Quality Engineer

Key Responsibilities

Plan, execute, and optimize multi-channel performance campaigns (Google, Meta, LinkedIn, Programmatic, Affiliates, etc.).

Drive high-quality lead generation with a strong focus on CPL, CAC, and ROI.

Conduct A/B testing on creatives, landing pages, and ad copies to maximize conversions.

Manage campaign budgets & bidding strategies, ensuring efficient allocation and minimal wastage.

Collaborate with creative, sales, and product teams to design data-backed marketing strategies.

Monitor and report on campaign performance metrics (CPL, CTR, CPC, ROI, attribution).

Stay updated with industry trends, ad policy changes, and new performance marketing tools.

Build and mentor a small performance marketing team over time.

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

5+ years of hands-on experience in performance marketing, ideally in lead generation-driven industries (real estate, auto, BFSI, EdTech, etc.).

Proficiency in Google Ads (Search, Display, YouTube), Meta Ads, and remarketing campaigns.

Strong grasp of analytics tools (Google Analytics, Tag Manager, Looker Studio, or similar).

Knowledge of SEO, marketing automation, and CRM integration is a plus.

Strong analytical, problem-solving, and communication skills.

Your actions will act as a catalyst in revolutionising the digital footprint of 200 million micro businesses worldwide.

Our ideal candidate for this role is an entrepreneurial and creative out-of-the-box thinking tech geek with a get-things-done attitude, who wants to thrive in a fast-paced international environment.

If you are qualify and are excited about joining us, read about our functional asks below.

• Participate in the entire product development lifecycle, focusing on coding and debugging.
• Translate high level business problems into scalable solutions. These include building self learning modules for dynamic pricing, contextual recommendations, in-house analytics, advanced real-time backend systems, etc.
• Develop Web APIs and end-to-end web services to support various internal & external.
• Develop unit test plans to deliver quality components.
• Building reusable code and libraries for future use.
• Optimization of the software platform for maximum speed and scalability.
• Collaborating with the front-end developers and other team members to establish objectives and design more functional, cohesive codes to enhance the user experience.
• Developing ideas for new programs, products, or features by monitoring industry developments and trends.
• Perform UI tests to optimize performance.
• Provide training and support to internal teams.
• Follow emerging technologies.

• Expertise in PHP and Laravel or CodeIgnitor, MySQL or PostgreSQL, Nginx, LEMP setup
• Developing REST APIs & integrating 3rd party APIs (oAuth 2.0), Git
• Hands-on experience in application deployment on linux servers
• You can easily navigate volatile environment where you are constantly getting challenged to push your own boundaries to make sense of ambiguous and complex signals of uncertainty into simple winning outcomes.
• What separates you from other developers is your relentless drive for running new tests and experiments on a regular basis. You love programming, but even more, you actually love implementing changes based on user data and create highly scalable technology based solutions.

A crazy ambitious role with potential for sky-rocketing growth, global exposure and immense monetary upside within a fast-growing start-up.

Websites.co.in is considered to be the world's easiest website builder platform that lets micro business owners create their website within 15 minutes and helps them grow their business online.

With the vision to champion the world’s 200 million micro business owners, Websites.co.in was started in Mumbai, India in 2017.

Since then, over a 1 million+ people from 200+ countries engaged with websites.co.in in 98 world languages to create their website. The 4.5 out of 5 stars with over 11000 reviews is testimony that we are on the right track.

About the job

About OptimHire

OptimHire is a fast-growing talent solutions and consultancy services provider, dedicated to helping clients source top-notch professionals for their critical business needs. We pride ourselves on fostering an environment of growth, innovation, and collaboration.

• Job SummarySenior Manager / Head of Salesend-to-end salesKey ResponsibilitiesBusiness Development & StrategyUS staffing and consultancy servicesClient Relationship ManagementCXOs and key decision-makersEnd-to-End Sales Cycleinitial outreachTeam Leadership & DevelopmentLead, mentor, and motivate a sales team, setting clear goals and targets.
• Provide

Qualifications & Requirements7+ years

Job Description: React Native Developer

Experience: Over 4 years

Responsibilities:

-       Architect, design, develop, and maintain complex, scalable React Native applications using clean code principles.

-       Collaborate with designers to translate UI/UX mock-ups into pixel-perfect, native-feeling mobile interfaces.

-       Leverage React Native's capabilities to build reusable UI components and implement performant animations.

-       Effectively utilize native modules and APIs to achieve platform-specific functionalities when necessary.

-       Write unit and integration tests to ensure code quality and maintainability.

-       Identify and troubleshoot bugs, diagnose performance bottlenecks, and implement optimizations.

-       Stay up to date with the latest trends and advancements in the React Native ecosystem.

-       Participate in code reviews, provide mentorship to junior developers, and foster a collaborative development environment.

Qualifications:

-       Experience in professional software development with a strong focus on mobile development.

-       Proven experience building production ready React Native applications.

-       In-depth knowledge of React, JavaScript (ES6+), and related web technologies (HTML, CSS).

-       Strong understanding of mobile development concepts and best practices.

-       Experience with Redux or similar state management libraries for complex applications.

-       Experience with unit testing frameworks (Jest, Mocha) and UI testing tools.

-       Excellent communication, collaboration, and problem-solving skills.

-       Ability to work independently and manage multiple tasks effectively.

-       A passion for building high-quality, user-centric mobile applications.

Nice To Have:

-       Experience with native development (iOS/Android) for deep integrations.

-       Experience with containerization technologies (Docker, Kubernetes).

-       Experience with continuous integration/continuous delivery (CI/CD) pipelines.

-       Experience with GraphQL or RESTful APIs.

• Close new deals at a high rate.
• Build relationships with existing customers.
• Cultivate new leads within the sales territory.
• Travel throughout the territory and visit customers on a recurring basis.
• Manage records of all sales leads and/or customer accounts.
• Reclose new deals at a high rate.
• Build relationships with existing customers.
• Represent the brand during all customer and prospect interactions.
• Educate customers on how the services can benefit them financially and professionally.
• Monitor the company’s industry competitors and market conditions.

• Partner with the product team, co-founders, and business heads to define the product vision for all our verticals (Demand, Supply, Advisory)
• Lead and mentor a team of Product Managers (PMs) to build an impactful roadmap and make it a reality in collaboration with engineering, design, and business teams.
• Define and communicate key performance indicators (KPIs), objectives, and key results to measure success; Regularly interface with ground teams, farmers, traders, etc. to get feedback on product strategy for your product area.
• Regularly share progress with execs and the larger teams against quarterly and annual goals.
• Foster a product culture for PMs, Analysts, Designers, Operations Teams, and Business teams.
• Work with engineering leadership to envision and prioritize improvements to our core product offering that is in line with our quarterly and annual goals.

• 4+ years of experience in core product management.
• Experience leading and mentoring in a product management organization.
• Experienced working with highly technical engineering and design teams and driving complex projects from ideation to successful launch.
• Expertise in setting, aligning and measuring success KPIs for large products
• All-around leader: you can create a product vision that others want to follow.
• Customer obsession: you genuinely care for our customers and deeply understand the needs of the customer ( end users, ground teams, and internal teams) and make sure that those needs are well understood by your teams.
• Problem solver: loves to figure out complex problems and constantly think about how to make processes more efficient.
• Great with data: you are data-focused, and drive the team to take decisions based on data
• A track record of partnering with cross-functional teams.
• Ability to communicate to engineers and executives in the same breath.

Job Role- Senior Front-End Developer

Location- Remote (WFH)

Experience- 5+ years

Work Shift- Uk Shift

Note- must have a strong command of both written and spoken English.

We are looking for a number of strong developers - with strong front-end experience.

We are a full-service Digital Agency & Software Development Company based in UK. We develop high end bespoke software & applications, mobile apps and websites across all sectors, both commercial and not-for-profit.

• 5+ years professional experience
• Exceptional proficiency in building component-based web apps in JavaScript and TypeScript using Vue 2 & 3. 
• Expertise in client-side state management tools, specifically Vuex.
• Good understanding of client-side app architecture.
• Excellent knowledge of CSS and experience in writing stylesheets in SASS
• Integrating web service calls/remote data/APIs
• Proficient understanding of git
• Clear and concise written and oral English communication skills.
• Compilation, bundling, and packaging via Webpack, Babel, etc.
• Strong UI/UX skills
• Node.js and npm
• React Native experience seen as a bonus

• Working closely with your team to develop and deliver high-end solutions using Agile methodologies
• Translating designs into pixel perfect elegant Vue.js code
• Coding and deploying new features
• Ensuring our web applications and components are accessible, responsive, performant, and bug-free for recent versions of web browsers across all popular platforms.
• Ensuring all code is readable, well documented and testable
• Working on some new developments, some significant enhancements to existing system and some support activities

Digital Editor Job description

We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.

Digital Editor Roles and Responsibilities:

• Create, produce and manage high-quality content 
• Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
• Supervise layout of images, graphics, videos and other artwork.
• Manage and upload day-to-day contents. Regularly check and track contents reach.
• Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
• Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
• Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
• Offer your expertise on email marketing best practice to maximize the impact of these emails.
• Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
• Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
• Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
• Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
• Use Social Media for better presence
• Adhere to copyright and privacy standards and company policies.
• Determine and track important KPIs
• Track and analyze website’s traffic 
• Produce and present reports
• Keep abreast with new trends in web technology.

Digital Editor Key Skills, Requirements and Qualifications:

• A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
• Previous working experience as a Digital Editor for 5 - 7 years
• Excellent proofreading, editing and copywriting skills 
• Available portfolio of published work
• In-depth knowledge of software such as InDesign, Photoshop, etc.
• In-depth knowledge of best SEO practices
• Knowledge of Marketing and SEO tools
• Knowledge of content management systems
• Great interpersonal, presentation and communication skills
• Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
• Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
• Management skills:  Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
• Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
• Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
• Good knowledge of at least two Content Management Systems and SEO best practice.
• Working knowledge of HTML5 and CSS3.
• Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
• Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
• Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
• Basic video making and editing skills useful - but not essential.