Digital Marketing - Head

Job Description

This is a remote position.

Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

• Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
• SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
• Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
• Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
• Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements

• 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
• Background in B2B SaaS, tech services, AI, IT services, or consulting
• Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
• Strong project management, content calendar, and stakeholder coordination skills
• Working knowledge of SEO execution and performance tracking
• Familiarity with GA, GSC, GTM
• Comfortable with HubSpot/CRM basics
• Strong written communication
• High ownership; able to execute independently against existing playbooks

Good to Have

• Conference/event marketing experience
• Partner/referral GTM experience
• Experience with technical teams on content
• Webflow/WordPress familiarity
• Sales collateral creation
• Background in AI, cloud, data, or software services marketing

Job description

We are looking for a skilled PHP Developer with strong experience in Laravel to build and maintain scalable, high-performance web applications. The ideal candidate should have solid backend fundamentals, experience with APIs, and the ability to work independently in a remote environment.

Key Responsibilities

• Design, develop, and maintain backend systems using PHP (Laravel framework)
• Build and integrate RESTful APIs and third-party services
• Optimize application performance, database queries, and API response times
• Design and manage database schemas (MySQL/PostgreSQL)
• Implement authentication, authorization, and secure coding practices
• Work with queues, cron jobs, and asynchronous processing
• Debug and resolve production issues efficiently
• Collaborate with cross-functional teams in a remote setup

Required Skills

• Strong experience in PHP and Laravel
• Good understanding of REST API development and integrations
• Solid knowledge of MySQL/PostgreSQL, indexing, and query optimization
• Experience with Git/version control
• Familiarity with Linux/Unix environment
• Understanding of MVC architecture and clean code practices

Good to Have

• Experience with caching tools (Redis/Memcached)
• Exposure to cloud platforms (AWS or similar)
• Experience with real-time features (WebSockets, Socket.io, etc.)
• Basic knowledge of frontend technologies (JavaScript/jQuery)

What Were Looking For

• Strong problem-solving and debugging skills
• Ability to work independently and take ownership
• Good communication skills (important for remote work)
• Experience working on scalable or high-traffic applications is a plus

The Role

Own end-to-end credit & fraud data science: feature engineering from raw bureau JSON ,SMS,DEVICE, scorecard / model development, Business Rule Engine (BRE) design, monitoring, and partnering with product/engineering to put rules live. You will work directly with the existing DS team,Tech,product and founders — decisions are data-backed and debated.

What you will own

1. Build and maintain credit scorecards and models for FTB and Repeat Borrowers (Xgboost, Random forest, Support Vector Machine Models, ensemble models, challenger models).
2. Engineer features from raw CRIF (or equivalent) bureau JSON — tradelines, enquiries, DPD histories, identity matches — and from raw SMS / FinBox alt-data (collections, rejections, salary, app footprint).
3. Design, validate, and ship Models: hard rejects, soft flags, amount caps — with clear lift/capture

/ approval trade-offs.

1. Own portfolio risk analytics: vintage / DPD / non-starter / POS bad-rate monitoring; propose tier pauses, cool-offs, and ladder-up changes.
2. Build fraud signals (device, SIM/OTP, mule, ring, post-disbursal disappearance) and help prioritise the fraud PRD backlog into production.
3. Partner with engineering to productionise features, rules, and models (Watchtower-style shadow underwriting, policy index, monitoring dashboards).
4. Challenge and refine existing tier/ladder policy with evidence; communicate clearly to founders and business.

Required experience

• Tenure: 5+ years overall experience in data science/analytics.
• Digital lending: Minimum 3 years hands-on in digital lending/consumer credit (NBFC, fintech lender, digital/STPL/) who has built models themselves.
• Scorecards/models: Built and deployed at least one credit scorecard (first-time borrower or repeat borrower, or combined model) into a live BRE / LOS. Should improve approval–bad-rate trade-offs from production experience.
• Bureau: Parsed and engineered features from raw bureau files (CRIF / CIBIL / Experian JSON or XML) — not only vendor-precomputed attributes.
• Non-starter models: Fraud/non-starter / First Payment default modelling experience in short-tenure lending.
• Limit Assignment: Experience with repeat-borrower ladder / limit-management policies.
• Monitoring and QC: Shadow underwriting/champion–challenger frameworks.
• Alt-data: Worked with SMS / alt-data / device / AA signals for underwriting or fraud (FinBox, similar vendors, or in-house SMS parsing).
• Stack: Strong SQL + Python (pandas, sklearn/Logistic / lightgbm/Xgboost/randomforest, statsmodels). Able to write production-quality notebooks and scripts, not just slide decks.
• Communication: Comfortable debating policy with founders/credit heads using data; owns the "show me the evidence" conversation.

Nice to have:

• Feature stores, Airflow/cron pipelines, S3 + Postgres + DynamoDB.
• Prior Experience: Prior work at a zero-to-one digital lender or STPL product.

What success looks like in 6 months

• A documented feature dictionary from raw bureau + SMS with IV/KS ranking.
• At least one new scorecard/model live with clear expected vs observed bad-rate impact.
• Non-starter / First Payment Defaults monitoring with actionable rule recommendations and clear demonstrated improvements in defaults
• Credible pushback on weak policy ideas — backed by analysis, not opinion.

- Good understanding of NODE JS back-end development

- Strong understanding of Node.js and frameworks available for it

- Understanding of front-end technologies, such as React/Angular, HTML and CSS3
-Solid understanding of object-oriented development and design patterns.

- Good experience with AJAX, REST and JSON

- Experience with development practices such as Test-Driven Development and Continuous Integration
-Experience in Version Control Systems like GIT, Bitbucket
- Must have good problem solving and analytical skills.

- Must be a team player, having good communication skills, self-starter

- Ability to pick up new technology is needed.

We are looking for a skilled react.js developer to join our front-end development team. In this role, you will be responsible for developing and implementing user interface components using React.js concepts. You will also be responsible for profiling and improving front-end performance and documenting our front-end codebase.

React.js Developer Responsibilities:

1. Reviewing application requirements and interface designs.
   
2. Identifying web-based user interactions.
   
3. Developing and implementing highly responsive user interface components using react concepts.
   
4. Writing application interface codes using JavaScript following react.js workflows.
   
5. Troubleshooting interface software and debugging application codes.
   
6. Developing and implementing front-end architecture to support user interface concepts.
   
7. Monitoring and improving front-end performance.
   
8. Documenting application changes and developing updates.
   

React.js Developer Requirements:

1. Previous experience working as a react.js developer.
   
2. In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
   
3. Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux.
   
4. Experience with user interface design.
   
5. Experience with browser-based debugging and performance testing software.
   
6. Excellent troubleshooting skills.
   
7. Good project management skills.
   

Mandate Skill - Angular, Unit Testing 

Please note we are looking for immediate joiners

Designation Offered: Engineer CL 2 – I & II (Software Engineer / Lead Engineer)

UI/UX Developer Responsibilities:

• Design, build, and maintain highly reusable Angular, JavaScript, HTML and CSS code.

• Translate user behavior and research into actionable data.

• Design and create mockups and user journeys for a wide range of devices including mobile.

• Rapid development and testing methodology.

• Ability to communicate research and design ideas to the rest of the team and upper management.

• Ability to communicate with the backend to display data in the UI

• Ability to handle graphs of different types, real-time huge data display on the web page

Position Overview

Front-End UI/UX developer with a combined skillset of application design and web programming. Responsibilities will include converting the UI designs to actual code that will produce visual elements of the application. You will be working on the UI/UX technical implementation of the application functionality.

To be successful in this role, you should have very good experience in programming and interaction with the backend. The team develops web applications, and mobile-based applications, which need to display graphs, data and images in real-time. The candidate should able to display huge data efficiently.

Experience:

• A minimum of 4 years of relevant experience in a similar role

Qualification:

• Bachelor of Engineering (BTECH / BE) or Masters (MTECH / MS / MCA ) in Computer Science / Electronics / Information Science from reputed institutions

UI/UX Developer Requirements

• Proficiency with Angular, JSP, HTML, and CSS, bootstrap.

• Knowledge of Adobe Photoshop, Illustrator, Sketch or other Graphics designing tools

• Good understanding of client-side scripting and JavaScript frameworks like jquery, Node.js, React.js, and Durandal framework.

• Proven work experience as a UI/UX developer or similar role.

• Team spirit, and strong communication skills to collaborate with various stakeholders

• Good time-management skills

• Good programming knowledge of design and development of drag and drop activities, graph components and data tables with different options in tables.

Tools

Visual Studio, Adobe Photoshop

Front-end languages:

HTML 5, CSS3, jquery, JavaScript, Angular and bootstrap.

Additional skillset

• Proficient understanding of cross-browser compatibility issues and ways to work around them.

• Good knowledge of version control tools SVN (Check-in, check-out, branching-merging policies), and automated build and release management tools is a plus.

• Strong communication skills (written, verbal), and interpersonal skills to be able to communicate effectively with all levels of staff and external clients.

• Strong analytical and problem-solving skills."

• Strong knowledge in .NET application development with hands-on experience in .Net core and azure.
• Good knowledge in front-end design (HTML5, CSS (SASS/LESS), Bootstrap, JQuery.
• Develop code based on design/architectural patterns, adhere to coding standards.
• Experience in developing and using RESTful Services and APIs.
• Knowledge of using Git and Version Control Systems.
• Testing and debugging with unit tests.
• Understanding of Agile methodologies. 
• Mandatory skills: NET Core, http://asp.net/" target="_blank">ASP.NET, C#, LINQ, Entity Framework, MS SQL, HTML5, JavaScript, jQuery.

Do Your Thng is a creator-first tech platform gunning to democratise influence and help creators build the strongest online communities. We’re looking for enthusiastic and dynamic professionals with the urge to take responsibility & ownership and drive the task to completion.

• Participate in the influencer outreach for DYT – On-board top influencers from YouTube, Instagram, Celebrities and KOL, etc. for brand campaigns on the DYT Platform
• Be on top of the latest influencer/ social media trends
• Technology friendly in order to get maximum output from the DYT App for running campaigns and onboarding processes
• Facilitate seamless operations, challenge existing ways of problem-solving and ensure identification and remediation of real root causes
• Develop strong working relationships with other divisions such as Client Success, Support, Finance, Operations, etc.