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Job Description – Senior Marketing Leader / Head of Marketing (IntraIntel.ai, Global)

About IntraIntel.ai

IntraIntel.ai is an enterprise AI platform for intelligent workflow automation, delivering instant intelligence from organizational data without migration. The platform’s multi‑agent architecture automates complex workflows in healthcare, manufacturing, finance and research, reducing manual effort and generating significant cost savings. We partner with customers across sectors to deploy AI agents that generate deep insights, automate compliance, and streamline operations.

Role Summary

The Marketing Executive will own IntraIntel.ai’s market strategy and execution in India, working as part of a global marketing team. This position requires a strategic thinker and hands‑on leader who can craft compelling narratives about end‑to‑end AI platform value, identify high‑potential customer segments, and drive demand generation across channels.

Key Responsibilities

• GTM Strategy & Positioning: Develop and execute a data‑driven marketing strategy that aligns IntraIntel’s AI‑native platform and multi‑agent architecture with market needs Define triggers and leading indicators for pipeline creation, including industry events, regulatory deadlines, and emerging technology trends.
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• Segmentation & Targeting: Identify and prioritize verticals (healthcare, clinical trials, finance, manufacturing, textiles, etc.) where the platform’s workflow automation and cost‑reduction capabilities offer maximum benefit. Develop buyer personas (C‑suite, clinical leaders, compliance officers, manufacturing heads) and craft tailored messaging.
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• Channel & Campaign Management: Determine the optimal mix of channels (digital marketing, content, partnerships, events, thought leadership) to reach decision‑makers. Build multi‑channel campaigns and refine them through ongoing analysis
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• Demand Generation & Lead Nurturing: Drive inbound and outbound marketing programs to build a qualified pipeline; use marketing automation and CRM tools to track conversions, nurture leads and measure ROI.
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• Product Marketing & Storytelling: Translate complex AI concepts (LLMs, agents, vector search, RAG) into clear value propositions. Create collateral, case studies, demos, webinars and industry presentations that showcase the platform’s ability to consolidate siloed AI tools into a single end‑to‑end solution.
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• Sales Enablement & Customer Engagement: Work closely with sales and solution engineering to enable smooth handoffs. Support customer conversations, demo sessions and proof‑of‑concept engagements. Become a trusted advisor to prospects by understanding their business and identifying fit.
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• Partnerships & Relationship Development: Build relationships with industry associations, channel partners, and potential enterprise customers in India, the U.S. and Dubai. Bring existing executive‑level connections to accelerate market entry and establish IntraIntel’s reputation.
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• Market Intelligence & Competitive Analysis: Monitor competitive offerings, industry regulations and emerging AI technologies. Generate insights that influence product strategy and roadmap
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• Performance Measurement: Define key performance indicators (KPIs) for lead generation, conversion, revenue, brand awareness and customer satisfaction. Report regularly on marketing performance and adjust tactics to meet targets.
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Qualifications

• Proven Marketing Leadership: 8–12 years in B2B SaaS marketing, including at least 3–5 years owning GTM strategy and execution. Demonstrated ability to develop multi‑channel campaigns and collaborate with cross‑functional teams
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• AI/Technology Domain Expertise: Understanding of AI platforms, machine learning, LLMs and workflow automation. Experience marketing complex technical products to both technical and business audiences.
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• Industry Exposure: Direct or indirect experience in healthcare, clinical research, manufacturing, finance or related sectors. Ability to understand regulatory contexts and decision‑making structures across these industries.
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• Global Mindset: Experience marketing to U.S. and Indian enterprises (knowledge of Dubai/GCC market is a plus). Ability to localize messaging without losing global consistency.
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• Relationship Builder: Strong network of senior contacts in relevant industries. Confidence interacting with CEOs, CTOs and CIOs; comfort delivering high‑stakes demos and presentations.
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• Analytical & Results‑Driven: Proficient in data analysis, market research and marketing automation tools. Track record of achieving or exceeding pipeline and revenue targets through marketing initiatives
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• Communication & Collaboration: Excellent written and verbal communication skills. Ability to translate technical concepts into business value. Effective collaborator across product, sales, engineering and executive teams.
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• Education: Bachelor’s degree in Marketing, Business or a related field; an MBA or equivalent advanced degree is preferred.
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Performance Expectations & KPIs

• Demand Creation: Meet or exceed quarterly targets for qualified leads and opportunities.
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• Pipeline Contribution: Deliver measurable contribution to revenue through marketing‑sourced pipeline.
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• Market Awareness: Achieve growth in brand visibility, share of voice and thought leadership within targeted industries.
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• Campaign Effectiveness: Improve conversion rates across the marketing funnel; demonstrate ROI for each channel.
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• Customer Insights: Provide feedback on customer pain points, competitive intelligence and feature requests to the product team.
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• Team Collaboration: Maintain strong alignment with sales, product and customer success teams.
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Additional Notes

This role offers the opportunity to build a marketing function from the ground up in a fast‑growing AI company. The successful candidate will have a blend of strategic vision, hands‑on execution capability, and a passion for AI‑enabled digital transformation.

Customer Operational Account Management:

 The Customer Success Manager (CSM) will focus on establishing and maintaining positive client relationships from an operational and strategic perspective. The incumbent will utilize client relationship management skills to maintain and renew existing contracts, as well as to obtain additional revenue within the assigned account workload.

 Take ownership of customers’ operational needs and steward throughout the organization as required.

 Identifying and recommending resolutions to all Customers’ issues enabling the Customer to place 100% of Customer business on the Company’s products and Services.

 On-going support for advanced or escalated questions/issues/problems.

 Continuously seek opportunities to increase customer satisfaction and deepen client relationships, revenue, profitability, and loyalty.

 Act as a product expert and assist clients in achieving maximum ROI through consultation, training, and analysis for the Company’s customers including but not limited to:  Being a Subject Matter Expert on assigned products and services.  Post-training assessment review and recommendations.  Communication of all system enhancements.  Prepare clients for upcoming releases and ensure they are current on available functionality and how it can meet their needs.  Adherence to Internal and Industry Risk and Compliance rules and responsibilities.  Responsible for assuring the Company’s compliance with its obligations under the Partner Agreement and the Service Level Agreement as it relates to his/her customers.  Maintain an understanding of the market and industry dynamics, including applicable regulations.

Do you know the secret to Becoming a Great Product (UI/UX) Designer?

We have a great opportunity for you work as a Product (UI/UX) Designer with a growing company University Living that offers great benefits with opportunity to explore new things of your domain.

What you will be working on:

• Apply strategic thinking to design and deliver aesthetically pleasing innovative user-centric design and experiences across web and mobile platforms and devices
• Produce user flows, wireframes, prototypes (for stakeholder discussions/approvals), user interface specifications, and final graphics with a strong visual design element
• Drive the development and communication of design guidelines, patterns, and libraries- Keep a keen eye for detail and a passion for - pixel-perfect- fit and finish
•  

What makes a great Product Designer for University Living?

• 3-6 years of experience in Product (UI/UX) Design
• At least BTech degree with a background in consumer internet products
• Proficiency in Adobe XD, Sketch, Photoshop, CorelDraw, Illustrator, OmniGraffle, or other visual design and wire-framing tools
• Demonstrable UI design skills with a strong portfolio
• Strong believer in mobile-first and responsive design
• Understands the latest in visual and interaction design trends.
• Understanding of HTML5, CSS4, JavaScript, Bootstrap 4
• Familiarity with development frameworks such as Angular, React

Why should you join us?

• Compensation is better than Market Standards
• ESOPs (for exceptional candidate)
• Exposure with advanced technology
• Free Healthcare
• Provident Fund Allowance
• Monthly Rewards & recognition Program
• Competitive Annual Appraisals & Internal Promotions

ROLE REQUIREMENTS:

• Experience of 5+ years working as a Quality Assurance Analyst
• Experience with test management tools such as Quality Centre, JIRA, ADO.
• Knowledge of automation tools like Selenium
• Knowledge of Non-Functional testing - Accessibility, Performance
• Educated to degree level, ideally in Computer Science
• ISEB certification in Testing (intermediate level) is advantageous
• Experience in participating in process change is advantageous
• Experience testing commercial websites in a creative and/or agency environment is advantageous
• Experience testing native iOS and Android applications is advantageous

QUALIFICATIONS & CHARACTERISTICS

• 5+ years’ industry experience.
• Analytic and positive mindset with a personable and professional approach.
• Sharp attention to detail and a passion for new technology.
• Professional written and verbal communication.

We are looking for an amazing Jr. Account Executive to join our joyful Bengaluru team to skyrocket our projects in 2022 and beyond! You will play a key role in our India expansion by qualifying, supporting and managing inbound leads to a close and working effectively with our outreach strategy.

You will report to Karan, the Head of India, who opened the local entity in 2020 and work closely with our Sales team. 

Location: Bengaluru (Hybrid “Work From Home” policy with 3 days at the office per week) 

 Your responsibilities:

• Help grow the company’s MRR and services revenue.

• Maintain Hubspot and update with new contact information every week to fill sales pipelines with inbound leads
• Analyze and identify qualified inbound leads to contact them and introduce AppTweak’s tool and services. 
• Apply critical thinking during the sales process to anticipate and solve problems to increase ROI for prospects and generate revenue for AppTweak
• Conduct discovery calls and product demos to position our values and provide a personalized experience to our prospects 
• Manage the whole sales cycle from acquisition to close
  Develop and implement a sales approach plan by prospect/account to achieve your sales goals
• Achieve and reach regional sales targets (new business MRR)

• Develop and maintain our ASO leadership in India

• Establish a deep understanding of AppTweak’s business operations, including App Store Optimization, competitive landscape, and internal tools & processes
• Represent and advocate AppTweak’s brand during major mobile marketing conferences throughout the year in various locations such as New Delhi, Mumbai, Hyderabad, etc. (participate in 5 to 10 events per year)

• Connect with C-level and senior executives in the mobile and gaming industry to grow AppTweak’s reputation
• Organize and host ASO-related networking events to increase brand awareness and reputation

• Actively participate in cross-department cooperation.
  
  

• Partner with the Marketing team to leverage our content at its best and ensure consistency in our outreach/emailing campaigns
• Work closely with the Customer Success team to ensure smooth customer onboarding.
• Partner with the Product team by suggesting new features and ensuring the timely and successful delivery of our solutions according to prospects’ needs

Your requirement: Education and skills you will bring on board

• Bachelor or Master’s degree in Business, Communication, Marketing, Sales or any relevant field
• Fluent in English or business proficient
• 1+ years experience in Sales or Business Development
• Former experience in a SaaS or digital-based company
• Entrepreneurial mindset; you're hands-on and autonomous. You find creative solutions to problems in a fast-moving environment.
• Team player and over-communicator: proven track record of proactively sharing and asking for feedback, and are looking to add to the culture and skills of a growing team. 
• You are proactive, results-driven, and highly organized, with strong attention to detail;
• Brilliant communication skills (written & verbal) both with customers and within an organization
• Passionate about interacting with a broad set of clients, you can present online or in person.
• Strong interest in new technologies, data, and/or apps
  
  Nice to have:

• Knowledge in CRM software (e.g. Pipedrive, HubSpot, Salesforce, Zendesk, or other) and MS Office (particularly MS Excel) is appreciated
• Experience with people & project management.

What’s in it for you: We care about you!

• An exciting and fast-growing company with a people-first culture. “Diversity” and “work-life balance” are not just buzzwords at AppTweak.
• Flexibility in your work and opportunities for continuous learning and creative thinking.
• Supportive and collaborative environment focused on personal growth.
• Hybrid office/work from home policy
• Competitive compensation package (fixed + variable)
• 25 days of PTO on top of public holidays and sick days

An inspiring environment

• Chance to connect with various high-profile apps and games across different verticals.
• A unique culture based on 4 values: Learn, Play, Perform, and Friendly.
• Bi-yearly company-wide team building in Europe to meet your colleagues from all over the world.
• A diverse team within a flat hierarchy: we speak more than 15 languages altogether.
• A combination of personal and company growth to accelerate your career and help you reach your goals.
• Regular general team meetings and demo days to ensure everyone is aligned with AppTweak's growth path.

• Strong analytical skills -ability to turn business requirements into technical concepts and code
• Minimum 3 years experience in NodeJS(at least 3 projects with minimum 1 project as the sole lead developer)
• Deep knowledge of Javascript and Typescript (at least 2 years)
• Should have experiences with NestJS
• Experience with SCRUM/Agile Development
• At least worked in one microservice/cloud project
• Familiar with designing and implementing a CI/CD process (Azure DevOps plus)
• Testing and Documenting should be the day to day practice
• Experience with Azure & Serverless functions is a plus
• Experience with Monorepositories and Nx is a plus