JD for Performance Marketing
- As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
- Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives
Roles & Responsibilities:
- Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
- Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
- Improving the usability, design, content and landing page effectiveness
- Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.
What we are looking for:
- We love if you have the hunger to learn, passion to perform and carry the following skills:
- Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
- Strong track record of building organic and social traffic through high quality content
- Strong operations experience in managing teams and delivering on targets set
- Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends
Subodh Popalwar
Software Engineer, Memorres
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Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.
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⮚ Sound knowledge of Industry L & D Practices , Moderate knowledge of BFSI Sector & Products, Animation & Simulation expertise.
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⮚ Innovating mediums of communication to increase mindshare of the stakeholders within the organization
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Preferred from BFSI or MFI
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Merkle Sokrati, India’s leading Digital Marketing and Analytics firm, is looking for a motivated professional to become part of its young Client Engagement Team that would spearhead the organization towards the next level of growth. This individual will build strong relationships & deliver great performance for some of today’s most well-known brands which are our largest clients.
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- Manage a team of client strategy managers in addition to collaborating with larger cross functional teams of analysts and technologists to implement and deliver on client commitments.
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Additional Information
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres