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Performance Marketing
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Performance Marketing
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Performance Marketing

at thesqua.re

Agency job
3 - 7 yrs
₹12L - ₹14L / yr
Delhi, Gurugram, Noida
Skills
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

JD for Performance Marketing

 

  • As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
  • Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

 

Roles & Responsibilities:

  1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
  2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
  3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
  4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
  5. Improving the usability, design, content and landing page effectiveness
  6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
  7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

 

What we are looking for:

  • We love if you have the hunger to learn, passion to perform and carry the following skills:
  • Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
  • Strong track record of building organic and social traffic through high quality content
  • Strong operations experience in managing teams and delivering on targets set
  • Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends
Strong awareness of current online marketing techniques
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

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