About DViO Digital Pvt Ltd
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About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey
● Understanding the client's core product or service, the target audience & market, the problem that
the product or service intends to solve
● Managing end to end social media presence for brands, social listening & reputation management
● Thinking of monthly campaign ideas in participation with the copy & graphic design teams
● Heavy client coordination & interaction
● Preparing long term platform wise social media strategy for brands
● Generating ideas for moment marketing
● Monthly sentiment analysis & reporting for brands you handle
Job Title:- Digital Marketing Executive
Experience:- 3-6 Years
Location:- Bangalore
Work Mode:- WFO
Primary Skills:-
3+ years experience as a Digital Marketing Professional
Understanding the importance of the Website
Experience in Email marketing and carry it to the digital forum
Social media marketing - visibility
Experience in branding
Must understand page optimization and off page optimization,
Understand the value of Search engine optimization but as a complementary skill.
Blog writing and Content generation
Secondary Skills :-
Knowledge on Google certification and Google analytics, Google AdWords
Setting up tracking systems for marketing campaigns and online activities
Experience in Website maintenance and press releases
Latest marketing techniques
Qualification:- MBA ( Marketing ), BBA
Responsibilities:-
Responsible for formulation and execution of the company’s Digital Marketing Strategy
Creation and management of website
Independently managing all digital marketing activities
Set up and management of Linked in and twitter accounts
Writing blogs and content on digital forum to ensure visibility
Responsible to develop and implement the Online Marketing and Brand Positioning
strategies
Create key reporting and performance indicators based on business requirements
Brand management on the digital forum
• Digital sales – work with brands on mandate to build their digital channels like DTC & help grow ecommerce sales through effective on platform performance marketing strategies
• Performance marketing – create right plans for fast digital growth on DTC & Ecommerce and other alternate channels
• SEO – work with brands to close the right SEO framework for ensuring maximum oraganic traffic potential and executing strtagey for growing organic traffic
• Marketing measurement – deep diving and understanding the conversion funnel on DTC & Ecom to help brands grow & convert better
• Work on reports for digital campaign effectiveness and asset management.
Key Competencies
• Business acumen
• Agile and extremely good at numbers
• Knowledge of tools like Google Analytics
• Knowledge and deep understanding of Searche Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing
• Knowledge of running campaigns on various social media platforms
• Understanding of various E-Commerce platforms – Amazon Marketing Service, Flipkart and others
Reporting relationship
• Upwards: Head – Digital BU
Urgent looking for few professional content writers for Vyanso.com who can write unique and SEO-friendly content.
We're Looking For A Digital Marketing Executive. The Candidate Should Be Very Intelligent, Skillful, Practical, And Smart. Must- Have Knowledge About Digital Marketing Field.
Roles & Responsibilities:
- Conducting On-Site And Off-Site Analysis For SEO
- Creating High-Quality SEO Content.
- Leading Keyword Research And Optimization Of Content.
- Keeping Up-To-Date With Developments In SEO.
- Good Knowledge Of Back Link Analysis.
- Familiarity With Google Analytics And Other Analytic Tools.
- Excellent Written Communication Skills Using Google Analytics
- Assisting With Blog Content.
- Administer Search Engine Programs (XML Sitemaps, Shopping Feeds, Webmaster Tools) For Purposes Of Diagnostic Reporting On Client Projects
- Proficiency In MS Excel, PowerPoint, And Word
Required Knowledge & Skills:
- Digital Marketing
- Seo
- Google Tools
- Advertising
- Marketing
Who Can Apply
Only Those Candidates Can Apply:
- Who Are From Surat
- Who Have Relevant Skills And Interests
● Demonstrable experience delivering content marketing, lead generation & demand gen
campaigns
● Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complex projects moving forward
● Strong interpersonal, time and project management, presentation, and communication
skills
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
● Working knowledge of ad serving tools (e.g., DART, DFP)
● Experience in setting up and optimizing Facebook, LinkedIn & Google Adwords
campaigns
● Proficient in marketing automation tools and campaign documentation is a plus
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing, measurement
and the startup ecosystem
Digital Marketing Executive Job Description-
We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
Roles & Responsibilities:
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
Requirements:
- 1+ years of experience as a Digital Marketing Executive
- 1+ years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 1+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills
This Mumbai-based Tech startup was founded in 2015 and their brand partners include Pedigree, Yippee, Yes Bank, FICCI, Collegedunia, KidZania, Oven Story.
Our client aims at building a creative ecosystem that allows everyone to contribute in the field of literature, through their platform
What you will do:
- Planning and executing various paid campaigns on Facebook & Google Ads
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinating with sales team and creating marketing campaigns
- Preparing emails to send out to customers
- Brainstorming new and creative growth strategies through digital marketing
- Lead generation and managing social media calendar
What you need to have:
- 3+ Years of Experience in Digital Marketing and previous experience in publishing / content industry will be preferred
- Experience in executing paid social media campaigns on various platforms
- Knowledge of video and picture editing software such as Adobe, Canva, etc.
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail & Problem solving skills
- Excellent understanding of all social media platforms
- Must have understanding & knowhow of various marketing and analytical tools
- Experience of SEO & Content Marketing will be added advantage
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- A sense of ownership and ability to work independently
- Ability to think out of box, fast learner and a team player