
JD for Performance Marketing
- As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
- Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
Roles & Responsibilities:
- Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
- Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
- Improving the usability, design, content and landing page effectiveness
- Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.
What we are looking for:
- We love if you have the hunger to learn, passion to perform and carry the following skills:
- Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
- Strong track record of building organic and social traffic through high quality content
- Strong operations experience in managing teams and delivering on targets set
- Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends

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In this role, you will be responsible for designing, developing, and maintaining scalable automation frameworks for Android and iOS applications. You will work closely with cross-functional teams to ensure product quality through robust automation strategies.
If you are passionate about mobile automation and enjoy working in a fast-paced, collaborative environment, we would love to connect with you.
Key Responsibilities:
● Design, develop, and maintain automated test scripts using Appium and Selenium
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● Build and enhance scalable and reusable mobile automation frameworks
● Execute functional, regression, integration, and end-to-end test suites
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● Contribute to API automation and backend validation when required
● Support manual testing activities when needed
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Required Qualifications:
● Bachelor’s degree in Computer Science, Engineering, or a related field
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● Strong experience with Selenium (Web Automation)
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● Experience with automation frameworks such as TestNG or JUnit
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● Experience integrating automation with CI/CD pipelines
Preferred Skills (Nice to Have):
● Experience with BDD frameworks like Cucumber
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● Knowledge of mobile CI/CD implementation
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About
GradRight is an ed-fin-tech company committed to driving transparency and accountability in the global higher education sector.
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$ 1 BillionOur second product, SelectRight, is the world's first MarTech SaaS platform that redefines how students select the right colleges and how colleges find and engage with the right students.
GradRight is a Delaware, USA-registered company with a wholly-owned subsidiary in India.
Brief
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Location: Gurgaon
Additional resources: Our team - https://gradright.com/team.html
- Customer Testimonials - https://gradright.com/testimonials.html
GradRight on social media - LinkedIn, Instagram
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This role is based out of Gurgaon.













