Product Marketing
Fintech Pioneer
Product Marketing at Fintech Pioneer · Gurugram · 1 - 2 years · ₹12L - ₹14L / yr · Posted 11 Jan 2022
1 - 2 yrs
₹12L - ₹14L / yr
Gurugram
Skills
Product Marketing
Marketing
Our client is one of the oldest fintech companies that is taking banking and financial services to all the customers through their online platform. Having served over 50 million customers in the last 15 years, it is enabling over 7mn banking transactions each month, with a network of nearly 2 lac merchants. Using its vast network of merchant outlets, the platform is reaching the lower and mid-income groups who deal in cash, for them to be able to remit money across the country digitally. It now plans to take its unique digital financial solutions to developing markets across the globe. As pioneers of mobile-based payment services in India, they empower Retailers, Individuals and Businesses to have an online presence and earn or save a little extra through the transactions.
As an Associate Manager, Product Marketing, you will be responsible for owning the company's retailer partner’s journey once they become a part of the ecosystem. This includes creating or refining user flows towards business objectives like increasing transactions, improving retention, exploring new acquisition channels, etc. You’ll define, track and report the relevant metrics across these journeys. This is a cross-functional, high-ownership role where you will be responsible for ensuring that we nudge our partners to perform the desired actions to achieve the required business/ marketing objectives with them.
What you will do:
- Planning and executing product marketing initiatives for the company's sellers
- Designing and improving acquisition, retention and referral journeys for sellers, across various products and services
- Conducting regular competitive analysis and identifying new possibilities to create seller-centric products
- Understanding conversion rate optimization principles and applying them to any revenue lines
- Developing understanding of consumer behavior and creating/ refining customer personas
- Keeping a track of marketing spend and revenue metrics across product lines and ensuring these are in sync with the overall business targets
Candidate Profile:
What you need to have:
- Engg. from IITs, BITS Pilani, NITs or MBA from Tier 1 or Tier 2 Business schools
- 1-2 years of growth marketing experience is an advantage
- User-first mindset: you believe in gathering regular feedback from end users to improve business outcomes
- A zeal for quick execution and scale up
- Knowledge of tools (preferred but not necessary): Google Analytics, CRM, Power BI, MS Excel
- Ability to slice and dice data
- Extreme ownership
- Ability to speak your mind respectfully with fearless conviction
- A positive, can-do attitude
- Excellent problem-solving skills with deep attention to detail
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Product Management Associate – Hyderabad, India
About i95Dev
i95Dev is an eCommerce and ERP integration company serving 400+ clients globally. We connect platforms like Shopify, Adobe Commerce, and BigCommerce with ERP systems including NetSuite, Microsoft Dynamics, and SAP. As we scale our AI-driven integration products, we're building modern technology solutions that simplify complex eCommerce and ERP integration challenges.
Position Overview
We are looking for a Product Management Associate to support our product team in researching customer needs, analyzing market trends, documenting product requirements, and supporting the development and improvement of technology products.
This is an entry-level opportunity for fresh graduates interested in product management, technology, business analysis, and customer-centric problem solving.
You will work closely with product, engineering, marketing, sales, and other business teams to understand problems, identify opportunities, and support product initiatives from idea to execution.
Key Responsibilities
- Conduct market and competitor research to understand industry trends and product opportunities
- Research customer needs, pain points, and use cases
- Assist in gathering and documenting product requirements
- Support the preparation of product requirement documents, user stories, feature specifications, and process documentation
- Work with product managers and engineering teams to track product features and enhancements
- Assist in maintaining product roadmaps, feature trackers, and product documentation
- Analyze customer and product feedback to identify improvement opportunities
- Support product testing and validation of new features before release
- Coordinate with cross-functional teams to ensure requirements and product updates are clearly communicated
- Assist in preparing product presentations, demos, and internal product documentation
- Track product-related metrics and prepare reports to support decision-making
- Research emerging technologies, AI capabilities, and industry developments relevant to the company's products
- Support other product management initiatives based on business requirements
Requirements
- MBA/PGDM, Bachelor's degree in Business Administration, Technology, Engineering, or a related field
- Fresh graduates are encouraged to apply
- Strong interest in product management, technology, SaaS, eCommerce, or business analysis
- Good analytical and problem-solving skills
- Ability to understand business problems and translate them into structured requirements
- Strong written and verbal communication skills in English
- Good knowledge of MS Excel/Google Sheets and presentation tools
- Comfortable learning new technology and product management tools
- Basic understanding of software products or technology concepts is an advantage
Soft Skills & Qualities
- Strong analytical and logical thinking
- Curious about technology and how products are built
- Customer-focused mindset
- Good attention to detail
- Strong communication and documentation skills
- Comfortable asking questions and challenging assumptions
- Ability to work with multiple teams
- Self-motivated and willing to learn
- Comfortable working in a fast-paced and evolving environment
Project Examples
You might work on initiatives such as:
- Conducting competitor research for an eCommerce integration product
- Analyzing customer feedback and identifying product improvement opportunities
- Supporting the creation of product requirement documents
- Preparing feature comparison and market analysis reports
- Assisting with testing and validation of new product features
- Researching potential applications of AI in eCommerce and ERP integration
- Supporting product documentation and internal product enablement
Work Environment
- Opportunity to work with global teams across US, Europe, and Australia
- Exposure to real-world B2B technology and SaaS products
- Hands-on experience working with product, engineering, sales, and marketing teams
- Potential for career growth based on performance
i95Dev encourages applications from candidates of diverse backgrounds who are curious about technology, passionate about solving business problems, and interested in building a career in product management.
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Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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