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Antier Solutions Pvt. Ltd (Antech) logo
Product Marketing Manager
Antier Solutions Pvt. Ltd (Antech)'s logo

Product Marketing Manager

Alisha Bathla's profile picture
Posted by Alisha Bathla
4 - 7 yrs
₹10L - ₹15L / yr
Mohali
Skills
Product Management
Product Marketing

Role Objective

The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.

Key Responsibilities

1. Positioning & Messaging

a. Define and refine Instanodes’ positioning across key audiences:

  • Developers building on blockchain infrastructure
  • Startups and scale-ups launching or scaling Web3 products
  • Enterprise organizations and rollup clients

b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.

c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.

2. Competitive Intelligence

a. Conduct ongoing competitive analysis against node and infrastructure providers.

b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.

c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.

3. Go-to-Market Strategy

a. Create GTM plans and playbooks for:

  • New feature releases
  • New blockchain integrations and chains
  • Enterprise offerings and solutions

b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.

c. Define target personas, use-cases, and adoption strategies for each release.

4. Sales Enablement

a. Equip the Sales and Business Development teams with clear, practical assets including:

  • Pitch decks
  • Battle cards
  • Case studies
  • Demo scripts

b. Train internal teams on product value, use-cases, and messaging.

c. Gather feedback from Sales and continuously improve enablement material.

5. Content & Website Ownership

a. Own product and solution page content on the website.

b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.

c. Ensure website messaging supports lead generation and conversion.

6. Cross-Functional Collaboration

a. Work closely with Product Managers to understand roadmap and capabilities.

b. Align with Growth/Marketing teams on campaigns and demand generation.

c. Partner with Sales to support enterprise conversations and outbound efforts.

d. Act as the “voice of the market” inside the organization.

Requirements

  1. 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
  2. Strong ability to understand and communicate technical concepts
  3. Experience collaborating with sales and outbound teams
  4. Proven capability to simplify complex technical offerings into clear business value
  5. Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred

Success KPIs

  1. Increase in product page conversion rates
  2. Improvement in sales win-rate
  3. Higher feature adoption and usage
  4. Positive internal feedback from sales teams on enablement assets and clarity of messaging
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Antier Solutions Pvt. Ltd (Antech)

Founded :
2007
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

As experienced enterprise blockchain solutions provider, we specialize in enterprise Blockchain solutions development. Leverage our trusted Blockchain Solutions for the Enterprise.

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Vamsi Krishna – CEO & Co-founder: https://www.linkedin.com/in/profilevamsikrishna/
Pulkit Jain – Co-founder & Head of Products: https://www.linkedin.com/in/jainpulkit/
Ranjan Sakalley – Head of Technology & Engineering: https://www.linkedin.com/in/rnjns/
Krishna Mohan Gadi – VP-Products: https://www.linkedin.com/in/krishna-mohan-gadi-416b156/
Funding :
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Know more about Vedantu:

Recent Interview by Vamsi: https://yourstory.com/video/money-matters-build-grow-vedantu-journey-
second-valued-edtech-startup-india-vamsi-krishna

TedX talk by Vamsi:
Everyone is a teacher! | Vamsi Krishna | TEDxWalledCity
Articles for reference:
- https://www.cbinsights.com/research/report/future-unicorn-startups-billion-dollar-companies/

- https://yourstory.com/video/money-matters-build-grow-vedantu-journey-second-valued-edtech-
startup-india-vamsi-krishna

- https://yourstory.com/2020/02/ys-exclusive-edtech-startup-vedantu-vamsi-krishna-online-tutoring

- http://bweducation.businessworld.in/article/Vedantu-Organise-3-Day-Revision-Camp-From-20th-
To-22nd-Feb-/20-02-2020-184651

- https://www.forbesindia.com/article/edtech-special/the-huge-investment-opportunity-in-
edtech/57733/1

- https://www.forbesindia.com/video/coronavirus/startup-circle-how-vedantu-became-indias-
second-most-valued-edtech-firm/61229

- http://bweducation.businessworld.in/article/Vedantu-s-Usage-Soars-During-Coronavirus-
Pandemic-/19-05-2020-192538

- https://inc42.com/buzz/indias-hike-meesho-vedantu-emerge-as-2019s-best-apps-on-google-play/

- https://www.buzzincontent.com/story/vedantu-single-s-21dayslearningchallenge-garners-more-
than-40-million-views-on-instagram/

Awards and Recognition:
 Vedantu: CNBC Young Turks 2016
 TedX Delhi Speaker on Education
 Vedantu: KINSES (Kaisen & Insead & NYU Stern Education Symposium)) 2016 EduAwards
 Vedantu: DNA & Stars 8th Innovative Education Awards on “Best Organization to Develop
Technology For Education”
 Vedantu: 5th ELETS World Education Summit award 2015

 Vedantu: 'Best Education Startup' by Indian Startup Entrepreneurship & Disruptive Innovation
Awards 2015
 Vedantu: Sutra HR: Featured as one of the Top 100 Startups to Watch in 2016
 Lakshya: TATA-NEN Hottest startup award in 2010
 Lakshya: FYSE Top 100 startups in South East Asia
Join in - let’s together solve some real Challenges
The real challenge lies in making something groundbreaking. To take on the status-quo and defeat it. To
follow what is already been done, where’s the fun in that? We are on to some big challenges which are
just waiting to get solved. Also, because we are not an extensively big team, you will be owning more
than just a position, you will be owning huge ideas and features from the very start.
We put the willingness and passion to learn & build above anything else and if you think you
have got it in you, don't let these skill requirements deter you from applying.
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Shubham Vishwakarma

Full Stack Developer - Averlon
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