Marketing Manager
at Rang De
2 - 4 yrs
₹4L - ₹9L / yr
Bengaluru (Bangalore)
Skills
Below The Line Marketing (BTL)
partnerships
Branding
Brand Management
Inbound Marketing
Marketing
Social Media Marketing (SMM)
Rang De is a pioneering social initiative which provides cost-effective credit to low income households in India.
• Brand Management
o Understand and own the branding elements and drive proper usage
o Manage consistency of the brand across touchpoints
• Brand Partnerships
o Identify and ideate on relevant partnerships for the brand
o Create and execute co-branding campaigns
o Build strategic relationships and partner with key industry players, agencies and vendors
• BTL Marketing
o Assist in planning of all below the line activities for the brand
o Lead execution of concept development, design and final output for BTL elements and events
o Deploy successful marketing campaigns and own their implementation from ideation to execution
• Others
o Measure and report performance of marketing campaigns, gain insight and assess against goals
Requirements
• Demonstrable experience in marketing along with the potential and attitude required to learn
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
What you will need to succeed
• Be passionate about marketing and communication; more importantly you realize the power of marketing in building relationships and trust
• Have the ability to think on your feet and work in a dynamic work environment
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