Product Manager Digital Transformation Consulting

Key Responsibilities

1. Strategy & Planning

• Design and implement the annual marketing strategy aligned with business goals across certification, training, and assurance services.
• Develop and maintain a quarterly marketing calendar including campaigns, content, webinars, product/service launches, and events.
• Translate service offerings (e.g., ISO 27001, ISO 14001, ESG Reporting, IRCA Courses, etc.) into value-driven messaging for defined customer personas and industries.
• Build marketing processes, templates, guidelines, and reporting structures from scratch.
• Identify and onboard key vendors/agencies for design, digital, and content support as needed.

2. Brand Building & Positioning

• Define brand positioning, tone of voice, and visual identity in collaboration with leadership.
• Develop core messaging and value propositions for different verticals.
• Ensure consistent branding across all channels and collaterals.

3. Digital Marketing & Demand Generation

• Plan and manage SEO/SEM, Google Ads, LinkedIn Ads, and paid social media campaigns to attract targeted leads.
• Oversee organic and paid growth of the website, optimize landing pages, CTAs, and lead funnels.
• Track lead journey and MQL conversion using tools like Google Analytics and Zoho CRM.

4. Content & Communication

• Own the content roadmap: create, review, and publish case studies, blogs, infographics, brochures, PPTs, videos, and client success stories.
• Draft and manage internal and external newsletters, press releases, and stakeholder communications.
• Collaborate with Subject Matter Experts (SMEs) and auditors to translate technical content into audience-friendly language.

5. Social Media & Brand Visibility

• Own the social media strategy across LinkedIn, YouTube, and Instagram to build awareness, credibility, and engagement.
• Design and manage a social content calendar, reels, visual creatives (using Canva, Adobe Suite), and campaigns for awareness days, standards updates, and success highlights.
• Actively grow follower base and community engagement.

6. Events, Webinars & Partnerships

• Plan and manage virtual webinars, panel discussions, and physical participation in expos, industry events, and conferences.
• Coordinate with business development and training teams for promotion of certification & assurance services, lead auditor courses, open programs, and new modules.
• Build and manage strategic partnerships with industry associations, media platforms, and learning portals.

7. CRM, Automation & Reporting

• Implement marketing automation and drip email campaigns using platforms like Zoho Campaigns, HubSpot, or Mailchimp.
• Maintain lead hygiene, tagging, nurturing, and reporting within CRM systems.
• Prepare weekly/monthly performance dashboards (MQLs, campaign metrics, CTRs, CPLs, ROI).

8. Cross-functional Collaboration

• Work closely with Certification, Training, and Technical teams to align marketing with pipeline and project priorities.
• Support proposal design, pitch presentations, and event collateral.
• Assist HR with employer branding, internal campaigns, and onboarding presentations.

9. Vendor & Budget Management

• Liaise with creative agencies, freelancers, digital ad vendors, and web developers to execute campaigns.
• Prepare and track marketing budget utilization and vendor performance.

Qualifications & Experience

Education:

• Bachelor's degree in Marketing, Mass Communication, Design, or Business.
• Certification in Digital Marketing (e.g., Google, Meta, HubSpot) preferred.

Experience:

• 4–7 years of experience in B2B marketing, preferably in certification, training, SaaS, consulting, or services industries.
• Experience leading multi-channel campaigns and content creation.
• Prior exposure to compliance, ISO standards, ESG, or cyber/information security is an added advantage.

Skills & Competencies

• Strategic thinking with the ability to translate technical offerings into client-centric communication.
• Strong writing, editing, and visual storytelling skills.
• Proficient in Google Ads, Meta Business Suite, Canva, Google Analytics, SEO tools, and CRM platforms (preferably Zoho).
• Excellent planning, prioritization, and project management capabilities.
• Self-motivated, detail-oriented, and able to work cross-functionally with minimal supervision.

Key Performance Indicators (KPIs)

• Monthly/Quarterly Marketing Qualified Leads (MQLs) generated.
• Growth in organic and paid web traffic.
• Performance of campaigns (CTR, CPC, ROI).
• Social media engagement and brand mentions.
• Timeliness and effectiveness of content, creatives, and reporting.
• Internal stakeholder satisfaction.

Why Join Us

• Purpose-Driven Work: Contribute to initiatives that promote safer workplaces, compliance, sustainability, and operational excellence.
• Ownership & Growth: Opportunity to build the marketing function, lead campaigns, and shape brand visibility in domestic and global markets.
• Cross-Functional Collaboration: Work closely with multiple internal teams for strategic alignment and business impact.
• Innovation Culture: Freedom to experiment with tools, channels, and ideas to drive demand, engagement, and visibility.

Job description

Role & responsibilities

• Manage website traffic, search ranking, and develop strategies to improve both.
• Design, build, and maintain our social media presence.
• Be well-versed in on-page and off-page optimization techniques to improve search engine ranking.
• Have the ability to develop and execute effective link-building strategies and conduct meta title analysis.
• Maintain a deep understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) principles.
• Should be detail-oriented and highly organized multi-tasker.
• Provide regular reports on SEO progress and insights.

Preferred candidate profile

• Proven experience in SEO, particularly in backlinking and off-page activities.
• Up-to-date with the latest trends and best practices in SEO.
• Graduation or a digital marketing/SEO-related diploma or certification.
• Previous experience of 1-3 years in a similar role would be advantageous.
• Please apply who are willing to relocate in IT Park Chandigarh.

Benefits:

• Competitive salary and benefits package.
• Opportunities to work on an innovative, high-impact project
• A collaborative and growth-focused work culture with a forward-thinking team.
• 5 Days Working.
• Good Salary Perk

Responsibilities:

● Develop and curate engaging, brand-centric content for social media

platforms, ensuring a consistent and compelling brand voice.

● Craft internal communications that reinforce our brand's identity, mission,

and values, fostering a strong and united company culture.

● Offer creative input for marketing campaigns, helping to differentiate our

brand and achieve campaign objectives.

● Stay up-to-date with market trends, competitor analysis, and industry

developments

● Craft compelling ad copy that captivates readers and turns them into our

brand advocates.

● Create savvy, relatable memes that will make people click the "Share"

button.

● Editing, proof-reading and summarizing copy to present and promote

messages to various audiences

Requirements:

● 2-5 years of copywriting experience.

● Excellent writing, editing, and proofreading abilities with impeccable

grammar

● A good understanding of marketing concepts and being able to

modify your copy to achieve set campaign goals.

● Aware of the most recent trends

● A quirky and creative mind that can turn the mundane into the

extraordinary.

● A strong portfolio that demonstrates your proficiency in creating social

media content and internal branding materials.

● A team player who is eager to collaborate closely with designers and

marketing specialists to develop a smooth brand experience.

● Attention to detail and a keen eye for visual aesthetics

Job Responsibilities :

• Must have knowledge of at least two PHP frameworks out of Laravel, Cakephp, CodeIgniter and YII.
• Must have basic knowledge of HTML, CSS, JavaScript and jQuery.
• Knowledge of CMS architectures like Wordpress, Joomla, Drupal etc. will be an added advantage.
• Knowledge of eCommerce frameworks like WooCommerce, Magento, OpenCart etc will be an added advantage.
• Good knowledge of Object-Oriented Concepts & a strong passion for Software Development.
• Strong Interaction and Design Sense
• Familiarity with LAMP stack (Apache, MySQL and phpMyAdmin)
• Comfortable with SQL and/or Script Programming.
• Experience in Designing & Developing Database in MySQL is a MUST.

Required Skills:

• Knowledge and/or willingness to learn, highly motivated.
• Fully comfortable working in English, both in written and spoken language.

Envoy combines technology and global immigration services to offer the only immigration management platform that makes it seamless for companies to hire and manage an international workforce. We empower companies to acquire the best talent regardless of where they are in the world; helps mobilize employees around the world to take advantage of business opportunities; and enables the management of entire global workforces, providing a strategic, proactive view into workforce and financial forecasting and compliance. We are a fast-growing, award-winning technology company, a leader in our space, and are backed by some of the country’s leading venture capital and growth equity firms.

Our Engineering Team

We have a passionate product engineering team that works on complex technical challenges, employs creativity, and constantly learns a variety of frameworks, tools, and technologies. While we are dedicated to delivering excellent product, we also believe having fun along the way motivates us to pour our heart into what we do. Our team has mastered development and delivery process, allowing the team to focus on designing, architecting, and crafting masterpieces.

We are growing rapidly and expanding our team in India, join our product engineering team to be part of this exciting journey.

“Any fool can write code that a computer can understand. Good programmers write code that humans can understand.” – Martin Fowler

Skills Required

• 5+ years of strong programming experience on .NET platform
• Expertise in C#, ASP.NET Web API / Typescript / Angular (or any front-end framework or passion to learn Angular)
• Hands on experience with SQL
• Azure experience is a plus but not a deal breaker
• Knowledge and experience with Html, CSS, JavaScript
• Experience designing high-level and low-level design of the system
• Experience with microservices architecture is a plus

Expectations

• Contribute to tech grooming backlog items providing design, architecture, and implementation details
• Quality is the key driver to successful delivery, ensure highly testable and quality deliverables
• Leverage troubleshooting and analytical skills to analyze issues
• Experience with debugging, performance profiling and optimization 

• Write clean, scalable code using .NET programming languages
• Develop technical interfaces, specifications, and architecture
• Develop client displays and user interfaces
• Assist software personnel in handling project-related work and other requirements
• Coordinate with other software professionals and developers
• Familiarity with the.NET framework (Like DotNet Core, MVC), SQL Server, and design/architectural patterns.
• 2+ years of development experience using C# .NET
• Knowledge of at least one of the .NET languages (e.g. C#, .NET) and HTML5/CSS3
• Excellent troubleshooting and communication skills