About the Role
We are looking for a Marketing Manager (Gaming Division) who understands the gaming ecosystem end-to-end—from game studios and publishers to Web3 startups and IP owners. This role will own brand positioning, demand generation, and go-to-market strategy for our gaming services and products globally.
You will work closely with sales, delivery, creative, and leadership teams to build visibility, credibility, and inbound opportunities in the gaming industry.
Experience Required: 4-6 Years
Key Responsibilities
1. Marketing Strategy & Positioning
a). Define and execute the marketing strategy for the Gaming Division (Web2, Web3, Metaverse, iGaming, Hypercasual, Mobile, PC).
b). Position the company as a trusted game development partner for studios, publishers, and startups.
c). Develop clear value propositions for different buyer personas (studios, founders, publishers, investors).
2. Demand Generation & Lead Growth
a). Drive B2B lead generation through:
- LinkedIn marketing (organic + paid)
- PPC campaigns (Google, LinkedIn)
- Landing pages & conversion funnels
b). Own campaign planning, execution, tracking, and optimization.
c). Collaborate with sales to improve MQL → SQL conversion.
3. Content & Thought Leadership
a). Own content strategy:
- Case studies, pitch decks, service pages
- LinkedIn thought leadership posts
- Blogs, whitepapers, and industry insights
b). Translate technical gaming capabilities into buyer-friendly messaging.
c). Position leadership as industry voices in gaming & Web3.
4. Industry & Event Marketing
a). Plan marketing around gaming events, expos, and conferences (online & offline).
b). Support event-based lead generation, networking, and post-event follow-ups.
c). Identify opportunities for event jacking & trend-based content.
5. Brand & Creative Oversight
a). Ensure consistent visual and messaging identity across all gaming marketing assets.
b). Work with design and video teams on creatives, reels, pitch visuals, and banners.
c). Maintain high-quality, premium brand standards suitable for global clients.
6. Analytics & Reporting
a). Track and report on:
- Campaign performance
- Lead quality and ROI
- Website and landing page conversions
b). Use data to continuously improve messaging and channels.
Required Skills & Experience
a). 4-6 years of experience in B2B marketing, preferably in Gaming, Tech, or Web3.
b). Strong understanding of the global gaming industry (studios, publishers, platforms, monetization models).
c). Hands-on experience with:
- LinkedIn Ads & Google Ads
- Marketing funnels and landing pages
- Content-led growth strategies
d). Ability to simplify complex game development offerings into compelling narratives.
e). Excellent communication and stakeholder management skills.
Good to Have
- Experience marketing game development services or gaming products.
- Exposure to Web3, blockchain games, NFTs, or Metaverse projects.
- Familiarity with tools like HubSpot, GA4, Webflow, Notion, or similar.
- Experience working with international clients and teams.
What Success Looks Like
- Increased inbound leads from gaming studios and Web3 startups.
- Strong brand presence on LinkedIn and industry channels.
- High-quality marketing assets supporting sales closures.
- Clear differentiation from generic game development companies.
Shubham Vishwakarma
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