SDET/Automation Developer

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

We are looking for a Golang Developer to help build and scale our platform. This role involves designing high-performance distributed systems, building robust APIs and contributing to systems that handle real-time workflows at scale. You will own problems end to end, working closely with product, engineering and platform teams to build solutions that are reliable and scalable.

Responsibilities

• Develop new and enhance existing microservices, libraries, and features that form our B2B KYC platform.
• Create and document APIs, Queue Contracts to be consumed by other services.
• Work closely with the Product and Engineering Leads to implement features following best design principles and patterns.
• Participate in all phases of the development cycle plan, design, implement, review, test, deploy, document, and training.
• Help junior developers with best practices like TDD etc. and make sure their code meets the standards.
• Educate them continuously to improve overall team performance and work quality.

Requirements

• Development experience (3 to 6 years) preferably on GoLang and scripting skills.
• Bachelors/Masters in Computer Science or equivalent experience.
• Strong understanding of Computer Science fundamentals, software design principles, algorithms & design patterns.
• Interest and ability to quickly learn and ramp up on new languages and technologies.
• Ability to write understandable, reliable and testable code with minimum supervision.
• Distributed, highly available systems running at large scale.
• Distributed platforms which use Kafka, Elasticsearch, Cassandra or similar systems.
• Cloud environments (e. g., Docker, AWS, GCP, Kubernetes etc., ).
• Asynchronous programming patterns (e. g., GO Routines/Channels, Async Programming).
• Experience in CI/CD (Continuous Integration & Delivery), AGILE work environments.
• Ability to troubleshoot and solve issues on distributed systems.

Why join Zoop

• Work on high-scale, real-time systems that power critical identity and onboarding workflows for fast-growing businesses
• Take end-to-end ownership of meaningful engineering problems while building clean, scalable, production-grade systems
• Grow in a strong engineering environment with exposure to distributed systems, cloud-native technologies, and modern architectures

A leading Japanese automation solutions company, established in India in 2010, is dedicated to delivering Human Centered Automation — solutions designed to enhance safety, comfort, and environmental sustainability.

Designation: Senior Sales Engineer – Application & Engineering

Function: Provide technical support to sales teams and customers, conduct technical presentations, product demonstrations, and explain product features and advantages.

Product Range: Control and automation products including gas flow measurement and control devices, mass flow meters, mass flow controllers, temperature controllers, modulating motors, pressure and limit switches, photoelectric and proximity sensors, and flame detectors/burner controller assemblies.

Customer Segments: Furnace & oven manufacturers, machine manufacturers, automotive industry, and heat treatment applications.

Experience: 6–10 years in technical sales, application engineering, or related roles

Location: Chennai

Qualification: Bachelor’s or Diploma in Engineering

Required Skills:

• Strong product and technical knowledge
• Experience in technical presentations and product demonstrations
• Proven record in technical sales and customer support
• Effective verbal communication and customer engagement skills

Key Responsibilities:

• Explain technical functionalities and benefits of automation products to potential customers
• Collaborate closely with the sales team to support product promotion and adoption
• Address technical queries and troubleshoot during client interactions
• Keep management updated on promotional and technical activities
• Work with OEMs, end users, and distributors to drive product adoption and competitiveness in the market

We are looking for AI Interns from IIT and Top Colleges of India who have worked on AI Based projects during their tenure or have any experience in AI.

Work With Us

Get To Know Us First!

Freecharge a subsidiary of Axis Bank Limited founded in 2010, is a Fin-Tech organisation revolutionizing Financial Products through technology.

At our core, we’re a creative company. Ideas and pixels is where we live and we love building magical products that make our users feel ‘wow’. At Freecharge, you'll have the chance to do the best work of your life. We’re on a journey to build something new, something different and something innovative & that requires passion to build such incredible products.

Come join us and shape the future of Fin-Tech.

Do You Make The Cut?

We are looking for a motivated developer to join our agile team of developers as a Lead to mentor and as an individual contributor to drive best practices in the product.

You will be responsible for the design, architecture, and delivery of a feature/product with the highest quality. Providing the product with visible benefit to end-users in an iterative fast-paced environment by creating solutions suitable for the job in real-time.

Title: Lead SDE (Backend)

Location: Gurugram

Experience: 3-7 Yrs.

Education: Bachelor’s / Master’s in Software Engineering

Responsibilities

• In this lead role, you will be designing and developing complex software systems that have been successfully delivered to customers.
• Ensure the quality of design of systems by serving as a technical lead on our most demanding, cross-functional teams
• Build reusable code and libraries for future use.
• Build highly available, high performance, scalable software and you will work on distributed systems for massive-scale systems
• Responsible for code quality of the product being developed along with unit and integration testing.
• Mentor junior developers to improve their skills, and make them more effective, product software engineers.
• Communicate with technical teams, and senior management to collect requirements, describe software product features, technical designs, and product strategy.

Sounds Like You?

• 4+ years of software development experience with Enterprise Java (JDK 8 and above), Spring (Boot, MVC, AOP, DI), ORM Frameworks.
• 1+ years of experience contributing to the architecture and design (LLD, HLD, Solid principles and design patterns and scaling) of new and current systems.
• Strong experience in technically leading junior developers with a focus on the goal.
• Strong experience in data structures & algorithms and their space & time complexities.
• Solid understanding of multithreading, microservices, MVC and strong OO skills with demonstrated experience in developing complex and reusable APIs.
• Strong experience working with Databases like SQL & NoSQL.
• Experience working with microservices-based architecture.
• Experience in high traffic, highly scalable distributed system designs, complex web applications, and code reviews.
• Experience working in an Agile environment.
• Solid understanding of the full software development life cycle and the domain.
• Good to have knowledge of messaging systems like SNS/ SQS /Kafka etc.

Life at Freecharge!

Our Playground!

• 450+ FCian’s, at Gurugram & Bengaluru locations
• Collaboration spaces & A flat and transparent culture
• Wow Corners, fun & reading Zone
• Best learning and development opportunities

Benefits

• Day-care facility
• Comprehensive Insurance Policy
• Wellness Benefits like Health check-ins
• 26 Weeks Maternity & 2 Weeks Paternity Leaves
• Adoption Assistance Program
• On-Site Parking at all locations
• A chance to have a big impact early in your career

ARE YOU READY?

TO

#ChargeYourFuture

Job Description:

• Works with team to drive improvements in code quality via manual testing
• Works to develop and execute QA strategies to meet and exceed corporate quality goals
• Delivers on capabilities for the product suite automation strategy
• Develops manual and automated test cases and configurations needed to meet testing of business requirements
• Executes test cases/scripts to ensure delivery of quality software applications, including Systems Integration, Regression, and Performance Testing 
• Generates test data to support the requirements and test case for various test phases
• Building and maintenance of quality standards as well as enforcing technical and testing standards
• Creates logs to document testing phases and defects
• Monitors and tracks resolution of defects and takes part in daily standup 
• Designs, monitors, and analyzes quality assurance metrics such as defect, defect counts, test results, and test status
• Identifies opportunities to adopt innovative testing technologies and techniques
• Looks beyond the obvious for continuous improvement opportunities

Qualification and Experience Requirements: 

• Bachelor’s Degree in computer science, computer engineering, or other technical disciplines, or equivalent work experience required
• 3+ years of experience in Technology, with an emphasis on QA, and proven ability in writing test cases, running functional or performance tests, and managing defects
• Solid experience in test-driven development, unit testing, functional testing, system integration testing, regression testing
• Must have proven analytical and problem-solving skills to help validate, verify, communicate & report software application issues
• Proficiency in written and spoken English
• Solid knowledge of QA methodologies, SDLC and STLC
• Working knowledge of test management software like Jira
• Strong in analytical skills and should be a team player
• Competent in executing test cases and passionate about quality
• Ability to handle conflict effectively