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Product Analyst
Product Analyst
Ketto's logo

Product Analyst

Sagar Ganatra's profile picture
Posted by Sagar Ganatra
1 - 3 yrs
₹10L - ₹15L / yr
Mumbai
Skills
Tableau
PowerBI
SQL
skill iconPython
Dashboard
Data Visualization
Data Structures
skill iconData Analytics
Product Management
Product Lifecycle Management (PLM)

About the company:


Ketto is Asia's largest tech-enabled crowdfunding platform with a vision - Healthcare for all. We are a profit-making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors, we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create a large-scale impact on a daily basis by taking our product to the next level



Role Overview:


Ketto, Asia's largest crowdfunding platform, is looking for an innovative Product Analyst to take charge of our data systems, reporting frameworks, and generative AI initiatives. This role is pivotal in ensuring data integrity and reliability, driving key insights that fuel strategic decisions, and implementing automation through AI. This position encompasses the full data and analytics lifecycle—from requirements gathering to design planning—alongside implementing advanced analytics and generative AI solutions to support Ketto’s mission.


Key Responsibilities


●  Data Strategy & Automation:

○ Lead data collection, processing, and quality assurance processes to ensure accuracy, completeness, and relevance.

○ Explore opportunities to incorporate generative AI models to automate and optimize processes, enhancing efficiencies in analytics, reporting, and decision-making.


●  Data Analysis & Insight Generation:

○ Conduct in-depth analyses of user behaviour, campaign performance, and platform metrics to uncover insights that support crowdfunding success.

○ Translate complex data into clear, actionable insights that drive strategic decisions, providing stakeholders with the necessary information to enhance business outcomes.


●  Reporting & Quality Assurance:

○ Design and maintain a robust reporting framework to deliver timely insights, enhancing data reliability and ensuring stakeholders are well-informed.

○ Monitor and improve data accuracy, consistency, and integrity across all data processes, identifying and addressing areas for enhancement.


●  Collaboration & Strategic Planning:

○ Work closely with Business, Product, and IT teams to align data initiatives with Ketto’s objectives and growth strategy.

○ Propose data-driven strategies that leverage AI and automation to tackle business challenges and scale impact across the platform.

○ Mentor junior data scientists and analysts, fostering a culture of data-driven decision-making.


Required Skills and Qualifications


●  Technical Expertise:

○ Strong background in SQL, Statistics and Maths


●  Analytical & Strategic Mindset:

○ Proven ability to derive meaningful, actionable insights from large data sets and translate findings into business strategies.

○ Experience with statistical analysis, advanced analytics


●  Communication & Collaboration:

○ Exceptional written and verbal communication skills, capable of explaining complex data insights to non-technical stakeholders.

○ Strong interpersonal skills to work effectively with cross-functional teams, aligning data initiatives with organisational goals.


●  Preferred Experience:

○ Proven experience in advanced analytics roles

○ Experience leading data lifecycle management, model deployment, and quality assurance initiatives.


Why Join Ketto?

At Ketto, we’re committed to driving social change through innovative data and AI solutions. As our Sr. Product Analyst, you’ll have the unique opportunity to leverage advanced data science and generative AI to shape the future of crowdfunding in Asia. If you’re passionate about using data and AI for social good, we’d love to hear from you!

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About Ketto

Founded :
2012
Type :
Product
Size :
100-500
Stage :
Profitable

About

Eight years ago, we set out with the goal of making healthcare more accessible to everyone. So, with a team of 200+ people, we've raised for over 2.8 lakh+ campaigns to ensure that everyone who needs help gets it. Our young, dynamic, and committed workforce is charged with the mission of harnessing the power of technology to make a large-scale social impact. Technology and saving lives go hand-in-hand at Ketto! We continue to implement new and improved technology with the goal of helping as many people in need as we can. We make sure that people are always at the forefront. In addition to benefits, perks, incentives, and acknowledgment, we take a compassionate approach to leadership. With exceptional mentorship, you can expect to develop professionally and personally. Our priority is to guide and support our team because we’re invested in their growth.
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Scripting

Games2win World :

Games2win is a leading global mobile games publisher. Our games have over 400 million downloads and are played by over 15 million monthly active players. We take pride in building our own Intellectual Property (IP) and using the strength of our consumer love to market our games! That’s why most of our downloads are generated without advertising support or paid installations.

A few of our global hit titles are Driving Academy, Decisions, International Fashion Stylist, and many more.

To learn more about us, visit https://games2winmedia.com/company-profile/" target="_blank">https://games2winmedia.com/company-profile/


Role: 
Video Producer – Games


Reporting to: 
Growth Manager


Job Profile:

The video producer will be responsible for Research, Ideation, Scripting & Execution of videos for the promotion and marketing of our Games. S/He will need to study the market of Top Games (mostly in the USA) in the App Stores and understand the type of videos that are popular, these include videos of the games to be added to App Store listings (descriptive videos of the game) and also UA (User acquisition) campaign videos. 

The video producer will be involved in Creative/Analytical discussions with ASO (App Store Optimisation) and UA teams, to come up with video ideas that have higher conversion rates.


Responsibilities

  • Creating and maintaining a database of video creatives that top competitor apps are running on the Google Play Store and iTunes listings.
  • Creating and maintaining a separate database of video creatives that top competitors are running for the UA campaigns on Facebook, Google and other platforms.
  • Understand conversion metrics for store listings and for user acquisition campaigns, and use insights to device better videos to get better conversions.
  • Plan, produce and generate video creatives for our games on a weekly basis.This will include writing the story board and mood board (narrative) of the video before executing with the help of our video editors.
  • Studying market trends and iterating quickly with moving trends.
  • Be the owner for all the videos produced for Gameswin.
  • Coordinate with the ASO, UA and Art teams and meet deadlines for video requirements.

Who could you be? Background and Experience

  • Analytical ability and Data driven deliverables.
  • A good knowledge of mobile games.
  • A good knowledge of store policies for iTunes and Google Play Store.
  • Motivated individual who thrives on constant innovation and improvement
  • Understanding end-to-end production cycle for video production.
  • 4+ years of experience in video production.
Read more
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