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Who We Are:
Increff is the most preferred retail SaaS partner, solving complex inventory management and supply chain challenges for retailers seeking to revolutionize their supply chains both technologically and operationally
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What We Offer:
Our core focus is on providing innovative retail tech solutions, including merchandising and omni channel inventory management. These solutions are meticulously designed to cater to the specific needs of brands and retailers, empowering them to thrive in the dynamic marketplace Innovative technology, comprehensive support, and a dynamic environment for career growth.
Our Vision:
To be the most admired retail technology company.
Role Overview:
We’re looking for a passionate Software Engineer to design, develop and install software solutions. Ideally, the candidate should be able to build high-quality, innovative and fully performing software in compliance with coding standards and technical design. Software engineers must be skilled in development, writing code, and documenting functionality.
Responsibilities:
- Executing full life-cycle software development
- Writing well designed, testable, efficient code
- Producing specifications and determining operational feasibility
- Integrating software components into fully functional software systems
- Developing software verification plans and quality assurance procedures
- Documenting and maintaining software functionality
- Tailoring and deploying software tools, processes and metrics
- Serving as a subject matter expert
- Complying with project plans and industry standards
Requirements
- Bachelor’s degree in Engineering, Computer Science, or a related field.
- Proven work experience as a software engineer or software developer.
- Proficiency in Python and Java for backend development, with experience in object-oriented programming concepts.
- Strong hands-on skills in SQL and working with relational databases, including query optimization and ORM frameworks (e.g., Hibernate, JPA2).
- Advanced knowledge of data structures, algorithms, and core system design fundamentals.
- Demonstrated experience with at least one web application framework such as Flask or Spring.
- Sound understanding of software engineering best practices, with familiarity in test-driven development and software development methodologies.
- Experience with cloud platforms and Big Data concepts is a plus (e.g., Apache Spark, Trino, Azure, Azure Synapse Analytics).
- Good knowledge of statistical concepts and data analysis is advantageous.
- Strong problem-solving skills, aptitude, and the ability to take ownership and accountability of deliverables.
- Excellent communication skills and the ability to document requirements, designs, and specifications effectively.
Our Culture:
At Increff, we take great pride in fostering an open, flexible, and collaborative workplace. Our culture empowers employees to innovate, build fulfilling careers, and enjoy their work. Moreover, we strongly encourage the development of leadership skills from within the organization. Our commitment to transparency ensures that at every level, individuals have the autonomy to initiate, take ownership of projects, and successfully execute them.
About Verix
Verix is a platform for verification, engagement, and trust in the age of AI. Powered by blockchain and agentic AI, Verix enables global organizations—such as Netflix, Amdocs, The Stevie Awards, Room to Read, and UNICEF—to seamlessly design, issue, and manage digital credentials for learning, enterprise skilling, continuing education, compliance, membership, and events.
With dynamic credentials that reflect recipient growth over time, modern design templates, and attached rewards, Verix empowers enterprises to drive engagement while building trust and community.
Founded by industry veterans Kirthiga Reddy (ex-Meta, MD Facebook India) and Saurabh Doshi (ex-Meta, ex-Viacom), Verix is backed by Polygon Ventures, Micron Ventures, FalconX, and leading angels including Randi Zuckerberg and Harsh Jain.
What is OptimizeGEO?
OptimizeGEO is Verix’s flagship product that helps brands stay visible and discoverable in AI-powered answers.
Unlike traditional SEO that optimizes for keywords and rankings, OptimizeGEO operationalizes AEO/GEO principles ensuring brands are mentioned, cited, and trusted by generative systems (ChatGPT, Gemini, Perplexity, Claude, etc.) and answer engines (featured snippets, voice search, and AI answer boxes).
Role Overview
We are hiring a Backend Engineer to build the data and services layer that powers OptimizeGEO’s analytics, scoring, and reporting.
This role partners closely with our SEO/AEO domain experts and data teams to translate frameworks—gap analysis, share-of-voice, entity/knowledge-graph coverage, trust signals—into scalable backend systems and APIs.
You will design secure, reliable, and observable services that ingest heterogeneous web and third-party data, compute metrics, and surface actionable insights to customers via dashboards and reports.
Key Responsibilities
- Own backend services for data ingestion, processing, and aggregation across crawlers, public APIs, search consoles, analytics tools, and third-party datasets.
- Operationalize GEO/AEO metrics (visibility scores, coverage maps, entity health, citation/trust signals, competitor benchmarks) as versioned, testable algorithms.
- Design & implement APIs for internal use (data science, frontend) and external consumption (partner/export endpoints), with clear SLAs and quotas.
- Data pipelines & orchestration: batch and incremental jobs, queueing, retries/backoff, idempotency, and cost-aware scaling.
- Storage & modeling: choose fit-for-purpose datastores (OLTP/OLAP), schema design, indexing/partitioning, lineage, and retention.
- Observability & reliability: logging, tracing, metrics, alerting; SLOs for freshness and accuracy; incident response playbooks.
- Security & compliance: authN/authZ, secrets management, encryption, PII governance, vendor integrations.
- Collaborate cross-functionally with domain experts to convert research into productized features and executive-grade reports.
Minimum Qualifications
- 4–8 years of experience building backend systems in production (startups or high-growth product teams preferred).
- Proficiency in one or more of: Python, Node.js/TypeScript, Go, or Java.
- Experience with cloud platforms (AWS/GCP/Azure) and containerized deployment (Docker, Kubernetes).
- Hands-on with data pipelines (Airflow/Prefect, Kafka/PubSub, Spark/Flink or equivalent) and REST/GraphQL API design.
- Strong grounding in systems design, scalability, reliability, and cost/performance trade-offs.
Preferred Qualifications (Nice to Have)
- Familiarity with technical SEO artifacts: schema.org/structured data, E-E-A-T, entity/knowledge-graph concepts, and crawl budgets.
- Exposure to AEO/GEO and how LLMs weigh sources, citations, and trust; awareness of hallucination risks and mitigation.
- Experience integrating SEO/analytics tools (Google Search Console, Ahrefs, SEMrush, Similarweb, Screaming Frog) and interpreting their data models.
- Background in digital PR/reputation signals and local/international SEO considerations.
- Comfort working with analysts to co-define KPIs and build executive-level reporting.
What Success Looks Like (First 6 Months)
- Ship a reliable data ingestion and scoring service with clear SLAs and automated validation.
- Stand up share-of-voice and entity-coverage metrics that correlate with customer outcomes.
- Deliver exportable executive reports and dashboard APIs consumed by the product team.
- Establish observability baselines (dashboards & alerts) and a lightweight on-call rotation.
Tooling & Stack (Illustrative)
- Runtime: Python / TypeScript / Go
- Data: Postgres / BigQuery + object storage (S3 / GCS)
- Pipelines: Airflow / Prefect, Kafka / PubSub
- Infra: AWS / GCP, Docker, Kubernetes, Terraform
- Observability: OpenTelemetry, Prometheus / Grafana, ELK / Cloud Logging
- Collab: GitHub, Linear / Jira, Notion, Looker / Metabase
Working Model
- Hybrid-remote within India with periodic in-person collaboration (Bengaluru or mutually agreed hubs).
- Startup velocity with pragmatic processes; bias to shipping, measurement, and iteration.
Equal Opportunity
Verix is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Job Description:
We are seeking a PHP/Laravel Developer with a minimum of 3+ years of experience and a proven track record in developing and maintaining PHP/Laravel-based websites and applications. The ideal candidate should excel in creating high-performance web applications using PHP and MySQL, with expertise in debugging, performance optimisation, and scalability. Familiarity with resource-intensive application architecture will be an added advantage.
Responsibilities:
- Write clean, maintainable code adhering to company coding standards.
- Develop and enhance existing PHP/Laravel/Code-igniter projects.
- Troubleshoot, test, and maintain core product software and databases for optimisation and functionality.
- Contribute to all phases of the development lifecycle.
- Follow industry best practices for secure and scalable development.
Key Skills:
- Technical Proficiency:
- Expertise in PHP, MySQL, and related web technologies.
- Strong experience in debugging, performance optimisation, and scalability.
- Familiarity with resource-intensive application architectures.
Frameworks:
- Hands-on experience with Laravel and CodeIgniter frameworks.
- Ability to identify potential bottlenecks and provide innovative solutions.
Soft Skills:
- Adaptability to balance support and development tasks effectively.
- Ability to work independently and collaboratively in teams.
- Exceptional problem-solving skills and attention to detail.
Preferred Background:
- Minimum 3+ years of experience with PHP, MySQL and Relevant Technologies.
- Exposure to legacy systems alongside modern development practices.
- Prior experience balancing support and development roles.
- Demonstrated expertise in resource-intensive application development and optimisation.
- Evidence of significant past performance improvements in web applications.
- Proficiency in frameworks such as Laravel and CodeIgniter, and relevant tech stacks.
Qualifications:
- BE/B.Tech in Computer Science or equivalent degree preferred.
- Sound knowledge of OOP principles and best practices.
- Familiarity with Git version control and Agile/Scrum methodologies.
This role offers the opportunity to work on innovative projects while making meaningful contributions to high-scale applications. If you are passionate about creating exceptional web applications and thrive in a fast-paced environment, we encourage you to apply!

- Proficient understanding of AWS services, EC2, RDS, and S3
- Strong knowledge of Laravel REST API
- Understanding the fully synchronous behavior of PHP
- Understanding of MVC design patterns
- Good understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
- Knowledge of object-oriented PHP programming
- Understanding accessibility and security compliance
- Strong knowledge of the common PHP or web server exploits and their solutions
- Understanding fundamental design principles behind a scalable application
- User authentication and authorization between multiple systems, servers, and environments
- Integration of multiple data sources and databases into one system
- Familiarity with limitations of PHP as a platform and its workarounds
- Creating database schemas that represent and support business processes
- Strong knowledge of MySQL and NoSQL as a plus
- Proficient understanding of code versioning tools, such as Git

Ruby On Rails Developer
Job Description:
· Relevant experience in Rails Web Applications should at least have 2+ Years of Experience
· Good experience with front-end technologies such as HTML, CSS, JavaScript
· Strong experience with Ruby on Rails Frameworks, ActiveRecord, GEMs, CRON jobs, and schedulers
· Develop enhancements on ruby-based web applications
· Experience in working with GitHub integrations and Docker setups.
· Experience in maintaining and troubleshooting existing applications
· Develop and manage APIs, third-party API integrations
· Good knowledge of SQL Server


Roles/Responsibilities
- Own the coding/design of a sub-module
- Review the requirements and provide simple solutions
- Design the sub-module working with the tech-lead
- Hands-on code the critical parts of the module
- Ensure coding standards, proper design patterns, writing test cases and project mgmt processes are followed
- Mentor the junior programmers
- Peer and junior programmers code review
- Work independently and proactively to deliver production-ready code with minimal guidance
Jobs Skills required
- Strong experience in developing either backend or front end systems
- Backend Exp: RoR, NodeJS, Java, Go, MySQL, Mongo
- Ability to work in a team structure and deliver projects
- Very strong analytical and problem solving skills in super changing environment
- Understanding of algorithms and data structures
Responsibilities:
Leading and managing team of developers.
Integration of user-facing elements developed by a front-end developer with server-side logic.
Building reusable code and libraries for future use
Optimization of the application for maximum speed and scalability
Implementation of security and data protection
Design and implementation of data storage solutions
Skills and Qualifications:
Overall 6-8 years of experience in multi-tiered application development and leadership
Strong Programming fundamentals. (Must have - Java)
Good Knowledge in cloud technologies like AWS, Azure, etc.
Hands on experience on Spring technology including Springboot, SpringMVC, Spring Security and others.
Good understanding on experience on microservice development using Springboot REST web services using
Spring Rest or Jersey SQL NoSQL DB
Hands on with Unit testing Dynamic and proactive with ability to work as part of a multi-disciplinary team
Good communications skills fluent in English
Ability to communicate effectively across different disciplines
Primary Skills (Good toHave)
Java, Spring Boot, Spring MVC, Restful Web Services, Micro Services
Education: B.Tech/B.E, BCA, MCA, MCS, etc. in Computers

Work as a member of a team responsible for developing a large-scale, highly available and fault-tolerant SaaS based Leasing & Asset management solution in the commercial real estate space in accordance with established processes. You will apply your knowledge of building scalable, distributed applications and have the opportunity to work with technologies & frameworks such as Ruby on Rails, NodeJS, ReactJS, Heroku, AWS, Postgres DB
Essential Functions include but are not limited to the following.
You will be expected to:
- Contribute to all phases in the software lifecycle – requirements analysis, solution design, development, and deployment
- Maintain high quality standards for the work undertaken and be responsible for the quality of deliverables.
- Ensure assigned projects are developed in accordance with established engineering processes, adhering to scope, schedule constraints and agile project plans
- Guide/mentor the less experienced team members
- Participate in code reviews
- Work effectively as part of a distributed team
- Document the features worked by him/her
Key technical expertise areas expected for this role:
- Strong programming skills in Ruby with clear understanding of Object-Oriented and Functional programming.
- Experience working with Ruby on Rails framework
- Experience on REST API Programming preferably based on a Microservices Architecture
- Good Understanding of Databases (Postgres) and proficiency in database schema designing & writing efficient SQL Queries.
- Strong troubleshooting skills
- Demonstrable ability to learn new programming languages and frameworks quickly
- Experience with distributed systems with specific focus on security and scalability
- Experience with modern cloud technologies such as AWS
Additional areas that would add value:
- Experience working with Cloud Service providers & platforms like AWS, Heroku
- Strong understanding of Design Patterns & their application in system design
- Test Driven & Behavior Driven Development
- Automated Unit/Integration testing
- Using DevOps & Infrastructure tooling such as GoCD/Jenkins, Git
- Frontend web development with JavaScript frameworks like React
- Experience working on projects, preferably in the real estate domain
- Experience working with Virtualization and Containerization technologies including Docker, Kubernetes.
- Experience working in Agile Scrum/Kanban methodologies
- Experience working with Linux and Shell scripting
Education:
- Bachelors or Master’s in Computer Science or related fields

- Knowledge of MySQL necessary
- Basic HTML & Javascript
- No framework experience needed (will be trained on Laravel)
- Strong programming fundamentals essential
- Should be living on the western line of Mumbai (Andheri to Borivali ideal) - Central do not apply
- Work Timings: 10:00 to 7:00 pm with 2nd & 4th Saturday off
- Should be comfortable working in a small team on product development environment
- Callify.ai SaaS Voice based software product




