SAC Planning & Reporting

Job Title: Digital Marketing Manager

Experience Level: 10+ Years

Location: Bangalore (On-site/Hybrid)

Industry: Outsourcing & Business Process Management (BPM)

Salary Range: ₹9 – ₹14 LPA

Job Summary:

We are looking for an experienced and strategic Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have over a decade of experience, with a strong track record in B2B digital marketing, preferably in the outsourcing, BPM, or IT services industries. This role demands an individual who can drive end-to-end digital campaigns, enhance online brand presence, generate qualified leads, and align digital marketing with business outcomes.

Key Responsibilities:

• Strategy & Execution:
• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Channel Management:
• Lead and manage SEO/SEM, PPC, social media, email marketing, content strategy, and paid campaigns.
• Lead Generation:
• Design and execute multi-channel lead generation and nurturing campaigns targeting international B2B clients.
• Performance Analysis:
• Track KPIs, analyze performance, and continuously optimize digital campaigns for maximum ROI.
• Collaboration:
• Work closely with Sales, Product, and Operations teams to ensure marketing initiatives support business objectives.
• Digital Assets:
• Oversee website management, landing pages, content production, and digital branding initiatives.
• Tools & Automation:
• Manage marketing automation tools, CRM integration (e.g., HubSpot, Salesforce), and campaign workflows.
• Team Leadership:
• Guide and mentor junior marketers or external agency teams to deliver consistent performance.

Requirements:

• 10+ years of experience in digital marketing, with at least 3 years in a managerial or leadership role.
• Proven B2B marketing expertise, preferably in outsourcing, BPM, or IT services sectors.
• Strong command of SEO/SEM, Google Ads, LinkedIn Campaigns, and Marketing Automation platforms.
• Demonstrated success in lead generation, campaign optimization, and conversion strategies.
• Analytical mindset with hands-on experience in data-driven decision-making.
• Exceptional communication, project management, and stakeholder coordination skills.
• Master’s degree in Marketing, Business Administration, Communications, or related field.

We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.

Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.

• Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
• Oversee growth in performance campaigns to meet the brand's business goals and strategies.
• Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
• Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights. 
• Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
• Monitor campaign performance & budget pacing on a day-to-day basis. 
• Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
• Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
• Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.

• 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
• Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
• Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
• Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
• [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
• In-depth experience with GA4. Clear understanding of Web Analytics.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
• Experience with running Campaigns for US, European, and the global markets.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company

It  is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

‍

* Minimum 2 year relevant experience in .Net or .Net core server-side programming as last

working relevant experience.

* Basic Engineering Knowledge – OOPS , Data Structure , memory management etc..

* Hands on experience in .Net, WCF (optional) and windows concept

* Hands on experience in SQL – basic are must to have

* Requirement analysis and design principle understanding is required

* Good in unit testing and debugging concepts

* Should be good in communication.

Mandatory skillset - SQL, REST API / GRPC

Job Location-Gurgaon (Hybrid)

Early joiners with a notice period of 15 days to 1 month will be preferred.

Profile: Social Media Executive

No. of Position : 1

Role Type: Permanent

Experience: Upto 4 years

Salary : 25-30k

Day shifts, 6 days working (No cabs)

Sunday Off.

·         Candidate should have worked with a NGO

·         Candidate should have handled the NGO website, Facebook, twitter pages of a NGO

·         Should be able to design and plan the activities for NGO

·         Should have Excellent writing skills ( English/Hindi )    

·         Candidate worked as a social worker with a but have good writing skills can be showcased

·         Candidate worked as a content writer for a NGO can also be showcased.

·         Immediate joiners will be preferred as it’s a urgent position