What you will do:
- Planning and executing product marketing initiatives for the company's sellers
- Designing and improving acquisition, retention and referral journeys for sellers, across various products and services
- Conducting regular competitive analysis and identifying new possibilities to create seller-centric products
- Understanding conversion rate optimization principles and applying them to any revenue lines
- Developing understanding of consumer behavior and creating/ refining customer personas
- Keeping a track of marketing spend and revenue metrics across product lines and ensuring these are in sync with the overall business targets
What you need to have:
- Engg. from IITs, BITS Pilani, NITs or MBA from Tier 1 or Tier 2 Business schools
- 1-2 years of growth marketing experience is an advantage
- User-first mindset: you believe in gathering regular feedback from end users to improve business outcomes
- A zeal for quick execution and scale up
- Knowledge of tools (preferred but not necessary): Google Analytics, CRM, Power BI, MS Excel
- Ability to slice and dice data
- Extreme ownership
- Ability to speak your mind respectfully with fearless conviction
- A positive, can-do attitude
- Excellent problem-solving skills with deep attention to detail
About Fintech Pioneer
Similar jobs
Introduction
Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.
We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.
Responsibilities
- Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
- Interact with users on chat and demo calls, monitor their interaction with the product and website
- Participate in product roadmap meetings and suggest features and improvements
- Ideate, research and publish content relevant to increase brand visibility on search engines and social media
- Stay on top of competitors’ activities and identify new markets and segments to increase paying customers
A Typical Day at Work
- 2 hours: Look at how Google Ads are performing and optimise keywords
- 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
- 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
- 1 hour: Answer live chat throughout the day
- 30 mins: Conduct a product demo for a customer
- 30 mins: Verify that data (like attribution, etc) on Hubspot are correct
Why You Should Join Us
- We are a tiny team. So, your work will have immediate and far-reaching impact
- We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
- We already have millions of users who are very happy with our services. Really, millions and very happy!
- You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
- Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)
Salary
- See the top of this post :)
- The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
- 100% cash
- No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance
Skills
Required
- Excellent English Communication (oral/written)
- Superb Attention to Detail
- Content Writing
- Social Media Marketing
- Sense of humour
Good-to-have
- B2B SaaS Marketing
- PPC Marketing
- Product Demos
- HubSpot
Hiring Process
You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd
About client:
Our client is the world’s largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.
BEST THINGS ABOUT THE JOB
1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.
2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.
3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.
4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.
5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.
REQUIRED EXPERIENCE
• You bring a proven track record of at least 8 years in product marketing, with progressively increasing responsibilities.
• Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.
• Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.
REQUIRED COMPETENCIES
• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.
• Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing
automation platforms, and CRM systems.
• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.
• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.
• Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.
• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.
• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to
both technical and non-technical stakeholders.
• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are
met head-on.
• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.
• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.
We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.
Job Description:
- Must be a self-starter with a strong orientation to build a high growth brand.
- Managing brand marketing strategy by strategically and effectively using various marketing media.
- Control and optimally utilize large marketing budgets.
- Build and lead a strong next level team of product managers, marketing executives etc.
- Effectively deal with media agencies, creative agencies and brand research organizations.
- Build brand position and frameworks for communication across products/ range
- Creating and executing an effective digital & social media marketing strategy
- Develop the product portfolio for long term and immediate term.
- Work with R&D to develop products to fill portfolio gaps.
- Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion
- Develop strategies to increase off-takes for products and execute them in conjunction with sales team.
- Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.
- Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Requirement:
- Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand
- Proven experience of leading marketing team of a high growth brand.
- The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.
- Good Interpersonal & Communication Skills.
- Strong problem solving, influence and negotiation skills
Designation: Digital Marketing Lead / Manager (SaaS Product)
Experience: 5+
Company Profile:
Moon Technolabs Pvt. Ltd. is a rapidly growing IT company with a strong presence in the market for over 14 years. We are proud to have a team of 260+ dedicated employees who consistently contribute to the company's success by achieving challenging goals. Our commitment to excellence drives us to provide the best solutions to our clients.
Location:
C-105A, Ganesh Meridian, Opp. Kargil Petrol Pump,
Sola, S.G. Highway, Ahmedabad.
Skills
- 5+ years’ experience in digital marketing and advertising
- Experience in SaaS Product is must.
- Excellent grasp of social media and website metrics and best practices
- Demonstrable experience with email marketing, lead generation and SEO
- Ability to do result-driven Data Analysis
- Ability to implement & measure Search Engine Marketing
- Having skills with latest Digital Marketing Technology Tools and platform
- Having skills in SEO tools e.g. SEMRush, ahref, Screaming Frog
- Knowing right implementation of Content Marketing
- Ability to adeptly use Mobile Marketing to target right audience
Here are some key features to join Moon technolabs:
- 5 Days a week
- 18 Paids Leave (SL+CL)
- Flexible timing policy
- Best Working Environment
- Generous leave policy. No Sandwich Leave.
- Excellent working and learning platform
- Employee engagement activities can allow you to have fun within the organization
- Celebrations, Tours, and much more
📩 To Apply:
WhatsApp at 932818o89o
Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology
DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).
Position Overview:
We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
- Analyze market trends and competitor activities to inform marketing strategies.
Social Media Management:
- Lead and mentor a team of social media analysts and content creators.
- Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
- Plan and schedule social media content, including posts, stories, and engagement tactics.
- Analyze and report on social media performance metrics.
Content Creation:
- Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
- Ensure that content aligns with the brand and resonates with the target audience.
- Develop and maintain an editorial calendar.
User Engagement:
- Develop and execute campaigns and strategies to keep users engaged with the platform.
- Gather user feedback and insights to improve the platform's user experience.
- Implement customer feedback into product improvements.
Data Analysis and SEO:
- Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
- Implement SEO best practices to improve the platform's visibility in search engines.
Campaign Management:
- Plan and execute advertising campaigns through platforms like Google AdSense.
- Monitor campaign performance, optimize ad spend, and maximize ROI.
Sales Team Leadership:
- Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
- Set sales targets, develop strategies, and monitor sales team performance.
- Collaborate with the sales team to align marketing efforts with revenue goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in product marketing and sales, preferably in the sports or technology industry.
- Strong understanding of digital marketing strategies, social media, content creation, and SEO.
- Proficiency in Google AdSense and Google Analytics.
- Excellent communication and leadership skills.
- Creative thinking and ability to generate innovative marketing and sales ideas.
- Ability to analyze data and draw actionable insights.
- Strong project management and organizational skills.
Digital Marketing Manager for Woliba
Job Overview
Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness.
Responsibilities for Digital Marketing Manager
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Supports and guides the direction of email marketing campaigns
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Qualifications and skills for Digital Marketing Manager
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets
- Familiar with financial planning and strategy
- Bachelor's degree in marketing or business
- Great problem-solving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Great communication skills
- Strong project management skills
- Experience working with project management tools such as Asana or Trello
- SEO and SEM experience such as link building and on-page optimization
Education and Experience Requirements:
- Bachelor’s or Master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the SaaS industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.
We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.
You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.
You’re good with :
- Hustle. Hustling. Hustled.
- Devising innovative growth hacks to identify the right social channels and efficiently converting them
- Data-driven decision maker with a clear understanding of metrics, funnels and churn
- Self-learning with proven ability to learn things on the fly
- Socially engaging
- Empathetic and obsessed with all things food and people
- Story-telling reputation that precedes you
- Hungry to learn
You’re awesome if you have :
- Experience hustling for early stage products
- Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
- Passionate about food
- Experience building online/offline communities
You’re looking for :
An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on.
We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.
We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.
Does it sound like you?
- Write to us with your 2 best ideas to go viral with food.
- Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
- Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.