Subodh Popalwar
Software Engineer, Memorres
About Pickcel
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for a smart marketing professional to build this community leveraging a range of digital channels. In parallel, Flexing It is also focused on providing a community to its consultants and this role would involve
driving our engagement initiatives as well. This individual would work closely with the founder and senior team to set up a strong growth acquisition channel via content and building strong narratives via
the community.
The key responsibilities for this role include:
Crafting and driving campaigns to scale Flexing It’s community of consultants
o Identifying the target skills (e.g., new technology areas, analytics)and geographies (e.g., Singapore, Vietnam)
o Thinking through channels and planning campaigns - both paid and non paid Overseeing implementation of the campaigns and tweaking as needed
o Coordinating with the Tech and product team to ensure SEO and organic search is
optimised
Developing and driving a content marketing strategy with our community at the centre
o Working with the senior team to develop the focus content themes for the year and planning out formats (e.g., blogs, case studies, stories)/channels (social media, others)
o Developing a strategy for engaging with our consultant community on a regular basis to – help them build their brands better and exhibit thought leadership, get a pipeline of user generated content that will be helpful for other members of the community
Coordinating the marketing and amplification for Flexing It’s branded research and data-backed publications
o Building relationships and managing the interaction with press and media
Tracking overall marketing performance on a regular basis and working with the senior team to refine the strategies from time to time
Skills needed
Given that we expect Content Marketing - to both consultants and clients/enterprises – to be an integral strategy, the candidate must have excellent writing and communication skills.
We are also looking for a team member who is creative and identifies new ideas using basic principle thinking. Given that we are targeting accelerated growth especially over the next couple of years, urgency, ownership for results, and collaboration are must haves.
This role will own several key business goals for Flexing It and hence the thinking, implementation of campaigns/strategies and analysis and results will be critical. You will be required to work with a variety of internal and external stakeholders and strong communication and interpersonal skills is a must.
We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.
Experience: 4 - 6 Yrs
Must Have Skills: Good flair for Writing with marketing touch
Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing
Key Responsibilities:
• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team
• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand
• Should be able to work with diverse set of people
• Should be able to understand the cultural nuances of US customers
• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services
• Should be able to do US overlap hours (India time 2 pm – 10 PM )
Technical Experience Mandatory
• Good command over English
• Mandatory: Marketing flavor while writing the content
Professional Attributes:
• Should be able to work independently on the technical and creative writing
• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams
• Ability to align with US region
• Ability to coordinate and get work done through partners for social media / website related areas
Educational Qualification: Any Degree
you’ll be working closely with the SEO team and others across the company to create valuable content.
Your work involves creating,
1. Website content
2. Blog posts
3. Guest articles on leading websites
4. Video scripts
5. Marketing copy for products/services
6. Social media content for company profile
7. Content planning & research
8. Mobile app content
Requirements:
1. 0 - 1 year of experience as a content writer.
2. Ability to put forth complex technological topics in a simpler form.
3. Strong attention to detail & impeccable grasp of the English language.
4. Proficiency with writing programs, such as Google Docs and Microsoft Word.
5. Excellent verbal and written communication skills.
6. Basic knowledge of SEO & keyword research. [Optional]
7. Hands-on experience with Content Management Systems. [Optional]
Desired Candidate:
● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content
Key Functions:
● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation
- Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyze content marketing metrics and makes changes as needed
- Collaborate with other departments to create innovative content ideas
Quoality- A Modern Operating Infrastructure for Hospitality Businesses to help them improve the guest experience and generate additional revenue.
Launched in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow.
By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"
Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&;t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4
Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality
🙋♀️ The role & what we are looking for:
Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.
Not us. Here are some of our core values to give you a sense of who we are as a team:
- First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
- We’re all super chill.
- Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
- Deadlines are a thing for us. We are super punctual.
- We know what we are working on and aren’t clueless.
- We’re more friends than colleagues.
- Monthly 1:1s with the founders where you can directly share & receive feedback.
Not convinced yet? Okay, here’s the fun stuff:
- Flexible leave policy. Yeah, it’s truly flexible. We trust you.
- We have a flexible remote work policy in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
- Annual workstations at exotic destinations. Subject to change and hitting milestones.
- Allowances to choose your coworking space (if you want), courses & any tool that you think is beneficial to succeed in this role.
📄 The role & what we are looking for:
🧑💻 Responsibilities:
- Research Travel & Hospitality industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Conduct extensive keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed depending on segment demand and change in keywords
- Streamline and manage content calendar
- Like the work you do, enjoy collaborating with your coworkers, communicate as much as you can, and have fun.
✅ Must Haves:
- 2 to 4 years of relevant work experience. Experience in travel industry will be a BONUS
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Attention to detail
- You are open to learning new stuff and avoid internal politics.(super important).
- You are humble, kind, and are open to feedback.(super duper important).
❕Bonus:
- Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
- Passionate about leveraging technology for supporting product delivery in the Hospitality space.
- Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
- Excellent leadership skills, including the ability to manage multiple assignments at a time.
🤙 What's the interview process like?
Yes, we do have a process, and it’s simple.
- Step 1: You apply for the job.
- Step 2: Quick intro call with the founders.
- Step 3: Solve an assignment.
- Step 4: A round where we evaluate your assignment along with you.
- Step 5: One round of interviews to gauge if you are a good culture fit.
- Step 6: Job Offer (contingent on the above steps).
- Step 7: Welcome to the Quoality! 🙂
So, think we’re a good fit? Then let’s roll.🤘
An experienced Social Media Marketing Manager who can develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
- Design product and brand posts with the help of creative team
- Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
- Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting.
- Manage Influencer campaigns according to create both brand and product awareness. From reaching out to influencers to ensuring content creation and completion of collaboration.
- Responsible for daily posting on various social platforms and staying responsive to audience through comments and messages.
- Planning weekly/monthly social calendars according to the products and campaigns.
- Guiding design team for the visuals with references as per the need.
An Ideal Ambrane Ally
She/he should have strong grasp of social media dashboards and other marketing tools to be able to lead and own digital marketing campaigns. She/he will be working closely with the design, product and ecommerce team to conceptualize campaigns in order to get expected results.
- 3-4 years of experience in social media management
- Core Knowledge of running ads on social platforms (Instagram, facebook, Linked in, Youtube)
- Able allocate monthly budgets in Lakhs throughout platforms according to the requirement.
- Have proven experience in influencer marketing through direct reach and agency
- Strong communication skills and a supportive team player
- Staying up to date with current design and social trends would be a plus
1. Developing high-quality content with unique SEO optimized article for the given topic
2. Writing, reviewing and publishing web content, proactively update and handle website landing pages and blogs.
3. Candidate must have ideas of government exams
3. Adding relevant images/screenshots to the article
Follow CutshortSubodh Popalwar
Software Engineer, Memorres