Role Objective
The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.
Key Responsibilities
1. Positioning & Messaging
a. Define and refine Instanodes’ positioning across key audiences:
- Developers building on blockchain infrastructure
- Startups and scale-ups launching or scaling Web3 products
- Enterprise organizations and rollup clients
b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.
c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.
2. Competitive Intelligence
a. Conduct ongoing competitive analysis against node and infrastructure providers.
b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.
c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.
3. Go-to-Market Strategy
a. Create GTM plans and playbooks for:
- New feature releases
- New blockchain integrations and chains
- Enterprise offerings and solutions
b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.
c. Define target personas, use-cases, and adoption strategies for each release.
4. Sales Enablement
a. Equip the Sales and Business Development teams with clear, practical assets including:
- Pitch decks
- Battle cards
- Case studies
- Demo scripts
b. Train internal teams on product value, use-cases, and messaging.
c. Gather feedback from Sales and continuously improve enablement material.
5. Content & Website Ownership
a. Own product and solution page content on the website.
b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.
c. Ensure website messaging supports lead generation and conversion.
6. Cross-Functional Collaboration
a. Work closely with Product Managers to understand roadmap and capabilities.
b. Align with Growth/Marketing teams on campaigns and demand generation.
c. Partner with Sales to support enterprise conversations and outbound efforts.
d. Act as the “voice of the market” inside the organization.
Requirements
- 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
- Strong ability to understand and communicate technical concepts
- Experience collaborating with sales and outbound teams
- Proven capability to simplify complex technical offerings into clear business value
- Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred
Success KPIs
- Increase in product page conversion rates
- Improvement in sales win-rate
- Higher feature adoption and usage
- Positive internal feedback from sales teams on enablement assets and clarity of messaging
Shubham Vishwakarma
Full Stack Developer - Averlon
About Antier Solutions Pvt. Ltd (Antech)
About
As experienced enterprise blockchain solutions provider, we specialize in enterprise Blockchain solutions development. Leverage our trusted Blockchain Solutions for the Enterprise.
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Role - Enterprise Business Development Manager
Positions Open for - Bangalore, Mumbai, Hyderabad, Chennai, Gurgaon & Pune
Office Timings : 9.30am to 6.30pm IST
Work Type : All locations - Work from Respective Sales Office & On-field
What’s in it for you?
As an Enterprise Business Development Manager, you will be responsible for leading business development and sales in your assigned territories.. The incumbent will be hands-on and manage end-to-end sales, including discovery, account mapping, SoW development, PoC, handling objections, pricing and contract negotiations. You are expected to have experience handling large-ticket enterprise sales, Employee Transportation Solutions, Software Sales, Networking/Telecommunication Solutions, Facility Management, Commercial Real Estate. Preferred personality traits include such as attention to detail, Solution Selling, the ability to work with Integrity, Discipline, purpose, achievement by design, an understanding of value-based pricing, and strong business acumen .
Develop and Execute Enterprise Sales:
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● Understand the hierarchy, decision making process, current challenges within the organisation and our best solutions suitable for the organisation.
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Client Acquisition (Hunting):
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● Cultivate relationships with key decision-makers, influencers, leadership and CXO’s .
● Collaborate and Coordinate with internal/external stakeholders, legal, and Operations teams to ensure timely responses and achieve deal closures.
Market Analysis and Competitor Research:
● Map accounts, their current contracts and requirements within your geography.
● Stay informed about order loss, market trends, industry developments, and competitor performances.
● Utilize market insights to refine sales strategies and positioning amongst target accounts..
● Do Homework or Due-diligence before each client interaction to put our best foot forward.
● Provide input on product positioning based on client feedback and market demand.
Processes:
● Build a Solution Sales Approach
● Prepare, Update, Submit and maintain reports as per agreed timelines and formats.
● Provide regular reports to leadership on sales performance, opportunities, and challenges.
Contract Negotiation:
● Negotiate pricing, terms, and conditions with clients to ensure mutually beneficial agreements.
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Reporting :
● Prompt sharing of Order Loss in assigned geography
● Seeking Support to Achieve Results
● Exhibit Diligence, Discipline, Punctuality and Integrity in Daily, Weekly & Monthly Reporting.
Qualifications:
● Bachelor's degree; MBA is a plus.
Experience:
● Previous experience in generating and closing large ticket-size deals preferably INR 25 Lakhs and above.
● Minimum of 4+ years of experience in enterprise sales preferably in IT/ITeS, Manufacturing, Hospitality, Education and similar industries.
● Candidates with prior 4+ years of experience in enterprise sales of Employee Transportation Solutions, Software Sales, Networking/Telecommunication Solutions, Facility Management, Commercial Real Estate and related big ticket sales would be preferred.
Job Title: Fashion Designer (3D Garment)- Performance & Active Wear
Location: Kanpur
Experience: 3+ years of experience in garment design, with a focus on performance and active wear.
Salary: Negotiable
Industry: garments/ Apparel
Education: Bachelors degree in Fashion Design, Textile Design, or a related field
Mandatory skill: Proficiency in 3D garment design software such as CLO 3D, Browzwear, or equivalent
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The 3D Garment Designer will play a critical role in the development and creation of high-performance active wear. This role requires a deep understanding of garment construction, technical design, and a strong ability to work with 3D design software and AI tools. The ideal candidate will be passionate about sportswear and active wear, with a keen eye for detail and innovation. You will collaborate closely with product development, pattern-making, and marketing teams to create visually stunning and technically sound designs.
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· AI Integration: Leverage AI tools to enhance design processes, optimize patterns, and predict performance characteristics.
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Mail updated resume with current salary:
Email: jobs[at]glansolutions[dot]com
Satish: 8 8 5 1 O 1 8 1 6 2
Website: www.glansolutions.com
Google search: Glan Management Consultancy
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Vue.js
AngularJS (1.x)
Angular (2+)
React.js
JavascriptExperience:- 5+yrs
Location:-Chennai
Experience of 5+ years as a full stack developer for Chennai Location
Hands-on experience in PHP platforms with React JS and MySQL DB.
Hands-on experience in web frameworks such as CodeIgniter.
Web Service : JSON and REST
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(SDLC)
Experience in working with API's with knowledge of REST,SOAP architecture principles.
JavaJavascriptAs a Full Stack Developer, you should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon