Perfomance Tester

Job Title: Growth Marketing Analyst

About MyYogaTeacher

MyYogaTeacher is a well funded Silicon Valley startup with headquarters based in California, USA and Bangalore, India. We have a marketplace product for Yoga where we connect incredible Yoga Teachers from India with clients in the US, for online 1-on-1 Yoga & Fitness sessions.

We have a team of 60+ people across various functions – Marketing, Product, Engineering, SDET, Customer Support, Design, Operations, Data Science and Executive Leadership. We hire extremely skilled, smart, trustworthy, kind, supportive, and caring people. You will be working in a stimulating environment.

Being a seed funded company, there is a tremendous scope for growth for people joining at this stage. You could potentially catapult 5-10 years of your career by working in a team like our’s! You will be working closely with the executive leadership.

The CEO is Jitendra Gupta, and this is his 3rd business. His previous venture (Punchh) was acquired for $500 Million in 2021. He has hand picked everyone on the team.

Read more on our website

MyYogaTeacher is seeking a Growth Marketing Analyst for our lean and dynamic marketing team. As a Growth Marketing Analyst, your job will be to create project definitions, carry out required research, coordinate with people and processes to ensure that our projects are delivered on time and produce the desired results, measure results once the projects are released and identify growth opportunities. You will be the go-to person for everything involving a marketing project’s organization and timeline.

Expected experience: 2+ years

Job Description: You will be responsible for 

Growth Strategy & Execution:

• Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.
• Collaborate with product, design, data science and engineering teams to align growth initiatives with overall business goals.

Email & SMS Marketing Optimization:

• Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion and retention.
• Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.

Product & Pricing workflow Optimization:

• Optimize the landing pages, onboarding funnels, pricing pages and other key areas of the product for better conversion rates and customer retention.
• Conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.
• Support the team for paid acquisition channels with data-driven insights to optimize campaigns and ensure maximum ROI.

Upsell and Cross-Sell Funnel Development:

• Develop strategies, design and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey.
• Monitor the performance of upsell funnels and optimize them through continuous testing and refinement.

Data Analysis & Reporting:

• Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.
• Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.
• Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.

Market Research & Competitor Analysis:

• Learn required technical skills on the job, stay ahead of digital marketing trends, tools, and technologies to implement best practices.
• Monitor industry trends and identify new opportunities, to improve our growth strategies and stay ahead of competitors.

Required Skills:

We're looking for someone who is organized, self-motivated, and takes ownership of their projects and tasks. The required skills are

1. Education: Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field.
2. Experience: 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.
3. Marketing Channels: Proven experience in email and SMS marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.
4. Pricing & Funnel Optimization: Experience with A/B testing and optimizing conversion on pricing pages and upsell funnels.
5. Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
6. Tools & Platforms: Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign, Twilio (for SMS), and other CRM/email marketing tools would be preferred.
7. A/B Testing: Hands-on experience with running A/B and multivariate tests to optimize campaigns.
8. Communication: Excellent communication skills, strong analytical and problem solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.
9. Organization: Able to manage multiple projects at one time while keeping aligned with the big picture and taking care of the many little details.
10. Agile: Able to pivot strategies or a project's direction quickly, when company strategy requires it.
11. Commitment: Go the required length to meet the committed deadlines, does not require a follow up for agreed on deliverables.
12. Team Collaboration: Strong collaboration skills to work effectively across teams, including product, sales, and engineering.

We're hiring for talent, skill, work ethic and professionalism.

Must be willing to work evenings, much of the team is in the US PST time-zone, so our team often does meetings from 8:00AM-11:30AM PST.

About Company

Our client is a luxury home décor brand where technology enables world class home interior design.

Job Overview: We are seeking a highly creative and talented Copywriter to join our team. As the Copywriter, you will be responsible for written material for various platorms, such as websites, blogs, social media, and marketing campaigns that showcases the elegance and uniqueness of our luxury interior designs. Your words will play a pivotal role in enhancing our brand image, driving client engagement, and to produce engaging, informaƟve, and well-structured content that resonates with the target audience.

Responsibilities:

·       Develop captivating content surrounding our luxury interior projects that is well researched and in line with the organisations brand communication.

·       Team up with designers and marketers to create compelling content across our platform.

·       Dig deep into interior trends to create authentic content that resonates with readers.

·       Conducting keyword research and using SEO best practices to enhance online visibility and increase organic traffic.

·       Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.

·       Bring fresh ideas to the table and collaborate with our creative squad.

·       Edit & improvise content consistently to improve readability.

·       Edit and proofread content for impeccable grammar, spelling, and coherence, ensuring the highest quality output.

·       Stay up-to-date with industry trends, emerging technologies, and relevant news to infuse fresh perspectives into the content.

·       Prior experience in the luxury sector is mandatory.

Requirements:

·       Master’s degree in English, Journalism, Communications/PR, or a related field.

·       Substantial experience in content writing, copywriting, or a related field.

·       Portfolio of relevant writing samples.

·       Familiarity with web publication techniques, marketing tools, MS Office or Google Suite.

·       Impeccable grasp of the English language, including idioms and current trends in slang and expressions

·       Excellent verbal and written communication skills

·       Creativity along with a keen eye for details

·       Strong grasp of SEO principles and keyword integration for optimized content.

·       Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement.

In this position, you will play a pivotal role in collaborating with our CFO, CTO, and our dedicated technical team to craft and develop cutting-edge AI-based products.

Role and Responsibilities:

- Develop and maintain Python-based software applications.

- Design and work with databases using SQL.

- Use Django, Streamlit, and front-end frameworks like Node.js and Svelte for web development.

- Create interactive data visualizations with charting libraries.

- Collaborate on scalable architecture and experimental tech. - Work with AI/ML frameworks and data analytics.

- Utilize Git, DevOps basics, and JIRA for project management. Skills and Qualifications:

- Strong Python programming

skills.

- Proficiency in OOP and SQL.

- Experience with Django, Streamlit, Node.js, and Svelte.

- Familiarity with charting libraries.

- Knowledge of AI/ML frameworks.

- Basic Git and DevOps understanding.

- Effective communication and teamwork.

Company details: We are a team of Enterprise Transformation Experts who deliver radically transforming products, solutions, and consultation services to businesses of any size. Our exceptional team of diverse and passionate individuals is united by a common mission to democratize the transformative power of AI.

Website: Blue Hex Software – AI | CRM | CXM & DATA ANALYTICS

• Manpower Planning
• Sourcing as per profile requirements
• Conducting Interviews
• Creating assessment mechanisms
• Joining and onboarding of employees
• Creating the induction module
• Streamlining exit process and formalities
• Maintaining employee data
• Remaining updated with current trends, policies and benefits
• Effectively introducing and executing policies and processes
• Creating the engagement calendar
• Organizing employee engagement programs independently
• Rolling out initiatives to strengthen core values
• Grievances handling and Employee counselling
• Handling queries around compensation and benefits
• Ensuring timely updation of HRMS Software for attendance for the smooth and timely running of payroll
• Creating job descriptions
• Creating a performance review mechanism
• Staying updated with new tools and ideologies related to performance

• Masters in HR
• Min 4 years of experience
• Analytical skills understanding of HR metrics
• Keeps updated with latest trends and market knowledge
• Ability to work under pressure
• Knowledge of various labor laws like PF, ESIC, PT, Minimum wages Act, Bonus Act , Maternity Benefit Act, Delhi Shops and Establishments Act etc .

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-tamil-nadu/">waste management company in Tamilnadu  with an extended outlook of circularity through its various ventures into the field of sustainability.

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

• Experience in developing apps using Reactjs with Redux, React hooks, react-router with Javascript ES6

• Developing new user-facing features using React.js

• Integrate APIs with frontend components using React.js

• Ensuring user experience determines design choices.

• Developing features to enhance the user experience.

• Striking a balance between functional and aesthetic design.

• Ensuring web design is optimized for smartphones.

• Building reusable code for future use.

• Optimizing web pages for maximum speed and scalability.

• Utilizing a variety of markup languages to write web pages.

• Maintaining brand consistency throughout the design.
  
  

• Degree in computer science or related field.

• Understanding of key design principles.

• Proficiency in React.js,HTML, CSS, JavaScript, and jQuery.

• Understanding of server-side CSS.

• Experience with graphic design applications such as Adobe Illustrator.

• Experience with responsive and adaptive design.

Role Description:

As a QA Engineer for all applications at Radiusagent (both web and mobile), you will conduct comprehensive black box QA testing. You will help engineers and customer service representatives triage difficult bugs, build reproducible test cases and investigate complex issues

Responsibilities

• Independently utilize innovative test methodologies to develop test plans and test strategies.

• You will help design, develop and execute automation scripts. (Appium/Selenium) and extend the automation library and framework.

• You will be working on Selenium/Appium.

• You will be involved in DB testing ( SQL)

• You will work efficiently in a multi-project agile environment

• You will be working on performance, security and scalability testing

• You will be working on troubleshooting apps using analytics data, crash reports, and user error reports.