Role Objective
The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.
Key Responsibilities
1. Positioning & Messaging
a. Define and refine Instanodes’ positioning across key audiences:
- Developers building on blockchain infrastructure
- Startups and scale-ups launching or scaling Web3 products
- Enterprise organizations and rollup clients
b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.
c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.
2. Competitive Intelligence
a. Conduct ongoing competitive analysis against node and infrastructure providers.
b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.
c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.
3. Go-to-Market Strategy
a. Create GTM plans and playbooks for:
- New feature releases
- New blockchain integrations and chains
- Enterprise offerings and solutions
b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.
c. Define target personas, use-cases, and adoption strategies for each release.
4. Sales Enablement
a. Equip the Sales and Business Development teams with clear, practical assets including:
- Pitch decks
- Battle cards
- Case studies
- Demo scripts
b. Train internal teams on product value, use-cases, and messaging.
c. Gather feedback from Sales and continuously improve enablement material.
5. Content & Website Ownership
a. Own product and solution page content on the website.
b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.
c. Ensure website messaging supports lead generation and conversion.
6. Cross-Functional Collaboration
a. Work closely with Product Managers to understand roadmap and capabilities.
b. Align with Growth/Marketing teams on campaigns and demand generation.
c. Partner with Sales to support enterprise conversations and outbound efforts.
d. Act as the “voice of the market” inside the organization.
Requirements
- 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
- Strong ability to understand and communicate technical concepts
- Experience collaborating with sales and outbound teams
- Proven capability to simplify complex technical offerings into clear business value
- Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred
Success KPIs
- Increase in product page conversion rates
- Improvement in sales win-rate
- Higher feature adoption and usage
- Positive internal feedback from sales teams on enablement assets and clarity of messaging

About Antier Solutions Pvt. Ltd (Antech)
About
As experienced enterprise blockchain solutions provider, we specialize in enterprise Blockchain solutions development. Leverage our trusted Blockchain Solutions for the Enterprise.
Connect with the team
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About Vedantu
If you have ever dreamed about being in the driver’s seat of a revolution, THIS is the place for you.
Vedantu is an Ed-Tech startup which is into Live Online Tutoring. We are a platform which aggregates
best teachers of the country and provide them with tools to deliver LIVE lectures to students anytime,
anywhere.
What drives us is a vision of bringing about a paradigm shift in the way people teach and learn. We
believe that education in today’s world is highly generalized with classroom teaching being done in a
“One Size Fits All” manner. We believe it is not effective and this should change. We are disrupting the
very notion of classrooms by making Quality Education Accessible. Our vision is to create a 'Knowledge
Network' where a learner and a learned can get connected with a click of a button and can learn-teach
in the most personalized way possible.
Vedantu is India’s leading online education company which specializes in LIVE interactive classes for
students across grades K1-12. It offers individual and group classes delivered by experienced Master
Teachers in a LIVE real-time, virtual learning through their patented platform. The indigenous platform
built for revolutionizing online learning captures 70+ parameters, helps drive high engagement and
interaction in a virtual class, and give students their personalized learning reports to help them
understand the knowledge gaps. Students can also access free content, take tests, and play a LIVE quiz
every day. 1Million+ students study LIVE every month on the platform and more than 25 Million users
every month from 1000+ cities and 40+ countries access free content, tests, doubts, videos on
Vedantu's platform, and its channels on YouTube. To know more about Vedantu log on to
www.vedantu.com or download the App on your Android or iOS device.
The platform WAVE: India’s first and only patented, revolutionary, interactive LIVE online learning
platform has been created after multiple years of deep research and experimentation in the field of
Live online teaching & Learning. Wave uses AI (Artificial Intelligence) and ML (Machine Learning) to
personalize teaching and learning for each child and is designed to make the Live class extremely
engaging and fun. At the heart of Wave platform are algorithms for which we have been granted an
extremely powerful and comprehensive IP Patent in the US for - ‘Measuring the Effectiveness of An
Interactive Online Learning System’. The biggest usp, besides its own patented platform are the quality
Master Teachers. We have 1000+ teachers who have taught more than 1 Million hours to 40,000+
students spread across 1000+ cities from 30+ countries. Founded by IITian friends Vamsi Krishna (CEO
& Co-Founder), Pulkit Jain (Co-Founder & Head of Product) and Anand Prakash (Co-Founder & Head of
Academics) have been teachers themselves with over 13 years of teaching experience, have taught
and helped over 10,000 students for a better future.
Vedantu caters to 1st grade to 12th grade and prepares for school exams, competitive examinations
and co-curricular courses as well.
More Background:
Vedantu is the second venture in education by Vamsi Krishna, Anand Prakash and Pulkit Jain. Their first
venture in education, Lakshya was an offline coaching class for JEE opened in Patiala, 2006. The
successful venture was acquired by a listed company Mahesh Tutorial in 2012. As part of Lakshya the
founders taught and mentored more than 10,000 students and trained more than 200+ teachers.
Started in 2014, Vedantu was the first company to start with LIVE interactive teaching in the country.
Today, Vedantu is a market leader in K-12 online LIVE tutoring space. It offers LIVE interactive classes
to students across grades K1-12, for all major boards and top competitive exams like JEE and NEET.
Vedantu has recorded a growth of 220% during lockdown with more than 2 Mn students attending
LIVE classes and teachers delivering 8 Mn+ hours of LIVE classes. With this definitive shift in consumer
behavior from offline to online, Vedantu is investing to scale impact, expand into new categories, and
firmly establish itself as the leading brand in the online LIVE tutoring space.
During the pandemic, Vedantu entered the early learner segment with the launch of its coding
program for 6-12 years called Vedantu Super Coders. The company has plans of launching more
programs in this category.
Our Leaders :
Vamsi Krishna – CEO & Co-founder: https://www.linkedin.com/in/profilevamsikrishna/
Pulkit Jain – Co-founder & Head of Products: https://www.linkedin.com/in/jainpulkit/
Ranjan Sakalley – Head of Technology & Engineering: https://www.linkedin.com/in/rnjns/
Krishna Mohan Gadi – VP-Products: https://www.linkedin.com/in/krishna-mohan-gadi-416b156/
Funding :
We are a Series-D funded start-up with a total funding of $ 200 million from Coatue( invested
Swiggy) global VCs like Accel Partners, Tiger Global and GGV Capital.
Know more about Vedantu:
Recent Interview by Vamsi: https://yourstory.com/video/money-matters-build-grow-vedantu-journey-
second-valued-edtech-startup-india-vamsi-krishna
TedX talk by Vamsi:
Everyone is a teacher! | Vamsi Krishna | TEDxWalledCity
Articles for reference:
- https://www.cbinsights.com/research/report/future-unicorn-startups-billion-dollar-companies/
- https://yourstory.com/video/money-matters-build-grow-vedantu-journey-second-valued-edtech-
startup-india-vamsi-krishna
- https://yourstory.com/2020/02/ys-exclusive-edtech-startup-vedantu-vamsi-krishna-online-tutoring
- http://bweducation.businessworld.in/article/Vedantu-Organise-3-Day-Revision-Camp-From-20th-
To-22nd-Feb-/20-02-2020-184651
- https://www.forbesindia.com/article/edtech-special/the-huge-investment-opportunity-in-
edtech/57733/1
- https://www.forbesindia.com/video/coronavirus/startup-circle-how-vedantu-became-indias-
second-most-valued-edtech-firm/61229
- http://bweducation.businessworld.in/article/Vedantu-s-Usage-Soars-During-Coronavirus-
Pandemic-/19-05-2020-192538
- https://inc42.com/buzz/indias-hike-meesho-vedantu-emerge-as-2019s-best-apps-on-google-play/
- https://www.buzzincontent.com/story/vedantu-single-s-21dayslearningchallenge-garners-more-
than-40-million-views-on-instagram/
Awards and Recognition:
Vedantu: CNBC Young Turks 2016
TedX Delhi Speaker on Education
Vedantu: KINSES (Kaisen & Insead & NYU Stern Education Symposium)) 2016 EduAwards
Vedantu: DNA & Stars 8th Innovative Education Awards on “Best Organization to Develop
Technology For Education”
Vedantu: 5th ELETS World Education Summit award 2015
Vedantu: 'Best Education Startup' by Indian Startup Entrepreneurship & Disruptive Innovation
Awards 2015
Vedantu: Sutra HR: Featured as one of the Top 100 Startups to Watch in 2016
Lakshya: TATA-NEN Hottest startup award in 2010
Lakshya: FYSE Top 100 startups in South East Asia
Join in - let’s together solve some real Challenges
The real challenge lies in making something groundbreaking. To take on the status-quo and defeat it. To
follow what is already been done, where’s the fun in that? We are on to some big challenges which are
just waiting to get solved. Also, because we are not an extensively big team, you will be owning more
than just a position, you will be owning huge ideas and features from the very start.
We put the willingness and passion to learn & build above anything else and if you think you
have got it in you, don't let these skill requirements deter you from applying.






