Digital Marketer

JOB DESCRIPTION

Senior Product Manager (Technical)

Real-time AI Platform  ·  Enterprise B2B  ·  Multi-Vertical

Company: ableCredit

Location: Bangalore

Reports to: CEO / Co-founder

Team: Engineering, AI/ML, Enterprise Customer Success

Stage: Post-PMF, Pre-Scale

About ableCredit

ableCredit is a GenAI infrastructure company built for enterprises where human conversations drive high-stakes decisions. Our real-time AI co-pilot platform listens to live conversations, guides front-line agents through structured workflows, and captures everything into compliant, structured outputs — automatically.

Why This Role Exists -

This role exists to solve three specific problems:

• Shipping cadence: We build good things but ship unpredictably. We need someone who can install a culture of weekly releases, clear ownership, demo days, and “what shipped this week” accountability.
• AI leverage: We need someone who sees these opportunities instinctively: POC onboarding, SOP configuration, customer telemetry analysis.
• Alignment: The person in this role becomes the connective tissue between Business, engineering, and management - translating customer urgency into engineering priorities without losing either side’s trust.

What You’ll Own

Product Execution & Shipping Culture

• Own the product roadmap for the core ableCredit platform across BFSI, insurance, healthcare, and BPO verticals.
• Install and run a predictable shipping rhythm: sprint planning, release cadence, demo days, weekly “what shipped” updates to the company.
• Own the prioritisation framework: what gets built, what gets deferred, and why. Communicate tradeoffs clearly to engineering, sales, and leadership.

Technical Product Leadership

• Work directly with the engineering and AI teams on architecture decisions, latency tradeoffs, model selection, and evaluation frameworks for AI features.
• Review telemetry dashboards, debug production issues alongside engineers, and read API documentation when integrating with client systems.
• Make platform vs. vertical-specific tradeoffs: know when a feature request genuinely needs custom work and when it’s a configuration problem.

AI as Internal Leverage

• Identify internal workflows that should be automated or agent-powered: POC onboarding, SOP configuration, customer health monitoring, QA of conversation outputs.
• Stay current on AI capabilities (agentic frameworks, evaluation methods, prompt engineering at scale) and translate them into practical product decisions.

Enterprise Customer & Cross-Functional Alignment

• Be the single point of truth between what customers need, what sales has promised, and what engineering is building.
• Join customer calls and on-site visits. Understand the reality of a credit officer in Coimbatore or a branch executive in Nagpur using the product in the field.
• Build a visible, credible roadmap that sales can sell from and customers can plan around .

What We’re Looking For

Non-Negotiables

• 5–8+ years in product management, with at least 2 years shipping AI-powered or data-heavy products to enterprise B2B customers.
• Technical fluency: You’ve written production code at some point in your career. Today, you can read a Grafana dashboard and spot a latency spike, review a PR for product correctness, navigate API docs independently, and check telemetry without filing a ticket. Engineers see you as a technical peer, not a business translator.
• AI product judgment: You understand the difference between AI-as-product and AI-as-infrastructure. You’ve made decisions about model selection, prompt engineering, evaluation frameworks, and graceful degradation in production. Bonus: you’ve built or shipped agentic workflows.
• Shipping culture builder: You’ve joined a team that was building good things but shipping unpredictably, and you changed that. You can describe exactly what you did in the first 90 days.

Strong Preferences

• Multi-vertical or horizontal platform experience: You’ve worked on a product that serves multiple industries and have dealt with “build once, configure many” vs. “this vertical needs something custom” tensions.
• India enterprise context: Comfort with BFSI, regulated industries, or India-specific enterprise sales cycles. You understand that deploying in Tier-2/3 India is a different operating environment than a Valley SaaS playbook.
• Internal AI adoption: Evidence of using AI, automation, or agentic tools to improve your own team’s velocity — not just building AI products for customers.

Nice-to-Haves

• Experience with real-time systems: audio/video streaming, low-latency pipelines, multilingual NLP.
• Startup experience at a comparable stage (post-PMF, pre-scale, 20–80 people).
• Familiarity with Indian language tech, voice AI, or field-force enablement products.

Why Join ableCredit Now

• The AI is real. This isn’t a company that slapped “AI-powered” on a dashboard. Real-time transcription, multilingual voice models, agentic workflows - in production, at scale, in one of the hardest operating environments on earth.
• The expansion is genuinely exciting: four new verticals, a new global product, and 7x revenue growth targeted in a single year.
• You’ll work directly with the founding team, strong engineers, and demanding customers who actually want the product to succeed.

Compensation & Logistics

• Competitive salary + meaningful equity (early-stage, pre-Series A).
• Location:Bangalore, in-office, with occasional travel to customer sites.
• This is a leadership hire. You’ll have a seat at the table on company strategy, not just product decisions.

Roles & Responsibilities:

• Candidate must be a .Net, Angular resource with experience in integerating and working in a Microsoft full stack environment
• Candidate shall be primarly responsible for the development of Angular UI, ReactJs and C# Web API Based Microservice.
• Candidate must have strong hands on expertise in C#, databases, database interface layers
• The candidate must have strong communication skills, should be able to work across both Business Users and IT teams across regions and as needed lead IT team deliverables
• Working understanding of Agile development methodologies & understanding of DevOps Integration
• Work in an Agile Squad as a .Net + Angular developer
• Actively contribute and participate in sprint grooming and planning discussions, daily stand-ups, and Agile ceremonies

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

Desired Candidate Profile

• Graduation is a must. MBA is desirable
• Relevant work experience of 5 – 10 years in Digital Marketing
• D2C background preferred
• Experience in beauty and wellness desirable
• Prior experience of handling a monthly Ad budget of 50 Lakhs and above
• Excellent communication and listening skills
• Good project management and planning skills

• Cross-functional coordination of digital marketing programs.
• Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
• Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
• Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
• Monitor and report on metrics associated with program execution.
• Ability to leverage data and analytics to expand and optimize programs.
• Accountability for adoption, renewal, and churn improvement goals.

Requirements

• 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
• Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
• Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
• Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
• Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
• Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
• Excellent communication - verbal and written.
• Display effective leadership skills, team collaboration, and executive presentation skills

8+ years of overall IT experience with .NET framework and Azure

. large/Enterprise Customer end to end Consulting Experience.

. Expert in C# development, .NET Core, React, Angular, PowerShell and Azure developments like Web jobs, REST based Web API.

• Experience in Azure and AWS Cloud
• Experience of working on Agile projects.
• Proven track record delivering complex projects end to end.
• Application Architectures including the use of cloud-based technology capabilities such as Teams, SPO, Azure, Application Life Cycle Management and Application Platform processes and technology.
• Troubleshoot and debugging technical issues in a variety of application environments.
• Oversee deliverables from partners, subcontractors, and resources .
• IP Reuse and IP creation
• Drive operational excellence and innovation, leveraging new ideas contributing to increasing Microsoft value to customers.
• Fluent in English, verbal, and written communications skills. 

Qualification

• Must have a degree in Computer Science Engineering or equivalent work experience. Higher relevant education preferred.
• Experience working in a Services organization in a consulting capacity is strongly preferred. Experience working on multi-phase global implementations is preferred.
• Having Microsoft Certifications (M365, Azure, AWS, SharePoint, .Net) is a plus.

Competencies -
• Experience in testing Web Based applications and APIs
1. Understanding of HTTP Fundamentals - HTTP Verbs/Cookies/Caching
2. Understanding of Rest Based APIs.
3. Experience with complex software features, and build effective test plans
• Experience in automating Rest Based APIs using frameworks like RestAssured
• Experience in automating UI Tests preferably using Selenium and Java
• Exposure to Distributed Load Testing using Jmeter
• Strong skills in Java and TestNG
• Understanding of Maven
• Experience with SQL
• Exposure to Jenkins/git
• Strong Logical Reasoning
• Exposure to AWS
• Strong Communication Skills - Able to express clearly and confidently
• High enthusiasm and zeal to learn and adapt to changing situations

What Else?
Ours is a young and dynamic team which is looks to excel in every work item they lay their hands on. Regular beer hangouts, brainstorming sessions and challenging conversations would be a part of your regular day at work