QA Test Automation Engineer

Job Description for Performance Marketing and Social Media Marketing

Position: Digital Marketing

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview:

We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities

• 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

• 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

• Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
• Proven track record of building complete digital funnels that consistently convert.
• Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
• Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
• Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred or we will give preference to :

- Healthcare industry marketing experience.

- Knowledge of HIPAA-compliant marketing.

- Familiarity with SEO, retargeting, and omnichannel marketing strategies.

- Experience promoting high-value, cash-pay healthcare services.

Position 1: Lead Generation Expert (Multi-Channel)

Location: Office

Salary: ₹30,000/month

Experience Required: 3+ years

Location : Spacejam, Sector 82, Mohali

About the Role

We’re looking for a Lead Generation Expert who can bring qualified leads consistently—not limited to freelancing platforms. If you understand how to convert cold contacts into warm leads using a mix of platforms and outreach strategies, we want to talk. 

Key Responsibilities 

• Generate leads daily from platforms like Upwork, PeoplePerHour, Fiverr, etc.
• Run email campaigns and cold outreach via tools like Instantly, Apollo, or Lem list.
• Use LinkedIn and Twitter actively to connect and nurture leads.
• Build lead databases from directories, web scraping, or AI tools.
• Track performance and ensure consistency in lead flow.
• Coordinate with the sales and marketing team for feedback loops.

Requirements

• Minimum 3 years of experience in lead generation across multiple channels.
• Proven track record of delivering high-quality, converting leads.
• Comfortable using automation tools and CRMs.
• Strong written English and communication skills.
• Must be result-driven. We’re investing in you—we expect results.

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.

Responsibilities & Scope of Work:

1. Media Strategy: Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.

2. Press Releases: Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.

3. Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers.

4. Content Creation: Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.

5. Event Promotion: Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.

6. Analytics: Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements and Qualifications

• Bachelor's degree in Communications, Public Relations, or a related field.
• 2+ years of experience in media relations and PR, preferably in the B2B events industry.
• Proven success in securing media coverage and building media relationships.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficiency in PR software and analytics tools.
• Creative thinking and the ability to generate innovative PR ideas.

Job Type:

1. Full time & On-site

2. 5 day work week

Location: Bangalore/Mangalore

• Accurately recording details of customers’ purchase orders.
• Processing all customer purchases accordingly.
• Generating promising leads to pursue.
• Managing customer accounts by ensuring that existing customers remain satisfied with the company's services.
• Developing and sustaining solid relationships with customers to encourage repeat business.
• Understanding in-depth knowledge to make suitable recommendations based on customers' needs and preferences.
• Continually meeting or exceeding daily and monthly targets with respect to call volume and sales.

• Looking for 1+ years of experience working in product companies, especially video interviewing.
• Very good communication, Preferably a female, in Bangalore.
• Someone who is proactive and comfortable to give presentations, demo, meet clients when needed.
• Someone who is good with technology.
• Someone who has experience in recruitng & staffing industry. any recruitmnt product sales.

Ensures the Daily/Weekly/Monthly reporting are sent timely

Ensure Accuracy of data reported

Updates and analyzes monthly billing hours reports

Prepares daily status report to keep a check on internal targets

Review the collated data to drive inferences and trends to improve process performance.

Analyzes productivity and inquires into the causes of slippages.
Attends weekly review meetings with clients on various reports.

Customizes reports as required by clients.

Audits all MI prepared by the Executives

Ability to make things with in the TAT and SLA

Ensure data protection for all MI

Ensure controlled access levels for all stakeholders accessing the MI Folder

Hand of experience in advance Excel

• Managing B2C sales by developing and implementing business strategies.
• Meeting planned sales goals.
• Setting individual sales targets within the sales team.
• Tracking sales goals and reporting monthly and  quarterly results
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing team on lead generation.
• Developing the ongoing training of your salespeople.
• Understand our ideal customers and how they relate to our products.
  
  If you want an accelerated career growth & a steep learning curve, then Misha https://www.askmisha.me/ is the place to be.