We are looking are looking for talented and motivated campaign manager to lead and execute our various marketing campaigns. The successful candidate should have experience in managing digital and mass media (TV, Print, OOH, Radio etc.) marketing campaigns.
The campaign manager will work closely with work in collaboration with internal teams and external agencies to prepare and execute campaigns and measure and report on their effectiveness.
Responsibilities
· Develop, execute and manage marketing campaigns with the aim of customer acquisition or engagement
· Brief the various teams within marketing (such as creative, social media and digital) to ensure each campaign is forward planned and delivered on time
· Recruit and manage external agencies to execute marketing campaigns
· Devise campaign timelines and budget and ensure that the same is adhered to
· Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
· Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Skills & Qualifications
· A master’s degree in Marketing, advertising or related fields.
· 1-3 years of related experience
· Understanding and past experience of executing campaigns across all marketing channels from digital, social media, paid media, mobile, offline and print
· Exceptional project management and communication skills
· Solid understanding of current market trends
· Experience overseeing simultaneous campaigns
· Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
Subodh Popalwar
Software Engineer, Memorres
About Extramarks
Extramarks Education India Private Limited
Extramarks is leading the Education Technology sector in India by providing 360⁰ education support to learners through new age digital education solutions. These solutions are used by schools in class room for imparting education and by students at home to make learning easy and effective. Keeping pace with globalization and technology in education, Extramarks empowers young learners to step in with the latest technology and have anytime-anywhere access to quality learning. In a very short period, Extramarks has become extremely popular among schools and students. More than 8000 schools use digital learning and technology solutions of Extramarks across India, Singapore, Kuwait, UAE and South Africa.
Extramarks Learning App allows students to learn at home at their own pace and space and provides complete educational support eliminating the need of a tutor. The three pronged pedagogical approach of Learn, Practice and Test ensures better learning outcomes for students. All concepts are first explained in an easy to learn manner with the help of rich media then the students are allowed to practice the concept. Virtual Practicing modules and Q&A allow the retention of knowledge that is tested on a robust teaching platform to identify the learning gaps.
Extramarks is currently in the process of scaling up rapidly the entire technology workforce, by hiring experienced professionals with unique skill who stretches from strategy to execution. Extramarks is driving student learning through data driven techniques by providing personalized learning recommendations to the students. Apart from such customer facing innovations, we are also implementing internal operational excellence solutions through similar data driven approaches. It is a once in a lifetime opportunity to join Extramarks and help change the face of education in India.
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What you will do:
- Planning and controlling annual, quarterly and monthly spending for the category
- Designing monthly category activation and ensuring execution through regional counterparts
- Delivering of category AOP objectives (topline, BTL %, distribution objectives)
- Owning all trade programs assigned and new projects during the year
- Interacting extensively with internal and external partners to execute category and brand mandates
- Coordinating with the service vendors and numerous external agencies such as prits, external agencies such as printers, design agencies, BT agency, from time to time to ensure perfect execution of trade marketing initiatives for the year
What you need to have:
- 7-10 years experience in FMCG brand as a Trade Marketing Executive/ Manager
- Excellent verbal and written communication skills
- Good coordination skills
What you will do:
- Leading, planning and executing of high scale performance campaigns on multiple advertising platforms
- Strategizing end to end media plan using high budgets across digital and non-digital channels
- Collaborating with product and tech teams to provide the best user experience for new users
- Exploring new channels for growth and lead their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college IIT/ NIT/ IIM/ XLRI/ MDI/ Any Other Tier 1 Colleges)
- 7+ years experience with 4+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expert in excel-based data modelling, analytics tools
- Handled large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in managing TV budgets is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
Our product is already used by thousands of people today. We are looking for the person who can drive that hundred of thousands and ultimately millions. You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.
You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
Responsibilities:
- Generate new product ideas based on first principles, the state-of-the-art, and macro trends
- Discover and define business cases for new market opportunities
- Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
- Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals
- Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
- Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
- Improve sales systems & processes & drive sales teams, ensuring complete alignment
- Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
- Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies
Qualifications:
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.
Further, if you have real history driving growth loops, strong user adoption and great sales. If you don’t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.
You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.
- At least 2+ years of experience in high-performance product or growth marketing roles
- If not, then cross-functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
- Experience driving growth strategy, sales operations and owning a product that immediately drives the company's business objectives, growth and P/L
- Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
- Strong track record of hitting weekly and monthly targets.
- Good judgment and strong thought partner for the head of product and founders
- Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
- Experience conducting user research and developing strong user understanding via many methods
Why Work With Us:
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.
Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.
Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres