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Marketing Specialist
Marketing Specialist
Incubyte's logo

Marketing Specialist

Titiksha Singh's profile picture
Posted by Titiksha Singh
2 - 7 yrs
Best in industry
Remote only
Skills
B2B Marketing
Inbound Marketing
Artificial Intelligence (AI)
Marketing operations
Content Marketing
Google Tag Manager (GTM)

Job Description

This is a remote position.


Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

  • Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
  • SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
  • Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
  • Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
  • Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.


Requirements

  • 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
  • Background in B2B SaaS, tech services, AI, IT services, or consulting
  • Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
  • Strong project management, content calendar, and stakeholder coordination skills
  • Working knowledge of SEO execution and performance tracking
  • Familiarity with GA, GSC, GTM
  • Comfortable with HubSpot/CRM basics
  • Strong written communication
  • High ownership; able to execute independently against existing playbooks

Good to Have

  • Conference/event marketing experience
  • Partner/referral GTM experience
  • Experience with technical teams on content
  • Webflow/WordPress familiarity
  • Sales collateral creation
  • Background in AI, cloud, data, or software services marketing
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About Incubyte

Founded :
2020
Type :
Services
Size :
20-100
Stage :
Bootstrapped

About

About Us

Incubyte is an AI-first software development agency built on the principles of software craftsmanship—where how we build is just as important as what we build. We partner with organizations across stages, from enterprises looking to scale and modernize to early-stage founders bringing new ideas to life.


At Incubyte, AI is deeply integrated across the software development lifecycle to drive speed, efficiency, and smarter outcomes. Guided by Software Craftsmanship values and Extreme Programming practices, we combine high velocity with disciplined engineering to deliver reliable, high-impact solutions.

We don’t just build software—we incubate dedicated engineering teams. From designing systems to shaping team structures and organizational strategy, we enable our clients to launch and scale products that are relevant today and resilient for the future.


Whether you’re scaling an existing product, building from scratch, or optimizing manual processes, we help you move faster with confidence:

  • Scale and modernize your product
  • Launch quickly and iterate continuously
  • Automate processes for non-linear growth
  • Build systems that are stable, predictable, and measurable


Our approach is rooted in ownership. As a DevOps-driven organization, our engineers take responsibility for the entire lifecycle—from development to release—ensuring quality at every step.


Founded by product professionals, we bring a strong product mindset into services. We’re driven by curiosity, continuous learning, and a passion for building great software the right way.


We’re always looking for people who care deeply about code, craftsmanship, and growth. Join us if you’re excited to build, learn, and make an impact.

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Shilpi Gupta

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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