Performance Marketing

As an SEO Specialist, you will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve our website’s visibility and rankings on search engines. You will work closely with our content, marketing, and development teams to ensure that our SEO efforts align with our business goals and deliver measurable results.

Key Responsibilities:

• SEO Strategy Development: Create and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings for targeted keywords.
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases that align with our business objectives and target audience.
• On-Page Optimization: Optimize website content, meta tags, headers, and internal linking structures to improve search engine visibility and user experience.
• Technical SEO: Perform technical audits to identify and resolve issues affecting website performance, including site speed, mobile responsiveness, and crawlability.
• Content Strategy: Collaborate with content creators to develop SEO-friendly content that engages users and supports our SEO objectives.
• Link Building: Develop and execute link-building strategies to acquire high-quality backlinks from authoritative sources.
• Analytics and Reporting: Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights on key metrics and campaign performance.
• Stay Updated: Keep up-to-date with the latest industry trends, search engine algorithm updates, and best practices to ensure our SEO strategies remain effective and compliant.

Requirements:

• Proven experience as an SEO Specialist or similar role, with a strong track record of improving search engine rankings and driving organic traffic.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
• Solid understanding of on-page, off-page, and technical SEO best practices.
• Experience with website content management systems (CMS) such as WordPress
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with HTML, CSS, and basic web development concepts is a plus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience with local SEO and international SEO strategies.
• Knowledge of PPC and paid search advertising is a plus.

Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.

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• Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
• Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
• Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
• Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
• Manage all ppc campaigns to drive lead generation with right metrics.
• Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
  
  

• Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
• Creative. You partner well with design and are excited about building novel things.
• Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.

• 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
• Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
• Key skills required:  Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and  marketing analytics.

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.

A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.

If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.

Skill requirement: 4+yrs exp in outbound sales and lead generation in a similar industry.  Excellent communication skills are a must. IT background preferred.

JD

1. Generate quality Leads from Online Sources starting by Searching the database ( Linkedin, Twitter, Facebook etc) or target audience (B2B) from the internet or other sources till generating suspects and prospects for the Sales Closure team
2. Locate the right person in the organization and Make the first pitch
3. Send solutions and Services marketing collateral/ material over email
4. Follow up, pitch, and convince the customer to try us/take a demo or free trial of services wherever we offer. 
5. Schedule an online meeting or discussion or chat with interested suspects through skype/phone for the sales closure team 
6. Use our sales CRM tool, and update it at every step of the process.
7. Maintain and build up a regular ongoing relationship with your suspects through skype, LinkedIn and other online social network sites sources
8. Validate Leads by following our Sales qualification process
9. Responsible for Data Mining and Market Research through the internet, Building databases, Proficient in secondary research.

Position Description:

Our sales professionals focus on face to face sales presentations as they provide our clients an

opportunity to know IndiaMART & value addition IndiaMART can bring to their respective business.

This position allows you to build new clients for the organization, build rapport and trust in both yourself and the company. Our top sales professionals are passionate and driven in order to produce top results, all the while maintaining integrity.

The job encompasses complete P&L responsibility of a Branch comprising of 20-30 people. He shall be responsible to plan, execute and monitor the sales operations with the objective of attaining accelerated growth of new client acquisition in line with the laid down processes. The role will involve recruiting & managing direct sales force in the Branch, increasing the productivity level & overall efficiency of the sales team and ensuring target achievement as per the defined targets.

Job Summary:

• Monitoring and analysis of key data of the region allocated including sales figures, sales personnel, productivity ratios, client’s work status and receivables.
• Accurately forecasts weekly, monthly, quarterly and yearly revenue streams.
• Identifying the opportunity & problem areas, preparing the action plan for achieving the key
• sales figures and presenting the Branch Sales reports. Actively driving and ensuring sale target
• achievement, management of sales support function and timely work completion of customers.
• Recruit, develop & ensure Retention of respective team by formulating their development plans, meeting their training needs and communicating with them on a regular basis.
• Record performance metrics and monitoring key parameters to increase the overall productivity of the sales personnel.
• Drive performance incentive structure and sales promotion schemes.
• Collecting market feedback and provide periodic updates to the management for formulation of policy & strategy.
• To penetrate all targeted accounts and originate sales opportunities for the company’s products and services.
• To set up and deliver sales presentations, product/service demonstrations on daily basis with his/her team.
• To ensure systematic follow-up with the client organizations to take the sales pitch to timebound closure.
• To ensure that all payments are collected as per the company’s payment terms.
• Ensure adherence to sales processes and requirements.
• Conduct performance review for his/her team on regular basis.

As the technical lead, you will oversee the company's technical team and all projects they undertake, analyze briefs, write progress reports, identify risks, and develop work schedules. You should be able to work with your team and inspire them to reach their goals.

To be successful as a technical lead, you should always be expanding your industry knowledge and be able to quickly identify problems. Outstanding technical leads are accountable, trustworthy, and able to build lasting relationships with their teams.

Responsibilities:

• Determining project requirements and developing work schedules for the team.
• Delegating tasks and achieving daily, weekly, and monthly goals.
• Liaising with team members, management, and clients to ensure projects are completed to standard.
• Identifying risks and forming contingency plans as soon as possible.
• Analyzing existing operations and scheduling training sessions and meetings to discuss improvements.
• Keeping up-to-date with industry trends and developments.
• Updating work schedules and performing troubleshooting as required.
• Motivating staff and creating a space where they can ask questions and voice their concerns.
• Being transparent with the team about challenges, failures, and successes.
• Writing progress reports and delivering presentations to the relevant stakeholders.

Requirements:

• Bachelor's/Master's degree in computer science, engineering, or a related field.
• A 3-4 years of experience in a similar role would be advantageous.
• In-depth experience in working with Reactjs and Go.
• Excellent technical, diagnostic, and troubleshooting skills.
• Experience with blockchain technology preferable.
• Strong leadership and organizational abilities.

• At least 4 years of experience programming in Python.
• Develop application code and modules for business and technical requirements.
• Tune up design for maintainability, scalability and efficiency.
• Resolve and troubleshoot problems and complex issues.
• Perform unit tests and fix bugs.
• Integrate best qualitative practices in design and development aspects of programs.
• Ability to mentor subordinates.
• Excellent communication skills.