SEO Specialist,content writer

Palcode is building AI Agents for the construction industry — RFI responders, bid validators, and scope analyzers built with deep domain logic. These aren’t chatbots — they’re real workflows for real problems.

We're now hiring our first Product GTM Associate to help us test messaging, automate outreach, and tell stories that resonate with the field — Project Managers, Estimators, and Construction Executives.

💼 What You’ll Do

• Run cold outreach on Smartlead, Clay, LinkedIn & email — messaging that feels personal, not spammy
• Create story-first content — short, clear, and built around the voice of construction professionals
• Own and test GTM motion: ICP → Copy → Campaign → Learn → Iterate
• Work with tools like Zapier, Notion, Clay, Airtable, and V0.dev to automate and scale growth loops
• Partner with the founding team to experiment with GTM channels, offers, and narratives
• 
  

🎯 Who You Are

• 0–1 year of experience in product marketing, GTM, SaaS growth, or founder-led outreach
• Technical background (CS, Engineering, Data) — you’re hands-on with tools and learn fast
• Clear writer — you don’t fluff, you clarify. Bonus if you’ve published before (LinkedIn, blog, etc.)
• Curious and iterative — you love launching small experiments and learning what works
• You care about the product, not just the metrics. You want to understand the user and the job to be done

🎁 Perks

• Direct mentorship from founder + visibility into every GTM decision
• Deep learning in outbound SaaS growth, content marketing, and automation
• Build and launch GTM experiments from day one — you’ll move fast
• A front-row seat in how a real AI startup is built, from zero to one

Role Description

This is a full-time on-site role for a Sales and Marketing Specialist located in Greater Bengaluru Area. The Sales and Marketing Specialist will be responsible for day-to-day tasks such as communicating with customers, providing excellent customer service, making sales, and conducting training sessions. They will also be responsible for sales management.

Qualifications

• Excellent communication and customer service skills
• Proven sales experience
• Experience in conducting training sessions
• Good sales management skills
• Ability to work independently and in a team environment
• Bachelor's degree in Business, Marketing or related field
• Experience in the sustainability or health industry would be a plus
• Experience in Arts and Crafts selling/marketing is highly preferred

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Intern

 will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of 0-1 year in digital marketing & contribution to B2B sales if any
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Eager to learn and grow from marketing coordinator to digital marketing executive

·        Prepare and manage project plans (project, release, sprint) with clear achievable milestones

·        Identify risks and dependencies for the projects he manages.

·        Ensure the project is implemented on time within contractual obligations.

·        Responsible for scope management and change management.

·        Follow-up with customers to resolve any dependencies and help manage issues/bottlenecks in implementation.

·        Conduct regular project review meetings.

·        Be an escalation point for implementation team to coordinate with various partners to eliminate any bottlenecks or mitigate any risks.

·        Communicate status to senior management and customers regularly.

·        Should have the ability to manage multiple projects in parallel for various customers.

·        Able to identify impact on project plan due to new changes coming up during the project execution.

·        Interface with customers and understand functional requirements and objectives

·        Working closely with customer’s / business analysts / technical architects for ensuring that right design and architecture is agreed up on for the projects.

·        Escalate issues to senior management or customer if required appropriately

·        Able to influence and implement the best practices of Agile across project teams

·        Ensure compliance with development standards, development process and the documentation requirements.

·        Continuous learning to keep abreast with developments in technology.

·        Provide guidance on functional and technical matters to all the members in the team, if required take support from external team members.

·        Participate in presentations and demonstrations of the software to customers.

·        Identify training needs for the project team to improve productivity and quality of delivery

·        Build a strong team to manage and execute the projects

·        Work with team continuously to resolve conflicts or roadblocks they have to accomplish their tasks

·        Have a periodic 1 x 1 discussion with the team members provide support where required and nominate team/peer for their achievements

·        Understand employee grievances and take initiatives to address and resolve them

·        Participate in any proposal activities as part of pre-sales activities

·        Develops excellent customer relationship and delivers great customer satisfaction

·        Displays good subject matter and technical expertise

·        Displays good people management skills

·        Retention of the key team members with high motivation

·        Demonstrates ability to follow the existing processes and strives to improve and adapt to new processes

·        Show great productivity and excellent quality deliverables.

·        Provides excellent managerial and technical leadership to the team

SKILL AND EXPERIENCE REQUIRED:

• 2+ years of experience in Java skills.
• 2+ years of hands-on HTML5/CSS3 experience.
• Experience with popular JavaScript frameworks such as ReactJs or Angular 2.0; experience preferred.
• Experience of working with HTTP 1.1, and HTTP/2.
• Experience with RESTful APIs and JSON RPC.
• Ability to write clean, bug-free code that is easy to understand and easily maintainable.
• Experience following Git workflows.
• Working knowledge of DevOps tools (e.g., Terraform, Ansible, Jenkins, Kubernetes, Helm and CI/CD pipeline etc.).

• Full-stack developer with extensive knowledge of software development and agile methodologies, building native applications using JavaScript, and a portfolio of apps already published in-app store or self-hosted.
• Minimum 2-3 years experience working on Flutter projects/products.
• Good to have Healthcare domain experience.
• Ability to clearly understand requirements and translate them to software.
• Review business requirements, identify gaps, and assist in authoring functional design documents.
• Analytical mind with problem-solving aptitude.
• Proactive and self-starter requiring minimal supervision, who can collaborate with multiple stakeholders in the company.
• Good to have or awareness of Artificial Intelligence and Machine Learning algorithms and Python framework.
• Proficiency in relational databases like SQL Server and Oracle.
• Knowledge of cloud technologies (AWS, Azure, Google cloud), container, and virtualization will be a big plus.
• Familiarity with Continuous integration (Jenkins/Hudson), automated testing, and version control (GitHub, SVN).
• Knowledge of 3 rd party libraries and APIs, modern frameworks and design patterns, and test automation tools for Unit and Performance testing.
• Awareness of secure coding practices and standards. Page 2 of 3 Above all, you should love to build and ship products that real people use every day!

Roles and responsibilities:

• An ideal candidate will exhibit the following traits:
• Adapt and work on distributed technology stacks.
• Work with BAs to define or elaborate business software requirements.
• Design and build responsive and usable interface (UI/UX) for mobile applications through appealing, visual design.
• Take ownership of product features and work closely with stakeholders to ideate and rapidly release minimum viable product or mobile app solutions across healthcare products.
• Extensive experience with SDLC phases including Agile methodologies.
• Assist in designing client-side and server-side architecture.
• Perform code reviews, validation, and verification testing.
• Knows the use of version control software (GIT).
• Document technical design and unit test plans.
• Must have experience in working with multiple & small teams.
• Evaluate security and regulatory requirements.
• Proactively communicate in providing status reports and report blockers.
• Debug code, solve incidents and defects.
• Develop well-managed, high-quality, scalable, and reusable code.
• Should have excellent English (both verbal and written) skills.
• Should have excellent interaction and client communication skills.
• Solve technical challenges and take pride in their solutions and code.

Advantageous

• Java/Swift experience
• Understanding of Android Keyboard API
• Experience with optimizing applications for better performance and response

• Consistently brainstorm and collaborating with the team for new ideas and strategies.
• Researching markets and industries to compare trends in the market.
• Organized Working Approach
• Experience in Public Relations
• Extremely Creative in Handling Social Media Marketing
• Online Advertising Management
• Creative Content Writing
• Influencer Collaboration for YouTube
• Create Marketing Campaign to Ensure Growth of YouTube