Embedded Developer

Revenue Marketing Strategist

Location: India

Level: Specialist (8+ years)

Reports To: Director – Marketing Operations

Role Overview

You are the connective tissue between buyer behavior, account-level intent, and pipeline creation. In this role, you’ll unify inbound lead data (from demo forms, chatbot interactions, user signups) with intent signals (from Terminus, G2, and Bombora) to prioritize accounts, orchestrate campaigns, and accelerate deals.

Your work will go beyond lifecycle marketing—this is full-funnel revenue orchestration. You’ll translate live market signals into targeted campaigns, retargeting strategies, and Sales engagement plays in close partnership with Brand, Events, Sales, and Marketing Ops. You’ll also own funnel performance reporting and be a key voice in diagnosing drop-offs, pipeline risks, and program optimizations.

If you’re energized by interpreting signals, influencing strategy, and activating coordinated GTM plays that drive measurable revenue, this is your seat at the table.

Key Responsibilities

Lead & Lifecycle Strategy

• Design and optimize lead lifecycle journeys across B2B and B2C funnels, segmented by intent, behavior, and buying stage.
• Monitor and action MQL performance across Salesforce and Salesloft, ensuring clean handoffs and status tracking.
• Define re-engagement strategies for stalled SQLs and refine segmentation models with RevOps and Marketing Ops.

ABM Campaign Planning & Execution

• Translate intent signals (Bombora, Terminus, G2, Salesforce) into high-priority outreach triggers and nurture journeys.
• Execute multi-channel ABM campaigns in partnership with Brand Strategy and Marketing Operations, covering digital, social, and outbound cadences.
• Align campaign architecture to lifecycle stages, ensuring campaigns are conversion-optimized and measurable.

Sales Alignment & Enablement

• Collaborate with SDRs/AEs to develop cadences, messaging, and playbooks mapped to funnel stages.
• Define lead scoring thresholds, SLA expectations, and funnel feedback loops with Sales and RevOps.
• Maintain strategic syncs with Sales leadership to re-segment accounts and realign campaign focus based on pipeline needs.

Event & Field Marketing Integration

• Align with the Events Director on ABM-driven event strategies, target account selection, and post-event lead acceleration.
• Ensure event engagement flows directly into lifecycle workflows and Sales sequences, tracked in Salesforce and Salesloft.

Insights, Funnel Integrity & Reporting

• Partner with the Analyst team to develop and maintain dashboards focused on MQL→SQL conversion, lead velocity, influenced pipeline, and campaign ROI.
• Identify funnel leakage, recommend fixes, and track resolution across Sales, Ops, and Campaign teams.
• Present performance narratives in monthly/quarterly business reviews, backed by clean attribution and engagement data.

Required Experience 

• Tool Expertise Required: Salesforce, Pardot, Bombora, Terminus, Chili Piper, Salesloft
• 8-10 years in demand generation, ABM, or lifecycle marketing roles, with exposure to both strategic funnel design and tactical execution.
• Experience using intent signals (e.g., G2, Bombora, Terminus) to drive account prioritization, custom campaigns, and Sales alignment plays.
• Strong funnel analysis capability—including conversion rates, opp-stage movement, opp aging, and disqualification trends.
• Comfort working across lead and contact data models, ensuring clean attribution and accurate reporting through enrichment and CRM workflows.
• Proven cross-functional collaboration with Sales, RevOps, Content, and Brand—especially in organizations with hybrid GTM motions (B2B + B2C or bottom-up + enterprise).

You Bring

• A data-driven mindset with a deep curiosity for how buyer behavior and account intent translate into pipeline outcomes.
• An integrator’s instinct. You naturally connect disjointed data, signals, and people into coordinated GTM motions.
• Confidence to surface what’s not working and propose strategic adjustments—whether in campaign design, lead handling, or opportunity progression.
• A bias for forward movement: you don’t wait for perfect clarity to take action, but you know how to loop in the right stakeholders to de-risk execution.
• A passion for making cross-functional collaboration smoother, faster, and more insight-led—especially with Sales, RevOps, and Brand.
• A strong sense of funnel ownership: you care not just about conversion to opportunity, but about what happens after.

Role:

• You will be a guide in the entire application lifecycle including research, design, development, testing (dev owns quality), along with continuous deployment and delivery
• You will apply the latest technology thinking from our tech radar, adopt best design practices to solve complex problems and ensure our product is the best in usability.
• You will analyze business, technology challenges and suggest solutions

This opportunity is for you if,

• 4 to 6 years overall experience, 2 to 3 years experience in React Native
• You have experience with building and shipping React Native powered products at scale using Redux/MobX frameworks Android (Java) and iOS (Swift) background
• You have experience in building, deploying, and monitoring changes to critical user flows without disrupting the customer experience and business
• You have the capability to execute rapidly and efficiently in an unstructured entrepreneurial environment
• You have experience with architecture and implementing component-based UI frameworks and design systems
• You have experience working on small, fast-moving teams Understanding of CS fundamentals and how they apply in a front-end engineering scope
• You have knack for writing clean, readable, re-usable code
• You are a great analytical & logical thinker and someone who loves solving problems

·      JavaScript, Typescript

·      Any UI Framework (web components) - primarily React.js

·      Rxjs

·      State Management frameworks - redux

·      Design Patterns

·      Jest / WTR for testing

·      Playwright, cypress - functional tests (good to have)

We are looking for Sr. Node Js Developer

Experience - 3-5 years 

Location - Ahmedabad, Gujarat. (Work from Office)

5 Days working 

Should have good communication skills.

Requirements:

•API Development

• Mongodb or Firebase

•Designing and developing user interfaces using Angular OR JavaScript MV-VM/MVC frameworks

•Good understanding of AJAX and JavaScript, TypeScript Dom manipulation Techniques

•Experience with RESTful services

•Expert in any one of the modern JavaScript MV-VM/MVC frameworks (AngularJS, JQuery, ReactJS)

•Knowledge of Node.js, Express and frameworks available for it

•Understanding the nature of asynchronous programming and its quirks and workarounds

Exp: 3 - 6yrs
Notice period : Immediate - Max 60 days
Job Location : Gurgaon

Experience with client side Web technologies/frameworks such as Angular.js 1.x, React.js, Backbone, KnockoutJS, Bootstrap Experience with AngularJS 2+ is a strong plus.

Strong understanding of Web markup with HTML(5) and CSS(3) is a strong plus.

Ability to write high-performance, reusable code for UI components Build and support scalable, re-usable software Ability to work independently and within a team environment

Good written and verbal communication skills Solid understanding of cross-browser/platform consistency and compatibility Experience with frameworks such as jQuery Mobile, ReactNative, Appcelerator, Mootools, Kendo UI, Sencha Touch and ActionScript is a plus

Experience with Node.js, Bower, Yeoman, Gulp etc. is a plus Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS is a plus Proficient understanding of code versioning tools, such as SVN and Git is mandatory.

Company Profile and Job Description  

About us:  

AthenasOwl (AO) is our “AI for Media” solution that helps content creators and broadcasters to create and curate smarter content. We launched the product in 2017 as an AI-powered suite meant for the media and entertainment industry. Clients use AthenaOwl's context adapted technology for redesigning content, taking better targeting decisions, automating hours of post-production work and monetizing massive content libraries.  

For more details visit: www.athenasowl.tv   

Responsibilities:   

• Develop cutting edge machine learning solutions at scale to solve computer vision problems in the domain of media, entertainment and sports
• Collaborate with media houses and broadcasters across the globe to solve niche problems in the field of post-production, archiving and viewership
• Manage a team of highly motivated engineers to deliver high-impact solutions quickly and at scale

The ideal candidate should have:   

• Strong programming skills in any one or more programming languages like Python and C/C++
• Sound fundamentals of data structures, algorithms and object-oriented programming
• Hands-on experience with any one popular deep learning framework like TensorFlow, PyTorch, etc.
• Experience in implementing Deep Learning Solutions (Computer Vision, NLP etc.)
• Ability to quickly learn and communicate the latest findings in AI research
• Creative thinking for leveraging machine learning to build end-to-end intelligent software systems
• A pleasantly forceful personality and charismatic communication style
• Someone who will raise the average effectiveness of the team and has demonstrated exceptional abilities in some area of their life. In short, we are looking for a “Difference Maker”