Digital Marketing - Head

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Key Responsibilities

• Plan and execute digital marketing activities across SEO, social media, and content marketing.
• Conduct keyword research, competitor analysis, and website content optimization.
• Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
• Monitor website and campaign performance using Google Analytics and Google Search Console.
• Assist in planning and optimizing Google Ads and Meta Ads campaigns.
• Track key metrics, prepare performance reports, and identify areas for improvement.
• Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.

Required Skills

• Good understanding of SEO, Social Media Marketing, and Content Marketing.
• Knowledge of keyword research, Google Analytics, and Search Console.
• Basic understanding of Google Ads and Meta Ads.
• Strong content writing, research, and analytical skills.
• Good communication and creative thinking.
• Knowledge of Canva and other content creation tools is an advantage.

Eligibility

• Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
• Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Job description

Company Description

Graygraph Technologies LLC is an IT services provider company based in Noida. We offer staffing solutions, software development, web development, Content Management Solutions, and Creative Design services with a focus on facilitating complex business solutions. Our team of experts works on modern technologies and tools to deliver web-based projects to our clients

.

Role Description

• Developing, generating, and growing new digital marketing businesses.
• Creating innovative online marketing sales plans.
• Exhibiting expertise in digital marketing solutions.
• Selling services like SEO, SEM, PPC, social media, online reputation management, etc. (for the US and Canada locations)
• Maintaining accurate and up-to-date pipeline and forecasts.

Desired Candidate Profile:-

• The position demands an entrepreneurial-minded individual with high energy and a strong motivation to sell (we like increasing numbers.)
• A strong candidate will have excellent sales and closing skills.
• Strong organizational skills and ability to handle multiple tasks and priorities.
• Demonstrated time management skills.
• Knowledge of digital marketing/SEO services will be a plus
• Excellent communication skills.

Job Location: Block A-128, Sector-63, Noida (WFO)

Working Days: Monday to Friday (Night Shift)

Role Overview (Digital Marketing Manager (3-5 Years Experience) 

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. 

This role is a mix of organic growth + paid campaigns + outbound outreach. 

Key Responsibilities 

1. Organic Growth (SEO + Content) 

• Manage and improve website SEO (on-page + off-page) 
• Plan and publish content (blogs, landing pages, case studies) 
• Improve search rankings and organic traffic 

2. Social Media Management 

• Manage LinkedIn and other relevant platforms 
• Create and schedule posts consistently 
• Build brand presence and engagement 

3. Outreach & Lead Generation 

• Run outbound campaigns via LinkedIn and email 
• Identify target prospects and generate leads 
• Build and manage outreach pipelines 

4. Email Marketing 

• Create and execute email campaigns 
• Handle newsletters, cold email sequences, and follow-ups 
• Track performance and optimize campaigns 

5. Paid Marketing (Ads) 

• Run and manage ads on Google, LinkedIn, and Meta 
• Optimize campaigns for lead generation and ROI 
• Test creatives, audiences, and messaging 

6. Analytics & Optimization 

• Track performance across channels 
• Improve conversion rates and campaign effectiveness 
• Share simple, actionable reports 

What We’re Looking For 

• 3-5 years of experience in digital marketing (preferably IT/services) 
• Strong understanding of SEO, social media, and lead generation 
• Experience with LinkedIn outreach, email tools, and ad platforms 
• Ability to execute independently (hands-on role) 
• Data-driven mindset with focus on results 

Nice to Have 

• Experience in B2B or SaaS marketing 
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc. 

Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.

Key Responsibilities

Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.

Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.

Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.

Conduct keyword research and competitor analysis to improve campaign effectiveness.

Manage and optimize landing pages for better lead conversion.

Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.

Implement SEO best practices to improve website rankings and organic traffic.

Manage social media platforms and create engaging content strategies.

Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.

Generate qualified leads and support sales teams through digital marketing initiatives.

Monitor industry trends, digital marketing tools, and competitor activities.

Prepare weekly and monthly performance reports with actionable insights.

Required Skills

Strong knowledge of Google Ads and Meta Ads Manager.

Experience in campaign setup, optimization, A/B testing, and performance tracking.

Understanding of SEO, SEM, keyword research, and website analytics.

Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.

Knowledge of lead generation and conversion optimization strategies.

Strong analytical and reporting skills.

Good communication and coordination abilities.

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

• Manage and improve website SEO (on-page + off-page)
• Plan and publish content (blogs, landing pages, case studies)
• Improve search rankings and organic traffic

2. Social Media Management

• Manage LinkedIn and other relevant platforms
• Create and schedule posts consistently
• Build brand presence and engagement

3. Outreach & Lead Generation

• Run outbound campaigns via LinkedIn and email
• Identify target prospects and generate leads
• Build and manage outreach pipelines

4. Email Marketing

• Create and execute email campaigns
• Handle newsletters, cold email sequences, and follow-ups
• Track performance and optimize campaigns

5. Paid Marketing (Ads)

• Run and manage ads on Google, LinkedIn, and Meta
• Optimize campaigns for lead generation and ROI
• Test creatives, audiences, and messaging

6. Analytics & Optimization

• Track performance across channels
• Improve conversion rates and campaign effectiveness
• Share simple, actionable reports

What We’re Looking For

• 3–5 years of experience in digital marketing (preferably IT/services)
• Strong understanding of SEO, social media, and lead generation
• Experience with LinkedIn outreach, email tools, and ad platforms
• Ability to execute independently (hands-on role)
• Data-driven mindset with focus on results

Nice to Have

• Experience in B2B or SaaS marketing
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

Location: Pune 

Work Mode: Work from Office 

Experience: 2–5 Years 

Working Days: Monday to Friday 

Industry: IT Services & Consulting

About Baxture

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.

About the Role

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.

What You’ll Do

SEO & Website Growth

• Conduct keyword research and identify opportunities to improve Google search visibility.
• Create and optimize website pages, landing pages, blogs, and SEO-focused content.
• Use Google Analytics and search performance insights to understand traffic and improve website visibility.
• Identify content gaps and opportunities for organic growth.

Content & Social Media

• Research and write blogs, thought leadership content, website copy, and technology-focused content.
• Create engaging content for LinkedIn, Facebook, Instagram, and X.
• Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
• Build and own the marketing and social media content calendar.

Sales Enablement & Campaigns

• Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
• Plan and execute email marketing campaigns using Brevo.
• Work with sales teams to create content that supports business development.

Stakeholder Collaboration

• Work directly with founders, leadership, sales, project managers, designers, and technical teams.
• Understand business objectives and translate them into actionable marketing plans.
• Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.

AI & Creative Tools

• Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
• Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
• Have basic proficiency in Figma and a good understanding of visual communication.
• Create visual concepts and AI-generated references that can be effectively communicated to designers.

What We’re Looking For

• 2–3 years of experience in digital marketing, content marketing, or a similar role.
• Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
• Experience working in a startup or fast-growing technology company is preferred.
• Experience creating content for the US market or US-focused businesses is preferred.
• Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
• Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
• Strong writing, research, communication, and storytelling skills.
• Ability to manage multiple initiatives and work independently.
• Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.

Good to Have

• Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
• Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.

What We Value

We are looking for someone who owns the content, not just the task.

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned.

Why Join Baxture?

• Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges.
• Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible.
• Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams.
• Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies.
• Work with modern AI tools: Make AI a practical part of your everyday marketing workflow.
• Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work.
•