Quality Analyst - Lead

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Role & Responsibilities

Take end-to-end ownership of critical backend services — from architecture and development to deployment and scale.

Design systems for performance, reliability, and observability. Identify bottlenecks and eliminate them proactively.

Collaborate with product and design to deeply understand user pain points and build the right solutions.

Work independently and own complex modules with minimal oversight.

Champion clean, maintainable code and help set a high bar for engineering excellence across the team.

Stay up-to-date with new tools, technologies, and backend trends — and bring the best ideas into our stack.

Ideal Candidate

2+ years of backend development experience, ideally with Kotlin and Spring Boot (or willingness to ramp up quickly).

You’ve worked in fast-moving teams and thrive when given room to figure things out.

You take initiative and can drive complex modules to completion without needing constant guidance.

Strong with both low-level and high-level design; you know how to build scalable, reliable RESTful APIs.

Proficient with relational databases and aware of common performance pitfalls.

Confident with debugging and optimizing — memory leaks, latency issues, and other hard-to-find problems don’t scare you.

You write clean, testable code and know how to leave systems better than you found them.

You bring a product mindset — caring not just about what’s built, but why and how it delivers value to users.

We are looking for a Chartering Executive-FRESHER with a sound knowledge in Shipping & Logistics, specifically in NVOCC and Freight Forwarding Operations.

Qualifications/Requirements:

·      Fresher can apply.

·      Diploma or above, preferably holder of Degree in Marine Studies / Shipping Operations or related discipline.

·      Good knowledge of all type of dry bulk cargo charter parties.

·      Excellent communication and negotiation skills.

·      Good in written & spoken English

·      Proficient in MS word, excel and outlook.

·      Detail and result oriented, proactive, self-motivated and able to work independently.

·      Willing to work in multi-cultural environment.

• Familiarity with project cargo, bulk shipments, or NVOCC operations

Key Responsibilities:

·      To assist in handle complete post fixture operation of a time charter and voyage chartered vessels.

·      To assist for preparing voyage costing, final hire calculations and laytime calculations of the vessel.

·      Filing and keeping records of hire/payments, updating vessel and bunker register etc.

Position: Senior Executive – Human Resources (Recruitment)

Location: Ahmedabad

We are seeking a proactive and detail-driven Senior Executive – HR to independently manage end-to-end recruitment operations. The role requires close collaboration with hiring managers, candidates, and external recruitment partners to ensure timely and high-quality talent acquisition.

Key Responsibilities:

• Manage the complete recruitment lifecycle, including sourcing, screening, and shortlisting of candidates
• Coordinate and schedule interviews with internal stakeholders and ensure timely feedback
• Handle offer rollouts, salary negotiations, and pre-joining formalities
• Facilitate smooth onboarding and ensure a positive candidate experience
• Maintain accurate recruitment records, trackers, and MIS reports
• Work closely with placement agencies and recruitment consultants to meet manpower requirements
• Ensure compliance with company recruitment policies and proper documentation
• Support urgent hiring needs and ensure quick closure of open positions

Requirements:

• Minimum 3 years of experience in HR/recruitment
• Graduation is mandatory; English-medium education preferred
• Strong coordination, communication, and organizational skills
• Ability to work in a fast-paced hiring environment
• Immediate joiners will be given preference

● Responsible for ensuring seamless guest experience.

● Take ownership of guest issues and follow problems through to resolution.

● Make decisions that are in the best interest of the company and the guests.

● Meet and maintain Vista standards and metrics such as guest satisfaction, accuracy, and efficiency.

● Provide guidance or assistance during the stay, post-booking to check-out, grievance handling, and provide

timely solutions.

● Ensuring timely collection of feedback post guests' stay.

● Reporting any damage of the property to the property operation team.

● Ensure closing of current guest tickets before next arrival.

● Ensure collection of extra payments during the stay.

● Keep up with the industry’s developments and apply best practices to the areas of improvement.

Responsibilities

• Produce clean, efficient code based on specifications
• Integrate software components and third-party programs
• Verify and deploy programs and systems
• Troubleshoot, debug and upgrade existing software
• Gather and evaluate user feedback
• Recommend and execute improvements
• Create technical documentation for reference and reporting

Requirements and skills

• 1-3 Years of Proven experience as a Backend Developer
• Tech Stack:

• AWS- Lambda, ECS, RDS Arora, RDS PostgreSQL, DynamoDB, S3, SQS, APIG, Cloud Front
• NodeJS
• Typescript(optional)

• Familiarity with Agile development methodologies
• Experience with software design and development in a test-driven environment
• Ability to learn new languages and technologies
• Excellent communication skills
• Resourcefulness and troubleshooting aptitude
• Attention to detail

• Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
  
• Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
• Manage budget allocations and bid parameters to deliver the most efficient results
• Understanding of Listing Management, A+ Content, Inventory Management
• Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
• Analyse data, look for various patterns, use them to create campaigns and get new users

Requirements:

• Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
• Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
• Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
• Good to have exposure of handling budget of upwards of 50L a month
• Experience in optimizing landing pages and user funnels
• Strong analytical thinker with good business acumen
• Excellent interpersonal and communication skills
• Bachelor’s degree or MBA preferred

JD for Devops

Experience: 5+ years

• 5+ years of software development experience including 4+ years of deep, hands on experience in building highly scalable web-based backend applications using Java and Spring ecosystem
• BE/BTech in Computer Science or a related field or equivalent practical experience
• Great problem-solving skills with solid data structures and algorithms knowledge
• Has extensively used the Spring ecosystem – Spring Boot, REST API Development, ORM tools like Hibernate
• Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
• Profound insight of Java and JEE internals (Class loading, Multi-Threading, Memory Management, Transaction management etc)
• Experience of coaching and mentoring junior developers with good delegation and time-management skills
• Implemented CI/CD in any of the projects done
• Strong understanding of Agile and Lean software development processes and practices
• Excellent knowledge and hands-on experience of Elastic Search
• Has designed relational databases; conversant with SQL
• Knowledge of Jenkins/ Docker and Devops
• Knowledge of Redis or similar technology
• Worked with some or all of these AWS services: EC2; lambda; SQS/SNS; Elastic Search, Transcoder
• Understanding and experience of building services and applications using principles of service-oriented architecture, preferable using REST or SOAP
• Contributed in the creation of end-to-end automation tests (functional or non-functional)
• Worked with WebSocket, Push notifications etc

• Experience in ELK stack
• Knowledge of Video tools like FFMPEG, Wowza / Node Media Streaming
• Understanding of different video formats, streaming, CDN etc
• Understanding of Machine Learning Models, Pipelines etc

Excellent writing skills & command over English language is a must. Knowledge of technology and experience in creating content for the web is a huge plus

-Write creative, unique, and relevant content as per the requirements

- Comfortable working under timelines and a goal-based approach.

- Researching and gathering useful information and writing relevant content as per the style, tone, and requirements.

- Should filter information into clear and concise text and have ability to present content in the most engaging manner.

- Creative thinker with the ability to transform technical and digital information and processes into compelling stories.

- Develop grammatically correct and quality content across different verticals.

- Analyze information from multiple sources (SME, Offline and Online) and use them to create original documents

- Demonstrate consistency in internal and external communication of the brand and clarity in showcasing our brand voice across every touch point. Conduct rigorous quality checks on every piece of outbound content.

-Ability to manage multiple projects in a fast-paced, deadline-driven environment, Proven ability to build consensus and work effectively within a cross-departmental team experience managing content

- Needs to have Passion, Integrity and Energy, Proactive and Problem Solving attitude

-A dual-minded approach: Must be highly creative and an excellent writer

Skills:

• Content writing, blog writing, press release, business writer
• Time management- the ability to meet stringent deadlines
• Multitasking on content projects
• Excellent communication skills