Digital Marketer

Desired Competencies (Technical/Behavioral Competency)

Must-Have

·       Strong understanding of Kafka concepts, including topics, partitions, consumers, producers, and security.

·       Experience with testing Kafka Connect, Kafka Streams, and other Kafka ecosystem components.

·       API Testing Experience

·       X-RAY and Test Automation Experience

·       Expertise with Postman/SOAP

·       Agile/JIRA/Confluence

·       Strong familiarity such as XML, JSON, CSV, Avro, etc.

·       Strong hands-on SQL, Mongo.

·       Continuous integration and automated testing.

·       Working knowledge and experience of Git.

Good-to-Have

·       Troubleshoot Kafka related issues, Strong in Kafka client configuration and troubleshooting

SN

Responsibility of / Expectations from the Role

1

Engage with the customer to understand the requirements, provide technical solutions, provide value added suggestions

2

Help build and manage the team of Kafka and Java developers in the near future.

This is a senior-level Product Marketing Manager role for a B2B SaaS company.

The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.

Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)

Location: Remote (India-based candidates okay)

Reports To: VP – Demand Generation & Revenue Strategy

Roles and Responsibilities:

1. Strategic Leadership

• Own and evolve the overall marketing strategy aligned with company goals.
• Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
• Create lifecycle campaigns to support upsell, cross-sell, and adoption.

2. Team Management

• Lead and mentor a team of marketers (content, demand gen, design, etc.).
• Maintain brand consistency using design tools like Canva.
• Track and report campaign performance.

3. Campaign Planning & Execution

• Run multi-channel campaigns (email, content, social media, paid ads, webinars).
• Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
• Align with CRM (like Salesforce) for customer engagement.

4. Cross-Functional Collaboration

• Work with Customer Success → to understand customer needs and gather feedback.
• Work with Sales → to align messaging and support revenue goals.
• Work with Product → to communicate new features and collect user stories/case studies.

5. Analytics & Optimization

• Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
• Analyze data, optimize campaigns, and manage marketing budgets.

Ideal Candidate Profile:

• Experience: 11–15 years total, with at least 5–6 years in people management
• Industry" B2B SaaS (must have)
• Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
• Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
• Soft Skills: Strong communication, leadership, analytical, and storytelling skills
• Extras: Experience using AI tools for content, Canva templates, and OKR alignment
• Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)

Roles & Responsibilities:

Create an inspiring team environment with an open communication culture

Set clear team goals.

Delegate tasks and set deadlines.

Oversee day-to-day operations.

Monitor team performance and report on metrics.

Discover training needs and provide coaching.

Listen to team member feedback and resolve any issues or conflicts.

Recognize high performance and reward accomplishments

Encourage creativity and risk-taking.

Suggest and organize team-building activities.

Coordinating internally with different departments in order to give quick resolution to the seller.

Timely delivery of the goals and metrics.

Eligibility:

Good communication and writing skills are required.

Flexibility to work in the 6-day working environment.

Graduates can apply.

Minimum 2 years experience as TL.

• Part of the core team responsible for powering the various apps and moving parts of the product
• Design, build and own key technology decisions and implementations
• Wear multiple hats - that of an architect, developer, or product owner
• Collaborate with other team members to find optimal solutions and engineering workarounds based on resource/time constraints
• Communicate development status and features to the rest of the team members
• Manage interactions with designers, testers, and other developers

Required Skills :

• 4-6 years of overall software development experience
• 2+ years of development experience with Ruby on Rails
• Experience with support of high-availability, high-performance, customer-facing web applications
• Expert in configuring and deploying multiple rails applications quickly
• Experience with collaborative code development in small agile teams and managing releases (Git, Continuous Integration, Capistrano)
• Experience building internal and external APIs and RESTful web services
• Strong foundation in Database ( SQL / Postgres )
• Experience deploying and managing applications on cloud-based infrastructure (Heroku/AWS)
• Outstanding understanding of software design and architecture

It will be good if you also have:

• Worked in a web startup before and been part of the core development during a high growth phase
• Practical experience with building scalable, high availability, and high-performance systems
• Hands-on background with agile development practices including test-driven development and scrums
• Contributed to open-source projects on Github
• Familiarity with a variety of programming languages and development tools

Job Responsibilities

• Manage a team of talented engineers and oversee daily execution
• Work with product managers in planning sprints and task estimation
• Remove roadblocks for teams and increase delivery velocity
• Provide technical leadership to the team
• Be Technical SME in client meetings
• Be a stickler for code quality, test coverage
• Coach and grow engineering team

To be successful in this role, you need to have/be:

• Proven track record in managing engineering teams and delivering quality products.
• Experience in Ruby on Rails, React JS tech stacks
• Experience in building high performance web applications/APIs
• Top notch analytical/problem solving/debugging skills
• Should have proven ability to build, lead and develop a team
• Strong communication skills with the ability to clearly articulate needs as well as provide the team with a clear overview of the priorities
• Excellent verbal, analytical, organizational, and written skills

If this sounds like the right career opportunity for you, we’d be happy to connect and discuss further!

About us

Join the fastest growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19.We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health   benefits   market . 

Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive and personalized  platform,  helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app) and named as the best "Healthy Workplace Brand" in the IHW Summit.

We are proud of Creating a state of the art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine (https://www.ekincare.com/blog/using-ai-machine-learning-to-digitize-health-records-d5c34451-1176-4f8b-a8f9-204c046ec30e" target="_blank">click to know how)
For more details about us please visit http://www.ekincare.com/" target="_blank">www.ekincare.com

What we offer in return is the opportunity to join a talented team of bright people and to also enjoy:

• 5-day work week, leave policy covering various work time off benefits including maternity and    paternity leave benefits.
• Premium Group medical Insurance for the employee and 3 dependents, personal accident insurance coverage, life insurance coverage.
• Access to ekincare app with all the free access to the features like Annual Health checkup, Covid screening and test, online doctor consultation, Gym access and many more.

ekincare is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity status.

Referral Request : If this is not for you, perhaps you have a friend who would be a perfect fit. Please share them this job link. Thanks!

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.