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JD for Performance Marketing
- As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
- Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
Roles & Responsibilities:
- Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
- Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
- Improving the usability, design, content and landing page effectiveness
- Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.
What we are looking for:
- We love if you have the hunger to learn, passion to perform and carry the following skills:
- Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
- Strong track record of building organic and social traffic through high quality content
- Strong operations experience in managing teams and delivering on targets set
- Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
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We are a technology company with a proven track record of partnering with organizations to deliver innovative mobile and cloud solutions & products. We believe that cloud and mobility are the means to deliver solutions to tomorrow’s challenges. Over the last 10 years, we have completed over 200 projects, and many of those have reached the top of the AppStores. We have worked across a number of categories including Fintech, Social, Retail, Enterprise, Lifestyle, Ticketing, Sports, Healthcare, Entertainment and many more.
We have worked with both Fortune 500 companies and innovative startups, and delivered successful products. We have a 40+ people team which, includes UI/UX designers, the best breed of engineers for iOS and Android, Full Stack Developers and Innovators. Other than design and development, Byteridge helps companies understand and define the product that needs to be built. This includes working with the stakeholders to understand the business, recognizing areas of improvement and aligning the project scope with the customers problems.
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