Advertising Copywriter

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

Interested? Let’s Connect!

Website: miror.in

Copywriter – Miror Therapeutics

About Miror

Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.

Role Description

We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.

This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.

What You'll Do

Performance Copy – 40%

·       Write compelling copy for Meta, Google, and other performance campaigns.

·       Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.

·       Write landing page and product page copy focused on conversion.

·       Develop persuasive yet responsible health and wellness messaging.

·       Continuously improve copy based on CTR, conversion, CAC, and ROAS.

Social Media & Content – 30%

·       Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.

·       Create scroll-stopping hooks for Reels, videos, and stories.

·       Simplify complex topics around menopause, hormones, women's health, and wellness.

·       Write video scripts and content for doctors, experts, influencers, and creators.

·       Develop WhatsApp, SMS, and community communication.

Email & Customer Engagement – 20%

·       Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.

·       Create promotional campaigns that are informative and not overly sales-driven.

·       Develop customer stories, testimonials, FAQs, and support communication.

·       Create content that builds trust and long-term customer relationships.

Brand & Strategy – 10%

·       Work with the Content Strategist and Marketing team on campaign messaging.

·       Maintain Miror's tone of voice and copy guidelines.

·       Collaborate with designers to ensure strong copy-visual communication.

·       Support product, packaging, website, and campaign copy.

·       Ensure health claims and communication follow applicable regulatory guidelines.

Must-Haves

·       5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.

·       Strong portfolio demonstrating performance-driven and creative copy.

·       Experience writing Meta/Google ad copy and social media content.

·       Strong understanding of customer psychology and conversion principles.

·       Ability to turn complex health/scientific concepts into simple, relatable language.

·       Strong grammar, storytelling, and communication skills.

·       Comfortable writing multiple variations quickly and working in a fast-paced environment.

·       Data-driven approach with the ability to improve content based on performance.

Good to Have

·       Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.

·       Agency experience working with multiple D2C brands.

·       Email marketing experience; Klaviyo knowledge is a plus.

·       Understanding of SEO and content marketing.

·       Experience working with influencers, doctors, experts, or UGC creators.

·       Background in science, healthcare, nutrition, psychology, or a related field.

Success Metrics

·       Ad CTR and conversion rates.

·       Landing/product page conversion rates.

·       Email open and click-through rates.

·       Social engagement and content performance.

·       Growth in qualified leads/customers through content.

·       Customer engagement and retention through educational content.

What Success Looks Like After 12 Months

·       Consistently high-performing copy across paid and organic channels.

·       A strong and distinctive Miror brand voice.

·       A library of proven copy frameworks, hooks, and templates.

·       Content that makes menopause and women's health easier to understand.

·       Stronger customer trust, engagement, conversion, and retention.

Why Join Miror?

·       Work directly with founders and a passionate, high-energy team.

·       Build the voice of one of India's emerging FemTech brands.

·       Work at the intersection of women's health, science, technology, and consumer wellness.

·       Opportunity to make a meaningful impact on how India talks about menopause and women's health.

·       High ownership, low bureaucracy, and plenty of room to experiment and create.

Location: Bengaluru

Work Mode: Full-time | Work from Office

 Best Regards,

Indrani Dutta

Senior Manager - HR

www.miror.in

www.sohamenergy.in

https://www.linkedin.com/in/indrani-dutta-a9a65135/

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

Job description:

About Evaraa

Evaraa is a D2C brand specializing in handcrafted spiritual décor — god idols, car dashboard idols, silver collectibles, and home décor pieces that blend tradition with modern living. We're building a content-first brand voice across Instagram, Facebook, YouTube, and Pinterest.

Role Overview

We're looking for a Social Media Content Writer who can translate our products' craftsmanship and spiritual value into scroll-stopping captions, scripts, and copy that drive engagement and conversions across platforms.

Key Responsibilities

Write daily/weekly social media captions, hooks, and scripts for Instagram Reels, YouTube Shorts, Facebook posts, and Pinterest pins

Draft ad copy variations (primary text, headlines, descriptions) to support performance marketing campaigns

Write product descriptions and collection copy for the Shopify store in a brand-consistent tone

Develop content calendars aligned with festivals, product launches, and sales (Diwali, Navratri, Raksha Bandhan, Republic Day, etc. — high-relevance occasions for our category) Collaborate with the design/video team to brief reels, carousels, and UGC-style content Write blog articles for SEO (spiritual décor, home temple ideas, gifting guides)

Repurpose long-form content into short-form social hooks

Track which captions/hooks correlate with higher engagement and iterate based on performance feedback from the marketing team

Stay on top of trending audio, formats, and meme templates relevant to the lifestyle/spiritual/decor space.

Requirements

1–3 years of experience writing for social media, preferably for a D2C or e-commerce brand Strong grasp of Instagram/Facebook content formats and what drives engagement vs. reach vs. conversions

Excellent written English (Hindi/Hinglish copywriting skills are a strong plus given our audience)

Comfortable writing both brand storytelling content and direct-response ad copy Basic understanding of SEO principles for blog/product copy

A portfolio of past captions, ad copy, or content calendars

Work Location: In person