Advertising Copywriter

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

Important Note: Submit your resume, work samples, and a brief cover letter to hello(at)crea8.co.in. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 is a skincare personalisation engine that helps D2C brands guide every user to the right products, based on what’s inside them. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

Users like what we’ve built. Brands are only beginning to discover us. Until we get in front of them, Crea8 is a product people like, not a business. Marketing must bridge that gap by showing brands how effective personalisation can improve conversion and engagement.

If you want a startup line for your CV, this is not the place. If you want to build something from scratch next to the founder, keep reading.

The role

Help win Crea8’s first paying skincare brands by generating discovery calls through targeted outreach and persuasive content. Over time, build Crea8’s visibility and trust so more brands reach out to us directly.

What you’ll accomplish

Outbound: Generate discovery calls with skincare brands through email, LinkedIn, and other relevant channels using existing content automation systems.

Inbound: Build Crea8’s visibility and credibility through content, press, and other channels that encourage brands to reach out to us.

Partnerships and Relationships: Build relationships with people at and around target brands, create opportunities for introductions, and turn these connections into conversations.

Build a repeatable marketing system with clear metrics, documented learnings, and evidence of what works.

What a week can look like

You’ll run email campaigns, manage the CRM pipeline, publish content, pitch relevant publications and creators, and test new channels.

You’ll track what generates business opportunities, build industry relationships, and show brands how Crea8 addresses their challenges.

Who we are looking for

Strong communication skills matter. You should be comfortable writing persuasive messages, reaching out to people you don’t know, following up, and finding better ways to get a response.

A willingness to question conventional marketing approaches, figure out what works for us, track results, and adjust when something isn’t working is equally important.

While 1 to 2 years of experience in marketing, growth, or sales is preferred, it isn’t required. If you have less experience, show us something you’ve grown or built on your own.

Pay, equity and employment

Employment:

Full-time from day one, with a three-month probation period.

Stipend and Progression:

₹15,000 - ₹20,000 per month for the first three months, increasing up to 100% per month from month four, on successful completion of probation. As Crea8 grows, my aim is to improve compensation based on business performance, your contribution, and what the company can sustainably support.

The role includes an equity grant (0.5 - 3%), with the exact grant finalised before the offer letter. This allows you to participate in Crea8’s long-term growth.

Location:

Bengaluru preferred. Remote work available, with one in-person day per week for Bengaluru-based candidates.

How we work

You work with me, not under me.

I value initiative and independent thinking, and I know you don’t like being micromanaged when you like your work.

We care about outcomes, but we also understand that experiments won't always succeed. What matters is that we learn from the results, communicate openly, and make better decisions over time.

Founder’s Note

I started Crea8 because people deserve better information about the skincare products they use. The industry relies heavily on marketing claims, leaving consumers unsure what to put on their skin. For brands, this means high acquisition costs, low conversion, and weak customer lifetime value.

Our consumer product has attracted 20,000+ users, with 14% purchase conversion, average sessions exceeding 20 minutes, and 3.8 products per purchasing user. Now, we’re focused on turning that traction into a sustainable business by bringing our personalisation engine to skincare brands.

I’ve taken the product as far as I can alone. As my first full-time hire, you’ll help win our first brand customers and build a marketing system that eventually brings brands to us.

I’m looking for someone who wants to do more than execute tasks. You’ll have the freedom to challenge my thinking, experiment with new approaches, and build systems we can keep improving.

Your work will directly shape how Crea8 grows.

We’re still pre-revenue, which means there’s plenty to build and learn. If you’re ambitious about your own growth and want to take ownership of something from the early stages, I’d like to hear from you.

Important Note: Submit your resume, work samples, and a brief cover letter to hello(at)crea8.co.in. Please include your relevant experience and why you believe you would be a good fit for the role.

Job description:

About Evaraa

Evaraa is a D2C brand specializing in handcrafted spiritual décor — god idols, car dashboard idols, silver collectibles, and home décor pieces that blend tradition with modern living. We're building a content-first brand voice across Instagram, Facebook, YouTube, and Pinterest.

Role Overview

We're looking for a Social Media Content Writer who can translate our products' craftsmanship and spiritual value into scroll-stopping captions, scripts, and copy that drive engagement and conversions across platforms.

Key Responsibilities

Write daily/weekly social media captions, hooks, and scripts for Instagram Reels, YouTube Shorts, Facebook posts, and Pinterest pins

Draft ad copy variations (primary text, headlines, descriptions) to support performance marketing campaigns

Write product descriptions and collection copy for the Shopify store in a brand-consistent tone

Develop content calendars aligned with festivals, product launches, and sales (Diwali, Navratri, Raksha Bandhan, Republic Day, etc. — high-relevance occasions for our category) Collaborate with the design/video team to brief reels, carousels, and UGC-style content Write blog articles for SEO (spiritual décor, home temple ideas, gifting guides)

Repurpose long-form content into short-form social hooks

Track which captions/hooks correlate with higher engagement and iterate based on performance feedback from the marketing team

Stay on top of trending audio, formats, and meme templates relevant to the lifestyle/spiritual/decor space.

Requirements

1–3 years of experience writing for social media, preferably for a D2C or e-commerce brand Strong grasp of Instagram/Facebook content formats and what drives engagement vs. reach vs. conversions

Excellent written English (Hindi/Hinglish copywriting skills are a strong plus given our audience)

Comfortable writing both brand storytelling content and direct-response ad copy Basic understanding of SEO principles for blog/product copy

A portfolio of past captions, ad copy, or content calendars

Work Location: In person