JD for Performance Marketing
- As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
- Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
Roles & Responsibilities:
- Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
- Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
- Improving the usability, design, content and landing page effectiveness
- Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.
What we are looking for:
- We love if you have the hunger to learn, passion to perform and carry the following skills:
- Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
- Strong track record of building organic and social traffic through high quality content
- Strong operations experience in managing teams and delivering on targets set
- Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends
Subodh Popalwar
Software Engineer, Memorres
About thesqua.re
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Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
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Brainstorms new and creative growth strategies through digital marketing.
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Egadgetportal was founded by a team with deep experience in language services and scaling businesses from small to big, and across multiple disciplines such as client intake, servicing, operations, HR and team scaling and recruitment, marketing and finance.
Details
We are looking for an enthusiastic marketing intern to join our team to help achieve our ambitious online growth goals. You will have administrative duties in developing and implementing online marketing strategies.
As a digital marketing intern, you will collaborate with our founders in all stages of digital marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.
This internship will help you acquire best-in-class digital marketing skills and provide you with knowledge of various online marketing strategies (e.g. SEO, Google Ads/SEM, social media, email newsletters, etc.). Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment. You will also benefit from being an early joiner in the Egadgetportal team and will be offered opportunities to develop your career on a long-term basis.
Responsibilities
Support marketing activities in daily tasks
Keep the website content up to date
Assist in marketing and advertising promotional activities (e.g. blog posts, social media, newsletters, website content)
Prepare creative assets (using Canva)
Help distribute marketing materials
Collect quantitative and qualitative data from marketing tools (Google Analytics, Google Ads, Facebook, etc.)
Help organise webinars
Requirements
Strong desire to learn along with professional drive
Solid understanding of different marketing techniques (including digital marketing) Excellent verbal and written communication skills
Familiarity with marketing computer software and online applications (e.g. CMS, CRM tools, Google Analytics and Google Ads)
Passion for language services, communications, translations and/or interpreting services
Current enrollment in a related Bachelor of Marketing or similar degree
Key benefits
Be part of a small, rapidly growing business.
Flat structure – take responsibility, be your own boss, and help us shape the direction of the business.
Fully remote work environment – work from home!
Flexible hours
Be part of a team connecting communities through language
Join us as we drive growth in one of India. most rewarding sectors
To apply
Please send your resume, university results and a couple of lines around why you'd be interested in the role before 10 January 2022.
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Will be a part of the Paid Media Team & working with the team lead for strategy & execution.
- Will be raising requirements for design & content internally.
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What you need to have:
- Min 3 year+ working experience in running ads on Google ads platform.
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- Should have good communication/negotiation skills.
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- Above-average writing skills.
Description
We are looking for a Digital Marketing rockstar for our new product Handpicked.Life (https://handpicked.life/). If you are passionate about the e-commerce industry and would like to learn more and do more in the digital space, then this is the place to be.
Requirements
We are looking for someone :
1. Atleast having experience of 1yr in same field
2. Knows SEO, SEM, Social Media, and analytics is a must
3. Knowledge of content marketing, paid AdWords (will be good to have)
4. Is confident and can do strategic alliances with brands.
5. Who is an Expert in Digital Marketing.
6. Good negotiating and communication skills
Benefits
1. Remote work, not just WFH but work from anywhere
2. Chance to become a part of a growing team
3. Benefits like - physical fitness and skill development
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
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- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients’ social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Job Type: Full-time
Salary: ₹12,000.00 - ₹15,000.00 per month
Google AnalyticsÉsah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
Google Analytics
Digital Marketing:
Salary: 8-14 LPA
About ZenOnco.io:
https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).
To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.
We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.
We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.
Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction
Role and responsibility:
The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.
* Develop and manage digital marketing campaigns
* Manage organization’s website
* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
* Track the website traffic flow and provide internal reports regularly
* Fix any error in online content and arrange webinars and webcasts
* Attend networking events and product launches.
* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
* Work on SEO of the website pages.
* Edit and post content, videos, podcasts, and audio content on online sites.
* Promote company’s product and services in the digital space.
* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
* Develop, implement, and manage marketing campaigns that promote the products and services of a company.
* Enhance brand awareness in the digital space.
* Drive website traffic and acquire leads.
* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
* Creating and executing SMS, and email-based marketing campaigns.
* Compile performances report using Google Analytics program.
* Keep attention to the updates of Google’s Algorithm.
* Contribute to the company’s blog for on-page and off-page optimization.
* Conduct keyword research according to the latest keyword research strategies.
* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
* Promote the brand’s products and services on various social media channels.
* Build social media marketing strategy and execute it through competitive and audience research.
* Optimize company pages with each social media platform to increase the company’s social content visibility.
* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
* Optimize lead-to-customer conversion rate.
* Managing and optimizing CTAs, landing pages, and the lead generation forms.
* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
* Track, report, and analyze website analytics, and PPC campaigns.
* Optimize the landing pages of paid search engine marketing campaigns.
Education and Experience:
* Graduate or Post Graduate in digital marketing or relevant education
* Experience in digital marketing: 5+ years
* Experience in healthcare industry: 2+ years (Preferred)
You will get:
* Some of the best people to work with (founders are IIM graduates and investment banker)
* An opportunity to make a difference in the lives of millions of cancer patients across the globe
* A great learning environment and opportunity to grow
Skills (Mandatory skills)
Planning, implementing and managing company's overall SEO strategy
Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy
Expert in Competitor analysis
Reporting
Responsible for leading and mentoring SEO team to drive business goals
Off-page seo
Audit
Personality traits-
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and Good time-management + problem-solving skills
Excellent written and verbal communication skills
Responsibilities-
- Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
- Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
- Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Identify new sources for high quality relevant backlinks
- Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities
Preferred-
Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy
Experience range-
10- 15years
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Software Engineer, Memorres