Product Marketing
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1 - 2 yrs
₹12L - ₹14L / yr
Gurugram
Skills
Product Marketing
Marketing
Our client is one of the oldest fintech companies that is taking banking and financial services to all the customers through their online platform. Having served over 50 million customers in the last 15 years, it is enabling over 7mn banking transactions each month, with a network of nearly 2 lac merchants. Using its vast network of merchant outlets, the platform is reaching the lower and mid-income groups who deal in cash, for them to be able to remit money across the country digitally. It now plans to take its unique digital financial solutions to developing markets across the globe. As pioneers of mobile-based payment services in India, they empower Retailers, Individuals and Businesses to have an online presence and earn or save a little extra through the transactions.
As an Associate Manager, Product Marketing, you will be responsible for owning the company's retailer partner’s journey once they become a part of the ecosystem. This includes creating or refining user flows towards business objectives like increasing transactions, improving retention, exploring new acquisition channels, etc. You’ll define, track and report the relevant metrics across these journeys. This is a cross-functional, high-ownership role where you will be responsible for ensuring that we nudge our partners to perform the desired actions to achieve the required business/ marketing objectives with them.
What you will do:
- Planning and executing product marketing initiatives for the company's sellers
- Designing and improving acquisition, retention and referral journeys for sellers, across various products and services
- Conducting regular competitive analysis and identifying new possibilities to create seller-centric products
- Understanding conversion rate optimization principles and applying them to any revenue lines
- Developing understanding of consumer behavior and creating/ refining customer personas
- Keeping a track of marketing spend and revenue metrics across product lines and ensuring these are in sync with the overall business targets
Candidate Profile:
What you need to have:
- Engg. from IITs, BITS Pilani, NITs or MBA from Tier 1 or Tier 2 Business schools
- 1-2 years of growth marketing experience is an advantage
- User-first mindset: you believe in gathering regular feedback from end users to improve business outcomes
- A zeal for quick execution and scale up
- Knowledge of tools (preferred but not necessary): Google Analytics, CRM, Power BI, MS Excel
- Ability to slice and dice data
- Extreme ownership
- Ability to speak your mind respectfully with fearless conviction
- A positive, can-do attitude
- Excellent problem-solving skills with deep attention to detail
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