Role Objective
The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.
Key Responsibilities
1. Positioning & Messaging
a. Define and refine Instanodes’ positioning across key audiences:
- Developers building on blockchain infrastructure
- Startups and scale-ups launching or scaling Web3 products
- Enterprise organizations and rollup clients
b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.
c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.
2. Competitive Intelligence
a. Conduct ongoing competitive analysis against node and infrastructure providers.
b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.
c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.
3. Go-to-Market Strategy
a. Create GTM plans and playbooks for:
- New feature releases
- New blockchain integrations and chains
- Enterprise offerings and solutions
b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.
c. Define target personas, use-cases, and adoption strategies for each release.
4. Sales Enablement
a. Equip the Sales and Business Development teams with clear, practical assets including:
- Pitch decks
- Battle cards
- Case studies
- Demo scripts
b. Train internal teams on product value, use-cases, and messaging.
c. Gather feedback from Sales and continuously improve enablement material.
5. Content & Website Ownership
a. Own product and solution page content on the website.
b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.
c. Ensure website messaging supports lead generation and conversion.
6. Cross-Functional Collaboration
a. Work closely with Product Managers to understand roadmap and capabilities.
b. Align with Growth/Marketing teams on campaigns and demand generation.
c. Partner with Sales to support enterprise conversations and outbound efforts.
d. Act as the “voice of the market” inside the organization.
Requirements
- 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
- Strong ability to understand and communicate technical concepts
- Experience collaborating with sales and outbound teams
- Proven capability to simplify complex technical offerings into clear business value
- Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred
Success KPIs
- Increase in product page conversion rates
- Improvement in sales win-rate
- Higher feature adoption and usage
- Positive internal feedback from sales teams on enablement assets and clarity of messaging
Shubham Vishwakarma
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About Antier Solutions Pvt. Ltd (Antech)
About
As experienced enterprise blockchain solutions provider, we specialize in enterprise Blockchain solutions development. Leverage our trusted Blockchain Solutions for the Enterprise.
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Full Stack Developer - Averlon