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MyOperator - VoiceTree Technologies logo
Performance Marketing Executive
Performance Marketing Executive
MyOperator - VoiceTree Technologies's logo

Performance Marketing Executive

Vijay Muthu's profile picture
Posted by Vijay Muthu
2 - 3 yrs
₹4L - ₹5L / yr
Remote only
Skills
Digital Marketing
Email Marketing
Webinar
Social Media Marketing (SMM)
Facebook Marketing
skill iconGoogle Analytics
Mixpanel
Marketing Strategy
Market Research
Market analysis

About MyOperator

MyOperator is India's leading cloud communications provider, empowering over 10,000 businesses across diverse industries with innovative SaaS solutions. Our offerings include Cloud Call Center, IVR, Toll-free Numbers, Enterprise Mobility, WhatsApp Business Solutions, and Heyo Phone. We are dedicated to delivering excellence through cutting-edge technology and exceptional customer service.


Job Overview

We are seeking a Performance Marketing Executive with a strong analytical mindset and expertise in email and WhatsApp marketing to drive lead generation, user engagement, and customer retention for our SaaS products. The ideal candidate should have a minimum of 3 years of experience in performance marketing and come from an engineering background to ensure a data-driven approach to campaign execution and optimization.


Key Responsibilities

Email & WhatsApp Campaign Management

  • Plan, execute, and optimize email and WhatsApp campaigns for lead generation, acquisition, and retention.
  • Set up and manage automated drip campaigns based on customer segments and lifecycle stages.
  • Utilize tools like Aisensy, MyOperator WhatsApp, Zoho Campaigns, Zoho Marketing Automation, and Mixpanel to drive impactful campaigns.

Webinar Promotions

  • Plan and promote webinars to drive user engagement.
  • Set up automated email and WhatsApp notifications to maximize registrations and attendance.
  • Track and analyze webinar performance metrics and follow-up engagement.

Data Analysis & Insights

  • Leverage advanced Excel (VLOOKUP, pivot tables, etc.) to analyze campaign performance and extract actionable insights.
  • Monitor and optimize key metrics, including open rates, CTRs, conversions, and ROI.
  • Generate performance reports and dashboards for continuous optimization.

CRM & Tool Integration

  • Integrate marketing automation tools with Zoho CRM for effective lead management.
  • Maintain segmented customer databases for personalized communication and targeting.

Paid Ads Management

  • Plan, execute, and optimize Facebook and Google Ads to complement email and WhatsApp campaigns.
  • Conduct A/B testing, audience segmentation, and budget optimization for maximum impact.

Campaign Tracking & Analytics

  • Utilize Google Analytics, Google Search Console, and tracking tools to monitor user behavior and campaign effectiveness.
  • Implement UTM parameters and other tracking mechanisms for accurate performance measurement.
  • Use data-driven insights to refine marketing strategies and maximize ROI.

Collaboration & Innovation

  • Work closely with content, design, and product teams to create engaging marketing assets.
  • Stay updated on the latest SaaS marketing trends, tools, and techniques.
  • Experiment with new marketing strategies and automation tools to enhance campaign effectiveness.


Required Skills & Qualifications

  • Minimum 3 years of experience in performance marketing for SaaS products.
  • Educational Background: Bachelor's degree in Engineering (any stream).
  • Expertise in email and WhatsApp marketing campaigns with tools like Aisensy, MyOperator WhatsApp, Zoho Campaigns, Zoho Marketing Automation, and Mixpanel.
  • Proficiency in Zoho CRM and its integration capabilities.
  • Strong data analysis skills with advanced Excel (VLOOKUP, pivot tables, etc.).
  • Hands-on experience with Facebook and Google Ads campaign management.
  • Advanced knowledge of Google Analytics, Google Search Console, and campaign tracking tools.
  • Strong analytical mindset with a data-driven approach to marketing.
  • Excellent communication, problem-solving, and organizational skills.


Why Join Us?

  • Work from Home (WFH) with a flexible and collaborative work environment.
  • Be a part of a fast-growing SaaS company focused on innovation and cutting-edge technology.
  • Work in a dynamic and high-impact role with opportunities for growth.

Competitive salary, professional development opportunities, and a vibrant work culture.

Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About MyOperator - VoiceTree Technologies

Founded :
2010
Type :
Product
Size :
100-500
Stage :
Bootstrapped

About

MyOperator is India's leading cloud communications provider, empowering over 10,000 businesses across industries with cutting-edge SaaS solutions. Our offerings include Cloud Call Center, IVR, Toll-free Numbers, Enterprise Mobility, WhatsApp Business Solutions, and Heyo Phone. We are committed to delivering innovation and exceptional customer service that drives business success.

Read more

Company video

MyOperator - VoiceTree Technologies's video section
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Ranjith Selvaraj
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Vijay Muthu

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Subodh Popalwar

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