Senior Data Scientist

Candidate MUST HAVE :

• Cucumber, C# and Java, API, and banking experience preferred.
  ● Automation - Selenium and Appium
  ● Specflow for RBDD
  ● Web-based testing
  ● Middle-ware testing using SOAP-UI or any other tool
  ● Should have knowledge on any test management tool
  ● Knowledge of Testing framework - Nunit is a plus
  ● Manual Testing
  ● Knowledge of Java / Selenium / SQL (data analysis) skills
  ● 3rd Party Integration Testing (preferred)
  ● Experience with Regression Testing

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

About Texila:- 

We are proud to offer the best online courses in a range of disciplines including healthcare, medicine, management, and research. Texila Educare Healthcare and Technology Enterprises Private Limited offers courses for professionals with over 20 years of experience teaching students all around the world.

Job Description: 

• Develop new relationships to grow business and help the company expand 
• Maintain existing business 
• 
  

Responsibilities: 

• To source, onboard and train, retain and engage education consultancies network within an assigned territory to get the desired number of students per year 
• To identify and sign Pre-Med Center in the designated territory to get the desired number of students from them 
• To identify potential partners, to work as affiliate marketers for TAU programs 
• To identify and engage with administrative heads of Medical Teaching Hospitals to build a list of prospects for UG / PG programs  
• To identify a list of prospects (MBBS graduates) and create a database of them. Meet and convince them to get the desired numbers  
• To Plan and execute a set of ATL / BTL activities required for the engagement, sourcing and retention of target students for various programs 

Requirements:- 

• Bachelor's degree 
• 3 - 5 years prior industry-related business development experience 
• Strong communication and interpersonal skills 
• Proven knowledge and execution of successful development strategies 

Responsibilities

• Responsible for end-to-end development (front-end to back-end) eb based applications
• Design and develop robust, scalable and highly efficient website
• Ensure the best possible performance, quality, and responsiveness of the application
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automation

Skills

• Strong development experience in Java, JavaScript on Node.js
• Proficiency in full stack web application development (MEAN stack)
• Strong programming skills with experience in design, coding, and testing
• Proficiency with relational databases such as MySQL
• Good understanding of server-side CSS preprocessors (such as Sass, based on project requirements)
• Good experience with AJAX, REST and JSON
• Experience with AWS cloud services will be an added advantage
• Understanding of Source Control tools for version control: GIT/SVN

Requirements

• Bachelor degree in Computer Science, Engineering or a related subject
• 2 - 6 years of hands on experience developing, implementing and delivering web applications
• Excellent written and verbal communication skills 

• Min 7+ Years of experience as Testing experts
• Test Engineer with 3+ Yrs of experience inTOSCAautomation Tool
• Responsible for planning, designing, deploying, maintenance and troubleshooting related toTOSCA
• Must have a proven experience ofin leading the development of automation framework and automation (functional) test scripts
• Good knowledge and hands one experience inTOSCAautomation Tool
• Execute test automation scripts and Publish test reports
• Design and develop Test Automation Scripts usingTosca
• Holds good knowledge and experience in differentToscarelated automation frameworks