Digital Marketing Executive

Location: Gurgaon

Experience: 1–2 Years

Type: Full-time

Immediate joiners preferred

Assist in planning and executing digital marketing campaigns across various channels.

 Manage and optimize social media content and support Antino’s online presence.

 Conduct basic SEO and keyword research to improve website visibility.

 Assist with on-page SEO, content optimization, and website updates.  Support content creation for blogs, social media, email campaigns, and other digital platforms.

 Monitor website and social media performance using relevant analytics tools.

 Track campaign performance and prepare basic reports and insights.  Conduct competitors and market research to identify digital marketing trends and opportunities.

 Assist with lead generation and marketing campaigns through digital channels.

 Coordinate with internal teams such as Content, Design, Business Development, and Product.

 Stay updated with emerging digital marketing trends, tools, and best practices.

Digital Marketing Expert - B2B ABM & Performance

About ProductNova:

ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

We are also building our own B2B SaaS Products

The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.

Key Responsibilities:

B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.

ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.

Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.

Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

Qualifications:

• Any professional degree/MBA in Digital marketing.
• Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
• Strong leadership skills with the ability to motivate a high-performing team.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

• Manage and improve website SEO (on-page + off-page)
• Plan and publish content (blogs, landing pages, case studies)
• Improve search rankings and organic traffic

2. Social Media Management

• Manage LinkedIn and other relevant platforms
• Create and schedule posts consistently
• Build brand presence and engagement

3. Outreach & Lead Generation

• Run outbound campaigns via LinkedIn and email
• Identify target prospects and generate leads
• Build and manage outreach pipelines

4. Email Marketing

• Create and execute email campaigns
• Handle newsletters, cold email sequences, and follow-ups
• Track performance and optimize campaigns

5. Paid Marketing (Ads)

• Run and manage ads on Google, LinkedIn, and Meta
• Optimize campaigns for lead generation and ROI
• Test creatives, audiences, and messaging

6. Analytics & Optimization

• Track performance across channels
• Improve conversion rates and campaign effectiveness
• Share simple, actionable reports

What We’re Looking For

• 3–5 years of experience in digital marketing (preferably IT/services)
• Strong understanding of SEO, social media, and lead generation
• Experience with LinkedIn outreach, email tools, and ad platforms
• Ability to execute independently (hands-on role)
• Data-driven mindset with focus on results

Nice to Have

• Experience in B2B or SaaS marketing
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

Associate: Marketing 

Location: Pune 

Work Mode: Work from Office 

Experience: 2–5 Years 

Working Days: Monday to Friday (Shift Timings - 12pm-9pm)

Industry: IT Services & Consulting 

About Baxture 

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance. 

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges. 

About the Role 

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence. 

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis. 

What You’ll Do 

SEO & Website Growth 

• Conduct keyword research and identify opportunities to improve Google search visibility. 
• Create and optimize website pages, landing pages, blogs, and SEO-focused content. 
• Use Google Analytics and search performance insights to understand traffic and improve website visibility. 
• Identify content gaps and opportunities for organic growth. 

Content & Social Media 

• Research and write blogs, thought leadership content, website copy, and technology-focused content. 
• Create engaging content for LinkedIn, Facebook, Instagram, and X. 
• Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats. 
• Build and own the marketing and social media content calendar. 

Sales Enablement & Campaigns 

• Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates. 
• Plan and execute email marketing campaigns using Brevo. 
• Work with sales teams to create content that supports business development. 

Stakeholder Collaboration 

• Work directly with founders, leadership, sales, project managers, designers, and technical teams. 
• Understand business objectives and translate them into actionable marketing plans. 
• Work with internal subject matter experts to turn technical knowledge and project insights into compelling content. 

AI & Creative Tools 

• Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations. 
• Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs. 
• Have basic proficiency in Figma and a good understanding of visual communication. 
• Create visual concepts and AI-generated references that can be effectively communicated to designers. 

What We’re Looking For 

• 2–3 years of experience in digital marketing, content marketing, or a similar role. 
• Previous experience in IT services, IT consulting, software development, SaaS, or product engineering. 
• Experience working in a startup or fast-growing technology company is preferred. 
• Experience creating content for the US market or US-focused businesses is preferred. 
• Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation. 
• Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics. 
• Strong writing, research, communication, and storytelling skills. 
• Ability to manage multiple initiatives and work independently. 
• Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying. 

Good to Have 

• Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms. 
• Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics. 

Interested candidates can share their resumes on

Hey there!

We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.

Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.

We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.

Here are some of our beliefs about work

1. Work is only 1 part of your life and not your entire life. We treat it as such.
2. Weekends are sacred and not to be messed around with. You won't be asked to work on one.
3. Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
4. Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.

Apart from work, we continually invest in growing you as a professional and a human.

1. Book club — broaden your horizons by picking up a book every month and have fun doing so
2. P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
3. Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.

Growth requires mentorship

We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.

What's it like here

We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.

This sounds good. But what exactly will you work on?

This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:

Content SEO and AEO (Answer Engine Optimization)

You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.

You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.

Backlink Outreach and DR Growth

You'll run outreach campaigns to grow our Domain Rating. That means identifying high-DR targets, managing outreach sequences, building relationships with editors and publishers, and finding creative ways to earn editorial backlinks that actually move the needle.

You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.

GA4, GTM, and Dashboards

You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.

If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.

What you won't be doing

• You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
• You won't be designing carousels or editing videos. We have a designer for that.
• You won't be posting on LinkedIn and X. We have someone handling social execution.
• Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.

Here's what we expect from you

1. 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
2. SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
3. You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
4. You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
5. You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
6. You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
7. You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
8. You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
9. You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.

Tools you'll work with

1. SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
2. Analytics: GA4, GTM, Looker Studio
3. AI: Claude Pro, ChatGPT Plus (premium licenses provided)
4. Ops: Notion, Slack
5. Outreach: Email (your preferred tool), LinkedIn

The fine print

1. Experience: 3-4 years
2. Location: Mumbai
3. Reports to: Marketing Head
4. Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.

If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.

Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)

2

Mandatory (Experience 1) – Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)

3

Mandatory (Tech skill 1) – Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets

4

Mandatory (Tech skill 2) – Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager

5

Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting

6

Mandatory (Tech skill 4) – Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search

7

Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup

8

Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment

9

Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)

10

Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience

11

Mandatory (Education) – Must have a Bachelor’s degree in Marketing/Business/Communications or a related field

12

Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms

13

Mandatory (Note) - This is an IC role as of now

Role Overview (Digital Marketing Manager (3-5 Years Experience) 

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. 

This role is a mix of organic growth + paid campaigns + outbound outreach. 

Key Responsibilities 

1. Organic Growth (SEO + Content) 

• Manage and improve website SEO (on-page + off-page) 
• Plan and publish content (blogs, landing pages, case studies) 
• Improve search rankings and organic traffic 

2. Social Media Management 

• Manage LinkedIn and other relevant platforms 
• Create and schedule posts consistently 
• Build brand presence and engagement 

3. Outreach & Lead Generation 

• Run outbound campaigns via LinkedIn and email 
• Identify target prospects and generate leads 
• Build and manage outreach pipelines 

4. Email Marketing 

• Create and execute email campaigns 
• Handle newsletters, cold email sequences, and follow-ups 
• Track performance and optimize campaigns 

5. Paid Marketing (Ads) 

• Run and manage ads on Google, LinkedIn, and Meta 
• Optimize campaigns for lead generation and ROI 
• Test creatives, audiences, and messaging 

6. Analytics & Optimization 

• Track performance across channels 
• Improve conversion rates and campaign effectiveness 
• Share simple, actionable reports 

What We’re Looking For 

• 3-5 years of experience in digital marketing (preferably IT/services) 
• Strong understanding of SEO, social media, and lead generation 
• Experience with LinkedIn outreach, email tools, and ad platforms 
• Ability to execute independently (hands-on role) 
• Data-driven mindset with focus on results 

Nice to Have 

• Experience in B2B or SaaS marketing 
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc. 

About AppMaker (by StarApps)

We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.

The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.

What You’ll Drive

A. Business Growth & Global Expansion

• Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
• Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
• Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.

B. Brand & Community Curation

• Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
• Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
• Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.

Who You Are

• Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
• AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
• An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.

Bonus Points If You Have:

• Deep knowledge or prior experience within the Shopify ecosystem.
• Experience building highly automated AI outbound workflows.

Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.

Ready to build the future of mobile commerce? Apply now.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

What you’ll actually do

You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.

Campaign Execution

• Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions)
• Set up campaign structures, ad sets, audiences, placements, and creative rotations
• Upload creatives, write ad copy variations, and set up A/B tests
• Manage budgets, pacing, and bid strategies across accounts

Optimization and Analysis

• Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency
• Identify winning and losing ad sets, scale or kill based on data
• Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes
• Pull weekly performance reports and flag what’s working and what isn’t

Creative and Landing Page Collaboration

• Brief the creative team (or external designers) on ad creative needs based on what’s working
• Work with the founder to test landing page variants and recommend CRO experiments
• Stay on top of creative trends in D2C, especially for premium and lifestyle brands

AI-First Workflow

You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work

• Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing
• Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants
• Build prompt workflows for repetitive tasks — reporting, audience research, copy variations
• Stay current on new AI tools as they launch and bring ideas to the team
• If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here

Client Communication

This is roughly 30–40% of the role. You’ll be client-facing from week one

• Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps
• Respond to client messages on WhatsApp/email within working hours, professionally and with data
• Write structured weekly performance reports clients can read in 5 minutes
• Manage client expectations on timelines, results, and creative deliverables
• Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask

What we’re looking for

Must have

• 1–2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, Shopping)
• You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts
• Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom audiences, lookalikes, pixel/CAPI setup
• Comfortable with Google Ads — keyword research, Search campaigns, conversion tracking, PMax basics
• Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us prompts you’ve actually written and workflows you’ve built
• Confident on client calls — you can present numbers, hold your ground, and explain things clearly without jargon
• Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance dashboards
• Analytical mindset — you can look at a table of numbers and tell a story
• Clear written communication in English — your WhatsApp messages and emails will go directly to founders of premium brands

Nice to have

• Experience with D2C or ecommerce brands (Shopify, WooCommerce)
• Familiarity with GA4, Meta Pixel events, conversion API setup
• Exposure to creative testing frameworks and ad copy writing
• Worked at an agency before (you understand client cadence)
•