
Performance Marketing - Senior Associate
Role Overview:
We are looking for a results-driven Performance Marketing Sr. Associate who will not only manage paid marketing campaigns but also take ownership of moving core business metrics such as revenue, CAC, ROAS, and contribution margins. This role requires a balance of execution, analytical thinking, and cross-functional collaboration with category, content, creative, and product teams.
Key Responsibilities:
Campaign Execution & Growth
- Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
- Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
- Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).
Analytics & Business Impact
- Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
- Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
- Develop dashboards and reporting structures for transparent visibility of performance metrics.
Optimization & Experimentation
- Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
- Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
- Proactively test new ideas, channels, and formats that can unlock step-jump growth.
Cross-functional Collaboration
- Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
- Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
- Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.
Requirements:
- 2+ years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
- Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
- Advanced Excel/Google Sheets skills for reporting and analysis.
- Strong analytical mindset with ability to link campaign performance to business outcomes.
- Excellent communication skills and ability to work cross-functionally.
- Problem-solving attitude with ownership to drive business results, not just campaign metrics.

About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
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As a Staff Engineer at Locus, you will play a critical role in defining and driving our backend architecture as we scale globally. You’ll own key systems that handle high volumes of data and transactions, ensuring performance, reliability, and maintainability across distributed environments.
Key Responsibilities-
- Own one or more core applications end-to-end, ensuring reliability, performance, and scalability.
- Lead the design, architecture, and development of complex, distributed systems, frameworks, and libraries aligned with Locus’s technical strategy.
- Drive engineering operational excellence by defining robust roadmaps for system reliability, observability, and performance improvements.
- Analyze and optimize existing systems for latency, throughput, and efficiency, ensuring they perform at scale.
- Collaborate cross-functionally with Product, Data, and Infrastructure teams to translate business requirements into technical deliverables.
- Mentor and guide engineers, fostering a culture of technical excellence, ownership, and continuous learning.
- Establish and uphold coding standards, conduct design and code reviews, and promote best practices across teams.
- Stay ahead of the curve on emerging technologies, frameworks, and patterns to strengthen Locus’s technology foundation.
- Contribute to hiring by identifying and attracting top-tier engineering talent.
Ideal Candidate
- Strong staff engineer profile
- Mandatory (Experience 1): Must have 9+ years in backend engineering with Java, Spring/Spring Boot, and microservices building large and schalable systems
- Mandatory (Experience 2): Must have been SDE-3 / Tech Lead / Lead SE for at least 2.5 years
- Mandatory (Tech skills 1): Strong in DSA, system design, design patterns, and problem-solving
- Mandatory (Tech skills 2): Proven experience building scalable, reliable, high-performance distributed systems
- Mandatory (Tech skills 3): Hands-on with SQL/NoSQL databases, REST/gRPC APIs, concurrency & async processing
- Mandatory (Tech skills 4): Experience in AWS/GCP, CI/CD pipelines, and observability/monitoring
- Mandatory (Communication): Excellent ability to explain complex technical concepts to varied stakeholders
- Mandatory (Company): Product companies (B2B SAAS preferred)
- Mandatory (Stability): Must have stayed for at least 2 years with each of the previous companies
- Mandatory (Education): B.Tech in computer science from Tier 1, Tier 2 colleges
🚀 We’re Hiring: Senior Salesforce ServiceMax Consultant / Lead
📍 Location: Remote
📄 Type: Contract
🇮🇳 Note: Only for Indian Residents
We are looking for an experienced Senior Salesforce ServiceMax Consultant / Lead to join our team and drive impactful ServiceMax implementations.
🗓 Experience Required:
• 8–10 years of overall experience
• Minimum 4+ years of ServiceMax implementation experience
⚠ Important: Only candidates with strong expertise in ServiceMax will be considered.
💼 Key Responsibilities & Skills:
• 4+ years of ServiceMax implementation with strong design and development expertise
• Experience designing and developing technical solutions on the Salesforce platform
• Good understanding of ServiceMax and Service Cloud
• Experience working in an Agile development model
• Strong client-facing communication skills with IT teams and business users
• Excellent oral and written communication skills
🎓 Preferred:
• SFDC Certification (DEV 401)
• ServiceMax Certified Professional
#Salesforce #ServiceMax #SalesforceJobs #RemoteJobs #SalesforceDeveloper #Hiring #TechJobs #ITJobs #ContractJobs 🚀
Key Responsibilities:
- Prepare the most effective sourcing approach and plan based on the final requirements, including sourcing platforms, acquisition pitch, acquisition funnel, etc.
- Drive the sourcing efforts and ensure the right quality of candidates are sourced based on the requirements and within the committed timelines.
- Communicate role specifications and terms to the candidates clearly and transparently.
- Drive negotiations with the candidates and help resolve their queries and concerns effectively.
- Communicate any specific requests or modifications required by the candidate to the Engagement Manager proactively.
- Ensure a clear track of progress, transparency, and coordination within the Expert team.
- Screen applicants on call to ensure they meet the necessary technical qualifications and requirements for the respective roles.
- Evaluate candidates' technical skills, knowledge, and abilities based on the job description.
- Provide constructive feedback and maintain detailed records of candidates' technical evaluations, feedback, and assessment outcomes.
- Generate regular reports on sourcing activities and other relevant data points.
- Stay updated with emerging technologies, industry trends, and best practices in technical screening methodologies.
- Continuously refine and optimize the technical sourcing process to enhance efficiency, effectiveness, and candidate experience.
Position: Dot Net Developer
Job Title: Junior Software Engineer
Experience: 0 to 2 Years
Key Skills:
- Programming Languages: C# or VB.NET
- Server-Side Technologies: ASP.NET / MVC
- Front-End Technologies: Html5, ES5/ES6/ JavaScript, CSS, jQuery, Bootstrap, Ajax, Web Sockets
- Database: SQL Server
Knowledge on below concepts/technologies is an added advantage
- Cloud Platforms: Azure / Google
- NodeJS, Mongo DB
- Redis, RabitMQ, MQTT, Kafka
- Concept of Continuous Integration / Continuous Deployment
Key Deliverables: Writing codes as per the requirement.
Primary Skills
Frontend framework ReactJS
Pure JavaScript, jQuery
Bootstrap, HTML5, CSS, SASS
Passionate about implementing UX\UI of web applications
Understanding of Web Accessibility Standards (WCAG)
Roles and Responsibilities:
1.Must have good analytical and problem solving skills.
2.Works as a Project Manager and reports directly to CTO/ VP
3.Manage daily/weekly scrums.
4.Able to perform and follow coding standards.
5.Perform R&D tasks if assigned and communicate with the Designer and UI team.
6.Taking leadership responsibilities and handling the team well
About antuit.ai
Antuit.ai is the leader in AI-powered SaaS solutions for Demand Forecasting & Planning, Merchandising and Pricing. We have the industry’s first solution portfolio – powered by Artificial Intelligence and Machine Learning – that can help you digitally transform your Forecasting, Assortment, Pricing, and Personalization solutions. World-class retailers and consumer goods manufacturers leverage antuit.ai solutions, at scale, to drive outsized business results globally with higher sales, margin and sell-through.
Antuit.ai’s executives, comprised of industry leaders from McKinsey, Accenture, IBM, and SAS, and our team of Ph.Ds., data scientists, technologists, and domain experts, are passionate about delivering real value to our clients. Antuit.ai is funded by Goldman Sachs and Zodius Capital.
The Role:
Antuit is looking for a Data / Sr. Data Scientist who has the knowledge and experience in developing machine learning algorithms, particularly in supply chain and forecasting domain with data science toolkits like Python.
In this role, you will design the approach, develop and test machine learning algorithms, implement the solution. The candidate should have excellent communication skills and be results driven with a customer centric approach to problem solving. Experience working in the demand forecasting or supply chain domain is a plus. This job also requires the ability to operate in a multi-geographic delivery environment and a good understanding of cross-cultural sensitivities.
Responsibilities:
Responsibilities includes, but are not limited to the following:
- Design, build, test, and implement predictive Machine Learning models.
- Collaborate with client to align business requirements with data science systems and process solutions that ensure client’s overall objectives are met.
- Create meaningful presentations and analysis that tell a “story” focused on insights, to communicate the results/ideas to key decision makers.
- Collaborate cross-functionally with domain experts to identify gaps and structural problems.
- Contribute to standard business processes and practices as part of a community of practise.
- Be the subject matter expert across multiple work streams and clients.
- Mentor and coach team members.
- Set a clear vision for the team members and working cohesively to attain it.
Qualifications and Skills:
Requirements
- Experience / Education:
- Master’s or Ph.D. in Computer Science, Computer Engineering, Electrical Engineering, Statistics, Applied Mathematics or other related
- 5+ years’ experience working in applied machine learning or relevant research experience for recent Ph.D. graduates.
- Highly technical:
- Skilled in machine learning, problem-solving, pattern recognition and predictive modeling with expertise in PySpark and Python.
- Understanding of data structures and data modeling.
- Effective communication and presentation skills
- Able to collaborate closely and effectively with teams.
- Experience in time series forecasting is preferred.
- Experience working in start-up type environment preferred.
- Experience in CPG and/or Retail preferred.
- Effective communication and presentation skills.
- Strong management track record.
- Strong inter-personal skills and leadership qualities.
Information Security Responsibilities
- Understand and adhere to Information Security policies, guidelines and procedure, practice them for protection of organizational data and Information System.
- Take part in Information Security training and act accordingly while handling information.
- Report all suspected security and policy breach to Infosec team or appropriate authority (CISO).
EEOC
Antuit.ai is an at-will, equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, national origin or ancestry, gender identity, sex, age (40+), marital status, disability, veteran status, or any other legally protected status under local, state, or federal law.
Role and responsibilities
· Collect requirements, design, develop and test software code.
· Fix bugs and provide production support.
· Prioritize multiple tasks and manage time effectively.
· Learn new technologies outside his/her primary skills.
· Develop solutions to challenging problems.
· Effectively communicate with team members, project managers and clients, as required.
Technical skills requirements
The candidate must demonstrate proficiency in,
· SQL, PL-SQL & RICE Components.
· Develop applications, reports and interfaces using standard Oracle development methodologies.
· BI Publisher, RDF/XML & Discoverer Reports.
· Form Personalizations.
· Unit test the reports with standard E-Business suite application.
· Performance Tuning & Optimization.
· Table-level technical knowledge of OM, Inventory Management, Purchasing, GL, AR, AP, and FA.
· SQL Developer, TOAD, SQL Loader
Nice-to-have skills
· SQL Tuning
· EBS Finance/SCM functional knowledge
· Performance Improvements and External Integrations
· Ability to develop applications and modules keeping scalability and performance in mind.
Position - User Researcher
Location - Mumbai/Bangalore
About Us
upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.
- upGrad was awarded the https://iamaiida.in/index.php">Best Tech for Education by IAMAI for 2018-19
- upGrad was also ranked as one of the https://www.linkedin.com/pulse/linkedin-top-startups-2018-25-most-sought-after-india-linkedin/">LinkedIn Top Startups 2018: The 25 most sought-after startups in India
- upGrad was earlier selected as one of the https://www.fastcompany.com/most-innovative-companies/2017/sectors/india">top ten most innovative companies in India by FastCompany.
- We were also https://www.ft.com/content/9150579a-f24c-11e6-95ee-f14e55513608">covered by the Financial Times along with other disruptors in Ed-Tech
- upGrad is the https://yourstory.com/2017/01/startup-india-learning-program-offers-free-online-entrepreneurship-course/">official education partner for Government of India - Startup India program
- Our program with IIIT B has been ranked https://www.analyticsindiamag.com/top-10-courses-and-training-programs-on-artificial-intelligence-in-india-ranking-2018/">#1 program in the country in the domain of Artificial Intelligence and Machine Learning
About the Role
The Design & Research teams are part of the larger Product teams and are responsible for gathering learner, community & expert insights and translating those into a seamless & empowering experience across the platform. These teams are broken down into four branches, Growth & Discovery, Learner Experience, Careers, and Alumni & Breakout experiences which consist of talents from across product, engineering, learner experience, and business to make sure we have no latency in user experience meeting the user expectation.
You’re an experienced researcher with a strong, working understanding of how to integrate qualitative and quantitative research methodologies. You know exactly when to engage with teams across Design, Product, Engineering, and Marketing, what questions to ask, where to probe, and how to implement the most effective research strategies. You thrive in a fast-paced environment and enjoy setting your own research goals, managing load, and expectations, and delivering actionable research findings and recommendations. You’re passionate about Education and believe great experiences are always inspired by a deep understanding of the user
Roles & Responsibilities
- Partner with Designers, Product Managers, and Data folks to drive all stages of research from early product direction through summative validation in an Agile work environment.
- Help to develop and track quantitative measures of user experience (goals, metrics)
- Influence a diverse set of stakeholders through excellent relationship building, and crisply providing insight and deep domain expertise in research practices and product development.
- Put the needs of our varied set of users front and center and driving, through influence and well-constructed presentations of insights, the user experience strategy of our many products.
- As a voice of the user, effectively challenge and elevate the customer experience in a data-driven environment Design, recruit and moderate research studies regularly (both in-person and remote).
- Use a variety of research methods and tools to best reach the goals of each project in order to provide rich, actionable insights.
- Communicate research findings and prioritized recommendations to internal stakeholders in a clear and compelling way.
- Work closely with product teams to identify research questions.
- Design and execute studies that address both user behavior and attitudes, using the right methods for the right questions.
- Generate insights that influence how product teams think about medium and long-term product strategy. Directly influence product strategy and design by communicating clearly and in a compelling way.
- Conduct research using a wide variety of qualitative and quantitative methods, including in-depth interviews, ethnographies, focus groups, and diary studies
- Interpret and analyze research results through the lens of UX and social science.
- Collaborate closely with other user experience researchers, and understand when to bring in quantitative experts for support.
- Devise and execute creative methods in getting non-design partners to internalize and act upon research, particularly engineers, analysts, and other technical experts.
Skills Required
- You have deep knowledge of qualitative research methods and tools across the Indian diaspora, as well as knowledge in quantitative methods
- BA/BS, human behavior related field HCI, Psychology, Social Science, Information Science, etc.)
- 2+ years of experience in applied product research Knowledge of qualitative and quantitative research method
Qualification – BA/BS, human behavior related field HCI, Psychology, Social Science, Information Science, etc.)
Years of Exp – 2+ Years








