Microsoft Sales Lead

Key Responsibilities

• Identify, evaluate, and onboard strategic partners (technology, channel, reseller, and referral partners).
• Develop and execute the partnerships strategy aligned with company growth goals.
• Build and maintain strong relationships with key partner stakeholders.
• Drive joint go-to-market (GTM) initiatives including co-marketing, co-selling, and integrations.
• Negotiate partnership agreements, commercial terms, and SLAs.
• Enable partners through training, certification, and sales support.
• Track partnership performance, pipeline contribution, and revenue impact.
• Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
• Monitor industry trends and identify new ecosystem opportunities.
• Represent the company at partner events, webinars, and industry conferences.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or related field.
• 4–8 years of experience in partnerships, business development, or channel sales in a SaaS environment.
• Strong understanding of SaaS business models and partner ecosystems.
• Proven experience in negotiating and closing partnership deals.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with CRM tools (Salesforce, HubSpot, etc.).
• Data-driven mindset with strong analytical skills.

Identify and generate new corporate leads for CSR partnerships through field sales, networking, referrals, cold calling, and market research. Conduct face-to-face meetings and presentations with corporate clients, CSR teams, HR heads, business leaders, and other key decision-makers. Understand client requirements and CSR objectives and pitch suitable STEM Learning programs. Manage the complete sales cycle from lead generation and client meetings to negotiation, follow-up, and closure. Build and maintain strong relationships with corporate clients and key stakeholders. Regularly visit prospective and existing clients for business development and relationship management. Prepare and deliver partnership proposals, presentations, and other client documentation. Follow up consistently with prospects and convert qualified leads into successful CSR partnerships. Maintain accurate lead, client, and partnership data through CRM and internal trackers. Coordinate with internal teams to ensure smooth execution of partnership commitments. Achieve assigned sales, revenue, lead generation, and partnership targets. Research corporate organizations and identify companies with relevant CSR priorities and funding opportunities. Expand the organization's corporate network through active market outreach and field engagement.

We're seeking a Senior Business Development Manager to open new markets, forge strategic partnerships, and drive net-new revenue. Unlike a pure closing role, this position is about creating opportunity — identifying underserved segments, building relationships with prospective clients and partners, and shaping the go-to-market motion that turns those relationships into signed deals. You'll operate with a high degree of autonomy, own your pipeline end to end, and act as a trusted advisor to both prospects and internal teams. This is a strategic, relationship-first role for a senior operator who thrives on building something from the ground up.

Key Responsibilities

• Identify and pursue new business opportunities, markets, and strategic partnerships
• Build and manage a qualified pipeline of prospects and partners
• Lead client acquisition from first contact through onboarding
• Conduct market, segment, and competitor research to inform go-to-market strategy
• Negotiate and close strategic deals and partnership agreements
• Develop long-term relationships with key decision-makers and stakeholders
• Collaborate with sales, marketing, and delivery to ensure smooth handoffs
• Represent the company at industry events, conferences, and partner forums

Requirements

• 5+ years in business development, partnerships, or strategic sales
• Proven track record of new-client acquisition and partnership building
• Strong negotiation, relationship-management, and communication skills
• Experience conducting market research and shaping go-to-market plans
• Comfortable operating autonomously and owning outcomes
• CRM proficiency and disciplined pipeline management

Nice to have

• Experience in a startup or high-growth environment
• Established network in the target industry/segment

1. About the Role

We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.

The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.

The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.

2. Key Responsibilities

A. Partner Acquisition & Channel Development

• Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
• Build and maintain a strong pipeline of prospective partners across India.
• Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
• Conduct partner outreach, presentations, negotiations, and onboarding.
• Maintain regular communication and engagement with existing partners.
• Support the development of a structured partner onboarding and activation process.

B. Partner Sales & Revenue Generation

• Generate sales opportunities through channel partners.
• Work with partners to identify prospects and convert qualified leads into customers.
• Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
• Follow up consistently on partner-generated opportunities.
• Track partner-wise sales performance, pipeline, and revenue contribution.
• Work toward achieving assigned monthly and quarterly sales targets.

C. India Direct Sales

• Handle direct sales opportunities from the Indian market when required.
• Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
• Conduct discovery calls and understand customer requirements.
• Deliver product presentations and demonstrations.
• Handle pricing discussions, objections, negotiations, and follow-ups.
• Build relationships with SMB, mid-market, and growth-stage companies.

D. Partner Enablement & Support

• Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
• Provide partners with relevant sales materials, demo resources, and product information.
• Help partners identify suitable customer opportunities.
• Conduct regular partner follow-ups and performance review meetings.
• Coordinate with internal teams to resolve partner and customer queries efficiently.

E. Sales Pipeline & CRM Management

• Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
• Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
• Track lead-to-opportunity and opportunity-to-customer conversion.
• Maintain accurate sales forecasts and pipeline information.
• Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
• Identify gaps in the sales pipeline and take corrective action.

F. Market Development

• Identify potential industries, regions, customer segments, and partner opportunities within India.
• Monitor customer requirements, competitor activities, pricing, and market trends.
• Participate in industry events, webinars, partner meetings, and networking activities.
• Generate ideas and initiatives to increase channel-led sales and market penetration.
• Share relevant market insights with the sales and management teams.

3. Key Performance Indicators (KPIs)

The performance of the Channel Sales Executive will be evaluated based on:

• Number of new partners identified and onboarded.
• Number of active and revenue-generating partners.
• Monthly/quarterly sales revenue.
• Achievement against assigned sales targets.
• Direct sales contribution.
• Sales pipeline value and coverage.
• Customer/partner engagement and follow-up effectiveness.
• CRM accuracy and reporting discipline.

4. Candidate Profile

Education

• Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.

Experience

• 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
• Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
• Experience in the Indian B2B market is highly desirable.

Required Skills

• Strong communication and interpersonal skills.
• Good sales, negotiation, and relationship-building abilities.
• Ability to identify and develop new business opportunities.
• Strong follow-up and lead-conversion skills.
• Ability to conduct product presentations and demonstrations.
• Target-oriented and commercially driven approach.
• Good understanding of B2B sales processes.
• Ability to manage multiple partners and sales opportunities simultaneously.
• Strong CRM discipline and reporting skills.
• Comfortable working in a fast-paced, startup/growth-oriented environment.

5. Preferred Competencies

• Channel/partner network in the Indian market.
• Experience selling SaaS or technology products.
• Existing relationships with SMB and mid-market businesses.
• Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
• Strong prospecting and outbound sales capabilities.
• Ability to work independently and take ownership of assigned targets.

As a Key Account Manager (KAM) in 2026, the role has shifted from being a "relationship manager" to a "strategic growth architect." You are now expected to use AI-driven insights to predict client needs and act as a consultant rather than just a vendor.

Below is a modern, professional Job Description for a KAM.

Job Title: Key Account Manager (KAM)

Role Overview:

We are looking for a Key Account Manager to oversee and nurture our most valuable client relationships. In this role, you aren't just a point of contact; you are a strategic partner. Your goal is to deeply understand the client’s business objectives and align our solutions to help them achieve long-term success. You will manage a high-value portfolio, ensuring retention, identifying expansion opportunities, and driving mutual profitability.

Key Responsibilities:

• Strategic Partnership: Build and maintain long-term, trusting relationships with "big player" clients, acting as their primary advocate within our company.
• Account Growth (Upselling/Cross-selling): Identify "white space" opportunities within existing accounts to introduce new products or services that solve specific client pain points.
• Predictive Problem Solving: Use data analytics and AI tools to monitor account health and proactively resolve issues before they escalate.
• Contract Negotiation: Lead complex negotiations for contract renewals and pricing agreements, ensuring terms are beneficial for both parties.
• Cross-Functional Leadership: Collaborate with Marketing, Product, and Support teams to ensure seamless delivery and tailored solutions for your key accounts.
• Market Intelligence: Stay ahead of industry trends and competitor moves to provide your clients with consultative insights that position them for success.

Required Skills & Qualifications :

• Relationship Management: Proven ability to manage large-scale accounts and build rapport with C-suite stakeholders.
• Commercial Acumen: Strong understanding of P&L, budgeting, and financial forecasting.
• Analytical Thinking: Proficiency in using CRM software (Salesforce, HubSpot) and AI-driven dashboards to interpret customer data.
• Negotiation & Persuasion: Expert-level communication skills with a track record of closing high-stakes deals.
• Adaptability: Ability to pivot strategies in a fast-paced, digital-first market