Performance Marketing - Senior Associate
Role Overview:
We are looking for a results-driven Performance Marketing Sr. Associate who will not only manage paid marketing campaigns but also take ownership of moving core business metrics such as revenue, CAC, ROAS, and contribution margins. This role requires a balance of execution, analytical thinking, and cross-functional collaboration with category, content, creative, and product teams.
Key Responsibilities:
Campaign Execution & Growth
- Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
- Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
- Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).
Analytics & Business Impact
- Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
- Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
- Develop dashboards and reporting structures for transparent visibility of performance metrics.
Optimization & Experimentation
- Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
- Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
- Proactively test new ideas, channels, and formats that can unlock step-jump growth.
Cross-functional Collaboration
- Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
- Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
- Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.
Requirements:
- 2+ years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
- Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
- Advanced Excel/Google Sheets skills for reporting and analysis.
- Strong analytical mindset with ability to link campaign performance to business outcomes.
- Excellent communication skills and ability to work cross-functionally.
- Problem-solving attitude with ownership to drive business results, not just campaign metrics.
Shubham Vishwakarma
Full Stack Developer - Averlon
About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
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Experience with SQL and NoSQL databases (e.g., PostgreSQL, MySQL, MongoDB).
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you can direct contact us: nine three one six one two zero one three two
Job Summary
We are looking for enthusiastic and motivated freshers to join our Sales & Marketing team. The candidate will be responsible for supporting sales activities, generating leads, maintaining client relationships, and assisting in marketing campaigns to promote the company’s services.
KEY RESPONSIBILITIES
- Generate qualified leads through Email, LinkedIn, and Phone outreach
- Engage with enterprise decision makers across global markets
- Conduct outbound prospecting and appointment setting
- Build and manage prospect databases using sales tools and CRM platforms
- Coordinate with Business Development and Delivery teams
- Execute multi-channel outreach campaigns aligned to target industries and personas
- Follow up with prospects and nurture opportunities through the sales pipeline
REQUIRED SKILLS
- Excellent verbal and written English communication skills
- Ability to communicate effectively with international clients across US, Europe, ME & EMEA regions
- Experience in IT Services / Technology sales preferred
- Strong LinkedIn outreach and email drafting skills
- Comfortable with cold calling and outbound prospecting
- Familiarity with tools such as Apollo.io, LinkedIn Sales Navigator, CRM platforms, etc.
- Flexible to work across different time zones and business regions
PREFERRED PROFILE
- Self-driven and target-oriented
- Strong interpersonal and relationship-building skills
- Ability to adapt to global client communication styles
- Team player with professional business etiquette
QUALIFICATION
- MBA / Graduates in Marketing preferred
- Freshers and graduates with strong communication skills are encouraged to apply
- Internship opportunities available for MBA Marketing students and candidates seeking exposure in international IT sales and business development
- Candidates should be comfortable communicating with international clients across US, Europe, ME & EMEA regions
Java
Kubernetes
Amazon Web Services (AWS)Immediately available, performance test engineer who is having real-time exposure to LoadRunner, JMeter and have tested Java Applications on AWS environments.
PHP
Laravel
CodeIgniterYou should have in-depth knowledge of object-oriented PHP programming and MySQL, an understanding of MVC designs specifically Code Igniter, JSON, JavaScript, and working knowledge of front-end technologies including HTML5, JavaScript, and CSS3.
Roles and Responsibilities:
- Development and maintenance of Web applications in Code igniter framework.
- DB Schema designing
- UI Designing
- Web services/API endpoint implementation
- Development of back-end process
- UML designing
- Strong in SQL Queries
Company Brief- Bangalore -
NowApps Technologies Pvt Ltd. (http://www.nowappstech.com/index.php) is a company focused exclusively on providing solutions for extended enterprises Our aim is to build a platform that creates more wealth for every stakeholder who directly or indirectly participates in the upstream and downstream supply chain process. We envisage a world wherein every business that operates through channel partners - irrespective of small, medium, or large - can get connected and work on a single platform to provide a unified experience to its customers. For additional information, visit channelkonnect.com.
Share your Cv with below email
operations at nowappstech.com
Leadership● A proven track record of successful paid marketing campaigns
● In-depth knowledge of the various paid marketing channels and technologies, including paid search,
retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content
distribution and placement networks
● Hands-on experience in handling marketing budgets and forecasting/reporting results
● Outstanding communication, presentation and leadership skills
● Flexible working in US Shift hours from time to time
Manager- Social Media
About SLAY
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
- Act with integrity and respect
- Be passionate
- Think long-term
Core Values
Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
- Customer First
- Always solve for the customer, not for self or the Company
- Understand customers and markets deeply
- Courage:
- To think big, act without fear and voice your opinion.
- To question the status quo- go beyond rules and hierarchies.
- To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
- To be transparent and open; we have nothing to hide
- Ownership:
- Act with authority to drive results
- Prioritize action over discussions
- Collaborate independently across teams
- Communicate proactively, eliminate the need for follow ups
- Curiosity
- To push the boundaries and innovate
- To never settle for less
- To make mistakes, learn, don't repeat
- Trust data over opinion
Beyond the salary (and great coffee!)
- Freedom to test out any idea in your function or outside of it.
- Gender-neutral policies
- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
- Exclusive talks & insights from the experts for the growth & development of our team
- Full tuition fees sponsorship for Baristas
- Family support programs for Baristas
Opportunity
We are looking for a passionate storyteller for this role. As a Manager-Social Media in our Brand and Communications team, you will be responsible for driving brand resonance and engagement across all our social media channels.
Your Boss
You will report into Sr. Manager-Brand and Communications.
Your Team
You will manage a team of copywriters and designers while working closely with business teams and external partners.
Key Result Areas
- Establish SLAY’s brand persona through relevant and emerging social media channels including but not limited to Instagram, Twitter, Linkedin etc.
- Create content across formats (long form, posts, videos, podcasts, static images) either directly or through internal and external team members.
- Monitor the communities in real time and assess opportunities for conversations and leveraging any trends
- Dynamic reporting to gather insights basis data and help grow the communities over time
- Online reputation management. Managing queries, complaints, comments, and conversations
- Leverage the latest innovations on the medium and work with the team to stay up to date on the platforms
- Engaging with social media influencers to help build community through moderation & curation of discussions.
- Coordinating with designers, and with external partners.
- Brainstorming ideas for social media strategies.
Expertise in automating the manual tasks with Batch - Shell scripting, API framework development, Automation framework migration
Functional expertise on Eclipse - Java, TestNG,Maven, Web application automation, Senstalk
Exposure to the applications launched on the Linux platforms.
The role expects overall strong exp in Web Testing, DB test, and API Test areas.
Strong knowledge of Scripting and Framework (Selenium Webdriver, Appium and API)
- Design, develop and maintain automation framework, system, and functional test suites and contribute to Database platform development.
- Test the product for performance, resiliency, security, scalability, and reliability.
- Fix defects identified via testing in the Database platform.
- Understand the end-to-end configuration, technical dependencies, code paths, and overall behavioral characteristics of the products you test.
- Analyze and understand existing test coverage and test cases, identifying opportunities for redesign, replacement, reusability, and improvement in efficiency and performance.
- Define and inspire changes to our product with our development engineering team based on feedback from tests and customer issues.
- Develop and contribute to internal and external knowledge bases. Be a champion for our customers.
- Go above and beyond to ensure customers are getting the most out of their investment in the company platform.
You'll need:
- Strong programming skills (C++, Java, Python, and UI automation tools) and experience in developing automation frameworks and testing tools.
- Working knowledge of SQL and/or CQL.
- Professional experience in Databases and/or Distributed Systems.
- Customer Obsession you are passionate about delivering a high-quality product.
- You judge our own success by the success of the team and the happiness of our customers.
- Excellent written and verbal communication skills – you’re able to work with a wide variety of people and collaborate with geographically distributed teams and effectively communicate everything from data points to critical feedback.
- Entrepreneurial spirit and are not afraid to take on new challenges.
- 5+ years of relevant work experience with BS in CS or equivalent technical degree.
Nice to have:
- Experience working in a continuous integration / continuous delivery development environment.
- Have expertise with automation and build tools such as Selenium, JMeter, and Jenkins.
- Thrive on working on open source technologies.
NodeJS (Node.js)- 6+ years of relevant engineering work experience and 2+ hands-on management experience.
- Experience with architectural patterns of large, high-scale applications.
- Experience building and leading platforms is a must. Experience with SOA/Microservices with Node.js and Golang is a plus
- Retained, mentored and hired senior engineers and leaders with a track record of building productive engineering teams.
- Been actively involved in setting product strategy.
- Entrepreneurial drive and have hands-on experience in creating products which solve user’s problems
PythonJavaGo Programming (Golang)NodeJS (Node.js)- Own and implement features used by large customers like Truecaller, Mozilla, Zomato, Netflix, etc.
- Performance, Security and Usability goals are in DNA.
- Full ownership and accountability of Microservices which includes day-to-day operations and maintenance.
- Business and technical Metric definitions and reviews.
- Drive CI & CD Evaluate technologies and development stacks for API-based platform which scales to 100,000 transactions per second.
- Perform push-button deployments of any version of the software to any environment on demand.
- Design and build web apps that are scalable and puts user experience front and center.
- Develop modular UI components for company-wide reuse.
- Evolve a common design language for UI across apps.
- Establish and advocate front-end coding guidelines.
- Meld UX and great-looking UI while keeping excellent code quality.
- Own end-to-end life cycle of the product from requirement analysis, design, development, test, release, and maintenance.
- Develop reusable tools/libraries
- Identify opportunities for automation and collaboration points.
- Continuously improve cycle time, throughput, and code quality.
- Continuously improve value-adding-activities/non-value-adding activities ratio.
Skills Required::
- 4 - 6 years of experience in large-scale distributed systems.
- Proficient in Python/Golang/Java/ http://node.js/">Node.js
- Understanding of CSS, Advanced Javascript, http://vue.js/">Vue.js, http://react.js/">React.js, and other web technologies.
- Understanding of Rest based API Architecture
- Writing high-performance, reliable and maintainable code.
- Excellent microservices pattern understanding.
- Ability to define cross-core contracts and bring them to closure through collaboration.
- Good knowledge of database structures, theories, principles, and practices.
- Experience working with AWS components [EC2, S3, RDS, SQS, ECS, Lambda].
- Analytical and problem-solving skills
- Good aptitude in multi-threading and concurrency concepts.
- Working knowledge of Git and proficiency with at least one build server: Jenkins/Travis/Bamboo.
- Good to have a telecom background
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon