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Performance Marketing Lead
PeopleLogic Business Solutions (P) Ltd.'s logo

Performance Marketing Lead

Priyanka Patra's profile picture
Posted by Priyanka Patra
6 - 15 yrs
₹15L - ₹20L / yr
Chennai
Skills
Google ads
Meta ads
Marketplace

Job description:


Location: Chennai (on-site)

Experience: 6+ years

Industry: Apparel


Role Objective


We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.


Key Responsibilities

  • D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
  • Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
  • Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
  • Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
  • System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.


Skills & Qualifications

  • 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
  • Expertise in GA4, Meta Business Suite, and Google Ads Manager.
  • Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
  • Strong analytical ability to convert data into strategic insights and business actions.

Note:

The interested professional should be currently living in South India.

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About PeopleLogic Business Solutions (P) Ltd.

Founded :
2008
Type :
Services
Size :
100-1000
Stage :
Profitable

About

Founded in 2008, PeopleLogic Business Solutions (P) Ltd. is a profitable company based in Bangalore. It has 51-250 employees currently and works in the domain of HR & Recruiting.
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