
Performance Marketing - Senior Associate
Role Overview:
We are looking for a results-driven Performance Marketing Sr. Associate who will not only manage paid marketing campaigns but also take ownership of moving core business metrics such as revenue, CAC, ROAS, and contribution margins. This role requires a balance of execution, analytical thinking, and cross-functional collaboration with category, content, creative, and product teams.
Key Responsibilities:
Campaign Execution & Growth
- Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
- Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
- Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).
Analytics & Business Impact
- Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
- Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
- Develop dashboards and reporting structures for transparent visibility of performance metrics.
Optimization & Experimentation
- Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
- Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
- Proactively test new ideas, channels, and formats that can unlock step-jump growth.
Cross-functional Collaboration
- Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
- Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
- Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.
Requirements:
- 2+ years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
- Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
- Advanced Excel/Google Sheets skills for reporting and analysis.
- Strong analytical mindset with ability to link campaign performance to business outcomes.
- Excellent communication skills and ability to work cross-functionally.
- Problem-solving attitude with ownership to drive business results, not just campaign metrics.

About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
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Job Description:
The data science team is responsible for solving business problems with complex data. Data complexity could be characterized in terms of volume, dimensionality and multiple touchpoints/sources. We understand the data, ask fundamental-first-principle questions, apply our analytical and machine learning skills to solve the problem in the best way possible.
Our ideal candidate
The role would be a client facing one, hence good communication skills are a must.
The candidate should have the ability to communicate complex models and analysis in a clear and precise manner.
The candidate would be responsible for:
- Comprehending business problems properly - what to predict, how to build DV, what value addition he/she is bringing to the client, etc.
- Understanding and analyzing large, complex, multi-dimensional datasets and build features relevant for business
- Understanding the math behind algorithms and choosing one over another
- Understanding approaches like stacking, ensemble and applying them correctly to increase accuracy
Desired technical requirements
- Proficiency with Python and the ability to write production-ready codes.
- Experience in pyspark, machine learning and deep learning
- Big data experience, e.g. familiarity with Spark, Hadoop, is highly preferred
- Familiarity with SQL or other databases.
Who we are :
At Twin, we specialize in Meter Mix Dispensing, Automotive Fluid Filling, and Robotic Dispensing. With over 30 years of industry leadership, we design cutting-edge machines that make manufacturing smarter and more efficient.
We are looking for a Service Engineer to join our team. If you enjoy problem-solving, working with high-tech machines, and helping customers get the best out of their equipment, this could be the perfect opportunity for you.
But, what you’ll be doing?
We are seeking a highly motivated Junior/Trainee Design Engineer to join our team. This role is ideal for fresh graduates or professionals with up to 2 years of experience who are eager to learn and grow in the field of design engineering.
Key Responsibilities:
- Assist in designing and developing mechanical components, assemblies, and systems.
- Work with CAD software (Solid Edge, SolidWorks, AutoCAD, BricsCAD, etc.) to create 2D/3D models and technical drawings.
- Conduct design calculations, feasibility studies, and material selection.
- Collaborate with senior engineers to modify and optimize designs for manufacturability and performance.
- Support prototype development and testing.
- Prepare documentation, reports, and presentations related to design projects.
- Stay updated with industry trends, design standards, and emerging technologies.
Requirements:
- Education: Bachelor’s or Master’s degree in Mechanical Engineering, Design, or Mechatronics (1st Class Preferred).
- Experience: 0-2 years in a design engineering role (internships/training experience considered).
Technical Skills:
- Proficiency in CAD software like Solid Edge, SolidWorks, AutoCAD, BricsCAD, etc.
- Strong understanding of mechanics, materials science, and thermodynamics.
Soft Skills:
- Excellent problem-solving, analytical abilities, and attention to detail.
- Strong communication and teamwork skills.
- Willingness to learn and take on new challenges.
Why Join Us?
- Opportunity to work on real-world projects and develop technical expertise.
- Hands-on training and mentorship from experienced engineers.
- Career growth and development opportunities in a supportive environment.
If you are a passionate and driven individual looking to build a career in design engineering, we encourage you to apply!
Ready to Apply?
If you’re interested in working with cutting-edge technology and helping customers succeed, we’d love to hear from you. Apply now and take the next step in your career with us.
MUST HAVES:
- #java11, Java 17 & above only
- #springboot #microservices experience is must
- #cloud experience is must (AWS or GCP or Azure)
- Strong understanding of #functionalprogramming and #reactiveprogramming concepts.
- Experience with asynchronous programming and async frameworks/libraries.
- Proficiency in #sql databases (MySQL, PostgreSQL, etc.).
- WFO in NOIDA only.
Other requirements:
- Knowledge of socket programming and real-time communication protocols.
- Experience of building complex enterprise grade applications with multiple components and integrations
- Good coding practices and ability to design solutions
- Good communication skills
- Ability to mentor team and give technical guidance
- #fullstack skills with anyone of #javascript or #reactjs or #angularjs is preferable.
- Excellent problem-solving skills and attention to detail.
- Preferred experience with #nosql databases (MongoDB, Cassandra, Redis, etc.).
Responsibilities:
• Collaborate with cross-functional teams to design, develop, and deliver robust and scalable web applications using the MERN stack (MongoDB, Express.js, React.js, Node.js).
• Translate user requirements and wireframes into ecient and responsive front-end components while ensuring high performance and usability.
• Develop and maintain server-side logic using Node.js and Express.js, ensuring smooth integration with the front-end components.
• Design and implement data models, schemas, and queries for MongoDB, and manage database interactions effectively.
• Write reusable, testable, and efficient code following best practices and coding standards.
• Perform unit and integration testing of both front-end and back-end components to ensure reliability and quality of the application.
• Troubleshoot, debug, and resolve issues that arise during development, testing, and deployment phases.
• Stay up-to-date with industry trends and technologies, and proactively suggest improvements to enhance application performance, security, and maintainability.
• Participate in code reviews, provide constructive feedback, and mentor junior developers when necessary.
• Contribute to the continuous improvement of development processes, tools, and methodologies.
Lead Data Engineer
Data Engineers develop modern data architecture approaches to meet key business objectives and provide end-to-end data solutions. You might spend a few weeks with a new client on a deep technical review or a complete organizational review, helping them to understand the potential that data brings to solve their most pressing problems. On other projects, you might be acting as the architect, leading the design of technical solutions, or perhaps overseeing a program inception to build a new product. It could also be a software delivery project where you're equally happy coding and tech-leading the team to implement the solution.
Job responsibilities
· You might spend a few weeks with a new client on a deep technical review or a complete organizational review, helping them to understand the potential that data brings to solve their most pressing problems
· You will partner with teammates to create complex data processing pipelines in order to solve our clients' most ambitious challenges
· You will collaborate with Data Scientists in order to design scalable implementations of their models
· You will pair to write clean and iterative code based on TDD
· Leverage various continuous delivery practices to deploy, support and operate data pipelines
· Advise and educate clients on how to use different distributed storage and computing technologies from the plethora of options available
· Develop and operate modern data architecture approaches to meet key business objectives and provide end-to-end data solutions
· Create data models and speak to the tradeoffs of different modeling approaches
· On other projects, you might be acting as the architect, leading the design of technical solutions, or perhaps overseeing a program inception to build a new product
· Seamlessly incorporate data quality into your day-to-day work as well as into the delivery process
· Assure effective collaboration between Thoughtworks' and the client's teams, encouraging open communication and advocating for shared outcomes
Job qualifications Technical skills
· You are equally happy coding and leading a team to implement a solution
· You have a track record of innovation and expertise in Data Engineering
· You're passionate about craftsmanship and have applied your expertise across a range of industries and organizations
· You have a deep understanding of data modelling and experience with data engineering tools and platforms such as Kafka, Spark, and Hadoop
· You have built large-scale data pipelines and data-centric applications using any of the distributed storage platforms such as HDFS, S3, NoSQL databases (Hbase, Cassandra, etc.) and any of the distributed processing platforms like Hadoop, Spark, Hive, Oozie, and Airflow in a production setting
· Hands on experience in MapR, Cloudera, Hortonworks and/or cloud (AWS EMR, Azure HDInsights, Qubole etc.) based Hadoop distributions
· You are comfortable taking data-driven approaches and applying data security strategy to solve business problems
· You're genuinely excited about data infrastructure and operations with a familiarity working in cloud environments
· Working with data excites you: you have created Big data architecture, you can build and operate data pipelines, and maintain data storage, all within distributed systems
Professional skills
· Advocate your data engineering expertise to the broader tech community outside of Thoughtworks, speaking at conferences and acting as a mentor for more junior-level data engineers
· You're resilient and flexible in ambiguous situations and enjoy solving problems from technical and business perspectives
· An interest in coaching others, sharing your experience and knowledge with teammates
· You enjoy influencing others and always advocate for technical excellence while being open to change when needed
Description
We are looking for a Full Stack Developer to produce scalable software solutions. You’ll be part of a cross-functional team that’s responsible for the full software development life cycle, from conception to deployment. As a Full Stack Developer, you should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility. If you’re also familiar with Agile methodologies, we’d like to meet you.
Responsibilities
Creating Websites using standard HTML/CSS practices
Work with development teams and product managers to ideate software solutions
Programming, designing and developing content management systems, web services/APIs, backend and administration system using PHP/MySQL/JavaScript and open-source Frameworks Eg Laravel, CodeIgniter, Zend, Yii, and Slim etc.
Design application architecture design and maintain MY SQL databases & Tablets
Develop and manage well-functioning databases and applications
Test software to ensure responsiveness and efficiency
Troubleshoot, debug and upgrade software
Write technical documentation
Work with data scientists and analysts to improve software
Requirements
Proven experience as a Full Stack Developer or similar role
Experience in web design and understanding of modern web designing tools like Axure, Marvel, or Figma
Debugging, Troubleshooting and analytical and logical skills.
Familiarity with common stacks
Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XHTML)
Knowledge of Microservices Architecture
Familiarity with databases (e.g. MySQL, AJAX), web servers (e.g. Apache) and UI/UX design
Excellent communication and teamwork skills
Great attention to detail
Organizational skills
An analytical mind
Degree in Computer Science, Statistics or a relevant field
Ability to work on unstructured Projects somewhat independently
Job title- Digital Marketing intern.
Job type- Internship
Duration- 3/4 Months
Education Qualification- Graduate
Skill Required-
Good interpersonal and communication skills.
Good at multitasking
Location: Work From Home
Stipend: Not applicable
Timing: Flexible working hour
Perks:
- Offer Letter
- Experience Letter
- Letter of Recommendation.
- Project completion letter
- Letter for achievements
- Job at our company
About Hooman: We at hooman are career designers, we help youg graduates to create their career in management space. We are a young GOI registered startup with varied experienced team members from Bureaucrates to Serial entrepreneur in core team. We are building our initial team with the vision that the candidiate joiing us can lead a bigger team in coming future.
" To completely oversee the most crucial administrative task of developing and executing strategies via coordination among various subordinates"
1. To devise strategies, campaigns, events in order to increase the awareness of the courses designed by Hooman.
2. To follow end to end process of student admissions, right from interest generation to admission conversion.
3. To closely work with directors of the partnered institution to devise innovative strategies via delegations with managements of other institutions PAN India.
4. To attend and respond to all student queries and concerns related to the course, University, exams, admissions, placements and any other institution related matters.
5. To increase Student engagement through multi level strategies of content creation.
6. To deliberate with university in registration and administration process.
7. Conducting presentation in various institutions so as to create awareness and promote unique industry led courses devised by Hooman.
8. To undertake academic counselling sessions to students and parents and help them understand the industry and job scenario better.
Apart from the salary mentioned in the description, we have huge incentive structure to provide employees with more earning opportunities.










