Partnerships & Alliances Manager

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Immediate joiners only.

Location: Vadodara

Key Responsibilities:

  Design, develop, and maintain efficient, reusable, and reliable Go code.

  Implement and integrate with back-end services, databases, and APIs.

  Write clean, scalable, and testable code following best practices and design patterns.

  Collaborate with cross-functional teams to define, design, and ship new features.

  Optimize application performance for maximum speed and scalability.

  Identify and address bottlenecks and bugs, and devise solutions to these problems.

  Stay up-to-date with the latest industry trends, technologies, and best practices.

Required Qualifications:

  Proven experience as a Golang Developer or similar role in software development.

  Proficiency in Go programming language, paradigms, constructs, and idioms.

  Experience with server-side development, microservices architecture, and RESTful APIs.

  Familiarity with common Go frameworks and tools such as Gin.

Knowledge implementing monitoring, logging, and alerting systems

  Experience with SQL and NoSQL databases (e.g., PostgreSQL, MySQL, MongoDB).

  Understanding of code versioning tools, such as Git.

  Strong understanding of concurrency and parallelism in Go.

  Experience with cloud platforms (AWS, GCP, Azure) and containerization (Docker, Kubernetes) is a plus.

  Excellent problem-solving skills and attention to detail.

  Ability to work effectively both independently and as part of a team.

Responsibilities:

• Designing Hive/HCatalog data model includes creating table definitions, file formats, compression techniques for Structured & Semi-structured data processing

• Implementing Spark processing based ETL frameworks

• Implementing Big data pipeline for Data Ingestion, Storage, Processing & Consumption

• Modifying the Informatica-Teradata & Unix based data pipeline

• Enhancing the Talend-Hive/Spark & Unix based data pipelines

• Develop and Deploy Scala/Python based Spark Jobs for ETL processing

• Strong SQL & DWH concepts.

Preferred Background:

• Function as integrator between business needs and technology solutions, helping to create technology solutions to meet clients’ business needs

• Lead project efforts in defining scope, planning, executing, and reporting to stakeholders on strategic initiatives

• Understanding of EDW system of business and creating High level design document and low level implementation document

• Understanding of Big Data Lake system of business and creating High level design document and low level implementation document

• Designing Big data pipeline for Data Ingestion, Storage, Processing & Consumption

Eximius is a micro-VC fund which invests into early-stage startups. One of our portfolio startup iTribe is looking for "Hustlers", "First Principle Thinkers", "Crazy and trips on creating products out of the box from scratch", "Outspoken", "unafraid of users ripping your product".

About iTribe: 
iTribe is on a mission to make discussing finance from being a taboo topic to a dinner table topic, which means making "Bharat" financially literate and independent. iTribe is a social network which allows anyone to discover, discuss, vet ideas and seek advice from like-minded iTribe aims at making Finance simple, witty and fun for everyone

Founded in 2021 by IIT Kharagpur alumni to convert their own journey of becoming investors into a product to help billion users. An emerging startup backed by some of the most respected investors around the world.

Responsibilities

Code Quality and Go live

• Craft clean, manageable code, maintain proper documentation and code integrity
• Maintain quality and ensure responsiveness, cross-platform optimization of applications
• Create, test and deploy the applications on production servers
• Continuously discover, evaluate, and implement new technologies and frameworks to maximize development efficiency
• Responsible for security and data protection.

Communication & Collaboration

• Working alongside Product managers to architect and design new features.
• Collaborate with the rest of the engineering team to launch new features.
• Unblock peers and keep all the internal and external teams informed about the progress of development

Requirements

• 2 - 5 years of experience in designing and developing Server-side components (REST APIs, Microservice Architecture) and frontend applications (React/ Angular)
• Good understanding and strong in data structures and algorithms (Degree in computer science is an added advantage)
• Proficient experience using (Ex: advanced JavaScript libraries and frameworks such as ReactJS, AngularJS, etc.).
• Strong programming expertise in at least one (Python, Java, NodeJS, GoLang) will be an added advantage
• Good understanding of databases such as MongoDB, PostgreSQL, MySQL.
• Well-versed with Software Development Life Cycle
• Demonstrate the ability to be a self-starter, learn and implement new technologies/ frameworks
• Excellent analytical and problem-solving skills

Why you should join iTribe? 

• Building a product which is not done in decades.
• Be a part of the founding team and work directly with the founders.
• Competitive Salary
• ESOPs - ownership in the company
• Medical Insurances
• Subscriptions to premium platforms for learning
• Books that you ask for
• Friendly leave policy