Recruitment Coordinator

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in

2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL,

Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Social Media Account Manager

Experience Level: 2+ years in Agency set-up

Location: Bangalore, On-site

Job Overview:

We are seeking an experienced and strategic-minded Social Media Account Manager for our client-based social media team. This role requires a dynamic individual who can execute effective social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with

offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the

defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

● Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

● 2+ years of proven experience in social media management within a client-based agency or related environment.

● Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

● Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.

● Profound understanding of social media platforms, algorithms, content formats, and best practices.

● Proven track record of generating exceptional results via integrated marketing strategies (online + offline).

Role: Digital Marketing Executive

Experience: 0-1 years (Freshers are Most Welcome)

Location: Ambattur, Chennai

Responsibilities:

● Assist in the execution and monitoring of digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), search engine optimization (SEO), and content marketing.

● Help create engaging and persuasive content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.

● Support the management and optimization of website content to improve search engine rankings, user experience, and conversion rates.

● Collaborate with the digital marketing team to develop and implement strategies for social media management, including content creation, scheduling, and community engagement.

● Conduct market research to identify target audiences, competitors, and industry trends to optimize marketing campaigns.

● Assist in monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and contribute to regular reports and insights.

● Stay updated with the latest digital marketing trends, tools, and best practices, and contribute innovative ideas to enhance campaign performance.

● Assist in coordinating digital marketing projects and campaigns, ensuring timely execution and adherence to budget and objectives.

● Provide support in managing relationships with external partners, such as agencies, vendors, and influencers, to support marketing initiatives and leverage their expertise.

● Assist in monitoring competitor activities and industry trends to identify opportunities for differentiation and competitive advantage.

● Collaborate with cross-functional teams, such as design, sales, and product development, to ensure marketing efforts align with overall business objectives.

● Keep track of industry news and developments related to digital marketing and provide regular updates to the team.

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and https://resources.workable.com/search-engine-marketing-specialist-job-description">SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

• Hands-on experience in backend programming languages.
• Experience in Python 3.X & Django is a must. Knowledge of .NET, Java, PHP is an added advantage.

• Hands-on experience in front-end technologies like Angular, jQuery, JavaScript, HTML, CSS, SCSS, etc.

• Experience with leading technical teams and acting as a technical mentor.
• Experience in client communication & reporting to the client-side management team.
• Experience in AWS is an added advantage.

• Thorough knowledge of the following is mandatory for the person.
• Create original design ideas and layouts from creative briefings.
• Laying out artwork to plan how a finished page will appear (known as Page Planning/Designing).
• Develops, tracks and helps manage comprehensive-time schedules to insure design projects are delivered on-time and within budget.
• Understanding the client briefs/guidelines.
• Prepare illustrations or rough sketches of material, discussing them with Design Leads and making necessary changes.
• Using mock-ups to make a new ad.
• Drawing own ideas to make a new ad.
• Proofreading and checking the documents for accuracy and visual impact (self QA).
• Using the Spell and Grammar check option in the software.
• Use typography, proximity, and font styles in the best possible way to group the text in the right manner in an advert.
• Preparing the items for reproduction in a format specified by the client (pdf, eps, ps).
• Determines the high visual impact and arrangement of illustrative material, text copy, font style, and size
• Produce accurate high-quality artwork within corporate brand guidelines and standards.
• Good understanding of Prepress techniques

Role Requirements

• Good understanding of brands and how they communicate to their target audience in the form of print and digital communication. For example, you should be able to understand the difference between a printed leaflet and a digital emailer that intends to communicate the same message to the target audience.
• Exceptionally well in Photoshop, Illustrator and Corel Draw compositing technical knowledge.
• Sound English and comprehension and writing skills. Independently assess and research any job briefs to visualize a visual strategy and discuss it with the client's/internal team.
• Team working skills: We value and welcome critical feedback and opinions but we don’t accept arrogance and snobbish behavior. We expect you will make mistakes and you should be able to own up.
• Time Discipline: We understand that creative people sometimes get stuck and require more time. But request you speak up before it’s too late. We love working with colleagues who don’t switch off their mobiles when organizations need them. Honesty and Integrity are the core.

Minimum Qualification

• 2-8 years of working experience in Illustrator, CorelDraw & Photoshop.
• Diploma or Degree in Printing Technology, Graphic Design, or DTP along with 2 years of experience.
• Advertising Agency experience preferred.