Digital Marketing - Head

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Responsibilities:

• Lead the development team and ensure projects are completed smoothly and on schedule.
• Stay ahead of the game by finding and using new technologies to boost the business.
• Work hand in hand with the crore team to figure out their needs and keep our products on point with the market trends.
• Keep our products high quality, scalable and secure.
• Develop and maintain a detailed project plan to track progress and ensure that projects are completed on time and within budget.
• Brainstorm and plan the company's tech strategy with the CTO and other important leaders.
• Keep up to date with the latest tech trends and find new growth opportunities.
• Give the development team technical guidance and be a mentor to them.

Requirements:

• Bachelors or Masters's degree in Computer Science, Software Engineering or a related field.
• 8+ Years of experience leading software development teams with a track record of delivering complex products.
• Technical know-how and experience with the latest software development tech.
• Proven experience in identifying and implementing new technologies to drive business results.
• Experience handling challenges and taking advantage of the opportunities that come with working in a startup environment.
• Ace leadership, communication and teamwork skills.
• Self-starter with loads of drive and a desire to make things happen.
• Understand the Mobile development Landscape, especially Android and IOS.
• Hands-on experience with API-based development.

Who we are:

At Qiro, we are a dynamic team united by a mission to foster a fair, transparent, and decentralized global lending market. Our focus lies in developing an institutional private credit protocol that seamlessly connects on-chain stablecoin lenders with off-chain fintech borrowers.

What are we looking for:

We are seeking a highly skilled and experienced Head of Credit to lead our credit department and drive our lending strategies. As the Head of Credit, you will be responsible for overseeing all aspects of credit underwriting, risk management, credit policy, ensuring that our lending practices align with regulatory requirements and industry best practices while maximizing profitability. The borrowers are NBFIs / NBFCs / Fintech lenders / Debt Funds spread across emerging economies like SEA, LATAM, etc.

Responsibilities:

• Head the Risk Policy, Credit Underwriting and Collection functions of NBFC / NBFI / Fintech lender / Debt fund from SEA, LATAM, etc.
• Facilitate the development and constant update of risk policies and related frameworks.
• Proactive risk assessment of existing portfolio on regular basis identifying weak accounts.
• Constantly monitor and evaluate Early Warning Signals and deploy/ amend the limits structure for managing the risk concentration across a broad range of parameters.
• Evaluating creditworthiness and financial stability of global borrowers such as NBFC / NBFI / Fintech Lenders / Debt Funds.
• Assessing risks in lending and making informed decisions.
• Maintaining up-to-date knowledge of lending regulations.
• Provide detailed monthly and weekly reporting for LPs, investors, and management.
• Build, review, update and maintain the Credit Policy.

Requirements:

• Minimum 7 years of experience in the Banking/NBFC/Fintech space with at least 3-4 years of experience at management level.
• Minimum Bachelor’s degree in finance, economics, or related field.
• Experience in credit analysis or underwriting of NBFCs / Fintech lenders / FIs
• Strong analytical and decision-making skills.
• Excellent communication and interpersonal abilities especially to manage global (mostly SEA & LATAM) FIs (NBFC / NBFI / Fintech Lender / Debt Fund)
• In depth knowledge of credit fund, hedge fund, debt fund, structured debt, corporate finance, and fintech lending. 
• Strong understanding of regulatory requirements and compliance issues related to lending operations.
• Exceptional skills in understanding data, trend analysis, score cards and behavior scores is must

Nice to have:

• Excellent communication skills along with strong presentation and data analytics skills.
• Professional certifications such as CA, CFA, FRM, or similar credentials are a plus. 



Benefits:

• Global exposure 
• Intro to Decentralised Finance world
• Competitive salary and performance-based bonuses.
• Flexible remote work.
• Flexible working hours.
• Opportunities for professional development and career growth within a dynamic global fintech company.

Salary Range : 20 LPA to 35 LPA

We are looking for a React Native developer interested in building performant mobile apps on both the iOS and Android platforms. You will be responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure. Building a product is a highly collaborative effort, and as such, a strong team player with a commitment to perfection is required.

• Build pixel-perfect, buttery smooth UIs across both mobile platforms.
• Leverage native APIs for deep integrations with both platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Reach out to the open source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.
• Maintain code and write automated tests to ensure the product is of the highest quality.
• Transition existing React web apps to React Native.

• Firm grasp of the JavaScript (and TypeScript or ClojureScript) language and its nuances, including ES6+ syntax
• Knowledge of (functional or object-oriented) programming
• Ability to write well-documented, clean Javascript code
• Rock solid at working with third-party dependencies and debugging dependency conflicts
• Familiarity with native build tools, like XCode, Gradle (Android Studio, IntelliJ)
• Understanding of REST APIs, the document request model, and offline storage
• Experience with automated testing suites, like (Jest or Mocha)

Qualification: B.com / BBA / MBA / 1-2 years of Experience in sales and marketing 

Skills: Excellent Communication and Writing skills in both English & Tamil, Spontaneous Mindset, Wide Knowledge about Sale &  Marketing , Social Skills and Technical knowledge, Anger & Stress management skills.

Salary: As per Industrial standard 

• Writing reusable, testable, and efficient code.
• Perform Code reviews of other team members.
• Design and implementation of low-latency, high-availability, and performant applications
• Integration of user-facing elements developed by front-end developers with server-side logic
• Implementation of security and data protection
• Integration of data storage solutions.
• Liaise with the product management team and architect the application / improve the architecture wherever necessary.

Skills And Qualifications

• 7+ years of the overall experience.
• Strong Practical knowledge and understanding of RESTful API
• Excellent Python coding skills and understanding of Python best practices (PEP8)
• Should handle a team of minimum 4 members
• Excellent detail-oriented, problem-solving skills and the ability to quickly learn and apply new concepts, principles, and solutions
• 7+ years of good hands-on experience in Python, with knowledge of Django
• Good hands-on experience in SQL Database (MYSQL / Postgres)
• Familiarity of Front End Development ( ReactJS )
• Knowledge of user authentication and authorization between multiple systems, servers, and environments
• Able to create database schemas that represent and support business processes.
• Strong unit test and debugging skills
• Proficient understanding of code versioning tools GIT.
• Has experience of working in an Agile Environment.
• Fluent in English (written and oral) Fluency in a second language is preferred.
• Comfortable working remotely with great communication skills for a remote work environment.

Bonus qualifications

• Knowledge of any cloud. ( Especially Azure )