strong research skills to gather data, statistics, and insights to support your content.
• Track record producing content driving organic traffic, engagement, and conversion.
• Collaborative skills, meeting deadlines in a fast-paced, cross-functional setting.
• Proficiency with SEO and content marketing tools (SEMrush, Ahrefs, Google Analytics).

A portfolio of previous work showcasing your B2B SaaS and SEO content writing skills.

Roles & Responsibilities :

● Expertise in ON OFF Page SEO activities.

● Identifying and implementing strategies to increase website traffic through organic search listings without being blacklisted.

● Proven SEM experience managing PPC campaigns across Google and other Search Engines.

● Handling all aspects of SEO, SMO and different ways of link building ● Solid understanding of performance marketing, conversion, and online customer acquisition

● Technical Analysis and Audit of the website. Good knowledge of Google webmaster Analytics.

● Experience with A/B and multivariate experiments

● Knowledge of ranking factors and search engine algorithms

● Up-to-date with the latest trends and best practices in SEO and SEM ● Should have a good understanding of the digital environment and the opportunities for using social media.

Skills Required :

● Excellent communication and team player skills.

● Ability to handle international clients

● Ability to manage multiple projects and handle clients

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

  
  Digital Marketing Executive requirements

  • 2 years of experience as a Digital Marketing Executive
  • 2 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Must Have Solar Industries Exerience in Digital Marketing

Responsibilities and Key Accountabilities:

• Executing tests, collecting and analysing data, identifying trends and insights in order to

achieve maximum ROI in paid search campaigns

• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and

campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

• Taking the overall ownership of the allocated accounts in term of initial research of

Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign

Optimization, Campaign reports and Client and Internal Team Co-ordination

• Punctual and Disciplined towards the Work and Office Etiquette's

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a

bachelor's degree program or equivalent degree in a field of study related to the job.

• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years

Knowledge, Skills, Abilities and Competencies:

• Proven experience in managing PPC campaigns across Google, and Social Media Platforms

• Knowledge of performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools (e.g., Google Analytics)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Excellent writing skills