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About Us

AtDrive Infotech is a forward-thinking IT company delivering innovative and scalable software solutions using modern technologies. We focus on building reliable, secure, and intelligent applications that enhance business performance.

We are looking for a motivated Software Development Engineer (ASP.NET) who is eager to learn, contribute to development projects, and work on modern technologies including AI-integrated applications.

Key Responsibilities

• Assist in designing, developing, and maintaining ASP.NET-based applications.
• Participate in the software development lifecycle, including coding, testing, debugging, and deployment.
• Develop and maintain ASP.NET MVC and Web API applications.
• Work on frontend development using HTML5, CSS3, JavaScript, and jQuery.
• Develop and integrate REST APIs and third-party services.
• Write efficient SQL queries and assist in database development.
• Debug technical issues and optimize application performance.
• Perform real-time testing during development to ensure code quality.
• Collaborate with team members and follow coding standards.
• Support deployment and maintenance activities.

Qualifications

• Bachelor’s degree in Computer Science, IT, or related field.
• 1–2 years of experience in ASP.NET development.

Required Technical Skills

• Good knowledge of C# and .NET Framework.
• Experience with ASP.NET MVC and Web API development.
• Basic knowledge of Web Services and API integration.
• Strong understanding of HTML5 and CSS3.
• Experience with JavaScript and jQuery.
• Familiarity with AJAX-based client-server communication.
• Basic knowledge of SQL Server and Stored Procedures.
• Familiarity with Entity Framework or LINQ.
• Understanding of JSON and XML data formats.
• Basic knowledge of Object-Oriented Programming (OOP) concepts.
• Familiarity with Git or version control systems.

AI Skills (Desired)

• Basic understanding of Artificial Intelligence (AI) concepts.
• Familiarity with using AI-based APIs such as chatbots or automation tools.
• Willingness to learn and work on AI-integrated applications.

Additional Skills (Preferred)

• Exposure to AngularJS or similar frontend frameworks.
• Familiarity with WPF / WinForms concepts.
• Basic knowledge of n-tier architecture.
• Understanding of debugging and performance optimization techniques.

Personal Attributes

• Strong problem-solving and troubleshooting skills.
• Ability to work in a fast-paced development environment.
• Good communication and teamwork skills.
• Self-motivated and eager to learn new technologies.
• Ability to prioritize tasks and meet deadlines.
• Strong ownership and accountability mindset.

Roles Expectations

• Deliver assigned development tasks within deadlines.
• Maintain clean and maintainable code.
• Follow development and quality standards.
• Continuously learn new technologies and frameworks.
• Support senior developers in technical implementations.

Job Details

Job Title: Software Development Engineer – ASP.NET

Job Type: Full-time

Work Location: Remote

Salary Range:

₹25,000 – ₹35,000 per month

(Negotiable based on skills and technical performance)

Benefits

• Paid sick leave
• Paid time off
• Work from home

Schedule

• Day shift
• Monday to Friday (Mon-Sat during Probation)

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

We are looking for a female Personal Assistant to support General Manager in daily administrative and operational task to join our client at Ahmedabad location.The candidate must be willing to travel between Ahmedabad and Udaipur locations. The ideal candidate should have prior experience in document handling, scheduling, communication management, and office administration.

Key Responsibilities:

• Provide administrative and secretarial support to the General Manager.
• Handle and organize important documents, correspondence, and confidential files.
• Manage schedules, appointments, meetings, and travel arrangements.
• Prepare reports, presentations, and meeting notes as required.
• Coordinate with internal departments for smooth office operations.
• Maintain an organized filing system (digital and physical).
• Handle phone calls, emails, and other communications on behalf of the GM.
• Assist in planning and execution of official events and meetings.

Requirements

• Bachelor’s degree in Business Administration in the hotel or hospitality sector or a related field.
• 3–5 years of experience as a Personal Assistant, Executive Assistant, or Administrative Officer.
• Strong organizational and multitasking abilities.
• Proficiency in MS Office (Word, Excel, PowerPoint) and email correspondence.
• Excellent written and verbal communication skills.
• Ability to handle sensitive information with integrity and discretion.
• Smart personality, confident, and well-groomed.
• Should be comfortable to travel between Ahmedabad and Udaipur locations.

Benefits

• Competitive salary (₹30,000 – ₹40,000 per month).
• Professional and respectful work environment.
• Opportunity to work closely with senior leadership

• Job Location: Ahmedabad, India

Job Title: Senior QA Engineer – Manual Testing (Hardware Focused)

Location: Navi Mumbai (Only local candidates from Mumbai/Navi Mumbai will be considered)

Work Mode: 5 Days Working | Work From Office

Experience Required: 5+ Years

Notice Period: Immediate Joiners or Candidates Who are already serving or served notice period.

About the Role:

We are looking for an experienced and detail-oriented Senior Manual QA Engineer with strong proficiency in hardware-based and emulator-driven manual testing. The ideal candidate will also possess 1–2 years of hands-on experience in Java, ideally for scripting or basic automation tasks. This role is ideal for someone with a background in hardware testing looking to contribute to highly integrated systems involving both hardware and software components.

Key Responsibilities:

• Design and execute manual test cases focused on hardware-integrated systems, embedded environments, and emulators.
• Translate complex system requirements and user stories into well-structured, actionable test cases.
• Plan and maintain comprehensive test documentation ensuring traceability and thorough coverage.
• Identify, document, and follow up on bugs and inconsistencies across releases and change requests.
• Collaborate with development and hardware teams to ensure robust system validation across interfaces.
• Utilize Java (1–2 years' experience) to support test scripting or automation where applicable.

Must-Have Skills:

• Manual Testing Expertise: 5+ years in QA with a primary focus on hardware/manual testing.
• Hardware & Emulator Testing: Proven experience in testing physical devices, hardware components, or emulators.
• Java Scripting: 1–2 years of experience in Java for test scripting or automation utilities.
• Proficiency in test case design, defect tracking (e.g., JIRA), and understanding of testing life cycle models.
• Exposure to DevOps practices, CI/CD pipelines, and cloud platforms like AWS.
• Hands-on experience with SQL and working knowledge of databases.

Preferred Skills:

• Experience with Python or other test automation frameworks.
• Testing certifications (ISTQB, CP-SAT, CP-MAT, etc.)
• Familiarity with location-based technologies (GPS, mapping, navigation systems).
• Strong analytical mindset with excellent communication and collaboration skills.

Introduction

We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
• Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
• Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
• Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
• Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
• Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results

Knowledge & Skills

• Proven relevant work experience of at least 3 years
• You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
• It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver

• alling existing and potential customers to persuade them to purchase company products and services
• Accurately record details of customers' purchase orders
• Processing all customer purchases accordingly
• Generating promising leads for the outside sales team to pursue
• Managing customer accounts by ensuring that existing customers remain satisfied with company products and services
• Developing and sustaining solid relationships with customers to encourage repeat business
• Using sales scripts proffered by the company to drive sales and respond to customer rejections
• Developing in-depth knowledge of customer products and services to make suitable recommendations based on customers' needs and preferences
• Continually meeting or exceeding daily and monthly targets with respect to call volume and sales

Duties and Responsibilities

- Guide team development efforts towards successful project delivery.

- Provide technical leadership to teammates through coaching and mentorship.

- Maintain high standards of software quality within the team by establishing good practices and habits.

- Assist in the collection and documentation of user's requirements, development of user stories, estimates and work plans.

- Design, develop, and unit test applications in accordance with established standards.

- Participate in peer-reviews of solution designs and related code.

- Develop, refine, and tune integrations between applications.

- Analyze and resolve technical and application problems.

- Adhere to high-quality development principles while delivering solutions on-time and on-budget.

- Research and evaluate a variety of software products.

- Provide third-level support to business users.

- Research and evaluate a variety of software products.

Desired Skills & Experience

1. Must have 2-5 years of experience in independently creating web applications as well as in managing teams.

2. Must be familiar with all the latest technologies in both front-end as well as back-end development.

3. Must have experience with: Angular, Postgresql etc.

4. Experience with Ruby on Rails, Graphql is a bonus.