About Purple Squirrel Eduventures Pvt. Ltd.
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Responsibilities:
- Create and run exciting online marketing campaigns.
- Manage social media accounts and create interesting content.
- Study the market and use data to improve our campaigns.
- Help with SEO and create content.
- Work with different teams for successful campaigns.
Requirements:
- Newcomers with good knowledge or 6+ months of digital marketing experience.
- Bachelor's degree in Any Information Technology, Marketing or related field
- Basic understanding of SEO, SEM, and social media.
- Good communication and creative skills.
- Like analyzing things and interested in digital trends.
Benefits:
- Get guidance and practical training.
- Work in a lively environment.
- Opportunities to grow in your career.
● Develop and monitor the company’s growth strategy for all stages in the funnel including
defining a roadmap for each marketing channel
● Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional
media) and offline marketing efforts (hosting events, word of mouth, etc.)
● Maximize the effectiveness of user discovery and our onboarding experience
● Develop a system to track conversion rates and measure progress against goals, constantly
looking to eliminate bottlenecks, improve processes, and introduce creative ideas and
solutions that are quickly tested and evaluated
● Provide customer insight to the Product team by blending data with a deep understanding of
user needs, habits, and perceptions developed through targeted interviews, usability studies,
and customer feedback
● Identify user personas and translate our product and outcomes into external messaging and
communications
● Balance business goals and revenue targets with top-notch user delight as a North Star
● Set up CRM to capture detailed and timely data at all user/customer touchpoints
● Communicate strategies and results to the leadership team on a consistent basis
Qualifications
● 4+ years of relevant experience in a growth marketing or growth hacking role
● Experience setting, executing, and iterating on a growth strategy
● Experience scaling customer acquisition, activation, and retention while maximizing lifetime
value
● Experience building, leading, and managing a team of marketers and/or sales persons
● Proven experience tracking analytics and developing KPIs
● Proven experience in online acquisition tactics and best practices
● Strong written and verbal communication skills
● Strong organizational skills and attention to detail
● Ability to manage multiple tasks and priorities at once
● Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous startup
environment
- Support the Business Development Team for sending outreach emails.
- Setup & Automate response form Email to CRM.
- Set up Manage Drip Marketing Sequence.
- Implement automation using ChatBot.
- Connect Whatsapp with the website and implement Whatsapp API also.
- Connect SMS Tool using API through website & CRM.
- Manage Freshsales.
- Implement Linkedin Automation to generate Leads.
- Connect Every channel to set up an Integrated Marketing Campaign
About The Role:
Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:
- Manage active campaigns, test and optimise
- Conduct keyword research and create audiences for targeting
- Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
- Track KPIs to assess performance and pinpoint potential issues
- Find new opportunities to improve results
- Stay up to date with PPC (Pay per click)
Requirements
- Keyword Analysis
- On-Page Optimization
- Off Page Optimization
- SEO Tools
- Site Analysis
- Google Search Console
- Local Business SEO
- Job Type: Full-time
- Experience: 3+ year (Preferred)
- Excellent client servicing skills
- Computer proficiency
- Ability to interact with varied cultures
- Energetic, Confident, and Motivated & Self- driven
- Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
- Salary: Up to 25K
What you will do:
- Leading execution of high scale performance campaigns on multiple advertising platforms
- Exploring new channels for growth and leading their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
- 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expertise in excel-based data modelling and analytics tools
- Experience in handling mid to large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
Digital Marketing Manager
₹3L - ₹3.6L
Responsibilities
As the digital marketing manager, you will be responsible for handling the performance and growth objectives of your clients.
You will:
- Liaise closely with clients to understand their marketing objectives
- Plan, strategize and execute clients specific goals in collaboration with an internal team of copy, writers, designers, and marketing managers
- Develop, and execute digital media campaigns on Facebook, Google, and other paid platforms
- Ideate on content and creative messaging
You are a good fit if you have experience in the following areas (not in all):
DIGITAL MARKETING
- Managing PPC campaigns, monitoring performance, analysis, and reporting.
- Digital Media Planning & Buying
- Experience in SEO strategy and content writing
- Experience with web analytics tools (Google Analytics, WebTrends, etc.).
- Managing and updating social media platforms across all digital channels.
- Knowledge of LinkedIn, Facebook ad targeting, Google Ad words
- Knowledge of website optimization, with a focus on landing page conversation and A/ B testing
ACCOUNT MANAGEMENT
- Preference to those who have previously worked in a digital marketing agency and have experience directly dealing with clients
- Project management - ability to manage 3-4 clients, streamline tasks and deliverables and ensure timeline delivery
- Collaboration: experience working with mid-sized teams and collaborators to brief, ideate, and design creative communication and develop assets to support the digital campaigns.
- Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
- Executes projects to be high quality, on-time, and cost-effective/on budget.
- Fosters timeline development and monitors progress, ensuring deadlines are met.
- Manages overall project scope and ensures staffing assumptions adhere to a budget.
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
- Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
- Manages work and professional development of assigned project manager(s)
- Works with project managers to ensure the team is aligned with client requirements.
- Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creative and media are effectively integrated.
- Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
- Develops a total understanding of online target audience and mindset modes.
- Writes and transmits conference reports to clients and agency teams.
- Reviews statements and estimates of work prior to client review.
- Provides campaign performance reporting and analysis to clients.
- Ensures accountability is established during the project planning process.
Skills/Requirements:
- 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational, and project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners.
- Strong interest in technology or digital marketing
- Bachelor’s degree or equivalent in a related field.
Job description
Roles and Responsibilities
- To work with multiple internal stakeholders to develop strong digital strategies, oversee the website optimization, and play an important role in the planning and execution of integrated marketing campaigns.
- Managing digital campaigns on affiliate pages and websites -Sound Skills in SEO, SEM, PPC, Content Marketing, Analytics & Mail Automation
- Good command over the English language and also have the ability to research for information on the internet Article writing, Meta information writing, researching on the internet for data Experience in developing original content for websites.
- Should have worked on Google Analytics and Google Webmaster Tools Should have worked on Link Building and Spammy Link Analysis Good in SMO Strategy Planning and Marketing.
- We are looking to hire a bright Junior to mid-level Digital Marketing Executive who can create software-related brochures, help with writing technical content, blogs and do some social media updates.
- content writing Digital Marketing Profile.
- Assist in the formulation of strategies to build a lasting digital connection with consumers quickly in internet research and impeccable writing skills.
Desired Candidate Profile
- Should be well versed with the latest concepts and techniques of Digital and Social Media Marketing in order to brief our Digital Media Agencies.
- Web development skills: Sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization, and advanced Word and Powerpoint skills.
- Should be a Graduate in Digital Media with knowledge of digital marketing.
- Must have experience in Google ad words, analytics, and penalty recovery.