
JD for Performance Marketing
- As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
- Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
Roles & Responsibilities:
- Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
- Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
- Improving the usability, design, content and landing page effectiveness
- Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.
What we are looking for:
- We love if you have the hunger to learn, passion to perform and carry the following skills:
- Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
- Strong track record of building organic and social traffic through high quality content
- Strong operations experience in managing teams and delivering on targets set
- Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends

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Working days: 5 (+ Alternative Saturdays)
Working hours: 10:00 am to 6:30 pm
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Qualifications
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Skills highlighted with ‘‘ are preferred keyskills
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Company Profile and Job Description
About us:
AthenasOwl (AO) is our “AI for Media” solution that helps content creators and broadcasters to create and curate smarter content. We launched the product in 2017 as an AI-powered suite meant for the media and entertainment industry. Clients use AthenaOwl's context adapted technology for redesigning content, taking better targeting decisions, automating hours of post-production work and monetizing massive content libraries.
For more details visit: www.athenasowl.tv
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Role: |
Senior Machine Learning Engineer |
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Experience Level: |
4 -6 Years of experience |
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Work location: |
Mumbai (Malad W) |
Responsibilities:
- Develop cutting edge machine learning solutions at scale to solve computer vision problems in the domain of media, entertainment and sports
- Collaborate with media houses and broadcasters across the globe to solve niche problems in the field of post-production, archiving and viewership
- Manage a team of highly motivated engineers to deliver high-impact solutions quickly and at scale
The ideal candidate should have:
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- Sound fundamentals of data structures, algorithms and object-oriented programming
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- Someone who will raise the average effectiveness of the team and has demonstrated exceptional abilities in some area of their life. In short, we are looking for a “Difference Maker”











