Qualitative Researcher at Track Opinion · Noida · 1 - 2 years · ₹1L - ₹6L / yr · Bootstrapped · Posted 11 Jan 2024

We are seeking a dedicated and skilled Qualitative Research Professional with a minimum of 1-3 years of experience in market research. In this role, you will be responsible for assisting in the planning, execution, and analysis of qualitative research studies to provide valuable insights for our organization. If you are passionate about qualitative research and eager to contribute your expertise, we encourage you to apply.
Note: should be Delhi or Noida Based, it will be on-site job
Responsibilities:
- Assist in the design and execution of qualitative research projects, including in-depth interviews, focus groups, and surveys, conducted globally.
- Contribute to the development and refinement of research protocols, questionnaires, and discussion guides.
- Participate in respondent recruitment efforts, ensuring diverse and representative samples.
- Conduct interviews, assist in facilitating focus group discussions, and help with data collection.
- Support the analysis and interpretation of qualitative data to extract meaningful insights.
- Collaborate with senior researchers and cross-functional teams to integrate qualitative findings into decision-making processes.
- Stay informed about industry trends and best practices in qualitative research.
- Adhere to ethical research standards and data privacy compliance.
Qualifications:
- Bachelor's or Master's degree in a relevant field
- Minimum of 1-3 years of experience in conducting qualitative research within a market research context.
- Strong interpersonal and communication skills to assist in participant engagement.
- Effective written and verbal communication skills.
- Capacity to work effectively both independently and as part of a team.
- Attention to detail and the ability to think analytically.
- Understanding of research ethics and data protection regulations.
- Basic knowledge of qualitative research methods, with a willingness to learn and grow in the field.
Preferred Qualifications:
- Previous experience working in a market research setting.
- Experienced in execution of projects globally in all markets.
- Covered all segments- B2C, B2B, Healthcare
- Familiarity with quantitative research methods and survey design.
- Proficiency in using survey and interview platforms.
- Familiarity with data collection and transcription tools.
- Contributions or involvement in previous qualitative research projects.
This is a full-time on-site position that offers opportunities for professional development and career advancement. If you have a passion for qualitative research and wish to contribute to our organization's success, please apply with your resume detailing your relevant experience and qualifications.

About Track Opinion
About
Similar jobs (1)
A Market Research Manager in the education sector leads data collection and analysis regarding student demographics, program demand, and competitor positioning. They guide academic program development, enrollment growth, and institutional marketing strategies by turning complex educational data into clear action plans.
Key Responsibilities
- Student & Market Analysis: Study enrollment trends, student behaviour, and shifting demands for online, hybrid, or traditional degree programs.
- Competitor Intelligence: Track competitor institutions, tuition pricing models, course offerings, and scholarship incentives.
- Research Design: Build and run qualitative and quantitative studies, including student surveys, focus groups, and alumni feedback loops.
- Data Reporting: Create visual dashboards, reports, and presentations for academic boards, marketing teams, and university leadership.
- Strategic Advising: Guide program development teams on launch viability and optimal target demographics for new courses or certifications.
Required Qualifications
- Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related field; master’s or MBA preferred.
- Experience: 4 to 6+ years in market research, with prior exposure to the education, EdTech, or non-profit sector.
- Technical Skills: Proficiency in survey tools (Qualtrics, SurveyMonkey) and data analysis software (SPSS, R, Python, or Excel).
- Soft Skills: Strong verbal communication, stakeholder management, and the ability to explain statistics to non-technical academic leaders.






