
JD for Performance Marketing
- As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
- Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
Roles & Responsibilities:
- Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
- Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
- Improving the usability, design, content and landing page effectiveness
- Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.
What we are looking for:
- We love if you have the hunger to learn, passion to perform and carry the following skills:
- Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
- Strong track record of building organic and social traffic through high quality content
- Strong operations experience in managing teams and delivering on targets set
- Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends

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About Estontec
Estontec Group Managing FOUR rapidly growing brands in India. All Brands are founded & executed with a vision to create a better tomorrow for everyone. Creating Jobs & means of livelihood for over 500 people globally. Management Team brings in over 100-man years of experience in Technology, Innovation, Marketing & Building Businesses.
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Haloocom
Fastest growing brand in the Enterprise Communications Platform. Now present in 6 countries & spread across all the major cities in India, constantly innovating & upgrading its applications based on the ANI (Artificial Narrow Intelligence) tools like NLP Voice BOTS & Chat BOTS.
BrandonWheelz
India's Most Trusted Transit Media Advertising Brand. Operational in 82+ cities with over 100 impactful campaigns. BrandOnWheelz uses Technology & Transparent processes to give Real-time Status of campaigns for the Customers.
Kottanz
Popularly Known as the: GIFTS OF INDIA. Creating, Changing & Uplifting the Lives of over thousands of underprivileged Families in India. Kottanz today has become a livelihood for more than many women in need. All our products are 100% natural & handmade
ADZ
AdZ is on a mission to fuel innovation in the in-app advertising industry and it is part of more than 100 popular apps so far, and the rapid growth has made AdZ the fastest-growing advertising platform of its kind. AdZ believes in turning your dream marketing campaigns into a plan and executing the same with measurable tools to scale your business's outcomes.
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About Create Protocol
CREATE PROTOCOL is a creator-focussed blockchain platform, built on Create’s optimized multi-chain NFT protocol. We are focused on building decentralized applications with creator focussed tools, to empower the creator economy and bring a CREATE TO EARN revolution.
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For more details, please visit www.createprotocol.org
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