Marketing Intern

About Company

Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.

The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

Designation: Content Manager, Digital Opportunities Project, GOYN, Pune

Reporting To: Director, GOYN : Pune

No. of positions: 1

Expectations / Deliverables:

● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.

● GOYN brand-building and enrolment of various stakeholders as partners

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms

● Coordinate with organizations to conduct livelihood sessions for youth in the community settings

● Experience in reaching consensus and drafting MoU's

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations

● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations

● Collaborate with design teams to plan and develop site content, style and layout

● Use content management systems to analyze platform traffic and user engagement metrics

● Manage content distribution to other channels and social media platforms to increase web traffic.

● Ensure legal compliance (copyright and data protection) and secrecy of OY data

● Stay up to date with developments and generate new ideas to draw the audience’s attention.

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building

● Strong commitment towards building relationships with organizations in the ecosystem

● Hands-on experience with MS Office and WordPress

● Basic technical knowledge of HTML and video editing etc.

● Knowledge of SEO

● Competent in managing social media

● Excellent writing skills in English, Hindi and Marathi

● Attention to detail

● Good organizational and time-management skills

● Open to travel.

You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.

Responsibilities

• Leading and directing the work of content produced by content team members 

including text, images, audio, and video. 

• Research, pitch, execute and analyse new content initiatives. 
• Creation of standard operating procedures (SOPs) for the planning, execution, 

optimization, distribution, and amplification of the organization's content. 

• Managing pipelines of in-house and outsourced content creators, analysts, graphic 

designers, videographers, developers, etc. 

• Identifying successful content and mapping out new ways to repurpose the same. 
• Become a part of the ongoing mission to grow organic as a channel 100% every 6 

months over the next 2 years. 

We like

• Expertise in customer acquisition and brand building using content via at least one 

of these channels: email & newsletter, social media, community building, video 

platforms or blog. 

• Excellent written communication skills. 
• A creative problem-solver 
• You are familiar with content management systems and are not scared to learn new 

tools of the trade. 

• Ability to repurpose content meaningfully to suit multiple channels 
• Strong coordination & project management skills 

• Bonus: Past experience with HTML/CSS, Adobe Creative Suite

Roles & Responsibilities :

● Expertise in ON OFF Page SEO activities.

● Identifying and implementing strategies to increase website traffic through organic search listings without being blacklisted.

● Proven SEM experience managing PPC campaigns across Google and other Search Engines.

● Handling all aspects of SEO, SMO and different ways of link building ● Solid understanding of performance marketing, conversion, and online customer acquisition

● Technical Analysis and Audit of the website. Good knowledge of Google webmaster Analytics.

● Experience with A/B and multivariate experiments

● Knowledge of ranking factors and search engine algorithms

● Up-to-date with the latest trends and best practices in SEO and SEM ● Should have a good understanding of the digital environment and the opportunities for using social media.

Skills Required :

● Excellent communication and team player skills.

● Ability to handle international clients

● Ability to manage multiple projects and handle clients

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

*

• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

Role and Responsibilities:

• Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Define most important social media KPIs
• Manage and oversee social media content.
• Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
• Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Communicate with industry professionals and influencers via social media to create a strong network
• Facilitate scaling brand and company awareness through various social media channels
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others

Requirement and Qualification:

• Minimum 5 years of experience as a Social Media Specialist or similar role
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

About What Digital Pvt Ltd:

What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.

To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager.  Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America. 

About the Role:

• Development and implementation of the SEO strategy for whatjobs.com
• Ownership of the organic performance targets for our global websites and the delivery against them
• Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
• Recruit your own team of SEO executives and content writers.
• Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
• You must be an expert at competitor analysis 
• Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
• Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
• Answer this question in your cover letter. When is thanksgiving celebrated? 

What makes you a great fit:

• 5 years+ SEO experience with at least 2 years in a senior role
• Analytically minded, expert in using Google Analytics and Google Search Console
• Ability to analyse data to derive insight and actions to drive performance
• Experience auditing on-site and off-site SEO factors to create effective SEO strategies
• Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
• Experience managing a team, their workflow and assisting in their own professional development
• Knowledge of HTML/Web Coding
• Self-motivated and enthusiastic
• Strong communication skills
• Good skills in Excel & Word
• Deep interest in the SEO industry and also be a hobbyist 
• Experience integrating SEO with other digital channels i.e. Social and PR
• Have a proven track record of successful SEO campaigns
• Have both frontend and technical SEO knowledge 

• Excellent salary & be part of a bonus scheme
• We will soon be moving to brand new offices based in Central Bangalore
• You will be the ‘ go-to person’ and responsible for building your own team
• Enrolled in a company pension plan
• International travel to meet with colleagues, management and SEO events
• Leadership and Development training throughout your career
• An exciting, fast-paced working environment where you will work with and learn from the best in the business

Heard enough? Apply online today for an immediate interview. 

Job Summary: --

• Should be fluent in English (Written & Verbal)
• Create high-quality content
• Create and Execute Social Media strategy and roadmap.
• Proficient in handling Social Media platforms (Facebook, Twitter, Instagram, Linkedin, G+, Youtube)
• Interact with Followers daily
• Well versed with various KPIs, Reports.
• Well versed with latest Social Media Tools and Trends
• Must be Creative Thinker, Detail Oriented, Smart & Hardworking

• Responsibilities and Duties: --

• Must be able to manage Multiple Brand's Pages
• Able to build trending content for social media
• Use of Social Media monitoring tools (Hootsuite, Instagram followers, Crowdfire, etc)- Daily, Weekly, and Monthly Reporting
• Goal to increase the number of followers, brand awareness, and website visitors- Should be detailed focused.

Required Experience, Skills, and Qualifications: -
- Handling Social Media platforms, Able to build trending content for social media, Social Media monitoring tools.
Benefits: -
- Fast Growth
- Metro Connectivity (Walking Distance from Noida sec 15 or sec 16 Metro)
- Friendly Culture
- Minimum 1 Year Contract